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Kamala Harris could count on winning California’s 54 electoral college votes as she campaigned for president, and the state’s voters delivered. In fact, California’s electoral votes were almost a quarter of the 226 she won nationwide, 44 short of what she needed to defeat Donald Trump. Simultaneously, however, Harris’s party fell short of regaining control of the House of Representatives, thanks in part to failing to flip as many seats in California as party leaders, such as Speaker Emerita Nancy Pelosi, had hoped. Those outcomes illustrate the powerful role that the nation’s most populous state plays in determining who controls the federal government. Looking ahead, however, California’s clout in both presidential and congressional elections — and therefore in the rooms where post-election policy decisions are made — is shrinking. It’s a stark reminder of the old adage that demography drives destiny. California experienced strong population growth for the first 150 years of the state’s existence, largely due to migration from other states and nations and a high birthrate. The state’s decades-long expansion reached a high point in the 1980s when its population exploded by more than 25%, from 23.8 million to 30 million, due to strong foreign immigration and a new baby boom. There was a newborn every minute. The decade’s population growth granted it seven new congressional seats after the 1990 census, increasing from 45 to 52. In 1992, Bill Clinton claimed the state’s 54 electoral votes, becoming only the fourth Democrat to win the state in the 20th century. Democratic nominees have continued to win California’s electoral votes in every presidential election since, but they could no longer count on a new harvest every decade. Population growth began to slow in the late 1990s, thanks largely to out-migration of Southern California aerospace workers and their families as defense spending dried up after the breakup of the Soviet Union. It gained one seat after the 2000 census, but population growth stagnated during the 2010 decade, with a net increase of 2.4 million, just 10% of what occurred in the 1980s. The state lost a congressional seat after the 2020 census, so California now has 52 districts. The COVID-19 pandemic and other factors, such as a declining birthrate and increasing death rate, have led to population stagnation since then. “California lost 433,000 people between July 2020 and July 2023,” the Public Policy Institute of California calculated. “Most of the loss occurred during the first year of the pandemic and was driven by a sharp rise in residents moving to other states. But fewer births, higher deaths and lower international migration also played a role.” Related Articles Opinion Columnists | Here’s to hoping Trump delivers on some of his Libertarian promises Opinion Columnists | Grand DOGE promises of massive cuts to the federal government are unlikely to materialize Opinion Columnists | Republican populism goes all in for the Nanny State Opinion Columnists | After botched Gaetz nomination, Trump should pivot on Cabinet picks Opinion Columnists | $165 billion revenue error continues to haunt California’s budget That’s where we are now: roughly 39 million, a bit under the 2020 census number. But the future looks like slow growth at best, which means the state will likely lose four or more congressional seats, and therefore electoral votes, after the 2030 census. A 2023 analysis by the liberal Brennan Center estimated that California will lose four seats, while the conservative American Redistricting Project pegged the likely loss at five seats. It’s a major chunk of a wider shift of population, congressional seats and electoral votes from blue states — New York will also be a big loser — to red states such as Texas and Florida, whose economies are growing smartly and where housing is affordable. By either 2030 projection, were the 2032 Democratic nominee for president to carry the same states that Harris did this year, he or she would win 12 fewer electoral votes. Demography is destiny. Dan Walters is a CalMatters columnist.
Shopping on Temu can feel like playing an arcade game. Instead of using a joystick-controlled claw to grab a toy, visitors to the online marketplace maneuver their computer mouses or cellphone screens to browse colorful gadgets, accessories and trinkets with prices that look too good to refuse. A pop-up spinning wheel offers the chance to win a coupon. Rotating captions warn that a less than $2 camouflage print balaclava and a $1.23 skeleton hand back scratcher are “Almost sold out.” A flame symbol indicates a $9.69 plush cat print hoodie is selling fast. A timed-down selection of discounted items adds to the sense of urgency. Pages from the Shein website, left, and from the Temu site, right. Welcome to the new online world of impulse buying, a place of guilty pleasures where the selection is vast, every day is Cyber Monday, and an instant dopamine hit is always just a click away. By all accounts, we’re living in an accelerating age for consumerism, one that Temu, which is owned by the Chinese e-commerce company PDD Holdings, and Shein, its fierce rival , supercharged with social media savvy and an interminable assortment of cheap goods, most shipped directly from merchants in China based on real-time demand. The business models of the two platforms, coupled with avalanches of digital or influencer advertising, have enabled them to give Western retailers a run for their money this holiday shopping season. A Christmas tree ornament purchased on Temu. Software company Salesforce said it expects roughly one in five online purchases in the U.S., the United Kingdom, Australia and Canada to be made through four online marketplaces based or founded in Asia: Shein, Temu, TikTok Shop — the e-commerce arm of video-sharing platform TikTok — and AliExpress. Analysts with Salesforce said they are expected to pull in roughly $160 billion in global sales outside of China. Most of the sales will go to Temu and Shein, a privately held company which is thought to lead the worldwide fast fashion market in revenue. Lisa Xiaoli Neville, a nonprofit manager who lives in Los Angeles, is sold on Shein. The bedroom of her home is stocked with jeans, shoes, press-on nails and other items from the ultra-fast fashion retailer, all of which she amassed after getting on the platform to buy a $2 pair of earrings she saw in a Facebook ad. Neville, 46, estimates she spends at least $75 a month on products from Shein. A $2 eggshell opener, a portable apple peeler and an apple corer, both costing less than $5, are among the quirky, single-use kitchen tools taking up drawer space. She acknowledges she doesn’t need them because she “doesn’t even cook like that.” Plus, she’s allergic to apples. “I won’t eat apples. It will kill me,” Neville said, laughing. “But I still want the coring thing.” Shein, now based in Singapore, uses some of the same web design features as Temu’s, such as pop-up coupons and ads, to persuade shoppers to keep clicking, but it appears a bit more restrained in its approach. Shein primarily targets young women through partnerships with social media influencers. Searching the company's name on video platforms turns up creators promoting Shein's Black Friday sales event and displaying the dozens of of trendy clothes and accessories they got for comparatively little money. But the Shein-focused content also includes videos of TikTokers saying they're embarrassed to admit they shopped there and critics lashing out at fans for not taking into account the environmental harms or potential labor abuses associated with products that are churned out and shipped worldwide at a speedy pace. Neville has already picked out holiday gifts for family and friends from the site. Most of the products in her online cart cost under $10, including graphic T-shirts she intends to buy for her son and jeans and loafers for her daughter. All told, she plans to spend about $200 on gifts, significantly less than $500 she used to shell out at other stores in prior years. “The visuals just make you want to spend more money,” she said, referring to the clothes on Shein's site. “They're very cheap and everything is just so cute.” Unlike Shein, Temu's appeal cuts across age groups and gender. The platform is the world’s second most-visited online shopping site, software company Similarweb reported in September. Customers go there looking for practical items like doormats and silly products like a whiskey flask shaped like a vintage cellphone from the 1990s. Temu advertised Black Friday bargains for some items at upwards of 70% off the recommended retail price. Making a purchase can quickly result in receiving dozens of emails offering free giveaways. The caveat: customers have to buy more products. Despite their rise, Temu and Shein have proven particularly ripe for pushback. Last year, a coalition of unnamed brands and organizations launched a campaign to oppose Shein in Washington. U.S. lawmakers also have raised the possibility that Temu is allowing goods made with forced labor to enter the country. More recently, the Biden administration put forward rules that would crack down on a trade rule known as the de minimis exception, which has allowed a lot of cheap products to come into the U.S. duty-free. President-elect Donald Trump is expected to slap high tariffs on goods from China, a move that would likely raise prices across the retail world. Both Shein and Temu have set up warehouses in the U.S. to speed up delivery times and help them better compete with Amazon, which is trying to erode their price advantage through a new storefront that also ships products directly from China. The business news you need Get the latest local business news delivered FREE to your inbox weekly.What to know about Northern California's rare tsunami warningLAKE CHARLES, La. (AP) — Christian Shumate's 22 points helped McNeese defeat NCAA Division-member LeTourneau 103-69 on Saturday night. Shumate also contributed five rebounds for the Cowboys (5-4). Quadir Copeland added 20 points while shooting 7 of 8 from the field and 6 for 6 from the line while they also had nine rebounds, 11 assists, and three steals. Sincere Parker had 16 points and went 7 of 11 from the field. The Yellow Jackets were led by Deonte Jackson, who posted 21 points, five assists and seven steals. Walker Blaine added 14 points and four assists for LeTourneau. Caedmon Liebengood also had 14 points. McNeese visits Mississippi State in its next matchup on December 14. The Associated Press created this story using technology provided by Data Skrive and data from Sportradar .
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