1. A pullover hoodie you'll throw on faster than your friend's "I have a cold, I'm going to have to cancel tonight" text. It comes in *so* many colors you can absolutely stock up on 'em. Promising review: "THE MOST PERFECT HOODIE. I cannot say enough great things about these hoodies!! I already bought it in seven different colors. The perfect comfortable basic to add to your wardrobe. Great quality. Soft and thick material. You definitely need this. I would pay double the price for it tbh!" — Michelle Gramlich Get it from Amazon for $44.99 (available in women's sizes 2XS–2XL, 3X–4X, and in 42 styles). 2. A foot massaging machine you can use to apply acupressure on the bothersome parts of your feet — it'll be so much nicer than walking around a bar in heels. Read more about reflexology, acupressure, and how it can help with stress at Cleveland Clinic . Promising review: "We got this for our mom who has neuropathy and her feet are always cold and numb. We've bought all sorts of things to make her feet feel better, like heated socks, foot baths, compression devices for her legs and feet ... nothing worked. So we were skeptical when we bought the Miko foot massager, even though it kept coming up as one of the top foot massagers in our research. We've been pleasantly surprised (shocked actually) at how much our mom LOVES it. It has an automatic setting for 15 minutes, and she just keeps pushing the start button for hours at a time! The combination of a little heat, the rollers and the compression all work together to give her feet a nice massage . She keeps things on the high setting so she's able to feel it. There are definitely less expensive foot massagers out there, but this one actually works , so was WELL worth the money!" — Amazon Customer Get it from Amazon for $139+ (available in two styles). 3. An electric heated mattress pad you better believe will become your most-used item this winter — who wouldn't want to feel like a freshly toasted marshmallow??? It comes with a memory timer and 10 heat settings, ideal for when you doze off while in your cozy bubble, and it boasts dual settings so you and your partner can *each* set your side of the bed to the perfect temp. Promising review: "I like all the things about this bed warmer. I had one in the past and got rid of it because we could feel the wires as we laid on them. Not this one. It works well. Just need to figure out what number setting I want. I also really like the timer setting since I often freeze as I go to sleep and then boil half way through the night. But not anymore!! :)" — Fairmaiden Get it from Amazon for $55.96+ (available in twin–California king sizing). 4. A "Cup Cozy Pillow" — aka an absolute essential for achieving peak comfort goals in your living room. It features a spot to hold your remote, two mugs, and two additional beverages. You honestly may never want to leave your couch again. Cup Cozy Pillow is a small business that specializes in family-friendly snack and drink organizers. Check out a TikTok of the Cup Cozy Deluxe Pillow in action. Promising review: "This thing is great! I’m home on maternity leave with my new baby and spend most of my time on the couch under a sleeping baby. This product makes it easy for me to keep my drinks, remote, etc close by even with dogs running around . It’s a little more expensive than I would have liked but it works and I love it so money well spent!" — Amber Get it from Amazon for $34.99 (available in eight styles). 5. A "Through The Seasons" Reverse Coloring Book , which is a newer edition of the fan favorite Reverse Coloring Book — perfect for anyone who is tired of coloring *inside* the lines and needs more of a challenge — in this scenario they'll be the one to draw the lines around the colors on the page! Basically, instead of adding the color to these, you draw lines to create images within the colors. Fun! Pair it with these fabulous black fine point pens for $9.99 on Amazon. Promising review : "Kendra Norton’s beautiful art books, Reverse Coloring books, have changed my world! My whole life I thought I was not creative and therefore had zero artistic ability. Now this has become my favorite form of artistic expression. I turn on music and/or an audiobook and allow myself to go for an adventure outside of my mind, beyond my mind, if you will. T his has become my favorite way to process through difficult emotions and experiences I’m working through ." — K. DeWitt Get it from Amazon for $8.29 . 6. A stuffed waffle maker you can count on to make all of your foodie dreams come true — fill 'em with cream cheese, strawberries, chicken, or anything else your heart desires! When your meal plans are cancelled you won't even bat an eye, just grab some waffle mix and enjoy a delicious time in your own kitchen. Promising review: "Oh my goodness. This was way better than expected. Definitely only need one waffle per person, they are huge. They are beyond delicious and the stuffing options are endless. It does take about seven minutes to make one waffle but totally worth it. Comes out perfect every single time. No issues at all. Buy it now!" — armywife Get it from Amazon for $49.99 . 7. A "flaming" humidifier for anyone who cherishes nothing more than cozy cottagecore vibes, soothing aromatherapy, and sleeping amongst delightfully hydrated air. Promising review : "I like how this diffuser kind of looks like a mini fireplace and it’s perfect for winter. I also like how long the water of this diffuser lasts — I always add my favorite essential oil in it when I go to sleep every night without worrying it will run out of water. I used to have insomnia and it helped me to sleep through the night with my relaxing essential oil scent, and it also worked as a humidifier." — Benny Get it from Amazon for $32.99 (available in two colors). 8. A small lamp with the ability to rotate 180 degrees — it'll quickly become the *~light of your life~*. It has 16 color settings to choose from so you'll always be able to match your lighting to your mood and it has a remote control so you can mix it up without getting out of bed. Promising review : "I was really happy to find that the quality of this light exceeded my expectations. I’ve used it to create a calm ambience in my room with the orange setting, as well as, added fun lighting to a karaoke party with the blue setting. It has a weighty base and a reasonably long cord. You can also rotate and adjust the angle. Both lights run at the same time too." — Amazon Customer Get it from Amazon for $14.99 (available in two colors). 9. A quilted chenille floor pillow for anyone who has always dreamt about having their very own reading nook — this will help you bring your fantasy to life without having to renovate your entire home. Plus *how lovely* do they look when stacked like in the review photo above!? Gorgeous! Promising review: "This comes just as pictured and described. It is comfortable and looks luxurious. It's great for floor seating." — AKhan Get it from Amazon for $38.49+ (available in seven colors). 10. A Book Nook , an absolutely genius idea for readers who simply *need* somewhere handy to place their book when they start to fall asleep mid-reading. It perfectly fits on nightstands and is designed to *~aesthetically~* hold your spot — it also has a place to put your glasses, a coffee mug, and even a phone. How much better does this evening sound than shouting across the table in a crowded restaurant? Sign me up. This is an ~Uncommon Goods original~ and you can see more on their TikTok ! Promising review : "When I saw this Book Nook, I was thrilled. I bought it for myself and it's perfect. Not only can you use the round spot for a cup of tea or coffee, I put my candle on there. If you don't wear glasses, your remote might fit perfectly in that spot. There is a little triangular nook for your phone. But the best thing is that you can save your spot in your book. My books are always tossed around and I can't find my bookmarks. I'm going to buy one of these for all the rooms where I read. This makes an excellent gift." — MJ Get it from Uncommon Goods for $50 . 11. A teak bath caddy to give you just one more reason to fill your tub to the brim and soak for hours while listening to LoFi beats. Promising review: "Well made, pretty tray that fits all the way across my tub. Has a support for book or iPad which is great." — Jolene Saiz Get it from Amazon for $39.99+ (available in two styles). 12. And a mod bath pillow , a must-have for anyone who desperately needs to soak the stress of their day away (ahem, me) before hittin' the hay. Promising review: "This has a lot of cushion for your back and neck. I had no issues with sticking it to the tub. The best part is the hook which allows it to dry out well. In this time of working at home, I need a nice tub to help relax." — Danielle Piacentini Get it from Amazon for $45.99 . 13. A star string canopy that'll make every night feel like date night as you and your special someone cuddle up *underneath the stars* before heading off to sleep and by sleep I mean to watch too much Netflix. Promising review: "This product is great. And beautiful! It was a nice touch to a surprise anniversary date ." — Juan Rodriguez Get it from Amazon for $16.98+ (available in six styles). 14. A foot heater for anyone with perpetually cold tootsies — fire this bad boy up, turn on The Great British Baking Show , and enjoy the warmth you’re guaranteed to feel from head-to-toe (literally). Promising review: "I love this product. It's well built, nice neutral colors to blend into my carpet, so it's not an eyesore wherever I have it sitting. The fuzziness lends a cozy feel to it, as well. It offers a heat or no-heat setting and two directions for the shiatsu-style massagers to work on your heels. The inside is roomy enough that you can even turn your feet on their side to get an extra massage there as well. It's a gentle yet deep massage, so it's great for days when you've been standing for hours or walking on your feet a lot. I would recommend to anyone looking for a nice foot massager." — Gardener Get it from Amazon for $49.99 (available in two colors). 15. A cleverly designed rechargeable electric candle lighter with a flexible neck to light every candle in your house to create the *perfect* ambiance without concern you'll run out of lighter fluid. Promising review: "I cook outside, and lighting a fire during wet and windy weather was a real pain. This lighter was a game changer! As long as the material is dry, this lighter will light regularly, consistently, and easily. Plus, it’s rechargeable! Love it!" — Sandra Get it from Amazon for $15.99+ (available in seven colors and as a two-pack). 16. And a Santa's Naturals Snow Fall candle featuring notes of pine, citrus, and eucalyptus you can light to celebrate your plans being cancelled due to inclement weather — nothing too terrible about a cozy, candlelit night at home! Santa's Naturals is a small business! I've tested their candles out myself and am a big fan. I love that they're made of soy and beeswax for clean, beautiful burning and the scents are absolutely delightful. They're not too heavy or overpowering and the jars are the perfect addition to my home's cozy winter vibes. Promising review: "The scent of this candle couldn’t be more cozy, wintry or Christmasy! Is very pleasant, and perfect for the holiday season. Burn time is accurate I would say. The candle tin is also very cute and festive." — Elaine Rehder Get it from Amazon for $13.99 (available in three scents and sizes). 17. A floral-inspired dimmable candle-warmer lamp you can safely use to bring the scent of your favorite candle to your home (no flames necessary). An added bonus — the candle will last waaaaay longer since it's not actually burning down! Promising review: "I bought this on a whim, and I’m hooked. I love the timer and dimmer features. So far, the lamp works great. It doesn’t put out a lot of heat and I love that you can adjust the light. This is now going to be my go-to gift. " — Amazon Customer Get it from Amazon for $35.98 (available in 10 styles). 18. Or a set of remote-controlled flameless candles so you can set up the cozy corner of your dreams without worrying about starting a not-so-cozy fire. 😅 Each candle requires 3 AAA batteries . Promising review: "I bought one set and loved them so much I bought two more sets. They're the most realistic looking fake candles I've bought so far. The 'flame' up close obviously doesn't look real but from afar with the flicker setting on, you almost can't tell these aren't real. They also put out a decent amount of light for being fake. Gives my living room a very cozy feel which is what I wanted. Remote works great as well. " — suckerforcats Get a set of three from Amazon for $25.99 (available in five styles). 19. A homebody sticker for my fellow '90s girlies who have *never* felt more at home than squatting in that all-too-memorable yellow playhouse with the pink door and light green shutters. IYKYK, my friends. SpunkeeMonkeeStudio is a small business! This sticker is waterproof so it can happily live on your water bottle! Promising review: "I had one of these!! 111/10 nostalgia core." — aria isnt here anymore Get it from SpunkeeMonkeeStudio on Etsy for $4.25 . 20. Murdle, Volume 1 , a compilation of murder mystery–themed logic puzzles that are reminiscent of the ever-popular Wordle game. This version will encourage you to use powers of deduction and a variety of clues to solve the mysteries throughout the book. Sherlock Holmes, who? There are 100 puzzles total, and four different levels of difficulty to tackle —each puzzle features a logic grid to help you solve it! Promising review: "The puzzles are a lot of fun, but the characters, storylines and other details take the Murdle experience to another level. I have no idea how the author came up with all of this creativeness! You can Murdle solo or with friends. I look forward to future volumes but this one will keep me busy for a while!" — Liz Gately Get it from Amazon for $12.99 . If you want to keep the fun going you can *also* snag Murdle: Volume 2 and Murdle: Volume 3 for more puzzling. 21. A " Grievance Journal ," aka a "burn book for the discerning misanthrope" that anyone with dark humor who will find it especially cathartic thanks to 52 prompts to express irritations over what's bothering them the most. Promising review : "Bought this intending to gift it to a friend but ended up getting really into the prompts and decided to keep it for myself. WOW, what an awesome way to vent and articulate the negativity you're feeling by actually forcing yourself to form coherent thoughts around your emotions. Cheaper and more effective than therapy, buying several more for friends and fam. " — Alex Get it from Amazon for $27.99 . If your recipient wants something a little less grim, check out this Burn After Writing book with a similar but lighter sentiment. 22. A chunky knit chenille blanket to bury yourself under because it's simply that time of year — it comes in so many colors you'll absolutely be able to snag one that matches your room's vibe. It's also hypoallergenic *and* machine washable! Samiah Luxe is a small business! Promising review: "Love this look. Makes the room look & feel cozy. But then the blanket ACTUALLY is cozy! Super soft. Heavy. Warm. Worth the money." — Tracy W. Get it from Amazon for $49.99+ (available in three sizes and eight colors). 23. Or a wearable blanket for anyone who typically wraps their throw blanket around their shoulders and wanders the house like a ghost. Skip that entire step and slip this version right over your head then proceed with your meandering. Promising review: "I bought this to live in when in my college dorm and now I never want to leave my college dorm. But that means it's GOOD!! I totally slept in it last night and it's perfect for rolling out of bed when it's 40 degrees outside, which makes the floors cold. My feet may be cold, but the rest of me sure isn't! 😀👍" — Eden Get it from Amazon for $29.99 (available in kids and adults sizes and 28 styles). 24. A new cookbook from Prue Leith (yes, the famed The Great British Bake Off judge!) filled with a variety of exciting recipes — perfect for someone who enjoys unwinding by cooking (and even better for their roommate who gets to eat all the stress-fueled cooking). Get it from Amazon for $20.38 . 25. A heated eye massager complete with five different massage modes and Bluetooth music so you can fully indulge and relax while relieving pain from eye strain and headaches. Promising review : "I saw this product on one of Amazon’s must-have TikTok videos and I knew I had to get it. It was so worth it — even though price may seem higher compared to other sellers, this is for sure a good investment piece. The quality is top notch, the strap that goes around your head is comfortable, and most importantly, the duration of each mode is long enough that it doesn’t interrupt your rest. I work a 12-hour night shift as a nurse and this technology has helped me get through the night easily. 👍🏽👍🏽👍🏽" — Amazon Customer Get it from Amazon for $69.99 (available in four colors). 26. A mason jar cold brew maker so you can have your fave morning bev on-hand when your brunch plans get not-so-sadly cancelled. Reviewers absolutely love this version and also use it to brew their favorite iced teas. Cheers! County Line Kitchen is a small business specializing in mason jar–style cold brew makers, pitchers, and accessories. Promising review: "This has been a hit in my house. Makes the most delicious cold brew and is of great quality. Has saved a ton of money on going out and on pods I used to buy. I try to let it sit for 48 hours so I can dilute it with a little water to get it to last longer, and throw it in my dishwasher in between uses. Perfect!" — Jo Get it from Amazon for $27.99+ (available in two sizes and colors). 27. A subscription to Book of the Month for any bibliophile who hates having to actually speak to someone in a store about what they should read next and would much rather have their next fave novel delivered to their door. I was gifted a BOTM subscription many years ago and I've stayed loyal since! It's the only subscription service I've kept up with and gifted to different people. Each month your gift recipient will be permitted to choose from a selection of books (and more recently, audiobooks!), all of which are different genres. Then the book they select will be delivered to their door. Half of my beautifully color coordinated bookcase is filled with books from BOTM and I couldn't be happier! Get three months from Book of the Month for $59.99 . 28. A genius amber reading light to attach directly to your novel, so even if your partner wants to hit the hay you can stay up as late as you want without disturbing them as you dive deeper and deeper into The New York Times bestseller your friends have all been raving about. Promising review: "This is a fantastic light! I use it every evening to continue reading while my son sleeps, it does not wake him or impede my sleep after I’m ready to go to bed. Great product." — Brian Masters Get it from Amazon for $11.99 . 29. An "Awakened Artifacts" puzzle from the TikTok-famous Magic Puzzle Company for helping you to unwind after a day filled with unpleasantries. There are over 50 hidden Easter eggs in this journey of an activity (including a hidden twist at the end!) that'll delight and amaze anyone who works on it. Promising review: "Bought this as soon as I got the email that it dropped on Amazon! Love this series and will continue to purchase them. Was it the most challenging puzzle? No, but that didn't take away from the fun of putting it together. Great artwork, wacky pieces, two posters, you just can't go wrong with a magic puzzle!" — Jennifer Lawton Get it from Amazon for $22.99 . This is one of 14 puzzles from the Magic Puzzle Company , so there's lots of other ~puzzling~ possibilities once this one's finished! 30. A flexible universal tablet stand , in case you have roommates whose plans sadly *weren't* cancelled and simply don't feel like hanging out with them to watch TV. This handy dandy gadget will ensure you can continue to watch episodes of The Bear hands-free and human-free. Tablift is a small business created by Scott Blevins after he had trouble finding a tablet stand for his bed. This is compatible with Apple, Samsung, Microsoft, and most other tablets (but you may have to remove the case in some cases). Promising review : "I wondered how the flexible legs might be. The problem I envisioned was that the legs would deflect as I used the support — nope! Not at all! It's flexible AND stable in just the right way. The legs twist in a wide variety of positions and the STAY where I put them. I use it for reading in bed at night mostly but have also used it's on the couch while watching TV. Ideal in each instance. Great job!" — R. Steven Cooper Get it from Amazon for $49.95 . 31. Microwaveable hugging sloths filled with soothing lavender — who better to spend a cold wintry night with?! The pair breaks apart so you can share the love with your roommate when they're having a rough day. 🥹 My sister bought my son a Golden Retriever Warmies plush before he was born and it's recently become a staple in his collection of "crib friends." It smells incredible and is so soothing for bedtime. I love that they're weighted but not *too* heavy that I'd be worried to let him snuggle with it overnight. Promising review: "I have a sloth obsession so I'm adding these to my collection! Perfect size and absolutely adorable! Not sure I'll use them for warming, but I have other Warmies for that purpose!!" — Heather W. Get it from Warmies for $29.99 or Amazon for $26.95 . Reviews have been edited for length and/or clarity.The Two Faces Of Violence:
Cinemas boom as ticket sales soar: Brits shrug off the economic gloom to splurge on entertainment By DAILY MAIL CITY & FINANCE REPORTER Updated: 17:00 EST, 2 December 2024 e-mail 1 View comments Cinema bookings soared last months thanks to blockbusters including Gladiator II, Wicked and Paddington In Peru. Spending at the big screen was 23 per cent higher than the same period last year, according to data from financial group Barclaycard. Despite higher energy bills and a gloomy economic outlook after the Budget, Brits were still keen to splurge on entertainment. Karen Johnson, head of retail at Barclays, said: ‘People are finding ways to enjoy life’s little luxuries, and the festive season is no exception, with consumers making cutbacks so they can afford magical moments.’ Hot ticket: Spending at cinemas was 23% up on last year thanks to blockbusters including Gladiator II, Wicked and Paddington In Peru (pictured) Tim Richards, founder and boss of cinema chain Vue, said Paddington In Peru had been a ‘huge success’. He said Wicked ‘could be the biggest film of 2024’, with early sales in line with Barbie’s last year. But Brits cut back on spending on takeaways, forking out 1.1 per cent less than last year. Consumer confidence fell after Chancellor Rachel Reeves’s first Budget increased the likelihood of inflation and interest rates staying higher over the next few months. There was a 0.5 per cent slump in overall consumer card spending, Barclays said. RELATED ARTICLES Previous 1 Next Neglect imperils Royal Mail: Government should have learned... Political turmoil in France sends euro tumbling and... Share this article Share HOW THIS IS MONEY CAN HELP How to choose the best (and cheapest) stocks and shares Isa and the right DIY investing account DIY INVESTING PLATFORMS AJ Bell AJ Bell Easy investing and ready-made portfolios Learn More Learn More Hargreaves Lansdown Hargreaves Lansdown Free fund dealing and investment ideas Learn More Learn More interactive investor interactive investor Flat-fee investing from £4.99 per month Learn More Learn More Saxo Saxo Get £200 back in trading fees Learn More Learn More Trading 212 Trading 212 Free dealing and no account fee Learn More Learn More Affiliate links: If you take out a product This is Money may earn a commission. These deals are chosen by our editorial team, as we think they are worth highlighting. This does not affect our editorial independence. Compare the best investing account for you Share or comment on this article: Cinemas boom as ticket sales soar: Brits shrug off the economic gloom to splurge on entertainment e-mail Add comment Some links in this article may be affiliate links. If you click on them we may earn a small commission. That helps us fund This Is Money, and keep it free to use. We do not write articles to promote products. We do not allow any commercial relationship to affect our editorial independence. More top storiesThere are two ways to look at Chelsea not signing a front-of-shirt sponsorship deal before the start of the season. You could view it as a failure, with companies not wanting to fork out £45million-plus for the privilege of being in prime position on their kits following a disappointing Premier League campaign in 2023-24, buoyed by the narrative that the club’s owners, Clearlake Capital and Todd Boehly , don’t know what they are doing. Advertisement The alternate view, echoed within their home stadium Stamford Bridge, is that Chelsea rolled the dice and gambled on their sporting performance improving, therefore rendering it foolish to enter a long-term deal with a potential partner in the summer when the front-of-shirt value could be sold for a much bigger fee just a few months later. In this case, both can be true, yet it’s evident no company was willing to pay what Chelsea were asking for, otherwise the players would be sporting some brand’s logo on their chests already. One opportunistic company even shared a press release at the beginning of November, announcing the ‘exclusive news’ it had secured a deal to become Chelsea’s new front-of-shirt partner for the rest of the season. When challenged on the fact this simply wasn’t true, the firm, which will remain nameless, thought it would still be a good story for media outlets to run. The club hierarchy’s choice to hold their nerve, to not just accept a low-ball figure for the sake of it, could be about to pay off — and it is a bet not many others in the game would have been willing to make. New head coach Enzo Maresca has been a transformative appointment , guiding Chelsea to third in the league. There is a good feeling around Chelsea and the potential of their young squad. This has led to renewed interest from potential partners when it comes to Chelsea selling their front-of-shirt sponsorship, meaning they have orchestrated something resembling a beauty contest to drive up the price. Chelsea sources, speaking on the condition of anonymity to protect relationships, have indicated to The Athletic that the process is nearing its end — their shirts will have a sponsor before the season ends. Leading the negotiations for securing a lucrative deal are Jason Gannon, the club’s president and chief operating officer, Todd Kline, their new president of commercial, and Casper Stylsvig, their chief revenue officer. Chelsea’s starting point for this deal has always been at the Champions League level. Their domestic rivals competing in Europe’s elite club competition are the benchmark, and they didn’t want to accept an offer that would look cheap, despite playing in UEFA’s third-tier Conference League. The view from the other side of the negotiation table, however, was one that essentially asked, ‘Why would we give you Champions League money when you aren’t even in that competition?’. There was also a fair sense of concern about how this season would play out, given the change from Mauricio Pochettino to Maresca in the dugout. Advertisement Manchester United , the outlier in this scenario due to years of underperforming on the pitch, recently extended their deal with technology firm Snapdragon , which sees them earn $75million (£59.8m at the current exchange rate) per year for their front-of-shirt asset. In July 2022, Liverpool extended their deal with bank Standard Chartered to the end of 2026-27, with The Athletic being told it constituted a significant uplift on the previous £40million-a-year contract. Arsenal ’s Emirates airlines deal — which was renewed at the start of last season, meaning it will have lasted for 22 years when the latest extension ends in 2028 — is reportedly worth £50m a year. Chelsea are seeking around £60million a year, which they believe is the going rate for the Premier League ’s elite clubs, especially those competing at the top end of the table. The Athletic’s special report into Manchester City ’s sponsors in 2022 detailed that they receive more than £67.5million a year from Etihad Airways, from the United Arab Emirates home of its owners, for sponsorship including matchday shirtfronts. At the beginning of last season, again having failed to secure a front-of-shirt sponsorship, Chelsea signed a short-term deal for 2023-24 with Infinite Athlete, a biomechanics engineering company, which was worth over £40million to the club. “Somewhere between £45million and £55m a year would probably be your typical Champions League high-ranking Premier League club’s value,” explains Professor Rob Wilson, from the University Campus of Football Business. “In the context of this conversation, hindsight is our friend, so if it was a strategy in the summer, then you have to give Chelsea a pat on the back. But I can’t see it. I just think they simply weren’t able to sign a sponsor that was prepared to spend £40million a year, so they have sat on it looking for what they might find. “They are now at the top end of the league and that makes them a more interesting proposition.” Short-term and long-term sponsorship deals remain a possibility. One sticking point in negotiations with potential partners is that Chelsea are not looking to sign with anyone for five years, preferring shorter contracts. They don’t want to be stuck in a five-year deal if, as predicted, there is a sponsorship boom in football linked to the 2026 men’s World Cup , which is being jointly hosted by the United States, Canada and Mexico. Advertisement “The power of the American investor is coming into play,” explains Richard Busby, chief executive of BDS Sponsorship — one of Europe’s most prominent consultancies in the field. “The World Cup in 2026 and its impact in America is crucial to what happens to shirt-sponsorship prices. “If it starts to really get big viewership in America — the Premier League is still relatively small in America when it comes to viewership — then, clearly, there is a lot more money potentially available.” This is a view also shared by senior figures at Chelsea. The club have been in discussions with several potential partners, including airlines and tech companies. The Middle East and the United States are generally viewed as where most of the sponsorship money is coming from, although Asia has also been touted as an emerging market. Chelsea, naturally, see themselves as an attractive proposition. Being located in London is a significant part of that thinking, along with an improved sporting performance and brand identity, having won the Champions League twice in the past 12 years. What shouldn’t be overlooked, however, is that Chelsea have lost ground on their rivals by not having a front-of-shirt sponsor in place sooner. Wilson says: “Chelsea should be worth somewhere between £35million and £40m a year. They’re obviously asking for a bit more than that to benchmark themselves against Liverpool, Manchester United and Manchester City, but it’s more the opportunity cost of the lost revenue. “When you think about PSR (the Premier League’s profit and sustainability rules) headroom, they are going to be extraordinarily tight. What they’ve done over the last couple of years is they’ve sold the hotel (at Stamford Bridge), they’ve sold the stake in the women’s team, and that is all geared up around their PSR compliance calculation. “So, when you effectively aren’t able to weigh in an additional £40million worth of shirt sponsorship, that’s quite a sizeable amount of value against that calculation, hence why they’ve had to take those drastic steps to sell those assets.” Advertisement While Chelsea have gone through the first five months of the season with no front-of-shirt sponsor, they do have a longer campaign ahead than most. Yes, these months have gone, but 2024-25 could extend into July for them due to their involvement in the first revamped and greatly expanded Club World Cup . The recently announced free-to-air DAZN broadcast deal for that U.S.-hosted tournament means any front-of-shirt sponsor that eventually does a deal with Chelsea is going to have more eyeballs on it from a global perspective — even if nobody knows how many people are actually going to tune in to watch the competition. This means Chelsea can still appease companies feeling somewhat uneasy about committing to a deal in the second half of the season. But with Chelsea still to play in the FA Cup (they are at home to fourth-division strugglers Morecambe in round three next month) and through to the round of 16 in the Conference League in March, there are still plenty of fixtures to take place. Busby says he would be “very surprised” if Chelsea could do a deal for such a significant fee in “less than nine months”, also noting January is “budget month” for many corporations, meaning that is the time they are sitting down to work out where money could be spent. There is also the theory that anything spent on a shirt sponsorship has to be matched by the paying company to market it. “For every pound spent on a sponsorship fee, theoretically, you should be spending the same in terms of making the activation work,” Busby says. “When Coca-Cola sponsor the Olympics , they are spending eight times as much on getting it activated as they do on the sponsorship fee. “Now, you don’t need to spend eight times as much (in Chelsea’s situation), but you still need to spend a lot of money on a global sponsorship beyond the figure everyone sees reported.” Advertisement From the perspective of the Premier League’s PSR, which state clubs are allowed adjusted losses of £105million over a rolling three-year period, not having a front-of-shirt sponsor in place is far from ideal. Chelsea are yet to publish their financial results for the year ending June 30, 2024, with those expected to land at Companies House in the early part of 2025, but they reported operating losses of £121.4million (2021-22) and £90.1m (2022-23) in the previous sets of accounts. The sale of two hotels to a sister company for £76.5m in 2023 helped ensure they remained on the right side of the Premier League guidelines, and the sense coming from the club is that even without a front-of-shirt sponsor being secured, they are going to be fine going forward. Wilson, however, disagrees. “They will breach this year unless they can bring in some additional revenue from an alternate source,” he says. “The only thing they have left to sell is their shirt sponsorship. “Because of the hotel sale, combined with their transfer activity in the summer, they are going to be right on the limit for the year ending 2024. They will have a black hole in their 2024-25 accounts, unless they sell the shirt sponsorship, or they have a positive net transfer spend next summer. But they have to do that before June 30, because they will need the transfer receipts before the PSR year ends.” Chelsea sources said to The Athletic they were confident there is no risk whatsoever of them breaching PSR for this season. Chelsea are confident a front-of-shirt partnership will be finalised sooner rather than later, but, until then, the only Premier League side among the 20 without a partner’s logo on the chests of their matchday jersey will continue to be an outlier. Whether or not Chelsea can generate their ideal fee remains to be seen, yet their decision to roll the dice and say no to taking a lower-valued deal was a bold and, in hindsight, brave move. If the predictions about a potential sponsorship boom for Premier League clubs on the back of a successful 2026 World Cup prove true, then Chelsea, whose youthful squad will be a couple of years more experienced collectively and should be both regulars in the Champions League and competing for trophies once again, could be one of the first in line to cash in. Advertisement United are tied up with Snapdragon until 2029, Emirates will sponsor Arsenal until at least 2028 and Liverpool’s relationship with Standard Chartered runs to 2027. This means Chelsea could be the biggest Premier League club without a front-of-shirt sponsor, which is likely going to drive up interest due to the limited inventory. If Chelsea’s season tails off, and playing in the Champions League again once more becomes a faraway dream, then they could find themselves back at square one. But when you roll the dice, especially in football, that’s the risk you take — and Chelsea made that move with their eyes wide open. (Top photo: Ryan Pierse/Getty Images)A range of independent TDs are contemplating the prospect of entering Ireland’s next coalition government as Fianna Fail and Fine Gael consider ways to secure a solid majority. Three long days of counting in the General Election finished late on Monday night when the final two seats were declared in the constituency of Cavan-Monaghan. Fianna Fail was the clear winner of the election, securing 48 of the Dail parliament’s 174 seats. Sinn Fein took 39 and Fine Gael 38. Labour and the Social Democrats both won 11 seats; People Before Profit-Solidarity took three; Aontu secured two; and the Green Party retained only one of its 12 seats. Independents and others accounted for 21 seats. The return of a Fianna Fail/Fine Gael-led coalition is now highly likely. However, their combined seat total of 86 leaves them just short of the 88 needed for a majority in the Dail. While the two centrist parties that have dominated Irish politics for a century could look to strike a deal with one of the Dail’s smaller centre-left parties, such as the Social Democrats or Labour, a more straightforward route to a majority could be achieved by securing the support of several independent TDs. For Fianna Fail leader Micheal Martin and current taoiseach and Fine Gael leader Simon Harris, wooing like-minded independents would be likely to involve fewer policy concessions, and financial commitments, than would be required to convince another party to join the government benches. Longford-Westmeath independent TD Kevin “Boxer” Moran, who served in a Fine Gael-led minority government between 2017 and 2020, expressed his willingness to listen to offers to join the new coalition in Dublin. “Look, my door’s open,” he told RTE. “Someone knocks, I’m always there to open it.” Marian Harkin, an independent TD for Sligo-Leitrim, expressed her desire to participate in government as she noted that Fianna Fail and Fine Gael were within “shouting distance” of an overall majority. “That means they will be looking for support, and I certainly will be one of those people who will be speaking to them and talking to them and negotiating with them, and I’m looking forward to doing that, because that was the reason that I ran in the first place,” she said. Meanwhile, the Social Democrats and Irish Labour Party both appear cautious about the prospect of an alliance with Fianna Fail and Fine Gael. They will no doubt be mindful of the experience of the Green Party, the junior partner in the last mandate. The Greens experienced near wipeout in the election, retaining only one of their 12 seats. Sinn Fein appears to currently have no realistic route to government, given Fianna Fail and Fine Gael’s ongoing refusal to share power with the party. Despite the odds being stacked against her party, Sinn Fein president Mary Lou McDonald contacted the leaders of the Social Democrats and Labour on Monday to discuss options. Earlier, Fianna Fail deputy leader and outgoing Finance Minister Jack Chambers predicted that a new coalition government would not be in place before Christmas. Mr Chambers said planned talks about forming an administration required “time and space” to ensure that any new government will be “coherent and stable”. After an inconclusive outcome to the 2020 election, it took five months for Fianna Fail, Fine Gael and the Greens to strike the last coalition deal. Mr Chambers said he did not believe it would take that long this time, as he noted the Covid-19 pandemic was a factor in 2020, but he also made clear it would not be a swift process. He said he agreed with analysis that there was no prospect of a deal before Christmas. “I don’t expect a government to be formed in mid-December, when the Dail is due to meet on December 18, probably a Ceann Comhairle (speaker) can be elected, and there’ll have to be time and space taken to make sure we can form a coherent, stable government,” he told RTE. “I don’t think it should take five months like it did the last time – Covid obviously complicated that. But I think all political parties need to take the time to see what’s possible and try and form a stable government for the Irish people.” Fine Gael minister of state Peter Burke said members of his parliamentary party would have to meet to consider their options before giving Mr Harris a mandate to negotiate a new programme for government with Fianna Fail. “It’s important that we have a strong, stable, viable government, whatever form that may be, to ensure that we can meet the challenges of our society, meet the challenges in terms of the economic changes that are potentially going to happen,” he told RTE. Despite being set to emerge with the most seats, it has not been all good news for Fianna Fail. The party’s outgoing Health Minister Stephen Donnelly became one of the biggest casualties of the election when he lost his seat in Wicklow in the early hours of Monday morning. Mr Donnelly was always predicted to face a fight in the constituency after boundary changes saw it reduced from five to four seats. If it is to be a reprise of the Fianna Fail/Fine Gael governing partnership of the last mandate, one of the major questions is around the position of taoiseach and whether the parties will once again take turns to hold the Irish premiership during the lifetime of the new government. The outcome in 2020 saw the parties enter a coalition on the basis that the holder of the premier position would be exchanged midway through the term. Fianna Fail leader Mr Martin took the role for the first half of the mandate, with Leo Varadkar taking over in December 2022. Current Fine Gael leader Mr Harris succeeded Mr Varadkar as taoiseach when he resigned from the role earlier this year. However, this time Fianna Fail has significantly increased its seat lead over Fine Gael, compared with the last election when there were only three seats between the parties. The size of the disparity in party numbers is likely to draw focus on the rotating taoiseach arrangement, raising questions as to whether it will be re-run in the next coalition and, if it is, on what terms. On Sunday, Simon Coveney, a former deputy leader of Fine Gael, said a coalition that did not repeat the rotating taoiseach arrangement in some fashion would be a “difficult proposition” for his party. Meanwhile, Fine Gael minister Paschal Donohoe said he would be making the case for Mr Harris to have another opportunity to serve as taoiseach. On Monday, Mr Chambers said while his party would expect to lead the government it would approach the issue of rotating the taoiseach’s role on the basis of “mutual respect” with Fine Gael. “I think the context of discussions and negotiations will be driven by mutual respect, and that’s the glue that will drive a programme for government and that’s the context in which we’ll engage,” he said. On Monday, Labour leader Ivana Bacik reiterated her party’s determination to forge an alliance with fellow centre-left parties with the intention of having a unified approach to the prospect of entering government. Asked if Labour was prepared to go into government with Fianna Fail and Fine Gael on its own, she told RTE: “No, not at this stage. We are absolutely not willing to do that. “We want to ensure there’s the largest number of TDs who share our vision and our values who want to deliver change on the same basis that we do.” The Social Democrats have been non-committal about any potential arrangement with Fianna Fail and Fine Gael, and have restated a series of red lines they would need to achieve before considering taking a place in government. Leader Holly Cairns, who gave birth to a daughter on polling day on Friday, said in a statement: “The party is in a very strong position to play an important role in the next Dail. In what position, government or opposition, remains to be seen.” Fianna Fail secured the most first preference votes in Friday’s proportional representation election, taking 21.9% to Fine Gael’s 20.8%. Sinn Fein came in third on 19%. While Sinn Fein’s vote share represented a marked improvement on its disappointing showing in June’s local elections in Ireland, it is still significantly down on the 24.5% poll-topping share it secured in the 2020 general election. The final breakdown of first preferences also flipped the result of Friday night’s exit poll, which suggested Sinn Fein was in front on 21.1%, with Fine Gael on 21% and Fianna Fail on 19.5%.
SANTA CRUZ, Calif. (AP) — Persistent high surf and flooding threats along California’s coast had residents on high alert a day after a major storm was blamed for one man’s death and the partial collapse of a pier , which propelled three people into the Pacific Ocean. The National Weather Service on Christmas Eve warned of dangerous, large-breaking waves of up to 35 feet (10.7 meters). Its latest high surf warning will be in effect until 6 p.m. Tuesday. “Large waves can sweep across the beach without warning, pulling people into the sea from rocks, jetties and beaches,” the weather service said in a Christmas Eve bulletin. In Santa Cruz, where a municipal wharf under construction partially collapsed on Monday, most beaches were cordoned off as they were inundated with high surf and debris. Residents received an alert on their phones Tuesday morning notifying them to “avoid all beaches including coastal overlook areas such as rocks, jetties or cliffs.” It warned powerful waves could sweep entire beaches unexpectedly. Local officials said there could be further damage to the wharf, but no more pieces broke off overnight. The wharf collapsed and fell into the ocean midday Monday, taking three people with it. Two people were rescued by lifeguards and a third swam to safety. No one was seriously injured. Santa Cruz Mayor Fred Keeley said in the weeks and months ahead officials will have to assess long-term solutions for protecting the coastal city from the impacts of climate change . “Hallelujah that no one was hurt in this, which could have been orders of magnitude worse in terms of any injuries to human beings and damage to property onshore and offshore,” he said at a media briefing Tuesday. “But I think we have somewhat of a question mark as we move through time,” he added. “And I don't think we're by ourselves. I think this is what coastal communities around the world are probably dealing with.” The structure was in the middle of a $4 million renovation following destructive storms last winter about 70 miles (112 kilometers) south of San Francisco. “It’s a catastrophe for those down at the end of the wharf,” said David Johnston, who was allowed onto the pier on Monday to check on his business, Venture Quest Kayaking. Tony Elliot, the head of the Santa Cruz Parks & Recreation Department, estimated that about 150 feet (45 meters) of the end of the wharf fell into the water. It was immediately evacuated and will remain closed indefinitely. Some of the wharf’s pilings are still in the ocean and remain “serious, serious hazards” to boats, the mayor said. Each piling weighs hundreds of pounds and is being pushed by powerful waves. “You are risking your life, and those of the people that would need to try and save you by getting in or too close to the water,” the National Weather Service’s Bay Area office said on the social platform X. Building inspectors were looking at the rest of the pier’s structural integrity. Some California cities ordered beachfront homes and hotels to evacuate early Monday afternoon as forecasters warned that storm swells would continue to increase throughout the day. In Watsonville along the Monterey Bay, first responders were called to Sunset State Beach, a state park, around 11:30 a.m. Monday for a report of a man trapped under debris. The Santa Cruz County Sheriff’s Office believes a large wave pinned him there. The man was pronounced dead at a hospital. The storm’s high surf also likely pulled another man into the Pacific Ocean around noon Monday at Marina State Beach, nearly 13 miles (21 kilometers) south of Watsonville, authorities said. Strong currents and high waves forced searchers to abandon their efforts roughly two hours later as conditions worsened. The man remained missing Monday evening. Further south in Carmel Bay, a man remained missing as of Tuesday afternoon after reports that someone was swept off the rocks into the ocean at Pebble Beach on Monday, local emergency responders said. The U.S. Coast Guard will "transition to a recovery search as ocean conditions improve in the coming days,” officials said in a statement. In a post on X, the National Weather Service office in Portland, Oregon, said, “It will likely go down as some of the highest surf this winter.” Dazio reported from Los Angeles. Associated Press writers Sophie Austin in Sacramento and Jaimie Ding in Los Angeles contributed.No. 22 Illinois reaches 9 wins for first time in 17 years with 38-28 victory over Northwestern