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SANTA BARBARA, Calif. , Nov. 25, 2024 /PRNewswire/ -- Traccom Inc. (Pink Open Market Symbol: TRCC) is pleased to announce that on November 13, 2024 , it acquired all of the capital stock of Vulcain, Inc. ("Vulcain"). As a result of the acquisition, Vulcain has become a wholly owned and main operating subsidiary of Traccom effective immediately. Upon completion of the transaction on November 13, 2024 , Vulcain shareholders were issued 117,813,680 shares of common stock of Traccom in exchange for the acquisition of 100% of the capital stock of Vulcain. This represents 95% of the fully diluted shares of Traccom after the issuance thereof. With the transaction, Vulcain added three members to the Traccom board of directors, with Greg Duffell as CEO, President and CFO, Peter Stockmann as President of the Americas, and replaced Traccom's management. This marks a significant milestone for Vulcain. The company will broaden its market presence in the growing opportunity for Artificial Intelligence (AI) based data solutions. "Trading as a public entity on the Pink Open Market is an important step for Vulcain as we continue to evolve and expand our reach within the Causal AI and Knowledge Management sector," said Greg Duffell , CEO of Traccom. "This transaction will provide us with greater access to capital, enhance our visibility in the marketplace, and allow more investors to participate in our growth story." Becoming a publicly traded company will allow Vulcain to enhance their visibility. This reflects the company's commitment to increasing shareholder value and advancing its corporate growth strategy in Causal AI and Knowledge Management space. Former Traccom CEO and continuing Board member, Harry Steck stated, "For Traccom's shareholders, this transaction provides the opportunity to be invested in one of today's most exciting industries with an impressive technology and management team." Vulcain has commercialized casual AI solutions across various industries including leading US brands in the Consumer-Packaged Goods (CPG) sector to generate annual recurring revenues (ARR) for the company. Vulcain is planning a next phase of expansion into Insurance, Healthcare, Financial Services and other industries. Vulcain uses causal machine learning algorithms and human domain experts to provide high quality causal features necessary for an accurate AI solution. Vulcain's Causal AI Platform includes causal reasoning models to provide predictive outcomes that identify and explain event risks and opportunities for businesses. Vulcain will continue to focus on bringing human domain knowledge into AI solutions and driving value for organizations seeking to unleash the knowledge from their vast amounts of data, content and domain expertise. Key Highlights: About Traccom, Inc. The company is at the intersection of human and artificial intelligence, leading the charge to AI 3.0 with high value feature solutions for business. Vulcain's Causal AI platform is used for harmonizing, testing, and validating data for extracting and commercializing knowledge. The Vulcain platform combines hundreds of millions of AI ready data sets and human domain knowledge to provide a ready to use solution that can be customized, scaled and adapted for customer use-cases and human intervention. With a commitment to human-AI, excellence, sustainability, and customer-centric solutions, the company believes that it is poised for long-term growth and success in the global AI marketplace. For more information about the company and its wholly owned subsidiary Vulcain, Inc., visit www.vulcain.ai . Forward-Looking Statements This press release may include ''forward-looking statements.'' All statements pertaining to our future financial and/or operating results, future events, or future developments may constitute forward-looking statements. The statements may be identified by words such as "expect," "look forward to," "anticipate," "intend," "plan," "believe," "seek," "estimate," "will," "project," or words of similar meaning. Such statements are based on the current expectations and certain assumptions of our management, of which many are beyond our control. These are subject to a number of risks, uncertainties and factors. Should one or more of these risks or uncertainties materialize or should underlying expectations not occur or assumptions prove incorrect, actual results, performance, or our achievements may (negatively or positively) vary materially from those described explicitly or implicitly in the relevant forward-looking statement. We neither intend, nor assume any obligation, to update or revise these forward-looking statements in light of developments which differ from those anticipated. You are urged to carefully review and consider any cautionary statements and the Company's other disclosures filed with the Securities and Exchange Commission. Forward-looking statements speak only as of the date of the document in which they are contained. Contact: shareholders@vulcain.ai View original content: https://www.prnewswire.com/news-releases/traccom-inc-pink-open-market-symbol-trcc-completes-acquisition-of-vulcain-inc-302315225.html SOURCE Traccom IncTractor Supply Co. stock rises Wednesday, still underperforms market
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GREEN BAY, Wis. (AP) — Green Bay Packers wide receiver Romeo Doubs left his team’s game against the San Francisco 49ers on Sunday because of a concussion. Doubs’ injury came on a third-quarter play in the end zone that resulted in a pass interference penalty against San Francisco’s Renardo Green. Javascript is required for you to be able to read premium content. Please enable it in your browser settings.Southlake, TX, Dec. 16, 2024 (GLOBE NEWSWIRE) -- HeartSciences Inc. (Nasdaq: HSCS; HSCSW) ("HeartSciences" or the "Company") , an artificial intelligence (AI)-powered medical technology company focused on transforming ECGs/EKGs to save lives through earlier detection of heart disease, today reported financial results for the second quarter fiscal 2025 ended October 31, 2024 and provided a business update. Second Fiscal Quarter 2025 Highlights: In the run up to the close of 2024 and the second quarter of fiscal year 2025 ("Q2 FY2025”), HeartSciences saw across the board material progress and more positive developments for the field of AI-ECG, its MyoVista® wav ECG TM device, MyoVista® Insights TM cloud-native platform and first cloud-based AI-ECG algorithms. A summary of current status and business highlights during Q2 FY2025 include: "We end calendar 2024 in a strong position, having made significant progress. HeartSciences is the only Company developing across the board ECG solutions to upgrade archaic devices, clinical capabilities, and reporting and management systems which are a necessity for any healthcare system worldwide.” "By calendar year end, our Phase 1 MyoVista Insights cloud-native platform will be complete after millions of dollars of investment. Feedback to date has been excellent and we are in discussions for early deployment in test environments. Our ultimate vision is to offer a path to modernize legacy ECG management systems, as they are generally inflexible and costly due to decades-old IT architecture. Instead, we will provide a next-gen, cybersecure cloud-native system to meet the sophisticated data driven needs of today's health systems. Our AI-ECG marketplace will facilitate far quicker rollout of AI-ECG and allow patients and health systems environments to realize their significant benefits.” "Our MyoVista wav ECG is approaching FDA submission and will allow next-to-patient, immediate access to AI-ECG results which is suitable for many frontline healthcare settings and territories around the world. Our versatility will enable us to deliver AI-ECG solutions across a wide range of healthcare settings, from large hospital systems to simple nurse-led mobile testing services.” concluded Mr. Simpson. Second Quarter Fiscal 2025 Financial Results There were no revenues during Q2 FY2025. As of October 31, 2024, cash and cash equivalents were approximately $4.1 million and shareholders' equity was approximately $4.0 million. Complete financial results have been filed in the Company's Quarterly Report on Form 10-Q with the U.S. Securities and Exchange Commission and is available on the Company's website. About HeartSciences HeartSciences is a medical technology company focused on applying innovative AI-based technology to an ECG (also known as an EKG) to expand and improve an ECG's clinical utility. Millions of ECGs are performed every week and the Company's objective is to improve healthcare by making it a far more valuable cardiac screening tool, particularly in frontline or point-of-care clinical settings. HeartSciences has one of the largest libraries of AI-ECG algorithms and intends to provide these AI-ECG algorithms on a device agnostic cloud-based solution as well as a low-cost ECG hardware platform. Working with clinical experts, HeartSciences ensures that all solutions are designed to work within existing clinical care pathways, making it easier for clinicians to use AI-ECG technology to improve their patient's care and lead to better outcomes. HeartSciences' first product candidate for FDA clearance, the MyoVista® wavECGTM, or the MyoVista®, is a resting 12-lead ECG that is also designed to provide diagnostic information related to cardiac dysfunction which has traditionally only been available through the use of cardiac imaging. The MyoVista® also provides conventional ECG information in the same test. For more information, please visit: https://www.heartsciences.com . X: @HeartSciences Safe Harbor Statement This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and are relating to the Company's future financial and operating performance. All statements, other than statements of historical facts, included herein are "forward-looking statements" including, among other things, statements about HeartSciences' beliefs and expectations. These statements are based on current expectations, assumptions and uncertainties involving judgments about, among other things, future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. The expectations reflected in these forward-looking statements involve significant assumptions, risks and uncertainties, and these expectations may prove to be incorrect. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Potential risks and uncertainties include, but are not limited to, risks discussed in HeartSciences' Annual Report on Form 10-K for the fiscal year ended April 30, 2024, filed with the U.S. Securities and Exchange Commission (the "SEC") on July 29, 2024, HeartSciences' Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2024, filed with the SEC on September 12, 2024, HeartSciences' Quarterly Report on Form 10-Q for the fiscal quarter ended October 31, 2024, filed with the SEC on December 16, 2024 and in HeartSciences' other filings with the SEC at www.sec.gov . Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements. Contacts: HeartSciences Gene Gephart +1-682-244-2578 Ext. 2024 [email protected] Investors Gilmartin Group Vivian Cervantes [email protected]
(TNS) —Speeding cars? Bad. But speedy records request responses? Good. In order to streamline the process of providing crash reports, the city of Santa Fe's Office of Records Custodians has begun publishing them online in weekly installments. That means people are no longer required to file individual public records requests to receive them. City officials said the change is intended to increase public access to the reports and cut down on redundant work. "Since we're doing it on a weekly basis, they don't have to wait that 15-day time period that IPRA allows; they can just automatically find their report online," said Inspection of Public Records Act Manager Katherine Garcia-Gallegos. Garcia-Gallegos said crash reports are one of the city's most requested items, making up nearly 80% of this year's volume of records requests, which has exceeded more than 10,000 records to date. While they are easy to produce — each takes about five minutes on average — she said the same record is often requested by a number of parties, meaning records custodians have to produce the same report multiple times. "So one crash report could generate a request for the same report from each driver, their insurance companies and each attorney that's representing them," she said. "So that's at least four to five requests for the same report." Publishing the reports online will cut down on duplicate work and make the reports available more quickly to anyone who wants to see them, Garcia-Gallegos said. City Attorney Erin McSherry, who oversees the Office of Records Custodians, said the idea has been in the works for a little while but didn't happen earlier in part because of concerns about redacting sensitive information such as people's birth dates and driver's license numbers. She said the state agencies involved in producing these reports, including the Department of Transportation and Department of Public Safety, recently began automatically redacting that information in crash reports, which made it easier for the city to publish them. City records staff still inspect each report before publication to ensure personal information is not listed in another part of the report. The city currently has the reports listed by date and driver name, but McSherry said her office is talking to the city's Internet technology department about how to make the data more easily searchable and interactive, including potentially creating a city map with reports linked to crash locations. "That would require some additional coding our IT department is looking at, but it's a multiagency coordination," she said. Long wait times for records requests has been an ongoing source of frustration for some residents; the city is currently facing several lawsuits from people alleging the city violated state open records law by not fulfilling their requests in a timely manner. City officials said they have been taking steps to improve the city's processing of records requests, including by hiring and training additional staff. The publication of the crash reports is part of an ongoing effort to make sure more information is available directly on the city's website, Garcia-Gallegos said, work that also includes making city contracts and previously approved ordinances and resolutions easily accessible online. "We are looking to put more and more just directly online," McSherry said. The crash reports currently date back to Nov. 24 and will be uploaded on a weekly basis going forward, Garcia-Gallegos said. The reports landing page is linked to the city's IPRA web page and the police department's records request landing page, and is also noted on the city's Next Request portal where records requests are submitted. The current landing site is a beta form of what city officials hope to be a longstanding initiative if it proves useful to residents. "We're hopeful that it's helpful," McSherry said. ©
Israel launches new strikes on Lebanon as leaders draw closer to ceasefire with Hezbollah
Looking for the most recent Mini Crossword answer? Click here for today's Mini Crossword hints , as well as our daily answers and hints for The New York Times Wordle, Strands and Connections puzzles. The New York Times Mini Crossword loves to get smart with its players. Today's puzzle has one clue that requires an answer that's "a little less than 'mega'" and another one that asks for an answer that's "a little more than 'mega.'" Anyway, if you're stuck on any of the clues today, we've got the answers. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips . The Mini Crossword is just one of many games in the Times' games collection. If you're looking for today's Wordle, Connections and Strands answers, you can visit CNET's NYT puzzle hints page . Read more: Tips and Tricks for Solving The New York Times Mini Crossword Let's get at those Mini Crossword clues and answers. The completed NYT Mini Crossword puzzle for Dec. 30, 2024. Mini across clues and answers 1A clue: Rudely straightforward Answer: BLUNT 6A clue: Where you might see half-inch ticks? Answer: RULER 7A clue: A little less than "mega" Answer: EXTRA 8A clue: Verbose Answer: WORDY 9A clue: Unit of sunshine Answer: RAY Mini down clues and answers 1D clue: Steeped concoction Answer: BREW 2D clue: Swanky Vegas hotel resembling an Egyptian pyramid Answer: LUXOR 3D clue: A little more than "mega" Answer: ULTRA 4D clue: Quirkily enthusiastic about science, maybe Answer: NERDY 5D clue: Breakfast-in-bed convenience Answer: TRAY How to play more Mini Crosswords The New York Times Games section offers a large number of online games, but only some of them are free for all to play. You can play the current day's Mini Crossword for free, but you'll need a subscription to the Times Games section to play older puzzles from the archives.Electrovaya Inc. Announces Proposed Public Offering of Common Shares and Files Preliminary Prospectus SupplementThe iRobot Roomba Essential just hit its lowest price ever at $160
Jerusalem: Israeli Prime Minister Benjamin Netanyahu’s legal team has requested a 15-day postponement for the start of his testimony in his ongoing criminal trial, Israeli media reported on Sunday. The team argued that despite its best efforts, it will not be ready by the scheduled date of December 2, the report said. The request followed an earlier one by the team for a 10-week delay, which the court rejected on November 13, citing that Netanyahu had already been given five months to prepare for the trial since the date was set in July. The team said since the court’s rejection, it had been working intensively with Netanyahu for preparation, including holding daily late-night meetings, but will still not be adequately prepared to begin testimony as scheduled, according to the media report. The International Criminal Court’s recent issuance of an arrest warrant for Netanyahu on charges of “crimes against humanity and war crimes” between at least October 8, 2023 and May 20, 2024, has further complicated its ability to prepare, the team said. The trial, which began in early 2020, involves three separate cases in which Netanyahu is accused of accepting bribes, fraud and breach of trust. Netanyahu, Israel’s longest-serving Prime Minister, has denied any wrongdoing, calling the trial a politically-motivated “witch hunt”, Xinhua news agency reported. After more than a two-month pause due to the Israel-Hamas conflict, Netanyahu’s trial resumed in early December 2023. If convicted, Netanyahu is expected to face severe penalties, including imprisonment, which would make him the first incumbent Israeli Prime Minister sentenced for criminal offences.New technology helps to ID skeletal remains found in central Pa. in 2012MONTREAL - Second Cup Canada is cutting ties with a franchisee operating at Montreal's Jewish General Hospital who was allegedly filmed making hateful and antisemitic comments during a protest in the city last week. Read this article for free: Already have an account? As we navigate through unprecedented times, our journalists are working harder than ever to bring you the latest local updates to keep you safe and informed. Now, more than ever, we need your support. Starting at $14.99 plus taxes every four weeks you can access your Brandon Sun online and full access to all content as it appears on our website. or call circulation directly at (204) 727-0527. Your pledge helps to ensure we provide the news that matters most to your community! MONTREAL - Second Cup Canada is cutting ties with a franchisee operating at Montreal's Jewish General Hospital who was allegedly filmed making hateful and antisemitic comments during a protest in the city last week. Read unlimited articles for free today: Already have an account? MONTREAL – Second Cup Canada is cutting ties with a franchisee operating at Montreal’s Jewish General Hospital who was allegedly filmed making hateful and antisemitic comments during a protest in the city last week. Second Cup Canada announced Saturday it was cutting ties with a franchisee for “making hateful remarks and gestures,” and adding in a statement the actions breach the franchise agreement as well as inclusion and community values held by the chain. Peter Mammas, CEO of Montreal-based Foodtastic, which owns Second Cup Canada, said in an interview on Sunday that he was at the movies when his phone started pinging non-stop. He saw the videos and the company’s operations staff spoke to employees that knew the woman, and they confirmed it was indeed the franchisee. Video shot during a pro-Palestinian demonstration outside of Concordia University’s downtown Montreal campus Thursday shows a woman walking around, masked, saying the “final solution is coming your way” — wording used to describe a Nazi plan to eliminate Jews in Europe during the Second World War. Another video also shows what appears to be the same woman, unmasked, making a Nazi salute while walking away. “We’re all for free speech and respectful conversations, but this wasn’t that,” Mammas said. “This was hate speech, and it was something that we thought could incite violence and we’re completely against that, so we sat down with our team and decided to revoke the franchise agreement.” Attempts to reach the franchisee were unsuccessful on Sunday. “Second Cup has zero tolerance for hate speech,” the coffee chain said in a statement on X. “In co-ordination with the hospital, we’ve shut down the franchisee’s café and are terminating their franchise agreement.” Mammas said lawyers for the franchisee and Second Cup were expected to meet on Monday. The regional health agency serving West-Central Montreal, which includes the Jewish General Hospital, said it was made aware of the video “containing antisemitic and hateful messaging.” The video is related to a franchisee of Second Cup, one of the private tenants operating within the (Jewish General), Carl Thériault, a spokesman, said in a statement on Sunday. “We fully support Second Cup’s decision to take swift and decisive action in this matter by shutting down the franchisee’s cafés and terminating their lease agreement.” The hospital has two locations operated by the same franchisee and both were shuttered on Saturday by the owners of the chain. The health agency “is committed to fostering a culture of inclusion and stands firmly against antisemitism and any other form of discrimination or hate speech,” Thériault said. “We have franchisees who are Muslim, we have franchisees who are Jewish, we have franchisees that are Greek, French, we have employees from all different nations,” Mammas said. “So we definitely have no issue with that and we don’t take any political side, but ... hate speech ... you know we can’t accept that.” This report by The Canadian Press was first published Nov. 24, 2024. Advertisement Advertisement
SoftBank plans to invest $100 billion in U.S. projects over next four yearsAfter a Thursday collapse, Indian equity markets rebounded strongly on Friday helped by buying trends across sectors with IT and bank heavyweights throwing their weights around. Individually Reliance Industries (RIL) was the single biggest contributor to their surge. While the S&P BSE Sensex settled at 79,117.11, up by 1961.32 points or 2.54%, the broader Nifty closed at 23,907.25, higher by 557.35 points or 2.39%. Here's how analysts read the market pulse: Commenting on the day's action, Rupak De, Senior Technical Analyst at LKP Securities said that Nifty is back to its 200-DMA after a strong Friday recovery, indicating an improving trend. Additionally, the 50-stock index has broken out of a few days of congestion on the daily timeframe, he said. "The RSI has entered a bullish crossover near the oversold zone, suggesting positive momentum. The sentiment appears favorable for a meaningful rally in the short term, as long as the index stays above 23,600,” De said. US markets Wall Street closed higher on Friday, with all three major indexes posting weekly gains, as investors took comfort from data pointing to robust economic activity in the world's biggest economy. A measure of business activity raced to a 31-month high in November, boosted by hopes for lower interest rates and more business-friendly policies from President-elect Donald Trump's administration next year. Stock Trading Introduction to Technical Analysis & Candlestick Theory By - Dinesh Nagpal, Full Time Trader, Ichimoku & Trading Psychology Expert View Program Stock Trading Complete Guide to Stock Market Trading: From Basics to Advanced By - Harneet Singh Kharbanda, Full Time Trader View Program Stock Trading Derivative Analytics Made Easy By - Vivek Bajaj, Co Founder- Stockedge and Elearnmarkets View Program Stock Trading RSI Trading Techniques: Mastering the RSI Indicator By - Dinesh Nagpal, Full Time Trader, Ichimoku & Trading Psychology Expert View Program Stock Trading RSI Made Easy: RSI Trading Course By - Souradeep Dey, Equity and Commodity Trader, Trainer View Program Stock Trading Market 104: Options Trading: Kickstart Your F&O Adventure By - Saketh R, Founder- QuickAlpha, Full Time Options Trader View Program Stock Trading Futures Trading Made Easy: Future & Options Trading Course By - Anirudh Saraf, Founder- Saraf A & Associates, Chartered Accountant View Program Stock Trading Technical Analysis for Everyone - Technical Analysis Course By - Abhijit Paul, Technical Research Head, Fund Manager- ICICI Securities View Program Stock Trading Dow Theory Made Easy By - Vishal Mehta, Independent Systematic Trader View Program Stock Trading Heikin Ashi Trading Tactics: Master the Art of Trading By - Dinesh Nagpal, Full Time Trader, Ichimoku & Trading Psychology Expert View Program Stock Trading Markets 102: Mastering Sentiment Indicators for Swing and Positional Trading By - Rohit Srivastava, Founder- Indiacharts.com View Program Stock Trading Algo Trading Made Easy By - Vivek Gadodia, Partner at Dravyaniti Consulting and RBT Algo Systems View Program Stock Trading Technical Analysis Made Easy: Online Certification Course By - Souradeep Dey, Equity and Commodity Trader, Trainer View Program European Markets Tech led gains in Europe on Friday, with the benchmark stock index on track for its first weekly advance in five, as the recent selling pressure due to geopolitical tensions eased, but the mood was still sombre after discouraging economic data. The pan-European STOXX 600 was up 0.6% as of 0915 GMT and was set for its second day of gains. Tech View Decoding the technical charts, Jatin Gedia, Technical Research Analyst at Sharekhan said that Nifty opened gap up today and witnessed a short covering rally. "It surpassed the high of the last five trading sessions and closed with gains of 557 points. On the daily charts we can observe that the Nifty surpassed the previous swing high of 23,780 and thereby reversing its short-term trend," Gedia said. On the upside he expects the Nifty to retrace towards 24,400 with potential to extend towards 24,730 while on the downside, 23,630 – 23,560 should act as a crucial support zone and only a dip below these levels will make the structure weak. Most active stocks in terms of turnover Protean eGoV Technologies (Rs 460.27 crore), Adani Green Energy (Rs 263.12 crore), Adani Enterprises (Rs 254.34 crore), Adani Power (Rs 193.80 crore), Power Grid (Rs 182.67 crore), Adani Ports (Rs 176.14 crore) Paytm (Rs 152.02 crore), Reliance Industries (Rs 131.50 crore) and SBI (Rs 124.03 crore) were among the most active stocks on BSE in value terms. Higher activity in a counter in value terms can help identify the counters with highest trading turnovers in the day. Most active stocks in volume terms Vodafone Idea (Traded shares: 7.25 crore), Srestha Finvest (Traded shares: 3.16 crore), Suzlon Energy (Traded shares: 1.58 crore), GTL Infra (Traded shares: 86.26 lakh), SpiceJet (Traded shares: 60.73 lakh), Yes Bank (Traded shares: 54.99 lakh) and Power Grid (Traded shares: 54.93 crore) were among the most actively traded stocks in volume terms on BSE. Stocks showing buying interest Shares of SBI, Bajaj Finance, Raymond, Praj Industries, Swan Energy, EaseMyTrip, MRPL and Sobha were among the stocks that witnessed strong buying interest from market participants. 52 Week high Over 163 stocks hit their 52-week highs today while 107 stocks slipped to their 52-week lows. Among the ones that hit their 52 week highs included Coforge, Coromandel International, CRISIL, Fortis Healthcare, HCL Technologies, Mastek, National Aluminium Company and Finance Company and Persistent Systems. Stocks seeing selling pressure Among the largecap names was Bajaj Auto. Other stocks that witnessed significant selling pressure were Adani Energy Solutions, Adani Green Energy, Network18 Media, Torrent Power, and Honasa Consumer (Mamaearth). Sentiment meter favours bears Action in heavyweights like Reliance Industries (RIL), Infosys and SBI helped markets shoot up amid buying trends across sectors. The market sentiments were bullish. Out of the 4,041 stocks that traded on the BSE on Friday, 1,539 stocks witnessed declines, 2,396 saw advances while 106 stocks remained unchanged. Also Read: ACC, Adani Enterprises among 6 Adani Group stocks where FIIs cut stakes in CY2024 (Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of Economic Times) (You can now subscribe to our ETMarkets WhatsApp channel )None
Football clubs ‘alarmed’ by lack of consultation on regulator – Karren Brady
Share Tweet Share Share Email Is local SEO dead? This question has been buzzing in digital marketing circles lately. As search engines evolve and new technologies emerge, businesses wonder if their local SEO efforts still matter. Local SEO is very much alive and remains crucial for businesses aiming to attract nearby customers. You’ll discover why local search continues to thrive and how you can make it work for your business. We’ll explore the impact of mobile searches, voice assistants, and online reviews on local SEO. By the end, you’ll have a clear picture of local SEO’s importance in today’s digital landscape. Is Local SEO Dead? Local SEO remains a vital strategy for businesses for 2025. It continues to evolve with changing search habits and new technologies. Let’s look at how local SEO is adapting to stay relevant. Changing Search Engine Algorithms Search engines keep improving their ability to show local results. They now use factors like your location, search history, and device type. This means local businesses have more chances to appear in search results. Google updates its algorithms often. These changes focus on giving users the most relevant local info. For example, the “Vicinity Update” in 2021 made distance a bigger factor in local rankings. To keep up, you need to: Optimize your website for local keywords Keep your business info accurate online Create content that’s useful for local customers The Impact of Mobile Search and Voice Assistants More people use phones to find local businesses. This has made mobile-friendly websites crucial for local SEO. Voice search is also growing, changing how people look for info. When you use voice assistants, you often ask questions in a natural way. This affects the keywords that matter for local SEO. “Near me” searches have grown a lot in recent years. To adapt, make sure your website: Loads fast on mobile devices Has a design that works well on small screens Uses conversational keywords that match voice queries Local SEO in the Age of Google My Business A Google Business Profile (GBP) is now a key part of local SEO. It’s a free tool that lets you manage how your business shows up on Google Search and Maps. Your GBP listing affects your local search rankings. It shows important info like your hours, location, and customer reviews. Google uses this data to decide which businesses to show for local searches. To get the most from GBP: Fill out all parts of your profile Add photos and posts regularly Respond to customer reviews Keep your info up to date Local SEO is far from dead. It’s changing to fit how people search today. Need help for that? SEO Professionals like Samy Thuillier can help you optimize your GBP or your website for your local queries. You can also find more agencies and SEO freelancers on websites like Clutch.co for instance. Key Elements of Effective Local SEO Local SEO relies on several crucial components to boost your business’s online visibility. These elements help you connect with nearby customers and stand out in local search results. Optimizing for Location-Based Queries Focus on keywords that include your city or region. Use terms like “near me” or “in [city name]” on your website and in your content. Make sure your business address and service areas are clearly listed on your site. Add location pages for each area you serve. Include relevant local info and landmarks to show you know the area well. Use schema markup to tell search engines about your business location and services. This helps your site show up in local search features like maps and business panels. Importance of Consistent NAP Information NAP stands for Name, Address, and Phone number. Keep this info the same across all online platforms. This includes your website, social media, and business directories. Check that your NAP is correct on Google My Business. This is a key source for local search results. If you move or change phone numbers, update all listings right away. Conflicting info can hurt your search rankings and confuse customers. Generating Local Citations and Backlinks Get your business listed in online directories. Focus on local directories and industry-specific sites. Each listing is a citation that boosts your local SEO. Ask local partners or customers to link to your site. These local backlinks show search engines that you’re connected to your community. Create content about local events or news. This can attract links from other local sites. It also shows you’re active in your area. Join local business groups online. Participate in discussions and share your expertise. This can lead to natural backlinks and more visibility. Advanced Local SEO Techniques: Going the Extra Mile Local SEO is always changing. New ways to stand out keep popping up. Let’s look at some advanced tricks to boost your local search rankings. Technical Local SEO Mastery Use local schema markup on your website. This helps search engines understand your business info better. Add schema for your address, phone number, and business hours. Make sure your Google Business Profile is fully filled out. Add photos, posts, and use all available attributes. This gives potential customers more info about your business. Set up location pages for each of your business locations. Include unique content, maps, and contact details for each spot. This helps you rank for searches in different areas. Advanced Content and Authority Building Create content that targets specific neighborhoods or areas. Write about local events, landmarks, or issues that matter to your community. This shows you’re a local expert. Build relationships with other local businesses and organizations. Get backlinks from local directories, chambers of commerce, and industry associations. These local links boost your authority. Use geo-targeted content on your site. Make landing pages for each service area you cover. Include location-specific keywords and information to attract nearby customers. Advanced Local Presence Optimization Get creative with your review strategy. Ask happy customers to mention specific services or products in their reviews. Respond to all reviews, good and bad, in a helpful way. Use local competitive analysis tools to see what your rivals are doing. Look for gaps in their strategies that you can fill. Find new opportunities to stand out in your area. Try proximity-based content optimization. Tailor your website content to match the user’s location. This can improve your chances of showing up in “near me” searches. Beyond Local SEO: Enhancing Local Visibility & Relevance Local SEO is just the start. You can boost your local presence even more. Let’s look at some key ways to stand out and connect with your community. Why Customer Reviews and Social Media Are Efficient Reviews and social media help you build trust. Ask happy customers to leave reviews on Google and Yelp. Respond to all reviews, good and bad. This shows you care about feedback. Social media lets you share local news and events. Post about your community involvement. Share behind-the-scenes looks at your business. This makes you more relatable. Use social platforms to answer questions quickly. This good service can lead to more positive reviews. More reviews and social activity can improve your search rankings too. How to Create Valuable Content for a Local Audience Make content that speaks to local needs. Write blog posts about local events or issues. Create guides to local attractions near your business. This shows you know your area well. Use local terms and landmarks in your writing. This helps you sound authentic to locals. It can also help you show up in more local searches. Add photos or videos of your area to your site. This makes your content more eye-catching. It also proves you’re truly local. How to Optimize Your Business in Local Listings and Directories Claim your business on Google My Business. Fill out all info fully and correctly. Add photos and keep your hours up to date. This helps you show up in local search results. List your business in online directories. Make sure your name, address, and phone number are the same everywhere. This consistency helps search engines trust your info. Join your local chamber of commerce. Their online directory can give you a boost. Look for other local business groups too. Getting listed on their sites can help your visibility. Local SEO Pitfalls: What You Should Avoid Local SEO has many traps that can hurt your rankings. By knowing what to avoid, you can boost your local search visibility and get more customers. Profile and Citation Management Blunders Check your Google Business Profile often. Make sure your name, address, and phone number (NAP) are correct. Use the same info on all sites. Pick the right business categories. Don’t stuff keywords in your business name. Don’t ignore other business listings. Look for old or wrong listings and fix them. Remove duplicate listings. Keep your hours up to date everywhere. Use a tool to find and fix citation errors. This saves time and helps you stay consistent. Don’t forget to add your website and social media links to listings. Content and Optimization Oversights Create content for local customers. Write about local events, news, and topics. Use natural-sounding local keywords in your content, titles, and meta descriptions. Add local schema markup to your website. This helps search engines understand your business better. Don’t forget location pages if you have multiple locations. Optimize for mobile users. Many local searches happen on phones. Make sure your site loads fast and is easy to use on small screens. Review and Engagement Failures Ask happy customers for reviews. Don’t ignore bad reviews. Respond to all reviews politely and quickly. This shows you care about customer feedback. Don’t buy fake reviews. Google can spot these and may penalize you. Instead, make it easy for real customers to leave reviews. Engage with your local community online and offline. Join local business groups. Sponsor local events. Share local news and updates on social media. Don’t forget to track your local SEO efforts. Use tools to monitor your rankings and traffic. This helps you see what’s working and what needs to improve. Future Trends of Local SEO Local SEO is evolving rapidly. New technologies and changing user habits are reshaping how businesses connect with nearby customers online. Let’s look at key shifts that will impact local search in the coming years. Emerging Technologies in Local Search AI is changing local SEO fast. Smart algorithms now power business listings and search results. This means more accurate info for users. Voice search is growing too. People ask their phones and smart speakers for local business details. To keep up, you need to optimize for natural language queries. AR tech will soon change how we find local spots. Picture pointing your phone at a street to see reviews floating above each store. Or getting turn-by-turn directions with AR arrows on the road. These tools will make finding and choosing local businesses more fun and easy. Visual search is another big trend. Soon you’ll snap a photo of a product and find local stores that sell it. This means optimizing your images is crucial for local SEO success. Evolution of User Search Behavior “Near me” searches keep growing. People want instant results for nearby businesses. You must make sure your site and listings show up for these queries. Mobile use for local search is also rising. Most local searches now happen on phones. Your site needs to work well on small screens. Users now expect rich, detailed info in search results. They want to see menus, prices, and photos without clicking through. You should give search engines lots of info about your business. This helps you show up in “zero-click” results where users get answers right on the results page. Local intent is getting smarter too. Search engines can guess if you’re looking for a nearby business even if you don’t say “near me”. You need to optimize for all kinds of local queries, not just obvious ones. New Local Business Visibility Paradigms Local search is moving beyond just Google. New platforms like local apps and smart maps are growing. You should list your business on these to stay visible. Digital assistants like Siri and Alexa are also key. They often pull local info from lesser-known sources. Make sure your business info is correct across the web. Local SEO automation is on the rise. New tools can update your listings, respond to reviews, and track rankings automatically. This frees up time for strategy. But you still need to oversee these tools to ensure quality. Lastly, local search is getting more visual. Video content, virtual tours, and 360-degree photos are becoming must-haves. These help your listings stand out and give users a better feel for your business before they visit. Conclusion Local SEO is alive and well in 2024. It keeps changing, but it’s still key for businesses to connect with nearby customers. You need to stay up-to-date with new trends to succeed. Voice search and AI are reshaping local SEO, so adapting your tactics is crucial. As mobile use grows, local searches are more important than ever. Make sure your business shows up when people look for products or services in your area. Local SEO takes time and effort. Be patient and keep working on it. The results will come if you stick with it and do it right. Related Items: digital marketing , Local SEO Share Tweet Share Share Email Recommended for you Best Practices for Leveraging Digital Marketing in Boston How Backspace Marketing Helps Boost Local Business Visibility with Google Business Profiles Backspace Marketing Elevates Local SEO with Strategic Review Management CommentsRed Cat Holdings Q2 Earnings: Revenue, EPS Miss Estimates As Drone Company Prioritizes Long-Term Growth Over Short-Term Sales
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