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COLUMBUS, Ohio (AP) — A fight broke out at midfield after Michigan stunned No. 2 Ohio State 13-10 on Saturday as Wolverines players attempted to plant their flag and were met by Buckeyes who confronted them. Police had to use pepper spray to break up the players, who threw punches and shoves in the melee that overshadowed the rivalry game. Ohio State police said in a statement “multiple officers representing Ohio and Michigan deployed pepper spray.” Ohio State police will investigate the fight, according to the statement. After the Ohio State players confronted their bitter rivals at midfield, defensive end Jack Sawyer grabbed the top of the Wolverines' flag and ripped it off the pole as the brawl moved toward the Michigan bench. Eventually, police officers rushed into the ugly scene. Ohio State coach Ryan Day said he understood the actions of his players. “There are some prideful guys on our team who weren't going to sit back and let that happen,” Day said. The two Ohio State players made available after the game brushed off questions about it. Michigan running back Kalel Mullings, who rushed for 116 yards and a touchdown, didn't like how the Buckeyes players involved themselves in the Wolverines' postgame celebration. He called it “classless.” “For such a great game, you hate to see stuff like that after the game," he said in an on-field interview with Fox Sports. “It’s just bad for the sport, bad for college football. But at the end of the day, you know some people got to — they got to learn how to lose, man. ... We had 60 minutes, we had four quarters, to do all that fighting.” Michigan coach Sherrone Moore said everybody needs to do better. “So much emotions on both sides," he said. "Rivalry games get heated, especially this one. It’s the biggest one in the country, so we got to handle that better.” Get poll alerts and updates on the AP Top 25 throughout the season. Sign up here . AP college football: https://apnews.com/hub/ap-top-25-college-football-poll and https://apnews.com/hub/college-football
Despite Mary Lou McDonald’s confidence around shaping a coalition without Fine Gael and Fianna Fail – the two parties that have dominated the landscape of Irish politics for a century – the pathway to government for Sinn Fein still appears challenging. With counting following Friday’s election still in the relatively early stages – after an exit poll that showed the main three parties effectively neck-and-neck – there is some way to go before the final picture emerges and the options for government formation crystalise. Taoiseach and Fine Gael leader, Simon Harris, has dismissed talk of a Sinn Fein surge and said he was “cautiously optimistic” about where his party will stand after all the votes are counted. Meanwhile, Ireland’s deputy premier and Fianna Fail leader, Micheal Martin, insisted his party has a “very clear route back to government” as he predicted seat gains. The counting process could last days because of Ireland’s complex system of proportional representation with a single transferable vote (PR-STV), where candidates are ranked by preference. The early indications have turned the focus to the tricky arithmetic of government formation, as the country’s several smaller parties and many independents potentially jockey for a place in government. Ms McDonald told reporters at the RDS count centre in Dublin that she would be “very, very actively pursuing” the potential to form a government with other parties on the left of the political spectrum. The smaller, left-leaning parties in Ireland include the Social Democrats, the Irish Labour Party, the Green Party and People Before Profit-Solidarity. Ms McDonald said her party had delivered an “incredible performance” in the election. “I think it’s fair to say that we have now confirmed that we have broken the political mould here in this state,” she said. “Two party politics is now gone. It’s consigned to the dustbin of history and that, in itself, is very significant.” She added: “I am looking to bring about a government of change, and I’m going to go and look at all formulations. “If you want my bottom line, the idea of Fianna Fail and Fine Gael for another five years, in our strong opinion, is not a good outcome for Irish society. “Obviously, I want to talk to other parties of the left and those that we share very significant policy objectives with. So I’m going to do that first and just hear their mind, hear their thinking. But be very clear, we will be very, very actively pursuing entrance into government.” In Friday night’s exit poll, Sinn Fein was predicted to take 21.1% of first-preference votes, narrowly ahead of outgoing coalition partners Fine Gael and Fianna Fail at 21% and 19.5% respectively. Prior to the election, Fianna Fail and Fine Gael both ruled out entering government with Sinn Fein. Fine Gael leader Mr Harris rejected suggestions Sinn Fein had broken new ground. He told reporters in his count centre in Greystones, Co Wicklow: “Certainly we haven’t seen a Sinn Fein surge or anything like it. “I mean, it looks likely, on the figures that we’ve seen now, fewer people, many fewer people would have voted Sinn Fein in this election than the last one. “In fact, I think they’re down by around 5% and actually the parties, particularly the two parties, the two larger parties in government, are likely to receive significant support from the electorate. So definitely, politics in Ireland has gotten much more fragmented.” He said it was too early to tell what the next government would look like. “I think anybody who makes any suggestion about who is going to be the largest party or the construct of the next government, they’re a braver person than I am,” he said. “Our electoral system dictates that there’ll be many, many transfers that will go on for hours, if not days, before we know the final computations at all. “But what I am very confident about is that my party will have a very significant role to play in the years ahead, and I’m cautiously optimistic and excited.” Fianna Fail’s Mr Martin told reporters at a count centre in Cork he was confident that the numbers exist to form a government with parties that shared his political viewpoint. Mr Martin said it “remains to be seen” whether he would return to the role of Taoiseach – a position he held between 2020 and 2022 – but he expressed confidence his party would outperform the exit poll prediction. “It’s a bit too early yet to call the exact type of government that will be formed or the composition of the next government,” he said. “But I think there are, there will be a sufficiency of seats, it seems to me, that aligns with the core principles that I articulated at the outset of this campaign and throughout the campaign, around the pro-enterprise economy, around a positively pro-European position, a government that will strongly push for home ownership and around parties that are transparently democratic in how they conduct their affairs.” Asked if it would be in a coalition with Fianna Fail, Fine Gael and the Social Democrats, he said that would be “racing a bit too far ahead”. The final result may dictate that if Fianna Fail and Fine Gael are to return to government, they may need more than one junior partner, or potentially the buy-in of several independent TDs. Mr Martin said it was unclear how quickly a government can be formed, as he predicted his party would gain new seats. “It will be challenging. This is not easy,” he added. The junior partner in the outgoing government – the Green Party – looks set for a bruising set of results. Green leader Roderic O’Gorman is in a fight to hold onto his seat, as are a number of party colleagues, including Media Minister Catherine Martin. “It’s clear the Green Party has not had a good day,” he said. The early counting also suggested potential trouble for Fianna Fail in Wicklow, where the party’s only candidate in the constituency, Health Minister Stephen Donnelly, is considered to have a battle ahead, with the risk of losing his seat. Meanwhile, there is significant focus on independent candidate Gerard Hutch who, on Saturday evening, was sitting in fourth place in the four-seat constituency of Dublin Central. Last spring, Mr Hutch was found not guilty by the non-jury Special Criminal Court of the murder of David Byrne, in one of the first deadly attacks of the Hutch-Kinahan gangland feud. Mr Byrne, 33, died after being shot six times at a crowded boxing weigh-in event at the Regency Hotel in February 2016. A Special Criminal Court judge described Mr Hutch, 61, as the patriarchal figurehead of the Hutch criminal organisation and said he had engaged in “serious criminal conduct”. The constituency will be closely watched as other hopefuls wait to see if transfers from eliminated candidates may eventually rule him out of contention. In the constituency of Louth, the much-criticised selection of John McGahon appeared not to have paid off for Fine Gael. The party’s campaign was beset by questioning over footage entering the public domain of the candidate engaged in a fight outside a pub in 2018. The Social Democrats have a strong chance of emerging as the largest of the smaller parties. The party’s leader, Holly Cairns, was already celebrating before a single vote was counted however, having announced the birth of her baby girl on polling day.Is Enron back? If it's a joke, some former employees aren't laughing
By Hannah Fry, Los Angeles Times (TNS) Every day millions of people share more intimate information with their accessories than they do with their spouse. Wearable technology — smartwatches, smart rings, fitness trackers and the like — monitors body-centric data such as your heart rate, steps taken and calories burned, and may record where you go along the way. Like Santa Claus, it knows when you are sleeping (and how well), it knows when you’re awake, it knows when you’ve been idle or exercising, and it keeps track of all of it. People are also sharing sensitive health information on health and wellness apps , including online mental health and counseling programs. Some women use period tracker apps to map out their monthly cycle. These devices and services have excited consumers hoping for better insight into their health and lifestyle choices. But the lack of oversight into how body-centric data are used and shared with third parties has prompted concerns from privacy experts, who warn that the data could be sold or lost through data breaches, then used to raise insurance premiums, discriminate surreptitiously against applicants for jobs or housing, and even perform surveillance. The use of wearable technology and medical apps surged in the years following the COVID-19 pandemic, but research released by Mozilla on Wednesday indicates that current laws offer little protection for consumers who are often unaware just how much of their health data are being collected and shared by companies. “I’ve been studying the intersections of emerging technologies, data-driven technologies, AI and human rights and social justice for the past 15 years, and since the pandemic I’ve noticed the industry has become hyper-focused on our bodies,” said Mozilla Foundation technology fellow Júlia Keserű, who conducted the research. “That permeates into all kinds of areas of our lives and all kinds of domains within the tech industry.” The report “From Skin to Screen: Bodily Integrity in the Digital Age” recommends that existing data protection laws be clarified to encompass all forms of bodily data. It also calls for expanding national health privacy laws to cover health-related information collected from health apps and fitness trackers and making it easier for users to opt out of body-centric data collections. Researchers have been raising alarms about health data privacy for years. Data collected by companies are often sold to data brokers or groups that buy, sell and trade data from the internet to create detailed consumer profiles. Body-centric data can include information such as the fingerprints used to unlock phones, face scans from facial recognition technology, and data from fitness and fertility trackers, mental health apps and digital medical records. One of the key reasons health information has value to companies — even when the person’s name is not associated with it — is that advertisers can use the data to send targeted ads to groups of people based on certain details they share. The information contained in these consumer profiles is becoming so detailed, however, that when paired with other data sets that include location information, it could be possible to target specific individuals, Keserű said. Location data can “expose sophisticated insights about people’s health status, through their visits to places like hospitals or abortions clinics,” Mozilla’s report said, adding that “companies like Google have been reported to keep such data even after promising to delete it.” Related Articles A 2023 report by Duke University revealed that data brokers were selling sensitive data on individuals’ mental health conditions on the open market. While many brokers deleted personal identifiers, some provided names and addresses of individuals seeking mental health assistance, according to the report. In two public surveys conducted as part of the research, Keserű said, participants were outraged and felt exploited in scenarios where their health data were sold for a profit without their knowledge. “We need a new approach to our digital interactions that recognizes the fundamental rights of individuals to safeguard their bodily data, an issue that speaks directly to human autonomy and dignity,” Keserű said. “As technology continues to advance, it is critical that our laws and practices evolve to meet the unique challenges of this era.” Consumers often take part in these technologies without fully understanding the implications. Last month, Elon Musk suggested on X that users submit X-rays, PET scans, MRIs and other medical images to Grok, the platform’s artificial intelligence chatbot, to seek diagnoses. The issue alarmed privacy experts, but many X users heeded Musk’s call and submitted health information to the chatbot. While X’s privacy policy says that the company will not sell user data to third parties, it does share some information with certain business partners. Gaps in existing laws have allowed the widespread sharing of biometric and other body-related data. Health information provided to hospitals, doctor’s offices and medical insurance companies is protected from disclosure under the Health Insurance Portability and Accountability Act , known as HIPAA, which established federal standards protecting such information from release without the patient’s consent. But health data collected by many wearable devices and health and wellness apps don’t fall under HIPAA’s umbrella, said Suzanne Bernstein, counsel at Electronic Privacy Information Center. “In the U.S. because we don’t have a comprehensive federal privacy law ... it falls to the state level,” she said. But not every state has weighed in on the issue. Washington, Nevada and Connecticut all recently passed laws to provide safeguards for consumer health data. Washington, D.C., in July introduced legislation that aimed to require tech companies to adhere to strengthened privacy provisions regarding the collection, sharing, use or sale of consumer health data. In California, the California Privacy Rights Act regulates how businesses can use certain types of sensitive information, including biometric information, and requires them to offer consumers the ability to opt out of disclosure of sensitive personal information. “This information being sold or shared with data brokers and other entities hypercharge the online profiling that we’re so used to at this point, and the more sensitive the data, the more sophisticated the profiling can be,” Bernstein said. “A lot of the sharing or selling with third parties is outside the scope of what a consumer would reasonably expect.” Health information has become a prime target for hackers seeking to extort healthcare agencies and individuals after accessing sensitive patient data. Health-related cybersecurity breaches and ransom attacks increased more than 4,000% between 2009 and 2023, targeting the booming market of body-centric data, which is expected to exceed $500 billion by 2030, according to the report. “Nonconsensual data sharing is a big issue,” Keserű said. “Even if it’s biometric data or health data, a lot of the companies are just sharing that data without you knowing, and that is causing a lot of anxiety and questions.” ©2024 Los Angeles Times. Visit at latimes.com. Distributed by Tribune Content Agency, LLC.
Article content If Game 1 of the second season of the PWHL is any indication, buckle up for even more physicality than the league provided in Year 1. Recommended Videos Toronto squeaked out a 3-1 win in a very physical season opener over Boston, but needed a power-play goal with just over a minute and a half remaining to push things in their favour. Hannah Miller was camped netside with Toronto on the power play and Hillary Knight in the penalty box after a dangerous boarding penalty left Renata Fast slow to get up. Miller was Janey on the Spot as a Daryl Watts rebound bounced directly to her and she made no mistake hitting the wide open net. Emma Maltais sealed it with an empty netter seconds later. Boston struck first in the game on the power play. With Maggie Connors off for a tripping minor, Boston’s big line of Knight, Alina Muller and Hannah Bilka converted very quickly with Knight taking a pass in the slot from Megan Keller and ripping one past Toronto goaltender Kristin Campbell on her low glove side. Toronto gave up just six power-play goals all of last season for an almost 92% success rate on the kill. Playing in Coca-Cola Coliseum, their new home which provides almost triple the number of seats they had at the Mattamy Athletic Centre last season, the Sceptres were cheered on by a near sellout crowd of 8,089. Boston’s physical play gave that crowd plenty of chances to get vocal. Four different Sceptres during the game – Noemi Neubauerova, Emma Maltais, Izzy Daniel and in the dying minutes Fast – all went down hard in the game and either stayed down or waited for a whistle before making their way to the bench. After the game, head coach Troy Ryan said he had checked on all his banged up players and none looked like they had sustained anything that would hold them back going forward. Fast, in fact, was back on the ice for the power play and wound up assisting on Miller’s game winner. Next up for Toronto is a road trip to Ottawa where they will take on the Charge on Tuesday night with a 7 p.m. puck drop. mganter@postmedia.com
( MENAFN - PR Newswire) Faruqi & Faruqi, LLP Securities Litigation Partner James (Josh) Wilson Encourages Investors Who Suffered Losses Exceeding $100,000 in ASML To Contact Him Directly To Discuss Their Options If you suffered losses exceeding $100,000 in ASML between January 24, 2024 and October 15, 2024 and would like to discuss your legal rights, call Faruqi & Faruqi partner Josh Wilson directly at 877-247-4292 or 212-983-9330 (Ext. 1310) . [You may also click here for additional information] NEW YORK, Nov. 30, 2024 /PRNewswire/ -- Faruqi & Faruqi, LLP , a leading national securities law firm, is investigating potential claims against ASML Holding N.V. ("ASML" or the "Company") (NASDAQ: ASML ) and reminds investors of the January 13, 2025 deadline to seek the role of lead plaintiff in a federal securities class action that has been filed against the Company. Faruqi & Faruqi is a leading national securities law firm with offices in New York, Pennsylvania, California and Georgia. The firm has recovered hundreds of millions of dollars for investors since its founding in 1995. See . As detailed below, the complaint alleges that the Company and its executives violated federal securities laws by making false and/or misleading statements and/or failing to disclose that: (1) the issues being faced by suppliers, like ASML, in the semiconductor industry were much more severe than Defendants had indicated to investors; (2) the pace of recovery of sales in the semiconductor industry was much slower than Defendants had publicly acknowledged; (3) Defendants had created the false impression that they possessed reliable information pertaining to customer demand and anticipated growth, while also downplaying risk from macroeconomic and industry fluctuations, as well as stronger regulations restricting the export of semiconductor technology, including the products that ASML sells; and (4) as a result, Defendants' statements about the Company's business, operations, and prospects lacked a reasonable basis. On October 15, 2024, ASML published earnings for the third quarter of 2024, revealing quarterly bookings of €2.63 billion, a decline of 53% quarter-over-quarter. The Company also announced it expects full year 2025 total net sales to be between €30 billion and €35 billion, with a gross margin between 51% and 53%. On this news, ASML's stock price fell $141.84, or 16.26%, to close $730.43 per share on October 15, 2024, thereby injuring investors. The court-appointed lead plaintiff is the investor with the largest financial interest in the relief sought by the class who is adequate and typical of class members who directs and oversees the litigation on behalf of the putative class. Any member of the putative class may move the Court to serve as lead plaintiff through counsel of their choice, or may choose to do nothing and remain an absent class member. Your ability to share in any recovery is not affected by the decision to serve as a lead plaintiff or not. Faruqi & Faruqi, LLP also encourages anyone with information regarding ASML's conduct to contact the firm, including whistleblowers, former employees, shareholders and others. To learn more about the ASML class action, go to /ASML or call Faruqi & Faruqi partner Josh Wilson directly at 877-247-4292 or 212-983-9330 (Ext. 1310) . Follow us for updates on LinkedIn , on X , or on Facebook . Attorney Advertising. The law firm responsible for this advertisement is Faruqi & Faruqi, LLP ( ). Prior results do not guarantee or predict a similar outcome with respect to any future matter. We welcome the opportunity to discuss your particular case. All communications will be treated in a confidential manner. SOURCE Faruqi & Faruqi, LLP MENAFN30112024003732001241ID1108941590 Legal Disclaimer: MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.
11 states sue three largest institutional investors for anticompetitive trade practices
Hand over your ID or your facial data? The would-you-rather buried in the teen social media banEL SEGUNDO, Calif. (AP) — Justin Herbert is dealing with an ankle injury for the second time this season. The Chargers quarterback did not practice Wednesday as Los Angeles began preparations for its game Sunday against Tampa Bay. Herbert injured his left ankle during the first quarter of last Sunday's 19-17 loss at Kansas City. Herbert said Wednesday that the injury occurred during a 7-yard scramble on third down during the opening drive. Television cameras showed him grimacing and walking slowly to the sideline after the play. “It was difficult to play with," he said. "It was one of those things where we limited some of the runs out of the pocket. I didn't feel great, but it was one of those things to play through.” Herbert's left leg was later bruised after taking a hard hit from linebacker Nick Bolton during the second quarter. Herbert missed only one play and completed 21 of 30 passes for 213 yards and a touchdown. “The contusion, I think that is something that is easily recoverable. I'm doing everything I can with the ankle,” Herbert said. “If I felt like I could have practiced at 100% and make sure everyone was able to get full-speed reps, I would have. I didn't think I was able to do that today, so the trainers and I were on the same page.” Javascript is required for you to be able to read premium content. Please enable it in your browser settings.
Saving children from stuntingSecurity cameras captured video of a University of Mississippi student leaving his campus apartment twice on the morning he was last seen alive, University Police Department Capt. Jane Mahan testified Wednesday in the trial of the man accused of killing the student. Jimmy “Jay” Lee, 20, was a gay man well known in the LGBTQ+ community at Ole Miss and in Oxford, where the university is located. He vanished July 8, 2022. Sheldon “Timothy” Herrington Jr., 24, of Grenada, Mississippi, is charged with capital murder in Lee’s death, and his trial began Tuesday in Oxford. Herrington has maintained his innocence. Police said cellphone history showed conversations between Herrington and Lee on the morning Lee disappeared. Jurors on Wednesday were shown video clips of Lee leaving his own apartment shortly after 4 a.m., wearing a robe and slippers. The clips showed him returning about 40 minutes later and leaving again just before 6 a.m. When he left the last time, he was looking at his cellphone. A friend of Lee, Khalid Fears, testified Tuesday that he had a video chat with Lee while Lee left the apartment around 6 a.m. that day. Lee said he was going back to see a man he had seen hours earlier, Fears testified. Mahan testified Wednesday about the timeline of the video clips showing Lee at the campus apartment. She said campus police started searching for Lee after his mother, Stephanie Lee, called later that day to request a welfare check on her son after he didn’t respond to multiple messages. Jay Lee’s apartment had an electronic key card, and Mahan testified that police contacted the campus housing department to put an alert on his card, which would automatically send police an email if the card were used. An assistant district attorney, Gwen Agho, asked Mahan if Lee ever returned to his apartment after he was recorded leaving that morning. “Not that I’ve ever been notified of, no,” Mahan said. Lee and Herrington saw each other twice during the hours before Lee disappeared, Agho said during opening arguments Tuesday. She said the men had sexual contact during their first meeting, and Lee was upset when he left Herrington’s apartment. Herrington invited Lee back — and before Lee arrived, Herrington searched online for how long it takes to strangle someone, Agho said. Herrington “was not openly in the LGBTQ community,” she said. A witness, Kizziah Carter, testified Wednesday that he was driving home from work at about 7:30 that morning and saw Herrington jogging along a road in Oxford. Carter said he knew Herrington and honked to greet him, and Carter flagged him down to ask for a ride. The road was near an apartment complex where Lee’s car was found later in the day. Carter said he drove Herrington to Herrington’s apartment in another complex. Surveillance video also recorded Herrington running from where Lee’s car was found, and he was later seen picking up a shovel and wheelbarrow at his parents’ house, authorities said. Lee’s body has not been found. In October, a judge declared him dead at the request of Lee’s parents. Lee’s active presence on social media fell silent after July 8, 2022, and no transactions have appeared on his credit card since then, prosecutors said. Herrington was arrested two weeks after Lee vanished, then released five months later on a $250,000 bond. A grand jury indicted him in March 2023. Herrington’s attorney, Kevin Horan, told jurors Tuesday that prosecutors have “zero” proof that Lee was killed or that any crime happened. Both Herrington and Lee had graduated from the University of Mississippi. Lee was pursuing a master’s degree. He was known for his creative expression through fashion and makeup and often performed in drag shows in Oxford, according to a support group called Justice for Jay Lee. Prosecutors have announced they do not intend to pursue the death penalty, meaning Herrington could get a life sentence if convicted. Mississippi law defines capital murder as a killing committed along with another felony — in this case, kidnapping.
has had two major talking points this year; and , both of which coalesce in its home appliances and SmartThings technology. It’s good timing, too. The Center for Law and Social Policy (CLASP), a Washington-based anti-poverty non-profit organization, cites in its Net Zero Heroes report that appliances are responsible for 39 per cent of all energy-related CO2 emissions. With an already immense (and ever-growing) number of devices in use every day, it's a figure that will only increase without some form of change. There’s no time like the present, then, for manufacturers such as electronics giant Samsung to focus on improving the energy efficiency of its home appliances. It’s a move that has borne fruit, too, not least in the world of smart washing machines. According to Moohyung Lee, EVP and Head of Customer Experience Team for the Digital Appliances Business at Samsung, the Bespoke AI Laundry Combo sold 1,000 units in just three days when it launched in South Korea in February. By April, it surpassed cumulative sales of 10,000 units, an impressive number for a large appliance. Now, it’s launching in the US, with further plans for release in South America, Southeast Asia and Europe later this year – and there’s plenty more to get excited about in Samsung’s home appliance roster. Following the brand’s energy efficiency and AI-first display at IFA 2024, Lee told us more about how Samsung plans to continue its journey towards the smart home of the future. Clean and energy lean Through a combination of software and hardware, Samsung has been enhancing energy efficiency. Lee cites features like Ecobubble, which has been integral to Samsung washing machines for over a decade. Instead of using heat energy to offer a thorough clean, Ecobubble “turns detergent into bubbles that quickly penetrate the laundry, allowing for effective washing even in cold water, which reduces the energy consumption required to heat water”, he says. “Ecobubble can be combined with other technologies like Bubble Shot ― which further improves detergent penetration ― to uplift the energy efficiency,” he adds. There’s also Samsung’s Digital Inverter Technology, found in a variety of appliances from washer motors to refrigerator compressors, and serves to reduce energy wastage. “Not only is it an energy-efficient solution, but it reduces noise and increases durability,” Lee explains. “It reduces unnecessary use of energy by adjusting the components’ rotating speed according to different usage situations.” On the software side, the SmartThings Energy app allows users to monitor the energy consumption of connected appliances, and also supports AI Energy Mode to automatically optimize energy usage. “We have various opportunities like partnerships related to carbon intensity or Auto Demand Response (ADR) for example, which enhances the value of SmartThings Energy,” Lee adds “Looking ahead, Samsung plans to expand service availability from 68 countries at the end of 2023 to 110 markets by the end of 2024, increasing convenience and energy savings for consumers worldwide.” AI for all Samsung’s latest generation of washing machines, fridges and other large appliances also come decked with Bespoke AI, offering a host of clever features and some , too. “Samsung has introduced various AI-enhanced appliances that give solutions tailored to your needs,” says Lee. “Bespoke Jet Bot Combo AI features AI Floor Detect that senses floor environment with AI, and the refrigerator with AI Family Hub brings AI Vision Inside for better food management for consumers.” However, it’s the Bespoke AI Laundry Combo that captured homeowners' hearts and minds, by selling those 1,000 units in South Korea over just three days post-launch. “It features AI Wash & Dry, which selects proper washing and drying cycles based on the types of fabric, weight, and soil level,” Lee explains. “Additionally, it features the AI Home, a 7-inch LCD touchscreen, which allows users to intuitively monitor the machine and control various functions. “One standout feature of AI Home is that it displays the status of SmartThings-connected appliances and gives users the ability to control them remotely.” Understanding the opportunity So, how does Samsung make sure its features and hardware can actually have an impact? According to Lee, the manufacturer uses the “standardized testing protocols” required in each region to meet its energy regulations. “This includes rigorous testing of our appliances against established energy efficiency standards," he continues. "For features like the AI Energy Mode, we also collaborate with third-party organizations to validate effectiveness and enhance credibility with consumers.” Samsung focuses not only on energy savings but also considers carbon emissions as an important indicator. “By obtaining the Carbon Trust's Carbon Footprint Certification and participating in the standard for quantifying carbon emissions, it is establishing objective indicators to measure the impact of its products,” explains Lee. “Samsung is researching and developing technologies to provide solutions that can reduce impact on the environment as much as possible, while also upgrading products and services to make it easier for consumers to participate in this journey. We are applying this vision from the beginning when designing our products.” This, he explains, can mean anything from developing energy-efficient products, utilizing recycled materials or reusing discarded components. “For example, certain Bespoke stick vacuum cleaner filters use recycled materials from discarded fishing nets, and recycled aluminum is applied to some of Bespoke panels of our refrigerators.” We all row the boat Consumer education plays an important role in making sure these features achieve their full potential. Lee says Samsung encourages consumer participation right from the get-go: “For example, when a product is connected to SmartThings, the app gives users the suggestion to utilise AI Energy Mode. “Furthermore, AI Energy Mode supports frequently used wash cycles such as Cotton, AI Wash, Synthetics, Mixed Load, and Super Speed to deliver more consistent energy savings. Once a user turns on AI Energy Mode in SmartThings Energy, it works its magic until deactivated, allowing continuous energy saving.” Once connected, the SmartThings Energy platform can be accessed in myriad ways, whether that’s via on-device screens like the Family Hub or AI Home, using other SmartThings-connected Samsung appliances with a screen or, of course, using a mobile phone. “Whether it’s simply monitoring energy usage or using AI Energy Mode to reduce additional energy consumption in daily life, consumers can decide how extensively they want to use the platform," says Lee, explaining that users can even choose to set their own goals on a daily, weekly, or monthly basis. “Samsung designs home appliances not just as functional machines, but as companions that improve and enhance the user experience,” says Lee, a principle that extends to SmartThings Energy. “Moving forward, we’ll continue to provide new ways for users to stay true to their values in daily life.” The increased focus on efficiency in the home comes at an important crossroads on the road to carbon zero, though, of course, . For now, though, energy-conscious brands like Samsung are at the forefront of using such technology to its advantage – it's not 'just a washing machine' anymore.