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Saturday, November 23, 2024 Princess Cruises is evoking cherished memories of romance and adventure with its latest global advertising campaign, Love Boat by Hannah. The campaign stars Emmy-winning actress and musical theater sensation Hannah Waddingham, known for her standout role in Ted Lasso. With her dynamic vocals and captivating presence, Waddingham breathes new life into one of television’s most beloved theme songs, “The Love Boat.” The original Love Boat series, which aired on ABC from 1977 to 1986, was a cultural touchstone, with its catchy theme song becoming synonymous with escapades on the high seas. In this campaign, Waddingham delivers a refreshed rendition of the classic tune, blending contemporary flair with the timeless spirit that helped solidify Princess Cruises as a symbol of luxury travel. Directed by the renowned Dave Laden of Hungry Man and produced in partnership with Princess Cruises’ creative agency, Terri & Sandy, the campaign showcases Waddingham indulging in the many pleasures of a Princess cruise. From savoring gourmet dishes and sipping on artisanal cocktails to enjoying serene moments by the pool, the scenes capture the elegance and joy of life aboard. A touch of humor is woven throughout as Waddingham sings the theme song while relishing every moment—including playful interactions with dolphins and blissful relaxation during a massage. The music for the campaign was recorded at Miami’s iconic Criteria Recording Studios, a site rich with musical history, having hosted legends such as ABBA, Bob Marley, Jay-Z, and Shakira. Waddingham’s powerhouse performance adds to the studio’s storied legacy, ensuring the theme song continues to captivate audiences across generations. By blending nostalgia with a fresh, vibrant energy, Princess Cruises’ Love Boat by Hannah campaign reintroduces a classic to a new era, inviting travelers to embrace the magic of cruising in style. “Hannah Waddingham brings something truly special to one of the most recognizable theme songs in television history and Princess Cruises brand anthem,” said John Padgett, president of Princess Cruises. “As Godmother of Sun Princess, she infuses the beloved tune with her extraordinary talent and playful energy, paying tribute to The Love Boat’s Hollywood legacy, which featured thousands of memorable guest stars. Her performance beautifully captures the timeless elegance and spirit of adventure that define the Princess Cruises experience.” Princess Cruises invites travelers to rediscover the romance and adventure of The Love Boat with its new campaign, Love Boat by Hannah. Featuring Emmy-winning actress and musical theater star Hannah Waddingham, the campaign celebrates the joy of cruising, made unforgettable by Waddingham’s electrifying rendition of the iconic theme song. Earlier this year, Waddingham was named the Godmother of the Sun Princess, Princess Cruises’ latest flagship vessel. This prestigious role places her in the company of legendary women such as Diana, Princess of Wales, Audrey Hepburn, and Sophia Loren, further cementing Princess Cruises’ tradition of honoring influential luminaries. The Love Boat by Hannah campaign will roll out in a series of eye-catching 60-, 30-, 15-, and 6-second spots across the U.S., U.K., Canada, and Australia. Viewers can experience the magic through connected TV, digital platforms, and an engaging social media strategy. The flagship 60-second ad will even grace cinema screens, debuting before blockbuster hits like Wicked and Gladiator 2. Designed to captivate both seasoned cruisers and those new to the experience, the campaign speaks to a wide audience. From tech-savvy adults and active seniors to families with teenagers and multi-generational groups, Love Boat by Hannah highlights the allure of Princess Cruises as the perfect setting for shared adventures. With its blend of nostalgia, modern flair, and Waddingham’s vibrant energy, the campaign promises to inspire travelers to embark on a journey where every moment is truly unforgettable. “Hannah Waddingham has a presence as powerful and radiant as the Sun Princess herself,” said JP Gomez, Creative Director at Terri & Sandy. “From start to finish, she brought brilliance and humor to the creative process, contributing clever, witty ideas that elevated the entire campaign. This production was a celebration of nostalgia blended with the sleek, contemporary elegance of the Sun Princess. We couldn’t have asked for better partners than Hannah and the Princess team.”