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As part of The Drum’s B2B Focus , the Dow Jones executive shares insights from her own experience of collaborating with finance and revenue teams to not just secure budget, but to drive broader business goals together. Dow Jones CMO makes a case for closer collaboration between marketers and finance executives in B2B organizations / The Drum Today, just 20% of CMOs surveyed by the CMO Council and KPMG report having a truly collaborative relationship with their CFOs – and more than 25% say their relationship with the finance team is “indifferent,” and 7% categorize it as “hesitant.” It’s clear that marketing leaders, for the large part, feel siloed from their counterparts in finance – a problematic finding considering that CFOs control the budgets that marketers so desperately require. This year, marketing budgets will shrink by an average of 15% from last year, according to research from Gartner. More than ever, CMOs and CFOs should be working in tandem to achieve shared goals. That’s the perspective of Sherry Weiss, at least. Weiss is the CMO of Dow Jones and its subsidiary the Wall Street Journal, where she manages both B2C and B2B marketing programs, and collaborates closely with Dow Jones’ CFO Jared DiPalma and CROs Josh Stinchcomb and David Martin. Two years into the job, she previously helmed strategic marketing efforts on the consumer financial service team at Citigroup. Last month, Weiss joined me onstage at The Drum’s B2B World Fest 2024 in Chicago, where she opined on how marketers can maximize impact through closer collaboration with their colleagues in finance and sales. Here’s what she had to say. This interview has been edited for length and clarity. Tell us a bit about your remit at Dow Jones. We have a very large enterprise side of the house, where we have deep verticals for risk and compliance products, energy, wealth and investing. Also, we have our consumer brands, the Wall Street Journal, Barron’s, MarketWatch, Investor’s Business Daily [and more]. It’s been a great two years. In your view, what misconceptions do you think C-suiters have about the CMO? And on the flip side, what misconceptions do CMOs frequently have about CFOs and CROs? For the marketers in the room, oftentimes we may feel like there is a misconception that we are all about big, bold ideas and creativity for the sake of creativity, but we are not able to tie that back to the actual running of the business or to a revenue metric. And then that turns into, ‘Okay, CFOs just see us as cost centers,’ for instance. Or, ‘CFOs just see us as [the folks] doing pens and posters, and they’re not willing to invest in us.’ And then if you look at a CRO, [marketers think they believe], ‘Well, we own the conversion. What is this [program or campaign] driving? And why should I advocate to have investment put into marketing if I need extra sales incentives?’ There are all these different misconceptions that can lead one to think that [C-suiters] are not all on the same team and driving towards the same goal. And all of that is, frankly, bogus. And some of those misconceptions can be changed if you just change the vocabulary you’re using to describe what you’re trying to do with your partners. What are your tips for budgeting with the CFO? I talk to my CFO probably every other day. You have to stay very close. And back that misconception around, ‘The CFO is going to be reluctant to invest in marketing,’ or, ‘[Marketing is] the first area where the CFO is going to cut when under pressure’ – the first thing is: you’ve got to build a strong relationship. And [you need to] position yourself as: ‘I’m not a cost center – I’m a growth center.’ [You have to determine] ‘How am I viewed as a growth officer?’ Our CFO, [fortunately], views investment in marketing as, ‘How do I drive growth, and where do I put my next best penny?’ So we spent a lot of time talking about that. Measurement is really important. In the beginning, it’s hard to measure, so you have to set expectations around, ‘Okay, we’re not going to know if this works until X amount of time.’ The other thing I would strongly recommend is: don’t ask for everything at once. You come in and say, ‘Alright, invest in me,’ and then you have this huge ticket size and you can’t measure [the impacts of your initiatives], and you’re like, ‘Believe in me!,’ it’s not going to go well. So what we’ve been doing over the last two years is that every year I’m like, ‘Seed fund me. Let me ... focus on this. Do some incremental investment here. We’ll measure it, and then next budget cycle, if it works, reinvest in me.’ We have been pretty successful in that. It reduces the risk and it helps you also make sure that you’re proving to your CRO, your CFO and the CEO that your strategy is working. Can you share a real-world example of an instance in which collaboration with your CRO and or CFO led to a meaningful outcome that wouldn’t have been possible otherwise? As I mentioned earlier, I wear two hats, so I am also the CMO of the Wall Street Journal, which is a B2C go-to-market [product]. And I actually come out of a B2C background – I was in consumer financial services. With that [kind of role], you own the end conversion. So, being able to take language around how your marketing is driving revenue is incredibly important to be able to get investment from the CFO and buy-in from the CRO. This year, we’re going through a transformation on the B2B side of the house. We have significant growth targets in our business intelligence part of the business, and we know that we need to invest more in marketing. So how we worked through getting that investment when we didn’t have the metrics to show for it quite yet was, it was in collaboration with our CFO and our CRO, we sat down, we looked at the sales targets that need to be driven in that upcoming budget cycle. We brought a lot of information to the table that helped people think through buyers’ habits – like, we know that by the time a buyer hits at one of our sales staff, they are already about two-thirds through their buying journey, and most of the upfront information that they receive is via digital channels [like] website content or social media. And that’s where marketing plays a role. So, in trying to sell that [we] explain, ‘Look, if you invest a little bit here, a little bit there, it will help you close the deal. And here’s how we’ll measure it.’ And then the other thing that we really had to ... work through was that we were very lead-generation focused – ‘What is marketing doing to drive leads?’ We were not focused specifically on, ‘What is marketing doing to kind of expand the relationship within your existing customer base?’ But we all know it’s easier to expand a relationship with someone versus landing a new lead. So we worked with the CFO and the CRO to sell this idea of moving ... to an account-based and industry-based marketing approach. And then in order to get the money, we had to lay out, ‘Okay, this is the plan that we’re going to do, and here’s how we're going to measure the impact.’ Speaking of measurement, what metrics should the C-suite focus on in order to help evidence marketing’s value in the overall financial performance of the business? The true north is revenue. That’s what we’re here to do, both as marketers and in support of our sales organizations. But we all know it’s really difficult to say, ‘This marketing campaign, or this marketing strategy, drove X in the B2B area of increase in revenue.’ So we have our eye on revenue, but then we have some supporting KPIs, that we’re tracking. We still track lead gen and the quality of those leads. We also are tracking retention rates ... in what we consider our high-value client accounts, are we seeing an increase in retention rates based on ... the marketing activity that we are engaging in? We are tracking expansion within an account – if we, as marketers, have engaged with a certain account, have we actually seen our book of business with them grow? That’s another area that we’re tracking. Something I hear a lot in the industry is that the traditional funnel is collapsing – or that it’s irrelevant today. Do you feel that that’s true, and as a B2B CMO, how does your perspective of the marketing funnel play into how you’re thinking about collaborating with your colleagues in sales and finance? When I came into this role, I really did not have much experience in B2B, so I’m just gonna be really honest – I was a little intimidated. This is very different than what I’ve worked with before, and luckily, I have very strong B2B leadership on my team that kind of helped bring me along. But what I recognized pretty quickly is that the go-to-market [approach] is different, but the skills and how you need to think about things are not wildly different. And your end user is still a person. It’s just [about considering], ‘How do you engage with that end user?’ In the areas where we think about B2C go-to-market – like the Wall Street Journal – and then our B2B go-to-market with Dow Jones, it’s becoming even more important in both areas to be leaning into brand for a variety of reasons. You can’t – in either area – depend so much on the legacy referral ecosystem to get people to your site to explain who you are, and so having people understand who you are from a more ... emotional level of like, ‘What does Dow Jones bring to you as a business?’ is incredibly important. It’s: ‘Why should you do business with Dow Jones?’ versus, ‘I buy this product from Dow Jones.’ We’ve been thinking through that a lot. The other thing that we’re bringing over from our B2C skillset is engagement marketing. On the B2C side of the house, in general, marketers – especially if you’re in a subscription or credit card business – you have large engagement and retention teams, and there are strategies that you use to drive your end user to start using your product frequently. [That’s] because with usage, you have a higher likelihood to retain your customer. With our enterprise businesses, that’s a little bit harder, because ... you’re distant from [the end user], but we are standing up our engagement marketing teams and strategies to work with our partners to help us engage the end user on that end as well. So we look very closely at usage on our products – is it increasing? Who is using it? If we’re seeing usage drop, how do we work with our clients to drive usage up? That’s another renewed focus for us. Of course, we have to talk about AI and tech. Are there any trends or emerging technologies that you’re really excited about – and particularly any that might make marketing and sales collaboration more efficient in the coming years? In the last year, I’ve built out a data and analytics team within the marketing team, and we’ve taken a lot of practices [from] consumer financial services ... We used heavily predictive models on the B2C side of the house to determine, ‘If you invest X amount in this segment or this marketing strategy, what would be the outcome?’ And [with that information], you’d be able to then figure out, ‘How do I want to solve for in-year revenue or five-year revenue?’ We’re currently building out some tools and forecasting that would also help us do that on the on the B2B side of the house by leveraging AI. [If, for example, you] have $2m worth of budget, I have information around the sales cycle, I have information around macro trends, I have information around the cost to be in certain channels, how do you actually start building models that would help you figure out where to spend your next best marketing dollar to drive a return? That’s one area where we’re really excited about AI – and it’s in benefit of both sales ... as well as my team. Looking ahead, what qualities are going to be the most important for B2B CMOs to embody in order to ensure effective collaboration with their sales and marketing counterparts? The most important quality is [to] put yourself in the shoes of your partner, and how they are viewing the business in the world – and then change how you talk to them and change how you engage with them based on that meaning. Oftentimes, we can all get caught up in what we understand as vocabulary for marketers – ‘awareness,’ ‘consideration.’ I’ve gotten this advice a few times [to not] use those words, because ... it doesn’t resonate. So what does your CRO care about? What language does your CRO need? Or how do they talk to you? And how do you then think about, ‘Here’s what I can do to help you drive your goals’ [while speaking] in the language that they understand. Same with the CFO – how do you really speak with data to be able to explain what you’re doing? Oftentimes, it’s the same strategy, but it’s different words. You can’t just sit there and be like, ‘Well, this is going to drive awareness and consideration.’ No, [explain instead], ‘This will help people understand who you are by the time they get to your salesperson and help your conversion go quicker.’ Something along those lines. That’s really important. And B2B marketers are going to have to start really figuring out [that] your end user is not just a corporation – it’s a buyer, it’s a person, it’s a human. So how do you humanize your offering and who you are? Watch the full interview with Sherry Weiss . For more, sign up for The Drum’s daily newsletter here .Cook accepts Hula Bowl invite; Missouri loses its first pair of players to the portal
KANSAS CITY, Mo. -- forward held her right index finger in the air inside the swanky stadium club of CPKC Stadium to indicate the No. 1. This is where the six-time world player of the year ranks Saturday's NWSL Championship among all the games in her career, an illustrious one that includes a World Cup final and three Olympic gold-medal matches. "The way we [played] from the beginning of the season to now, it's something very special that I never had before in any other club that I played for," Marta said. She said the same thing about 24 hours earlier as she passionately thought back to her days as a 14-year-old who spent three days on a bus to get to Rio de Janeiro for a tryout. Marta's mom, Tereza Vieira de Sá, will be in CPKC Stadium on Saturday to see her daughter play for the first time in Marta's 11 seasons in the United States. "Every single year I ask myself, 'Why am I still here?" Marta said on Thursday. "Maybe this year gave me the answer that I was looking for. Maybe it was because I need to be here to play the Championship in 2024 with this club, to enjoy this amazing season that we had." Marta, 38, said repeatedly this week that she thinks she will play two more seasons, which would mean retiring at the end of 2026. will host the 2027 World Cup, a tournament that could change the trajectory of women's soccer in the country and one that the host team has a legitimate chance of winning for the first time. But Marta also said multiple times this week in Kansas City that she has communicated to Brazilian national team head coach Arthur Elias that she is not looking to play in the 2027 World Cup. She will, however, continue to make herself available for selection in the buildup to the tournament to help the team prepare and help mentor young players. Making sure a declaration also removes a certain amount of pressure from Marta, who has been a global superstar since bursting onto the scene as a 17-year-old at the 2003 World Cup. "When I say I don't want to play 2027, I don't want to have this responsibility to play in the club to be in the national team," Marta said. "I've been doing [that] for 20, 21 years in my life. I'm feeling like it's time to just enjoy a little bit more. Be in the club but don't have this responsibility to be in the national team, too. But like I said, if they need me, I'm here. "But I'm not going to the game to think I need to do good here to be in the national team. I'm not doing this anymore. I play with a different mind in my head now. I play to do my best in the club and live day by day. I don't want to have this pressure anymore on my back. That's why for me, now it's different." Marta has turned back the clock this season, scoring nine goals (tied for fourth in the ) in her best club season since arriving in Orlando in 2017. Her game- over the went viral globally and harkened memories of her iconic 2007 World Cup semifinal goal against the United States when she juggled the ball over both her head and a defender before scoring. Marta said this week that her rejuvenation has been both physical and mental this year. She has inspired herself at times, including for Sunday's goal, when she said she channeled anger at an unnamed opponent. "You need to feel good with your body to help yourself do good things on the field," Marta said. "But it's more here [points to head]. Sometimes I just try to mentalize good things, mentalize something that I already did in my life as a soccer player, and it happened. "But I was a little bit mad before I scored the goal. I tried to be nice most of the time during the game and I tried to speak to somebody else and she was a little bit diva. I said, OK, you made me mad. I'm gonna go 1-v-1 with you. It happened for a good reason and resulted in a nice goal and really important goal for the team." Orlando is the narrow favorite in Saturday's championship. The Pride are the No. 1 seed after starting the season unbeaten through 23 games, a league record. But the No. 2 seed also won 18 games this year, a new league record, and finished only four points behind Orlando. Marta has experienced heartbreak before, losing every major tournament final she has played in with Brazil. She has, however, won plenty of club trophies, including two championships in the NWSL's predecessor league. On Saturday, she gets her first shot at an NWSL Championship. "It's only one game, and I know how important it is," she said. "We know if we win this, it will be like a perfect season. But we can't forget about everything that we did this season."Salman Khan, the Bhaijaan of Bollywood, is turning 59 today, and the actor kicked off the celebrations at his sister Arpita Khan's house. Happy Birthday Salman Khan Salman arrived in style and fans cannot keep calm! The actor looks dapper in black shirt, grey jacket as he waved for his fans from his car. Joining the actor are Sangeeta Bijlani, Zeeshan Siddiqui, Sohail Khan among others. Many pictures and videos of Salman's arrival are going viral on social media. His car was escorted by high security as Police cars were covering the actor. Fans were waiting outside Arpita's house for him and the actor waved for them on his birthday. Salman Khan's Sikandar Yesterday, he dropped the first look from his 2025 release Sikandar. Sharing the first poster of Sikandar on Instagram and dropping info on film's teaser, Khan wrote, "See u again kal subah theek 11.07 baje... SikandarTeaserTomorrow #SajidNadiadwala’s #Sikandar Directed by @a.r.murugadoss Releasing in cinemas EID 2025" Salman Khan, known for his larger-than-life roles, will be stepping into a character that blends intense action with emotional depth—a hallmark of Murugadoss’s filmmaking. The collaboration has fans buzzing, with many anticipating the director’s signature storytelling prowess to shine through. Salman Khan is set to return on Eid 2025 with Sikandar, produced by Sajid Nadiadwala and directed by AR Murugadoss. Sikandar features a stellar supporting cast, including Sathyaraj, Prateik Babbar, Kajal Aggarwal, and Sharman Joshi in pivotal roles. The female lead of the film is Rashmika Mandanna. A source close to the project shared with Pinkvilla that Sajid Nadiadwala was looking for a fresh pairing, and Rashmika was the perfect fit for the script. Get Latest News Live on Times Now along with Breaking News and Top Headlines from Bollywood, Entertainment News and around the world.
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A ‘MUCH loved’ Santa gnome which became stranded in a canal, was rescued just in time for Christmas. Cynthia Bafico, 70, of Rogerstone and her husband have garden gnomes in the back of their garden which backs onto the canal. In the festive period she decorates the gnomes with Christmas lights, but this year the Santa gnome ended up in the canal. In the run up to Storm Darragh, following windy weather, she found them ‘swimming’ in the canal after being swept away – including Santa. But, on Christmas Eve he was rescued following a joint effort by local residents. The Santa gnome who ‘doesn’t float’ was stranded in the canal too far for her or her husband to rescue him. “Oh no, Father Christmas has gone for a swim. The weather is playing havoc with the gnomes this year,” she said in a social media post. A local resident, Charlie Parker commented: “Aw poor gnomes, hopefully the weather will get better, and they can continue to celebrate Christmas soon.” A man lent them some extra strong poles which the couple used with the help of some local residents to rescue him. As the Santa gnome was carried back to the couple's home, other residents waved and honked their car horns. Cynthia Bafico told the Argus Santa told her: “Hurray... I’ve been rescued in time for Christmas. I didn’t know I could hold my breath for so long. "I need to give a big thank you to everyone who has been concerned about me, but a special thanks to Roger who has tried three times to get me out of the water. “I’d also like to thank Colin who lent Roger extra strong poles, to the gentleman who arrived on the scene just when an extra pair of hands was needed and to the people who honked their horns and waved as I was being carried home. Merry Christmas everyone.” In response to the good news, many local residents commented on social media saying they were relieved Santa had been rescued. A local resident, James Moss, who regularly walks his dog Lottie along the canal, said: “Lottie says this is great news, she’s missed him” Another resident, Joyce Thomas said: “Glad he’s home safe, now in a dry place” and Malcolm Morrell Jones added: “Great to see this, well done all.”Wireless Surgical Headlamps Market Outlook and Future Projections for 2030 11-24-2024 02:00 PM CET | Business, Economy, Finances, Banking & Insurance Press release from: Dhirtek Business Research and Consulting Wireless Surgical Headlamps Market The wireless surgical headlamps market represents a dynamic and continually evolving landscape, shaped by changing consumer demands and technological advancements. In this comprehensive report, we provide an in-depth exploration of the market, designed for a wide range of stakeholders including manufacturers, suppliers, distributors, and investors. Our goal is to equip industry participants with essential insights that enable informed decision-making in an ever-changing market environment. This analysis not only examines the current state of the wireless surgical headlamps market but also forecasts its future trends. Scope and Purpose This report serves as an extensive resource, thoughtfully curated to deliver actionable intelligence to industry stakeholders. It covers critical elements such as market dynamics, competitive environments, growth opportunities, challenges, and regional differences. The insights provided go beyond mere descriptions, offering a valuable tool for stakeholders to refine their strategies and make informed choices in a competitive market. Request for Sample Report: https://www.dhirtekbusinessresearch.com/market-report/Wireless-Surgical-Headlamps-Market/request-for-sample-report Comprehensive Market Analysis We are committed to providing a thorough analysis that explores every aspect of market growth, including shifts in consumer preferences and technological innovations driving demand for wireless surgical headlamps products. We also address the challenges faced by the industry, such as economic uncertainties and intense competition, offering insights to help stakeholders navigate these complexities. Key Players in the Wireless Surgical Headlamps Market: Sunoptic Surgical BFW IsoLux Enova Illumination Global Medical Solutions Integra Lifescience STERIS E-Mold Stryker Wenzhou Amtech Medical Technology STILLE Xenosys Strategic Guidance for the Future This report invites stakeholders to delve into a detailed examination of the competitive landscape. By profiling key players in the wireless surgical headlamps market and analyzing their strategies, we offer crucial insights to help industry participants make informed strategic decisions. Whether it's about outpacing competitors or learning from successful approaches, our analysis is designed to guide stakeholders toward success. Anticipated Insights Understanding the diverse segments within the wireless surgical headlamps market is critical to success. Our report breaks down segment sizes, potential growth trajectories, and key trends, offering actionable insights that allow stakeholders to develop targeted strategies and optimize resource allocation. The knowledge provided empowers stakeholders to navigate the complexities of the wireless surgical headlamps market with clarity and confidence. Balancing Market Forces and Strategic Impact This report delivers a comprehensive analysis of the factors shaping the wireless surgical headlamps market. By evaluating both the drivers of market growth and the obstacles that could impede it, stakeholders gain a holistic understanding of the market's dynamics. For manufacturers, this analysis helps align innovation efforts with consumer demands and regulatory trends, while investors and decision-makers gain a deeper understanding of economic risks and supply chain vulnerabilities, allowing them to make more informed strategic choices. Our goal is to provide stakeholders with the knowledge needed to confidently and successfully navigate the wireless surgical headlamps market. Competitive Landscape Our in-depth examination of the wireless surgical headlamps market's competitive landscape highlights key players, scrutinizing their strategies and impacts on the industry. By analyzing the approaches of major companies, stakeholders gain a valuable understanding of market dynamics and can leverage these insights to identify growth opportunities, innovate, and make informed strategic decisions. Market Segmentation The report begins with a detailed analysis of the unique characteristics defining each segment within the wireless surgical headlamps market. Segmentation can occur across various dimensions, including product types, customer demographics, or specific use cases. Understanding these differences allows stakeholders to tailor their strategies, products, and marketing efforts to meet the specific needs of each segment, enhancing competitive positioning and maximizing opportunities for success. Market Segments: Product Type: Single Light Headlight Double Light Headlight Application: Hospital Clinic Others Market Size and Segment Growth Potential A crucial part of the report focuses on understanding the size and significance of each market segment. We provide quantitative data that illustrates the market share and contribution of each segment, enabling stakeholders to make informed decisions regarding resource allocation, strategic prioritization, and investment. This section offers insights into the growth potential of each segment, including factors driving future expansion, evolving consumer preferences, and technological adoption. Conclusion This report serves as a strategic guide for stakeholders in the wireless surgical headlamps market, offering comprehensive insights into market segmentation, competitive dynamics, and growth potential. By understanding the market's complexities and emerging opportunities, industry participants can make well-informed decisions that drive success and innovation in this rapidly evolving market. Other Reports Telecom Silicon Photonics Chip Market https://www.dhirtekbusinessresearch.com/market-report/Telecom-Silicon-Photonics-Chip-Market Compound Miter Saws Market https://www.dhirtekbusinessresearch.com/market-report/Compound-Miter-Saws-Market Polyoxyl 40 Stearate (Polyoxyethylene 40 Stearate) Market https://www.dhirtekbusinessresearch.com/market-report/Polyoxyl-40-Stearate-Polyoxyethylene-40-Stearate-Market Endpoint Adjudication Service Market https://www.dhirtekbusinessresearch.com/market-report/Endpoint-Adjudication-Service-Market "Contact Us Dhirtek Business Research and Consulting Private Limited Contact No: +91 7580990088 Email Id: sales@dhirtekbusinessresearch.com" "About Us Dhirtek Business Research & Consulting Pvt Ltd is a global market research and consulting services provider headquartered in India. We offer our customers syndicated research reports, customized research reports, and consulting services. Our objective is to enable our clientele to achieve transformational progress and help them to make better strategic business decisions and enhance their global presence. We serve numerous companies worldwide, mobilizing our seasoned workforce to help companies shape their development through proper channeling and execution. We offer our services to large enterprises, start-ups, non-profit organizations, universities, and government agencies. The renowned institutions of various countries and Fortune 500 businesses use our market research services to understand the business environment at the global, regional, and country levels. Our market research reports offer thousands of statistical information and analysis of various industries at a granular level." This release was published on openPR.Robotic shorts could revolutionize walking for elderly, people with chronic illnesses
Heavy Lift Magnets Market Outlook and Future Projections for 2030