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Google Research India head Manish Gupta has disagreed with Infosys chairman Nandan Nilekani 's comments that ‘India should not invest in building foundational models.’ Gupta, speaking at the Bengaluru Tech Summit held between November 19-21, firmly disagreed with Nilekani and said, “There’s a technologist that I deeply respect, Nandan Nilekani, who made this statement: India should forget about foundation model building, just focus on the use cases. And I would say, with the person I respect, I respectfully disagree.” Nilekani is credited with helming world's largest unique identity programme with Aadhaar. The Google research head countered, saying India should invest in foundational AI models or Large Language Models (LLMs). “I think he’s (Nandan Nilekani) wrong because he’s not preaching what he has practised. What he did, he revolutionised India’s technology landscape by starting with the basics for Aadhaar. He didn’t start with use cases. He started with foundations. So, I think we must start with foundations.” Nilekani's comments came at Meta’s Build with AI summit in Bengaluru in October, where he said, “Our goal should not be to build one more LLM. Let the big boys in the (Silicon) Valley do it, spending billions of dollars. We will use it to create synthetic data, build small language models quickly, and train them using appropriate data.” The Infosys Chairman’s idea is that India must create infrastructure for collecting the right data and making the country “use case capital of AI globally.” Gupta, on the other hand, emphasized that India’s constraints should drive innovation and not limit it. “We must use these constraints and so on as a kind of ingredients for innovation. Because I don’t think just throwing all the data and billions of dollars of computing at building models is ultimately the right way.” Artificial Intelligence(AI) Basics of Generative AI: Unveiling Tomorrow's Innovations By - Metla Sudha Sekhar, IT Specialist and Developer View Program Data Science SQL for Data Science along with Data Analytics and Data Visualization By - Metla Sudha Sekhar, IT Specialist and Developer View Program Web Development A Comprehensive ASP.NET Core MVC 6 Project Guide for 2024 By - Metla Sudha Sekhar, IT Specialist and Developer View Program Astrology Vastu Shastra Course By - Sachenkumar Rai, Vastu Shashtri View Program Web Development Intermediate Java Mastery: Method, Collections, and Beyond By - Metla Sudha Sekhar, IT Specialist and Developer View Program Office Productivity Advanced Excel Course - Financial Calculations & Excel Made Easy By - Anirudh Saraf, Founder- Saraf A & Associates, Chartered Accountant View Program Finance AI and Generative AI for Finance By - Hariom Tatsat, Vice President- Quantitative Analytics at Barclays View Program Artificial Intelligence(AI) Java Programming with ChatGPT: Learn using Generative AI By - Metla Sudha Sekhar, IT Specialist and Developer View Program Marketing Digital Marketing Masterclass by Neil Patel By - Neil Patel, Co-Founder and Author at Neil Patel Digital Digital Marketing Guru View Program Artificial Intelligence(AI) Tabnine AI Masterclass: Optimize Your Coding Efficiency By - Metla Sudha Sekhar, IT Specialist and Developer View Program Finance A2Z Of Finance: Finance Beginner Course By - elearnmarkets, Financial Education by StockEdge View Program Data Science MySQL for Beginners: Learn Data Science and Analytics Skills By - Metla Sudha Sekhar, IT Specialist and Developer View Program Marketing Modern Marketing Masterclass by Seth Godin By - Seth Godin, Former dot com Business Executive and Best Selling Author View Program Office Productivity Mastering Microsoft Office: Word, Excel, PowerPoint, and 365 By - Metla Sudha Sekhar, IT Specialist and Developer View Program Web Development Advanced Java Mastery: Object-Oriented Programming Techniques By - Metla Sudha Sekhar, IT Specialist and Developer View Program Finance Financial Literacy i.e Lets Crack the Billionaire Code By - CA Rahul Gupta, CA with 10+ years of experience and Accounting Educator View Program Marketing Future of Marketing & Branding Masterclass By - Dr. David Aaker, Professor Emeritus at the Haas School of Business, UC Berkeley, Author | Speaker | Thought Leader | Branding Consultant View Program Web Development Java 21 Essentials for Beginners: Build Strong Programming Foundations By - Metla Sudha Sekhar, IT Specialist and Developer View Program Artificial Intelligence(AI) ChatGPT Mastery from Zero to Hero: The Complete AI Course By - Metla Sudha Sekhar, IT Specialist and Developer View Program Artificial Intelligence(AI) AI-Powered Python Mastery with Tabnine: Boost Your Coding Skills By - Metla Sudha Sekhar, IT Specialist and Developer View Program Web Development Advanced C++ Mastery: OOPs and Template Techniques By - Metla Sudha Sekhar, IT Specialist and Developer View Program Marketing Digital marketing - Wordpress Website Development By - Shraddha Somani, Digital Marketing Trainer, Consultant, Strategiest and Subject Matter expert View Program Finance Startup Fundraising: Essential Tactics for Securing Capital By - Dr. Anu Khanchandani, Startup Coach with more than 25 years of experience View Program Nandan wouldn’t be the only one with this view. Recently, Infosys Founder NR Narayana Murthy also said that India should not yet invest in building its own LLMs. “We have not been able to build large databases, and without big data, AI has no value. An LLM doesn't make any sense. The Indian mindset is still not oriented towards problem definition and problem-solving,” Murthy had said in an interview. Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories Indian Google team’s global contribution The Google Research head highlighted the groundbreaking work being done in India, where researchers have been instrumental in developing global AI advancements. “Our team sitting in India has been really at the forefront, I would say globally. If you look at which are today the best teams that understand how you optimize these LLMs or these large multimodal models for efficiency, I would say arguably it is my team sitting in Bangalore,” Gupta added. Gupta also cited innovations coming out of his team and why the country should not shy away from building LLMs. He gave the example of Matryoshka representation learning, inspired by Russian Matryoshka dolls, which optimizes AI models by prioritizing the most important signals. “This has been used for Google image search, Lens, and even influenced OpenAI’s large language models,” Gupta said. He also spoke about another breakthrough, Performer, which addresses the computational costs of handling long context windows in AI models, which had involvement from India’s research team. Currently, startups such as Sarvam AI, Krutrim, Haptik (acquired by Jio), and TWO AI are building LLM products in the country, with more enterprises joining the race.(The Center Square) – Bob Casey Jr. is finally ready to say goodbye. Seventeen days after the polls closed, the two-term Democratic senator called Republican challenger Dave McCormick to congratulate him on his win. “As the first count of ballots is completed, Pennsylvanians can move forward with the knowledge that their voices were heard, whether their vote was the first to be counted or the last,” he said in a video posted on X . The concession comes after 16 of 67 counties finished recounting ballots cast, with results showing Casey falling even further behind. Of 702,000 ballots tallied again, McCormick, who declared victory three days after the election, increased his lead by seven votes. During my time in office, I have been guided by an inscription on the Finance Building in Harrisburg: “All public service is a trust, given in faith and accepted in honor.” Thank you for your trust in me for all these years, Pennsylvania. It has been the honor of my lifetime. pic.twitter.com/RSXEFwdge8 The close margin – less than 17,000 ballots or 0.2% – triggered an automatic recount last week, to which Casey could have objected. Counties have until Tuesday to finish the job. Elizabeth Gregory, spokeswoman for McCormick, said in a release “there’s only five more days until the obvious happens.” “Another day closer to this waste of time and money being over,” she said. “We all know how this will end. We’ll be there in five days.” The campaign had maintained there were not enough votes left in the state to overcome the gap . Chief strategist Mark Harris said Casey’s decision to opt for the recount, estimated to cost $1 million, won’t change things. The Associated Press, reached the same conclusion on Nov. 7 when declaring the former hedge fund CEO turned Republican nominee the winner . The flip padded the Republican majority in the U.S. Senate to 53-47 and ended the Casey family’s six-decade presence in state and national political office. “During my time in office, I have been guided by an inscription on the Finance Building in Harrisburg: ‘All public service is a trust, given in faith and accepted in honor,’” Casey said. “Thank you for your trust in me for all these years, Pennsylvania. It has been the honor of my lifetime.”Michael Jordan named only coach who could've made him stay with Bulls after Phil Jackson left: "I don't think he's coming back"
On Friday’s “PBS NewsHour,” New York Times columnist David Brooks stated that he thinks Special Counsel Jack Smith was correct to dismiss the case against President-Elect Donald Trump and said that “the greater danger is that we use trials as political weapons in the years ahead.” Brooks said, “I think, in general, obviously, no person is above the law. And, in my view, if a sitting president has committed a murder, extortion, some horrible crime like that, then the precedent that we don’t prosecute sitting presidents, that should be overridden. In this particular case, some of the trials, especially in New York and Georgia, looked a little political. Donald Trump ran saying, they’re attacking me with lawfare. Kamala Harris talked a lot about the trials. So, it was right there in the center of the election. And 75 million Americans decided it wasn’t disqualifying. And, to my view — and I understand there’s a danger in putting him sort of above the law — but, to me, the greater danger is that we use trials as political weapons in the years ahead. So, I think, on balance, Jack Smith did the right thing.” He added, “I think respect for democracy and for the precedent that we don’t use trials as political footballs — and once we start eroding that precedent, I think we’re very close to the point where we start using trials as political footballs. And that would be terrible for our politics and for our judicial system.” Brooks further stated, “There’s no way Jack Smith did anything to subvert the rule of law in this country. It was not — what he did was not recriminations. It was not vengeful. It was just trying to uphold the law.” Follow Ian Hanchett on Twitter @IanHanchettWelp. This season is officially off the rails. Ohio State thoroughly handled Indiana. Oklahoma trounced Alabama. Florida dashed Mississippi's playoff hopes. Auburn upset Texas A&M. Arizona State and Kansas sent the Big 12 into chaos with their wins over BYU and Colorado. Notre Dame resoundingly ended Army's magical run. And that was all in one week! There are more than 60 voters on the AP Top 25 panel. There’s at least one voter from each state that has an FBS team and a handful of national folks. For the state of Nebraska, there’s one voter. Each week I will break down my ballot compared with the actual Top 25 and write on some pressing topics. Without further ado, here is my ballot ahead of Week 14: And here is the actual AP Top 25 for Week 14: Nothing makes sense. I think Ohio State is the best team in the nation right now. However, the Buckeyes remain No. 2 behind undefeated Oregon. Penn State, even at 10-1, doesn't feel inspiring. Barely beating Minnesota? Not cause to be optimistic. I think Indiana still deserves more credit than it gets. The whole "who have they played" narrative is tired. Of their 10 wins, three teams are bowl-eligible in Nebraska, Washington and Michigan. And Michigan State is at five wins ahead of a Week 14 game against Rutgers. I don't know what to make of the SEC or the Big 12. The SEC might be lucky to get three teams into the College Football Playoff. Two feels reasonable, but three feels like a stretch — especially depending on the final week of the regular season. Every game is winnable for the ranked SEC teams. But every game is losable, too. Auburn could beat Alabama. Texas A&M could beat Texas. Vanderbilt could beat Tennessee. And, man, how about Florida? The Gators, after everything, could finish the season 7-5. Heck, even winless Mississippi State could pull off an Egg Bowl miracle over Mississippi. But regardless of what happens, thanks to tiebreakers, Georgia has clinched the SEC championship game. There's a possibility that the Big 12 gets left out of the CFP. If Boise State runs the table in the Mountain West and Tulane runs the table in the American, there's a possibility that both of them, in two weeks, are ranked ahead of whichever Big 12 team decides it wants to win the conference. Kansas, after being left for dead at 2-6, has rattled off three straight wins over ranked teams and could be bowl-eligible with a win over Baylor. Who's going to even make the Big 12 title game? Four teams are tied at 6-2 heading into the final week of the regular season, and there's plenty of potential chaos on the horizon. And Army... congrats on a great start to the season. Apologies that it had to end the way it did against Notre Dame. Now, was Army's schedule — in retrospect — pretty cupcakey? You betcha. Florida Atlantic, Rice, Temple, Tulsa and East Carolina have all already fired their coaches. And UAB probably should, too. Did I still have them ranked this week? I did. Mostly out of the notion that winning games, above all else, is the most important piece of the puzzle here. And because, honestly, the bottom of the poll is an absolute dumpster fire that's impossible to ascertain. Also, with one week left in the regular season, 77 teams have clinched bowl eligibility out of the possible 82 spots. Two more teams are guaranteed to reach their sixth win this week as there are two games both featuring 5-win teams. There are also 12 other teams that could win and reach a sixth win. It's been a while since there were too many bowl-eligible teams — another sign of the chaos that's unfolded this year. Three teams rose five or more spots this week and one team made a return to the Top 25. Arizona State: The biggest riser of the week? The Sun Devils. They jumped up seven spots to No. 14 after their chaotic victory over BYU. That's three straight wins for Arizona State, two of which came over teams that were ranked at the time. Clemson : The Tigers jumped five spots this week to No. 12 after their convincing victory over The Citadel paired with other teams dropping spots with losses. Iowa State : The Cyclones also rose five spots after narrowly beating an injury-riddled Utah squad. That's two straight wins for the Cyclones, putting them at 9-2 and in a must-win spot this week in Farmaggedon. Missouri: Tigers fans must have whiplash. Missouri is back in the Top 25 this week after a brief stint on the outside looking in. The Tigers vaulted back in at No. 24 after beating Mississippi State, 39-20, to move to 8-3 on the season. Seven teams dropped five or more spots this week, and one team dropped out. Army: Losing like that to Notre Dame? That'll send you tumbling. Army fell seven spots this week, narrowly holding onto the No. 25 spot. Colorado: Colorado also dropped seven spots after losing to Kansas, 37-21, falling to No. 23. The Buffaloes are still in the hunt, but they're in a must-win situation against Oklahoma State this week. Alabama : The Crimson Tide is on red alert this week after they not only lost to Oklahoma, which is bad enough, but only scored three points in the game. For that, Alabama fell six spots to No. 13. Indiana : Well, the fun story of an undefeated Indiana is over. The Hoosiers lost to Ohio State and dropped five spots to No. 10. The Hoosiers could still eclipse their 11th win of the season this week when they host the struggling Purdue Boilermakers to close out the regular season. Mississippi: Mississippi said goodbye to its playoff hopes with a loss to Florida, tumbling six spots down the rankings to No. 15. BYU : The Cougars have now lost two in a row — one to Kansas and now to Arizona State. The Cougars, once the Big 12's best story of the season, fell five spots this week to No. 19. Texas A&M: Texas A&M, after losing a close game to Auburn, 43-41, dropped five spots to No. 20. Oddly enough, though, Texas A&M is still in position to make the SEC title game. Just have to get through ~checks notes~ Texas this week to get there. Washington State: The Cougars lost the de facto Pac-2 Championship Game, so they fell out this week. I didn't want any three-loss teams on my ballot at all last week, but after the chaos of this week, it was impossible to do that again. So, I kept all the three-loss teams below No. 15. And that makes my ballot a little funky compared to the consensus poll. The biggest "miss" I had was Tennessee. I had the Volunteers at No. 11, while they came in at No. 7. Their most recent win came over a struggling UTEP that's 2-9 on the season. Before that, they lost to Georgia. Before that, they beat the only winless team in SEC play in Mississippi State. Now, I'm of the mindset that you have to win the games on your schedule, but they're pretty tough to figure out. Also, I had Memphis ranked instead of Missouri. Here are the games I have circled for this week: No. 16 South Carolina (8-3, 5-3) at No. 12 Clemson (9-2, 7-1) : It's been a long time since the Palmetto Bowl featured two ranked teams — 11 years, in fact. Going to be a fun one in Clemson. 11 a.m. kick Saturday on ESPN. No. 3 Texas (10-1, 6-1) at No. 20 Texas A&M (8-3, 5-2): The Lone Star Showdown is back after a 12-year hiatus, and the stakes are incredibly high as the winner will advance to the SEC title game to face Georgia. 6:30 p.m. kick on Saturday on ABC. Kansas State (8-3, 5-3) at No. 17 Iowa State (9-2, 6-2) : The Big 12 is a mess, and this game will directly influence who makes the Big 12 title game. 6:30 p.m. kick on FOX. Get local news delivered to your inbox!
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Democratic lawmaker hits Kamala Harris, Dems for using 'weird,' unfamiliar language after election lossBy ROB GILLIES TORONTO (AP) — Canada is already examining possible retaliatory tariffs on certain items from the United States should President-elect Donald Trump follow through on his threat to impose sweeping tariffs on Canadian products, a senior official said Wednesday. Trump has threatened to impose tariffs on products from Canada and Mexico if the countries don’t stop what he called the flow of drugs and migrants across southern and northern borders. He said he would impose a 25% tax on all products entering the U.S. from Canada and Mexico as one of his first executive orders. A Canadian government official said Canada is preparing for every eventuality and has started thinking about what items to target with tariffs in retaliation. The official stressed no decision has been made. The person spoke on condition of anonymity as they were not authorized to speak publicly. When Trump imposed higher tariffs during his first term in office, other countries responded with retaliatory tariffs of their own. Canada, for instance, announced billions of new duties in 2018 against the U.S. in a tit-for-tat response to new taxes on Canadian steel and aluminum. Many of the U.S. products were chosen for their political rather than economic impact. For example, Canada imports $3 million worth of yogurt from the U.S. annually and most comes from one plant in Wisconsin, home state of then-House Speaker Paul Ryan. That product was hit with a 10% duty. Another product on the list was whiskey, which comes from Tennessee and Kentucky, the latter of which is the home state of then-Republican Senate leader Mitch McConnell. Trump made the threat Monday while railing against an influx of illegal migrants, even though the numbers at Canadian border pale in comparison to the southern border. The U.S. Border Patrol made 56,530 arrests at the Mexican border in October alone — and 23,721 arrests at the Canadian one between October 2023 and September 2024. Canadian officials say lumping Canada in with Mexico is unfair but say they are happy to work with the Trump administration to lower the numbers from Canada. The Canadians are also worried about a influx north of migrants if Trump follows through with his plan for mass deportations. Trump also railed about fentanyl from Mexico and Canada, even though seizures from the Canadian border pale in comparison to the Mexican border. U.S. customs agents seized 43 pounds of fentanyl at the Canadian border last fiscal year, compared with 21,100 pounds at the Mexican border. Related Articles National Politics | Trump selects longtime adviser Keith Kellogg as special envoy for Ukraine and Russia National Politics | Trump’s tariffs in his first term did little to alter the economy, but this time could be different National Politics | Trump transition says Cabinet picks, appointees were targeted by bomb threats, swatting attacks National Politics | Southwest states certify election results after the process led to controversy in previous years National Politics | Political stress: Can you stay engaged without sacrificing your mental health? Canadian officials argue their country is not the problem and that tariffs will have severe implications for both countries. Canada is the top export destination for 36 U.S. states. Nearly $3.6 billion Canadian (US$2.7 billion) worth of goods and services cross the border each day. About 60% of U.S. crude oil imports are from Canada, and 85% of U.S. electricity imports are from Canada. Canada is also the largest foreign supplier of steel, aluminum and uranium to the U.S. and has 34 critical minerals and metals that the Pentagon is eager for and investing in for national security. “Canada is essential to the United States’ domestic energy supply,” Deputy Prime Minister Chrystia Freeland said. Trump has pledged to cut American energy bills in half within 18 months, something that could be made harder if a 25% premium is added to Canadian oil imports. In 2023, Canadian oil accounted for almost two-thirds of total U.S. oil imports and about one-fifth of the U.S. oil supply. Prime Minister Justin Trudeau is holding a emergency virtual meeting on Wednesday with the leaders of Canada’s provinces, who want Trudeau to negotiate a bilateral trade deal with the United States that excludes Mexico. Mexican President Claudia Sheinbaum said Wednesday that her administration is already working up a list of possible retaliatory tariffs “if the situation comes to that.” Click to share on Facebook (Opens in new window) Click to share on X (Opens in new window) Most Popular Let it burn: Days-old underground fire at Williamsburg outlet mall could smolder for a week Let it burn: Days-old underground fire at Williamsburg outlet mall could smolder for a week Video: Fire burns at Williamsburg Premium Outlets as officials eye air quality Video: Fire burns at Williamsburg Premium Outlets as officials eye air quality Fire crews begin extinguishing underground fire at Williamsburg Premium Outlets Fire crews begin extinguishing underground fire at Williamsburg Premium Outlets Neighbors get into argument before fatal shooting, Hampton police say Neighbors get into argument before fatal shooting, Hampton police say Newport News council bans guns in city buildings Newport News council bans guns in city buildings Newport News council to consider banning guns from government buildings Newport News council to consider banning guns from government buildings Sentara plans to increase access to primary care providers: Here’s how Sentara plans to increase access to primary care providers: Here’s how Navy sailor charged with negligent homicide after Yorktown patrol boat incident Navy sailor charged with negligent homicide after Yorktown patrol boat incident Vinyl records comeback continues: 2 stores open in Newport News, Hampton Vinyl records comeback continues: 2 stores open in Newport News, Hampton ‘Clothing optional’ resort in King William again loses bid to expand 'Clothing optional' resort in King William again loses bid to expand Trending Nationally NYC judge excuses Rudy Giuliani lawyers, refuses to delay trial amid courtroom outburst from ex-mayor Dickies, 102-year-old Texas workwear company, moving its HQ to California ‘Hungry for this kind of food.’ Raw milk use surging in Florida despite law banning sales for human consumption Crazy cleaning fees have caused once-loyal Airbnb travelers to consider hotels 10 best books of 2024: The surprising reads that stuck
For the past three months I’ve been learning about the most popular K-beauty products in Seoul, South Korea, including the best Korean face masks. As someone who's been covering it for years, I can tell you first-hand that the market has become intensely competitive, with over thousands of skin care brands available. So, to help you find the best Korean sheet masks, I tapped dermatologists and trusted industry experts (like veteran product developers who clued me in on their most-used masks). I found some that were so good, I bought a second suitcase to haul them all home. Below, we tried different types for every skin type and concern, including a tingly pore treatment to smooth texture, a vitamin C-soaked mask that helps treat wrinkles, a brightening one for targeting hyperpigmentation, and an overnight option that’ll help give you that coveted glass skin glow. Pro tip: For the full Korean skin care routine, I’d recommend pairing them with one of my favorite Korean toners , a depuffing Korean eye cream , and a great Korean moisturizer . The best Korean face masks, at a glance Best Korean Face Mask for Acne-Prone Skin : Mediheal Tea Tree Essential Mask , $12 Best Korean Face Mask for Dry Skin : Biodance Bio-Collagen Real Deep Mask , $13 Best Korean Face Mask for Oily Ski n : Skin1004 Madagascar Centella Poremizing Quick Clay Stick Mask , $17 Best Korean Face Mask for Wrinkles : Vitabrid C12 Dual Face Mask , $18 Best Korean Face Mask for Sensitive Skin : House of Dohwa White Rice Wash-Off Mask , $16 Your Korean face mask questions, answered Mediheal’s toner pads are all the rage in South Korea; just walk into any Olive Young (South Korea’s most popular beauty retailer) and you’ll see them flying off shelves. Turns out the Mediheal Tea Tree Essential Mask is just as effective, previously winning a coveted Olive Young Award in 2022. Y. Claire Chang, MD , a board-certified dermatologist at UnionDerm in New York City, highly recommends this K-beauty sheet mask if you want to make blemishes go away faster. “It’s formulated with hydrating factors and tea tree oil to reduce inflammation in the skin,” she says. Tea tree oil is a common acne fighter because of its “known antibacterial, anti-inflammatory, and antioxidant properties that may help prevent and improve acne,” says Dr. Chang, who personally uses the mask when she’s breaking out. “It feels cool on the skin and helps soothe, especially when I have active breakouts,” she says. “It doesn’t clog pores, and you can use your normal acne medications afterward.” Key ingredients: Tea tree leaf water, lactobacillus ferment, tea tree extract and leaf oil Fragrance-free: Yes Fast facts: Calming sheet mask, instantly soothes and reduces inflammation, recommended for acne-prone skin “Sheet masks and overnight masks dominate the [K-beauty] market right now,” says Hwang Wonuk, MD , a cosmetic physician at Cheongdam LeBelle Dermatologic Clinic in Seoul. According to Dr. Hwang, sheet masks are “favored for their convenience,” while overnight masks have become “increasingly popular for their intensive hydration properties.” This Biodance Bio-Collagen Real Deep Mask, which falls under both categories, has been trending on both TikTok and Hwahae. (It took over TikTok as the sheet mask you wear while you sleep, although dermatologists and the brand both say you can remove it after 3-4 hours when the hydrogel turns from white to clear.) Dr. Chang says the ingredients ( hyaluronic acid , glycerin, and galactomyces ferment filtrate) are great for “deep hydration” and to “help repair the skin, brighten, and calm.” Collagen also helps moisturize, says Dr. Hwang, “but the effectiveness may be limited to superficial hydration.” If you’re looking for a mask that treats fine lines, he recommends looking for ingredients like “retinoids or peptides ,” but this is the one to pick for intense hydration. Grab this when your skin’s dehydrated or getting rough. “It leaves my face feeling plumper and softer for days,” says Dr. Chang. Glamour contributor Sarah Y. Wu also loves its impressive radiance-boosting effects. “I remember seeing people use this all over my FYP,” she says. “They’d take it off and have immediate glass skin. I can now confirm that’s not a filter; you leave it on for so long that it really traps the moisture in your skin. I rarely have the patience to do a three-hour long face mask, but the nice thing about the hydrogel is that it comes in two pieces that cling to my face. That means I can wear it while working and still chug coffee without the mask falling off. The most impressive thing about this is that by the time it turns clear and I take it off, my skin doesn’t even feel damp anymore but somehow still has that glassy glow.” Key ingredients: ultra-low molecular weight collagen, galactomyces, oligo hyaluronic acid, niacinamide, glycerin Fragrance-free: Yes Fast facts: TikTok-viral overnight hydrogel mask, turns from white to clear as it dries, great for dry skin, leaves visible glow Glamour editors and dermatologists agree that vitamin C is one of the most effective ingredients if you’re looking for anti-aging, brightening benefits. Vitabrid’s C12 Dual Face Mask packs the ingredient into a single-use sheet mask, along with niacinamide. “ Niacinamide and vitamin C are staples in my beauty routine, and this one is great because it gives my skin a concentrated boost," says Christina Chung, MD , a board-certified dermatologist at Schweiger Dermatology in Pennsylvania. “The hyaluronic acid leaves my skin so dewy, bright, and hydrated.” “Be careful when you open this because each mask comes swimming in a full bottle of essence, and you’ll have a lot left over,” says Wu. “I highly recommend using the leftover essence on your neck and body; you don’t want any of this going to waste. Some masks feel very watery, but I’d describe this as more of a milky serum. It coats my skin and makes it feel so plumped and hydrated. I like doing this one before events because it’s speedy but has an instant brightening effect.” Key ingredients: Peptibrid (proprietary peptide), Vitabrid CG (proprietary vitamin C), plant stem cells, hyaluronic acid, niacinamide Fragrance-free: Yes Fast facts: Instant brightening effect, antioxidant-rich formula, the most essence-soaked Korean mask we tested, recommended for dry/dull/mature skin Rice extract is a popular K-beauty ingredient that dermatologists often recommend for its anti-inflammatory, brightening, and hydrating benefits. House of Dohwa’s White Rice Wash-Off Mask combines a creamy base made with rice bran extract with real, powdered rice grains for mild exfoliation. According to the brand, it’s the 21st-century version of washing your face with rice water (a common beauty practice among wealthy households during the Joseon dynasty ). “I first picked up this mask on an earlier trip to Seoul because the packaging looks like a fancy Capri-sun,” says Wu. “Since then, it’s become one of my favorites. I love the way it smells subtly like a creamy rice pudding and is one of the gentlest masks in my rotation—when my skin looks inflamed, this does a great job soothing redness and doesn’t cause any further irritation. The formula never dries out, so I just leave it on for 10 minutes and rinse off. My skin feels so soft every time I use this, I can’t stop touching my face.” Key ingredients: Rice bran extract, rice powder Fragrance-free: No Fast facts: Creamy rinse-off mask, gentle brightening and hydrating effect, makes skin feel soft and smooth Best Korean Face Mask for Dull Skin: Then I Met You Rosé Resurfacing Facial Mask This pale pink jelly, flecked with real rose petals, is a Glamour editor favorite . Then I Met You’s Rosé Resurfacing Facial Mask was made to give you the results of a full facial in 15 minutes. Formulated with chemical exfoliants like glycolic, lactic, and salicylic acids, it gently resurfaces dead skin cells and helps your skin look smoother and glowier in a single use. “ Charlotte Cho , the co-founder of Then I Met You and K-beauty retailer Soko Glam, is the one who introduced me to so many of my favorite Korean skin care products,” says Wu. “She’s constantly trying all the best products to curate on Soko Glam, and it definitely shows in this mask. My favorite thing about the texture is that the rose petals make it feel like a luxurious spa experience. More importantly, it works. My skin’s on the sensitive side so I leave it on for 10 minutes and avoid my midface where I tend to get rosacea flare ups. As soon as I rinse it off, I notice that my pores look more refined and my skin looks overall smoother and feels softer. I do this mask twice a month and recently emptied another tub, which I think is my third one so far.” Key ingredients: AHA/BHA rose complex, resveratrol, damask rose petals, Coptis japonica extract Fragrance-free: No Fast facts: Jelly rinse-off mask, fast exfoliating treatment, visible smoothing and brightening effect Best Korean Face Mask for Skin Barrier: Roundlab Camellia Collagen Mask Roundlab is famous in South Korea for its Dokdo Toner , a household staple made with locally-sourced seawater. The brand’s most recent launch, the Roundlab Camellia Collagen Mask, is also worth adding to your routine. Dr. Hwang says this mask focuses “on hydration and elasticity” and is recommended for “dry or mature” skin. While he notes that topical collagen like this won’t “significantly change skin structure over time,” the ingredients are great for “immediate” hydration. Dr. Chang also likes the rest of the ingredients list, which includes “camellia extract, quercetin, and niacinamide to brighten, soothe, and hydrate.” “The first thing I noticed about this mask was how comfortable and cushy the hydrogel felt,” says Wu. Like the viral Biodance mask, it also comes separated into two pieces so I can get a perfect fit on my face. You can leave it on for up to two hours, but I usually do a shorter half-hour treatment, which is enough time to make my skin feel calm, plump, and hydrated. Hydrogel masks like this one often come with two or three extra circular patches. A lot of people layer them on their smile lines under the mask, but I chose to stick these on my neck lines. Whatever works for you!” Key ingredients: Low-molecular collagen, camellia extract, niacinamide Fragrance-free: Yes Fast facts: Two-piece hydrogel mask that can be left on for 1-2 hours (or less), intensely hydrating, recommended for dry or mature skin Best Soothing Korean Face Mask: Abib Mild Acidic pH Sheet Mask Heartleaf Fit Abib’s soothing heartleaf line is a steady seller at Olive Young; the Abib Mild Acidic pH Sheet Mask Heartleaf Fit is so popular, it won an Olive Young award twice in a row in 2021 and 2022. Try this Korean sheet mask if you’re breaking out or need to rebalance your skin. It comes soaked in a full bottle of clear, watery essence (again, you should definitely consider repurposing the extra formula). The hero ingredient is heartleaf extract, which studies have shown to have powerful anti-inflammatory properties perfect for soothing, calming, and toning down redness. “I love how gentle and calming this sheet mask feels,” says Wu. “I had a stray forehead pimple while testing this mask and the last thing I wanted to do was dry my skin out and further irritate it. I recommend this mask to friends who are acne-prone or experiencing active breakouts, but also have sensitive skin. It feels incredibly refreshing as soon as I put it on, and I douse my neck and arms in the leftover essence while I wait for it to do its job. This and a dab of spot treatment over breakouts is my magic formula.” Key ingredients: Heartleaf extract, Centella asiatica extract, glycerin, rosemary leaf extract Fragrance-free: Yes Fast facts: Immediate soothing and calming effect, contains anti-inflammatory plant extracts, generously soaked in essence Best Retinol Korean Face Mask: PRMR Vitatinol Serum Gel Mask Dr. Chang loves the hero ingredient behind this mask: Vitatinol, a “proprietary retinol-ingredient fused with vitamin C, my two favorite anti-aging ingredients,” she says. It’s “designed to deliver intense hydration and anti-aging benefits.” Dr. Hwang says this mask is a useful pick “for those looking to address early signs of aging,” although anyone with especially sensitive skin may want to do a patch test first. “I tested so many overnight gel masks recently, and this was one of the few that stood out,” says Wu. “I’m already a fan of PRMR’s Vitatinol Serum , and this mask feels like an even more concentrated treatment. I’m incapable of wearing sheet masks in my sleep, but I do love this for a shorter treatment during the day. I’m happy with the brightening effects even if I just leave it on for 30-40 minutes instead of the full three hours. My skin is so picky with retinol and can’t tolerate high concentrations, but I’ve never had any irritation with this formula.” Key ingredients: Vitatinol (proprietary retinol and vitamin C blend), glycerin, ceramide NP Fragrance-free: No Fast facts: Overnight gel mask that can also be worn for three hours, turns clear when dry, derm-recommended for its powerful combination of vitamin C and retinol Best Gentle Korean Face Mask: Beauty of Joseon Ground Rice and Honey Glow Mask Here’s another mask inspired by the Joseon-dynasty practice of washing your face with rice water. Anyone who’s scrolled through KBeautyTok already knows this brand for its viral Beauty of Joseon Relief Sun Rice + Prebiotics sunscreen . If you’re already a fan (or if you’re new to the brand), we recommend adding the Beauty of Joseon Ground Rice and Honey Glow Mask to your collection. It’s infused with rice powder and extracts, along with makgeolli lees (upcycled ingredients from Korean rice wine). You’ll also find honey in the formula (a known anti-inflammatory ), along with kaolin clay , a gentle ingredient for treating acne, pores, and sebum levels. “This mask contains so many things I love, like honey, rice extracts, and clays,” says Wu. “It’s a do-it-all formula for days when I know my skin needs an extra boost but don’t have one specific concern. It feels like a thick paste, so I definitely scoop it out over my bathroom sink to avoid mess. I’ll leave it on for around 20 minutes —I personally recommend using a cleanser to rinse it off because it’s so thick. It leaves my skin feeling smooth and balanced and never dries it out or causes irritation.” Key ingredients: Kaolin, honey, rice hull powder, rice extract, bentonite, makgeolli lees Fragrance-free: Yes Fast facts: Thick rinse-off mask, non-irritating formula, gently addresses multiple concerns from pores to dryness Best Korean Sheet Mask: Numbuzin No.3 Tingle-Pore Softening Sheet Mask Numbuzin’s No.3 Tingle-Pore Softening Sheet Mask is one of Olive Young’s best sellers and also won a Hwahae 2024 mid-year award, which is where we discovered it. “It’s formulated with bifida ferment lysate and galactomyces ferment filtrate to hydrate, and brighten,” explains Dr. Chang, who also loves the inclusion of “other hydrating ingredients like glycerin and hyaluronic acid, brightening antioxidants like niacinamide, and anti-inflammatory ingredients like witch hazel and Camellia sinensis.” She recommends it for a range of skin types including “acne-prone skin.” Dr. Hwang is also familiar with the mask’s popularity in South Korea. “It offers a cooling sensation while targeting pore refinement,” he says. According to Dr. Hwang, the mask’s signature tingling sensation makes it “refreshing for some,” but he says it might not be the best pick for “sensitive” or “more reactive skin.” “I definitely noticed the tingle right away, so I can confirm this mask lives up to its name,” says Wu. “I was worried it would be too much for my sensitive midface area, but it didn’t cause any irritation and I’d rank the tingling sensation as mild. If you compare it to something like an acid peel that actually stings, this is low on the scale. I did notice that the pores in my T-zone looked slightly less noticeable, but the more noticeable results for me were the overall smoothing, brightening effect.” Key ingredients: Niacinamide, witch hazel, bifida ferment lysate, galactomyces ferment filtrate, hyaluronic acid Fragrance-free: Yes Fast facts: Mildly tingly sheet mask designed for pore care, gives a subtle smoothing and refining effect, sensitive skin types should patch test first Best Korean Collagen Face Mask: Medicube Collagen Night Wrapping Mask If you want to know how popular Medicube’s Collagen Night Wrapping Mask is, the brand says it’s been counterfeited so many times, they’ve recently updated the packaging from translucent to opaque to avoid fakes. (If you have an old version, don’t panic: Just check that it matches the brand’s official product images.) Dr. Hwang says this collagen-based mask is “suitable for dry or aging skin,” since it contains multiple hydrators. These “powerful” hydrating factors include hyaluronic acid, glycerin, and ceramides, as well as antioxidants like vitamin E and niacinamide, says Dr. Chang. Unlike other overnight masks, Medicube’s formula goes on as a clear gel and dries down in 15 minutes, “wrapping” your skin in moisture as you sleep. “It should be applied with a brush or spatula,” advises Dr. Chang. “You can peel it off in the morning and rinse your face. It’s comfortable to sleep in and leaves skin feeling softer and smoother.” “TikTok got me again with this one,” says Wu. “The effect when it dries reminds me of Pat McGrath’s porcelain doll makeup at Maison Margiela. It balls up as I peel it off so I don’t feel like I’m taking a layer of my skin with it and makes my skin look more hydrated and glowy the next morning. Sometimes I leave it on overnight—you really can sleep with this one without noticing it since it dries down—and sometimes I peel it off after half an hour. It’s definitely the most fun face mask I own.” Key ingredients: Hyaluronic acid, glycerin, ceramides, vitamin E, niacinamide Fragrance-free: Yes Fast facts: Goes on as clear gel and dries down in 15 minutes, meant to be worn overnight and peeled off the next morning, visible brightening and hydrating, nourishing effects Best Korean Face Mask for Oily Skin: Skin1004 Madagascar Centella Poremizing Quick Clay Stick Mask If you’re not a fan of overly messy clay masks, it truly doesn’t get more streamlined than this one. The Skin1004 Madagascar Centella Poremizing Quick Clay Stick Mask lets you apply your mask as a swipe-on stick that you rinse off after a few minutes. Dr. Hwang recommends it as “an excellent choice for oily or acne-prone skin” because the clay base helps “absorb excess oil.” Dr. Chang confirms that the “five types of clay help cleanse clogged pores.” Who should avoid it? Anyone with very dry or dehydrated skin, since clay masks can be drying. The formula shouldn’t feel stripping on any other skin types, especially since it pairs clay with hydrating aloe and Centella asiastica (also known as cica), an ingredient “known for its soothing properties,” says Dr. Hwang. “I have combination skin, so I swipe this on across my T-zone like an extra-large glue stick,” says Wu. “It’s great on my nose, forehead, and chin. It’s so easy to apply and target specific areas that I start questioning why I used to mix my own clay masks. It only takes a few minutes to dry down—no more than five—probably because you apply it in such thin layers. I can feel it immediately soaking up all the excess oil on my T-zone and my pores look less noticeable as soon as I rinse it off, especially on my nose.” Key ingredients: Five types of clay (kaolin, bentonite, illite, montmorillonite, calamine), aloe, Centella asiatica extract Fragrance-free: Yes Fast facts: Swipe-on clay stick mask, recommended for combination/acne-prone/oily skin, immediately refines pores and soaks up excess oil Best Korean Overnight Face Mask: Hanyul Yuja Vitamin Sleeping Mask This Hanyul Yuja Vitamin Sleeping Mask’s claim to fame is that it packs six whole yuja fruits into every tub, an ingredient commonly used in Korean skin care because it’s “rich in antioxidants and vitamins,” says Dr. Chang. “This Hanyul mask was all the craze a few years back in Korea,” says Dr. Chung. “I particularly like this mask because I can leave it on overnight and get excellent coverage over the face and neck.” Dr. Chung loves applying this overnight mask for “brightening and moisturizing at the same time.” Dr. Hwang recommends it for targeting “uneven skin tone” or dark spots , although he adds that those with dry or dehydrated skin should layer it with an additional moisturizer. This is another sleeping mask that’s actually easy to snooze in; it feels like a thicker moisturizer, so you won’t notice it after it sinks in. “It really does smell like fresh, juicy yuja,” says Wu. “I always incorporate some form of vitamin C into my skin care routine for the brightening effects, and this is one of my favorite ways to get glowing skin. Once or twice a week, I apply it all over my face and neck before I sleep. It’s truly pillow-proof; as long as I let it sink in before I pass out, it doesn’t leave any residue on my bedding.” Key ingredients: Yuja-derived vitamins C and P, hyaluronic acid Fragrance-free: Yes Fast facts: Moisturizer-like overnight sleeping mask, rich in fruit-derived vitamins, recommended for addressing uneven skin tone and dullness Best Korean Cleansing Face Mask: Belif Super Knights Soothing Hydration Cleansing Mas Is it a cleanser or is it a mask? Technically, Belif’s Super Knights Soothing Hydration Cleansing Mask can do both. “It’s a great two-in-one cleanser and hydrating mask,” says Dr. Chung, who finds the formula “interesting and luxurious.” To use it as a mask, she likes to “apply a thick layer, leave it on, then lather and massage and rinse” for skin that feels “well-cleansed but still soft and moisturized.” All skin types can use this one, including “teens and young adults,” she says. Dr. Chang says you only need to leave it on for one minute to get the benefits of skin that feels “cleaner and moisturized.” The ingredients—hyaluronic acid, squalane, and madecassoside—help “hydrate, repair, and soothe,” she says. “This might be the prettiest mask I tested,” says Wu. “It’s a vibrant blue that actually makes washing my face feel enjoyable. You don’t need to leave it on for long to get the soothing, moisturizing benefits, so it’s a great mask for days when I’m in a rush but want to do a little treatment. Even when I just use it as a regular cleanser and rinse it off right away, I notice that it leaves my skin feeling seriously soft.” Key ingredients: Hyaluronic acid, squalane, madecassoside Fragrance-free: Yes Fast facts: Moisturizing cleanser and mask, only takes one minute to work, recommended for all skin types, leaves skin feeling calmer and softerFor the past three months I’ve been learning about the most popular K-beauty products in Seoul, South Korea, including the best Korean face masks. As someone who's been covering it for years, I can tell you first-hand that the market has become intensely competitive, with over thousands of skin care brands available. So, to help you find the best Korean sheet masks, I tapped dermatologists and trusted industry experts (like veteran product developers who clued me in on their most-used masks). I found some that were so good, I bought a second suitcase to haul them all home. Below, we tried different types for every skin type and concern, including a tingly pore treatment to smooth texture, a vitamin C-soaked mask that helps treat wrinkles, a brightening one for targeting hyperpigmentation, and an overnight option that’ll help give you that coveted glass skin glow. Pro tip: For the full Korean skin care routine, I’d recommend pairing them with one of my favorite Korean toners , a depuffing Korean eye cream , and a great Korean moisturizer . The best Korean face masks, at a glance Best Korean Face Mask for Acne-Prone Skin : Mediheal Tea Tree Essential Mask , $12 Best Korean Face Mask for Dry Skin : Biodance Bio-Collagen Real Deep Mask , $13 Best Korean Face Mask for Oily Ski n : Skin1004 Madagascar Centella Poremizing Quick Clay Stick Mask , $17 Best Korean Face Mask for Wrinkles : Vitabrid C12 Dual Face Mask , $18 Best Korean Face Mask for Sensitive Skin : House of Dohwa White Rice Wash-Off Mask , $16 Your Korean face mask questions, answered Mediheal’s toner pads are all the rage in South Korea; just walk into any Olive Young (South Korea’s most popular beauty retailer) and you’ll see them flying off shelves. Turns out the Mediheal Tea Tree Essential Mask is just as effective, previously winning a coveted Olive Young Award in 2022. Y. Claire Chang, MD , a board-certified dermatologist at UnionDerm in New York City, highly recommends this K-beauty sheet mask if you want to make blemishes go away faster. “It’s formulated with hydrating factors and tea tree oil to reduce inflammation in the skin,” she says. Tea tree oil is a common acne fighter because of its “known antibacterial, anti-inflammatory, and antioxidant properties that may help prevent and improve acne,” says Dr. Chang, who personally uses the mask when she’s breaking out. “It feels cool on the skin and helps soothe, especially when I have active breakouts,” she says. “It doesn’t clog pores, and you can use your normal acne medications afterward.” Key ingredients: Tea tree leaf water, lactobacillus ferment, tea tree extract and leaf oil Fragrance-free: Yes Fast facts: Calming sheet mask, instantly soothes and reduces inflammation, recommended for acne-prone skin “Sheet masks and overnight masks dominate the [K-beauty] market right now,” says Hwang Wonuk, MD , a cosmetic physician at Cheongdam LeBelle Dermatologic Clinic in Seoul. According to Dr. Hwang, sheet masks are “favored for their convenience,” while overnight masks have become “increasingly popular for their intensive hydration properties.” This Biodance Bio-Collagen Real Deep Mask, which falls under both categories, has been trending on both TikTok and Hwahae. (It took over TikTok as the sheet mask you wear while you sleep, although dermatologists and the brand both say you can remove it after 3-4 hours when the hydrogel turns from white to clear.) Dr. Chang says the ingredients ( hyaluronic acid , glycerin, and galactomyces ferment filtrate) are great for “deep hydration” and to “help repair the skin, brighten, and calm.” Collagen also helps moisturize, says Dr. Hwang, “but the effectiveness may be limited to superficial hydration.” If you’re looking for a mask that treats fine lines, he recommends looking for ingredients like “retinoids or peptides ,” but this is the one to pick for intense hydration. Grab this when your skin’s dehydrated or getting rough. “It leaves my face feeling plumper and softer for days,” says Dr. Chang. Glamour contributor Sarah Y. Wu also loves its impressive radiance-boosting effects. “I remember seeing people use this all over my FYP,” she says. “They’d take it off and have immediate glass skin. I can now confirm that’s not a filter; you leave it on for so long that it really traps the moisture in your skin. I rarely have the patience to do a three-hour long face mask, but the nice thing about the hydrogel is that it comes in two pieces that cling to my face. That means I can wear it while working and still chug coffee without the mask falling off. The most impressive thing about this is that by the time it turns clear and I take it off, my skin doesn’t even feel damp anymore but somehow still has that glassy glow.” Key ingredients: ultra-low molecular weight collagen, galactomyces, oligo hyaluronic acid, niacinamide, glycerin Fragrance-free: Yes Fast facts: TikTok-viral overnight hydrogel mask, turns from white to clear as it dries, great for dry skin, leaves visible glow Glamour editors and dermatologists agree that vitamin C is one of the most effective ingredients if you’re looking for anti-aging, brightening benefits. Vitabrid’s C12 Dual Face Mask packs the ingredient into a single-use sheet mask, along with niacinamide. “ Niacinamide and vitamin C are staples in my beauty routine, and this one is great because it gives my skin a concentrated boost," says Christina Chung, MD , a board-certified dermatologist at Schweiger Dermatology in Pennsylvania. “The hyaluronic acid leaves my skin so dewy, bright, and hydrated.” “Be careful when you open this because each mask comes swimming in a full bottle of essence, and you’ll have a lot left over,” says Wu. “I highly recommend using the leftover essence on your neck and body; you don’t want any of this going to waste. Some masks feel very watery, but I’d describe this as more of a milky serum. It coats my skin and makes it feel so plumped and hydrated. I like doing this one before events because it’s speedy but has an instant brightening effect.” Key ingredients: Peptibrid (proprietary peptide), Vitabrid CG (proprietary vitamin C), plant stem cells, hyaluronic acid, niacinamide Fragrance-free: Yes Fast facts: Instant brightening effect, antioxidant-rich formula, the most essence-soaked Korean mask we tested, recommended for dry/dull/mature skin Rice extract is a popular K-beauty ingredient that dermatologists often recommend for its anti-inflammatory, brightening, and hydrating benefits. House of Dohwa’s White Rice Wash-Off Mask combines a creamy base made with rice bran extract with real, powdered rice grains for mild exfoliation. According to the brand, it’s the 21st-century version of washing your face with rice water (a common beauty practice among wealthy households during the Joseon dynasty ). “I first picked up this mask on an earlier trip to Seoul because the packaging looks like a fancy Capri-sun,” says Wu. “Since then, it’s become one of my favorites. I love the way it smells subtly like a creamy rice pudding and is one of the gentlest masks in my rotation—when my skin looks inflamed, this does a great job soothing redness and doesn’t cause any further irritation. The formula never dries out, so I just leave it on for 10 minutes and rinse off. My skin feels so soft every time I use this, I can’t stop touching my face.” Key ingredients: Rice bran extract, rice powder Fragrance-free: No Fast facts: Creamy rinse-off mask, gentle brightening and hydrating effect, makes skin feel soft and smooth Best Korean Face Mask for Dull Skin: Then I Met You Rosé Resurfacing Facial Mask This pale pink jelly, flecked with real rose petals, is a Glamour editor favorite . Then I Met You’s Rosé Resurfacing Facial Mask was made to give you the results of a full facial in 15 minutes. Formulated with chemical exfoliants like glycolic, lactic, and salicylic acids, it gently resurfaces dead skin cells and helps your skin look smoother and glowier in a single use. “ Charlotte Cho , the co-founder of Then I Met You and K-beauty retailer Soko Glam, is the one who introduced me to so many of my favorite Korean skin care products,” says Wu. “She’s constantly trying all the best products to curate on Soko Glam, and it definitely shows in this mask. My favorite thing about the texture is that the rose petals make it feel like a luxurious spa experience. More importantly, it works. My skin’s on the sensitive side so I leave it on for 10 minutes and avoid my midface where I tend to get rosacea flare ups. As soon as I rinse it off, I notice that my pores look more refined and my skin looks overall smoother and feels softer. I do this mask twice a month and recently emptied another tub, which I think is my third one so far.” Key ingredients: AHA/BHA rose complex, resveratrol, damask rose petals, Coptis japonica extract Fragrance-free: No Fast facts: Jelly rinse-off mask, fast exfoliating treatment, visible smoothing and brightening effect Best Korean Face Mask for Skin Barrier: Roundlab Camellia Collagen Mask Roundlab is famous in South Korea for its Dokdo Toner , a household staple made with locally-sourced seawater. The brand’s most recent launch, the Roundlab Camellia Collagen Mask, is also worth adding to your routine. Dr. Hwang says this mask focuses “on hydration and elasticity” and is recommended for “dry or mature” skin. While he notes that topical collagen like this won’t “significantly change skin structure over time,” the ingredients are great for “immediate” hydration. Dr. Chang also likes the rest of the ingredients list, which includes “camellia extract, quercetin, and niacinamide to brighten, soothe, and hydrate.” “The first thing I noticed about this mask was how comfortable and cushy the hydrogel felt,” says Wu. Like the viral Biodance mask, it also comes separated into two pieces so I can get a perfect fit on my face. You can leave it on for up to two hours, but I usually do a shorter half-hour treatment, which is enough time to make my skin feel calm, plump, and hydrated. Hydrogel masks like this one often come with two or three extra circular patches. A lot of people layer them on their smile lines under the mask, but I chose to stick these on my neck lines. Whatever works for you!” Key ingredients: Low-molecular collagen, camellia extract, niacinamide Fragrance-free: Yes Fast facts: Two-piece hydrogel mask that can be left on for 1-2 hours (or less), intensely hydrating, recommended for dry or mature skin Best Soothing Korean Face Mask: Abib Mild Acidic pH Sheet Mask Heartleaf Fit Abib’s soothing heartleaf line is a steady seller at Olive Young; the Abib Mild Acidic pH Sheet Mask Heartleaf Fit is so popular, it won an Olive Young award twice in a row in 2021 and 2022. Try this Korean sheet mask if you’re breaking out or need to rebalance your skin. It comes soaked in a full bottle of clear, watery essence (again, you should definitely consider repurposing the extra formula). The hero ingredient is heartleaf extract, which studies have shown to have powerful anti-inflammatory properties perfect for soothing, calming, and toning down redness. “I love how gentle and calming this sheet mask feels,” says Wu. “I had a stray forehead pimple while testing this mask and the last thing I wanted to do was dry my skin out and further irritate it. I recommend this mask to friends who are acne-prone or experiencing active breakouts, but also have sensitive skin. It feels incredibly refreshing as soon as I put it on, and I douse my neck and arms in the leftover essence while I wait for it to do its job. This and a dab of spot treatment over breakouts is my magic formula.” Key ingredients: Heartleaf extract, Centella asiatica extract, glycerin, rosemary leaf extract Fragrance-free: Yes Fast facts: Immediate soothing and calming effect, contains anti-inflammatory plant extracts, generously soaked in essence Best Retinol Korean Face Mask: PRMR Vitatinol Serum Gel Mask Dr. Chang loves the hero ingredient behind this mask: Vitatinol, a “proprietary retinol-ingredient fused with vitamin C, my two favorite anti-aging ingredients,” she says. It’s “designed to deliver intense hydration and anti-aging benefits.” Dr. Hwang says this mask is a useful pick “for those looking to address early signs of aging,” although anyone with especially sensitive skin may want to do a patch test first. “I tested so many overnight gel masks recently, and this was one of the few that stood out,” says Wu. “I’m already a fan of PRMR’s Vitatinol Serum , and this mask feels like an even more concentrated treatment. I’m incapable of wearing sheet masks in my sleep, but I do love this for a shorter treatment during the day. I’m happy with the brightening effects even if I just leave it on for 30-40 minutes instead of the full three hours. My skin is so picky with retinol and can’t tolerate high concentrations, but I’ve never had any irritation with this formula.” Key ingredients: Vitatinol (proprietary retinol and vitamin C blend), glycerin, ceramide NP Fragrance-free: No Fast facts: Overnight gel mask that can also be worn for three hours, turns clear when dry, derm-recommended for its powerful combination of vitamin C and retinol Best Gentle Korean Face Mask: Beauty of Joseon Ground Rice and Honey Glow Mask Here’s another mask inspired by the Joseon-dynasty practice of washing your face with rice water. Anyone who’s scrolled through KBeautyTok already knows this brand for its viral Beauty of Joseon Relief Sun Rice + Prebiotics sunscreen . If you’re already a fan (or if you’re new to the brand), we recommend adding the Beauty of Joseon Ground Rice and Honey Glow Mask to your collection. It’s infused with rice powder and extracts, along with makgeolli lees (upcycled ingredients from Korean rice wine). You’ll also find honey in the formula (a known anti-inflammatory ), along with kaolin clay , a gentle ingredient for treating acne, pores, and sebum levels. “This mask contains so many things I love, like honey, rice extracts, and clays,” says Wu. “It’s a do-it-all formula for days when I know my skin needs an extra boost but don’t have one specific concern. It feels like a thick paste, so I definitely scoop it out over my bathroom sink to avoid mess. I’ll leave it on for around 20 minutes —I personally recommend using a cleanser to rinse it off because it’s so thick. It leaves my skin feeling smooth and balanced and never dries it out or causes irritation.” Key ingredients: Kaolin, honey, rice hull powder, rice extract, bentonite, makgeolli lees Fragrance-free: Yes Fast facts: Thick rinse-off mask, non-irritating formula, gently addresses multiple concerns from pores to dryness Best Korean Sheet Mask: Numbuzin No.3 Tingle-Pore Softening Sheet Mask Numbuzin’s No.3 Tingle-Pore Softening Sheet Mask is one of Olive Young’s best sellers and also won a Hwahae 2024 mid-year award, which is where we discovered it. “It’s formulated with bifida ferment lysate and galactomyces ferment filtrate to hydrate, and brighten,” explains Dr. Chang, who also loves the inclusion of “other hydrating ingredients like glycerin and hyaluronic acid, brightening antioxidants like niacinamide, and anti-inflammatory ingredients like witch hazel and Camellia sinensis.” She recommends it for a range of skin types including “acne-prone skin.” Dr. Hwang is also familiar with the mask’s popularity in South Korea. “It offers a cooling sensation while targeting pore refinement,” he says. According to Dr. Hwang, the mask’s signature tingling sensation makes it “refreshing for some,” but he says it might not be the best pick for “sensitive” or “more reactive skin.” “I definitely noticed the tingle right away, so I can confirm this mask lives up to its name,” says Wu. “I was worried it would be too much for my sensitive midface area, but it didn’t cause any irritation and I’d rank the tingling sensation as mild. If you compare it to something like an acid peel that actually stings, this is low on the scale. I did notice that the pores in my T-zone looked slightly less noticeable, but the more noticeable results for me were the overall smoothing, brightening effect.” Key ingredients: Niacinamide, witch hazel, bifida ferment lysate, galactomyces ferment filtrate, hyaluronic acid Fragrance-free: Yes Fast facts: Mildly tingly sheet mask designed for pore care, gives a subtle smoothing and refining effect, sensitive skin types should patch test first Best Korean Collagen Face Mask: Medicube Collagen Night Wrapping Mask If you want to know how popular Medicube’s Collagen Night Wrapping Mask is, the brand says it’s been counterfeited so many times, they’ve recently updated the packaging from translucent to opaque to avoid fakes. (If you have an old version, don’t panic: Just check that it matches the brand’s official product images.) Dr. Hwang says this collagen-based mask is “suitable for dry or aging skin,” since it contains multiple hydrators. These “powerful” hydrating factors include hyaluronic acid, glycerin, and ceramides, as well as antioxidants like vitamin E and niacinamide, says Dr. Chang. Unlike other overnight masks, Medicube’s formula goes on as a clear gel and dries down in 15 minutes, “wrapping” your skin in moisture as you sleep. “It should be applied with a brush or spatula,” advises Dr. Chang. “You can peel it off in the morning and rinse your face. It’s comfortable to sleep in and leaves skin feeling softer and smoother.” “TikTok got me again with this one,” says Wu. “The effect when it dries reminds me of Pat McGrath’s porcelain doll makeup at Maison Margiela. It balls up as I peel it off so I don’t feel like I’m taking a layer of my skin with it and makes my skin look more hydrated and glowy the next morning. Sometimes I leave it on overnight—you really can sleep with this one without noticing it since it dries down—and sometimes I peel it off after half an hour. It’s definitely the most fun face mask I own.” Key ingredients: Hyaluronic acid, glycerin, ceramides, vitamin E, niacinamide Fragrance-free: Yes Fast facts: Goes on as clear gel and dries down in 15 minutes, meant to be worn overnight and peeled off the next morning, visible brightening and hydrating, nourishing effects Best Korean Face Mask for Oily Skin: Skin1004 Madagascar Centella Poremizing Quick Clay Stick Mask If you’re not a fan of overly messy clay masks, it truly doesn’t get more streamlined than this one. The Skin1004 Madagascar Centella Poremizing Quick Clay Stick Mask lets you apply your mask as a swipe-on stick that you rinse off after a few minutes. Dr. Hwang recommends it as “an excellent choice for oily or acne-prone skin” because the clay base helps “absorb excess oil.” Dr. Chang confirms that the “five types of clay help cleanse clogged pores.” Who should avoid it? Anyone with very dry or dehydrated skin, since clay masks can be drying. The formula shouldn’t feel stripping on any other skin types, especially since it pairs clay with hydrating aloe and Centella asiastica (also known as cica), an ingredient “known for its soothing properties,” says Dr. Hwang. “I have combination skin, so I swipe this on across my T-zone like an extra-large glue stick,” says Wu. “It’s great on my nose, forehead, and chin. It’s so easy to apply and target specific areas that I start questioning why I used to mix my own clay masks. It only takes a few minutes to dry down—no more than five—probably because you apply it in such thin layers. I can feel it immediately soaking up all the excess oil on my T-zone and my pores look less noticeable as soon as I rinse it off, especially on my nose.” Key ingredients: Five types of clay (kaolin, bentonite, illite, montmorillonite, calamine), aloe, Centella asiatica extract Fragrance-free: Yes Fast facts: Swipe-on clay stick mask, recommended for combination/acne-prone/oily skin, immediately refines pores and soaks up excess oil Best Korean Overnight Face Mask: Hanyul Yuja Vitamin Sleeping Mask This Hanyul Yuja Vitamin Sleeping Mask’s claim to fame is that it packs six whole yuja fruits into every tub, an ingredient commonly used in Korean skin care because it’s “rich in antioxidants and vitamins,” says Dr. Chang. “This Hanyul mask was all the craze a few years back in Korea,” says Dr. Chung. “I particularly like this mask because I can leave it on overnight and get excellent coverage over the face and neck.” Dr. Chung loves applying this overnight mask for “brightening and moisturizing at the same time.” Dr. Hwang recommends it for targeting “uneven skin tone” or dark spots , although he adds that those with dry or dehydrated skin should layer it with an additional moisturizer. This is another sleeping mask that’s actually easy to snooze in; it feels like a thicker moisturizer, so you won’t notice it after it sinks in. “It really does smell like fresh, juicy yuja,” says Wu. “I always incorporate some form of vitamin C into my skin care routine for the brightening effects, and this is one of my favorite ways to get glowing skin. Once or twice a week, I apply it all over my face and neck before I sleep. It’s truly pillow-proof; as long as I let it sink in before I pass out, it doesn’t leave any residue on my bedding.” Key ingredients: Yuja-derived vitamins C and P, hyaluronic acid Fragrance-free: Yes Fast facts: Moisturizer-like overnight sleeping mask, rich in fruit-derived vitamins, recommended for addressing uneven skin tone and dullness Best Korean Cleansing Face Mask: Belif Super Knights Soothing Hydration Cleansing Mas Is it a cleanser or is it a mask? Technically, Belif’s Super Knights Soothing Hydration Cleansing Mask can do both. “It’s a great two-in-one cleanser and hydrating mask,” says Dr. Chung, who finds the formula “interesting and luxurious.” To use it as a mask, she likes to “apply a thick layer, leave it on, then lather and massage and rinse” for skin that feels “well-cleansed but still soft and moisturized.” All skin types can use this one, including “teens and young adults,” she says. Dr. Chang says you only need to leave it on for one minute to get the benefits of skin that feels “cleaner and moisturized.” The ingredients—hyaluronic acid, squalane, and madecassoside—help “hydrate, repair, and soothe,” she says. “This might be the prettiest mask I tested,” says Wu. “It’s a vibrant blue that actually makes washing my face feel enjoyable. You don’t need to leave it on for long to get the soothing, moisturizing benefits, so it’s a great mask for days when I’m in a rush but want to do a little treatment. Even when I just use it as a regular cleanser and rinse it off right away, I notice that it leaves my skin feeling seriously soft.” Key ingredients: Hyaluronic acid, squalane, madecassoside Fragrance-free: Yes Fast facts: Moisturizing cleanser and mask, only takes one minute to work, recommended for all skin types, leaves skin feeling calmer and softer
After an unseasonably warm fall, the chill of winter is finally setting in, meaning it’s time to turn up our thermostats and brace for the inevitable rise in heating costs.For families and seniors already feeling the pinch of inflation, the added burden of soaring energy bills can be overwhelming. I recently heard from a constituent [...]
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