777 slot review
Adcetera's creative partnership with Roborock sends the S8 MaxV Ultra into space HOUSTON , Dec. 23, 2024 /PRNewswire/ -- Adcetera, a Houston -based digital marketing agency, announces the launch of a historic video campaign in partnership with Roborock , one of the world's leading robot vacuum brands. The campaign, centered around the theme "Beyond Limits," culminated in the Roborock S8 MaxV Ultra being launched 120,000 feet above the Earth, making it the first robot vacuum in space. When Roborock began searching for an agency to develop a video campaign around their hashtag, #BeyondLimits, Adcetera's creatives stepped in to develop a narrative that could bring those two words to life. The resulting social media campaign features three scientists frustrated by outdated cleaning tools. Their solution? Invent the Roborock S8 MaxV Ultra. After putting the vacuum through a series of "Beyond Limits" tests, the scientists take it one step further and launch it into space. The collaboration included partnering with Sent into Space, a UK-based company specializing in sending objects into the upper stratosphere. On September 17, 2024 , the Roborock S8 MaxV Ultra successfully launched from Sheffield, UK , reaching 120,000 feet above Earth and enduring extreme temperatures, thus proving the product's endurance and innovation. The project involved building a unique laboratory set, sourcing talent and hundreds of props, a post-production that included multiple special effects, and coordinating an international space launch — all executed with precision to ensure the project stayed on schedule, within budget, and within scope. Stella Lin , Marketing Specialist at Roborock, praised the collaboration: "It was a pleasure collaborating with Adcetera on these projects. I believe they not only demonstrate Roborock's exceptional product quality and groundbreaking achievements, but also serve as a strong testament to Adcetera's professional expertise." To date, the video series has collectively garnered tens of millions of views across Facebook, Instagram, and YouTube. "We're proud of how our team turned a larger-than-life idea — an idea that felt almost impossible — into reality," said Adcetera's Chief Creative Officer Rowan Gearon . "We're pushing creative boundaries just like Roborock pushes the limits of technology." About Adcetera Adcetera is a full-service, integrated digital marketing agency with an obsession to deliver innovative solutions that drive growth for brands. Headquartered in Houston, TX , with offices in Chicago, IL and The Woodlands, TX , they are a distinctively diverse team of innovators, creators, and leaders from around the world, deeply proud of the award-winning work and the ongoing value provided to brands, businesses, and communities for over 40+ years. Adcetera is a privately held, WBENC-certified, HUB-certified, woman-owned business. For more information visit adcetera.com . Follow on LinkedIn . Adcetera – Strategic. Creative. People. About Roborock Roborock is a leading smart cleaning brand renowned for its intelligent cleaning solutions. With a steadfast dedication to becoming a global leading smart appliance player, Roborock enriches lives with its innovative line of robotic, cordless, wet/dry vacuum cleaners, and washer-dryers. Rooted in a user-centric approach, our R&D-driven solutions cater to diverse cleaning needs in over 15 million homes across 170+ countries. Headquartered in Beijing and with strategic subsidiaries in key markets, including the United States , Japan , the Netherlands , Poland , Germany , and South Korea , Roborock is dedicated to elevating its market presence worldwide. For more information, visit https://global.roborock.com/. View original content to download multimedia: https://www.prnewswire.com/news-releases/roborock-makes-history-with-out-of-this-world-video-campaign-302338415.html SOURCE ADCETERA
ORCHARD PARK, N.Y. (AP) — In a season that began with many questions and lowered expectations , it was apt watching Bills quarterback Josh Allen join coach Sean McDermott lay on the cold, wet sideline to make snow angels in celebrating Buffalo’s earliest clinching of a division title in team history. That Allen took part was no surprise. The newly engaged 28-year-old has maintained the happy-go-lucky approach he brought with him to Buffalo as a raw-talented athlete in 2018, while gradually blossoming into one of the NFL’s elite quarterbacks. For McDermott, it was a pleasant surprise to see the usually reserved eight-year coach finally let his hair down — figuratively, because the few jokes he does make are usually about being bald. With his latest do-it-all three-TD outing — one rushing, one receiving and, the coup de grace, being credited with receiving his own pass for a score off a lateral from Amari Cooper — in a 35-10 win over San Francisco on Sunday night , Allen continued making his strongest NFL MVP case. What’s also becoming apparent is how much McDermott deserves consideration for coach of the year honors. Without the two, the Bills (10-2) wouldn’t be in this position in becoming just the eighth NFL team — and first since Indianapolis in 2009 — to clinch a division title with at least five games remaining in their schedule. It’s reflective of how the two have grown together in what, on the outside, could be perceived as an odd couple relationship between an offensive-minded, swashbuckling quarterback and a defensive-minded coach, too often knocked for being too conservative. Perhaps, it’s Allen’s boyish nature that has brought out the risk-taker in McDermott, who has carried over the aggressive approach he takes to defense by placing trust in his quarterback. It’s become apparent in everything the Bills have accomplished so far in having at least 10 wins through 12 games for just the fifth time in team history, and first since 1991, when Buffalo was led by eventual Hall of Famers in coach Marv Levy and quarterback Jim Kelly. Buffalo has won seven straight since consecutive losses to Baltimore and Houston. And the Bills have scored 30 or more points in six straight outings, matching the team record set in 2004. Allen is doing more with less on an offense that was supposed to be hampered following the offseason departures of receivers Stefon Diggs and Gabe Davis and center Mitch Morse. The Bills are more balanced in leaning on their running attack, while Allen has also curtailed his turnover-prone ways. He's lost two fumbles and thrown just five interceptions after being picked off a career-worst 18 times last season. Meantime, McDermott has taken a different approach to fourth down situations. The Bills have converted 13 of 15 fourth down attempts after going 9 of 16 last season and 7 of 13 in 2022. The most fourth down attempts during McDermott’s tenure came in 2021, when Buffalo converted just 11 of 22. This is but an example of the bond the quarterback and coach have built in a shared objective of overcoming past playoff failures. Clinching a division title is but one step, with the Bills now focused on catching the Kansas City Chiefs (11-1), whom they’ve beaten already , for the AFC’s top seed. In calling it the team’s next goal, McDermott went off script from his usual game-at-a-time message by noting the importance of celebrating a division-clinching win, if only for one day. “Being 50 years old and 20-plus years in this league, I’ve learned to try and enjoy the moments,” McDermott said. “And this is a moment, right?” It certainly was. Turnover differential. Buffalo’s defense forced three fumbles, including one at its goal line, while the offense didn’t commit a giveaway. The Bills upped their league-leading turnover differential entering Monday to plus-17. Run defense. Though the conditions were snowy and slick, the Bills allowed 119 yards rushing in the first half before the 49ers were forced to start passing the ball once the score became lopsided. Buffalo particularly struggled in stopping Christian McCaffrey, who had 53 yards on seven carries before leaving the game with a potential season-ending knee injury . LB Matt Milano was in on five tackles while playing 37 of 48 defensive snaps in his first outing in nearly 14 months after being sidelined by a broken right leg and torn left biceps. CB Kaiir Elam, the 2022 first-round pick was a healthy inactive for a second straight outing, and still having difficulty finding a regular role. None reported. 9-0 — The Bills' home record going back to last season, marking their second-longest run in team history. Hit the road for two outings, starting with a trip to face the Los Angeles Rams on Sunday. AP NFL: https://apnews.com/hub/nfl Copyright 2024 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.PHILADELPHIA (AP) — Jalen Hurts remained in the NFL's concussion protocol on Monday, limiting his ability to practice this week for the Philadelphia Eagles and casting doubt on his availability for Sunday's game against Dallas. If Hurts can't play, the Eagles would turn to backup Kenny Pickett — who suffered a rib injury and couldn't protect a big lead in a 36-33 loss to Washington — with third-stringer Tanner McKee on deck. The Eagles (12-3) need to win one more game over the final two to clinch an NFC East title and one of the conference's top two seeds. Coach Nick Sirianni gave no additional health update on Hurts but did say the QB who led the Eagles to 10 straight wins before he was forced out with the head injury wouldn't need much time this week to get ready against the Cowboys, if he was cleared. “Jalen knows how to prepare,” Sirianni said. “He knows how to get himself ready. He's a true pro." The Eagles are 9 1/2-point favorites over the division rival Cowboys (7-8), per BetMGM Sportsbook. Javascript is required for you to be able to read premium content. Please enable it in your browser settings.
Developing countries protest at COP29 as deal eludes nations
Allof anthropologist Julie Peteet’s previous books have focused on Palestine and Palestinian refugees, but her newest volume examines a phenomenon common throughout the Mediterranean region: the hamman, often referred to, though misleadingly, as the Turkish bath. Regardless of the topic, Peteet’s research is always on-the-spot and hands-on, whereby direct observation is contextualized by historical and cultural background. In this case, she visited a large number of the baths she writes about. Countering the common misconception that the hamman began in the Roman or Ottoman era, Peteet instead traces its origins back to the Bronze Age (3600-1200 BC). “In short, the hamman is the product of a long pan-Mediterranean history marked by transformations, exchanges, declines, and revivals... Casting aside a center-periphery model of cultural flows allows us to see things in motion, moving in multiple, often not easy to disentangle, directions, interacting and inflecting one another. A cultural politics of mobility is at work here.” (p. 23) Peteet categorises the baths she examines according to multiple criteria: From private baths for rulers and public ones built to display imperial power, to modest neighbourhood baths and modern spas. Despite its paucity of historical urban baths, Jordan figures prominantly in the book by virtue of the early Umayyad Qasr ‘Amra, famous for its stunning frescoes, and other castles in the Eastern desert, as well as Al Fudayn in Mafraq, and Jerash’s Roman baths. Most of these exhibit a melding of Greco-Roman and Byzantine influence, typical of an emerging Islamic style. (Syria, which is replete with historical baths, is unfortunately only mentioned fleetingly, as it was plagued by conflict at the time of Peteet’s research, as were Iraq and Yemen.) At the other end of the spectrum are the numerous, modern “Turkish baths” built as part of the Ottoman revival and the growing tourist and wellness industry, with several of Amman’s new luxury hammans being mentioned. Yet, despite whether hammans were designed to fulfill the locals’ cleanliness needs or to attract tourists, they have much in common. “Across the Mediterranean from Morocco to Turkey, the bathing ritual has remained remarkably similar over the centuries... the sequencing of the body through space, the tools used to clean the body, notions of the aesthetically clean body, and graduations in temperatures.” (p. 28) Alongside the history, architecture, rituals, and sensory appeal of the hamman, Peteet also explores its social and socialising functions, and thechanging attitudes of different generations and genders towards public baths.While indulging in a bath, she interviewed the work force, both managers and employees, in a number of establishments. Moulding all these different aspects into a smooth and informative narrative, Peteet makes the connection between personal experience and the movement of history. “In the hammam, we indulge in self-care, a self-care that is thousands of years old. Bathing structures have remained a sensorium throughout the ages... [where] we can imagine other worlds, other times, other people, and other ways of socialising.” (p. 330)