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CHICAGO (AP) — Aidan Laughery rushed for three touchdowns and No. 22 Illinois topped Northwestern 38-28 on Saturday to reach nine victories for the first time since its 2007 Rose Bowl season. Pat Bryant dashed in to score off Luke Altmyer’s 43-yard pass early in the third quarter as Illinois (9-3, 6-3 Big Ten) struck for touchdowns just over 4 minutes apart early in the third quarter to open a 28-10 lead in what had been a tight game. Bryant's 10th receiving touchdown tied a school record. Altmyer, who threw for 170 yards, had a TD himself on a keeper from the 1-yard line early in the second quarter. David Olano added a field goal in the fourth to cap Illinois' scoring. Laughery, a sophomore running back, rushed for a career-best 172 yards and topped 100 for the first time. He entered with only one TD this season and two for his career. He had a career-long 64-yard run for a score early in the second half. Coach Bret Bielema said he wasn't surprised by Laughery's explosive performance as the Gibson City, Illinois product rounded back into form after being hampered by a hamstring injury earlier this season. “I thought today would be a day that could happen,” Bielema said. “Today some of those turned into big home run hits we've kind of been waiting on all year.” Laughery said he's been prepping for this kind of game, when he carried the ball 12 times for an average of 14.3 yards. “Finally, the opportunity was there,” said Laughery, who got the game ball. “You know you gotta' hit one and it came together today.” He credited the Illini offensive line with opening space for his breakout performance. “Those guys were covering them (Northwestern's defense) all day long,” Laughery said. “It was awesome running behind the looks we were getting” Northwestern’s Devin Turner intercepted Altmyer twice, including for a 13-yard touchdown return late in the first quarter. Thomas Gordon caught Jack Lausch's 15-yard TD pass with a minute left, then the Wildcats added a two-point conversion to complete the scoring. Northwestern (4-8, 2-7 Big Ten) didn’t pack it in as hosted its second game this season at Wrigley Field, this time on a breezy sunny day with game-time temperature of 20 degrees. It looked like the Illini might run away after Bryant’s 10th receiving touchdown 4:52 into the third. He entered tied for the Big Ten lead. But Luke Akers kicked his second field goal of the game, a 34-yarder, with 5:35 left in the third quarter to cut it to 28-13. Lausch led the Wildcats on their next possession and finished it with an 11-yard touchdown toss to A.J. Henning to narrow the Illini lead to 28-20. Then Mac Resetich intercepted Lausch’s pass 50 seconds into the fourth quarter. Laughery powered up the middle for 31 yards and his third TD about two minutes later to quell the Wildcats' momentum. Northwestern dominated in possession time — 34:32 to 25:28 —and plays — 90 to 53. The margin was even more pronounced in the first half, but the Wildcats settled for a 13-yard touchdown return on Turner’s second pick of the game with 2:14 left in the first quarter and Akers’ 21-yard field goal that opened the scoring 6:29 in. Illinois led 14-10 at the half on Laughery’s 30-yard TD run midway through the first quarter and Altmyer’s keeper 1:39 into the second. Akers missed wide to the right on a 44-yard attempt as time ran out in the half. Both teams’ leading pass receivers were injured. Northwestern’s Bryce Kirtz was knocked out of the game in the first quarter with a lower-body injury after two receptions that upped his total yards to 598. Illinois’ Bryant went to the locker room with about 5 minutes left in the first half after Turner collided with him as he plucked his second interception. Bryant returned, however, for the second half. Illinois: Is in line for a prestigious bowl game appearance and a chance to tie the school record of 10 wins, most recently set during their 2001 Sugar Bowl season. “We wanted to put ourselves in a good position on this day to get to nine wins and see where it can go,” Bielema said. “Just a fun day overall. I don't know what the future holds. It think we're a team that can play with anybody in the country.” Northwestern: Finished its second season under coach David Braun at 4-8 overall and 2-7 in the Big Ten. The Wildcats dropped their final three and five of the last six. Illinois is headed to a bowl game. Northwestern opens its 2025 season at Tulane on Aug. 30. AP college football: https://apnews.com/hub/ap-top-25-college-football-poll and https://apnews.com/hub/college-football . Sign up for the AP’s college football newsletter: https://apnews.com/cfbtop25Pittsburgh quarterback Eli Holstein was carted off the field with 5:32 left in the first quarter with an apparent left ankle injury during Saturday's Atlantic Coast Conference game against host Louisville. The freshman was sacked at the Panthers' 49-yard line by Louisville's Ashton Gillotte, who rolled on the quarterback's ankle. Holstein was in a walking boot as he was helped to the cart. Holstein missed last week's game against Clemson after suffering a head injury in the loss to Virginia two weeks ago. Holstein was 3-for-5 passing for 51 yards and an interception before exiting. Nate Yarnell, who threw for 350 yards in the loss to Clemson, replaced Holstein. --Field Level Media
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Editorial cartoon, Nov. 23: No politics in this cartoonWhen Comcast swallowed NBC and Universal Studios 14 years ago, the sibling cable channels USA Network, Bravo and CNBC were considered diamonds in the rough. USA Network had gained traction with its "Blue Skies" programming strategy: sunny and upbeat TV programs infused with a buoyant energy and natural light. The cable channels were NBCUniversal's equivalent of blue skies, routinely delivering three-quarters of the company's profit. In 2012, cable networks threw off a robust $3.3 billion in cash flow. Times have changed.Comcast this week announced its plans to jettison all but one cable channel into a separate, stand-alone publicly traded company that will take shape over the next year. "This is a reminder that the cable television network business is yesterday's news," analyst Craig Moffett said Wednesday in an interview. "If it feels like Comcast is shedding itself of an albatross — that's because it is." For now, Comcast's cable channels remain a viable business by generating $7 billion in annual revenue. But you have only to look at the properties the Philadelphia cable giant is keeping to see how the top brass has picked future winners and losers in a fast-changing media landscape. Comcast will hold on to the NBC broadcast network, with its NBC News and NBC Sports units, along with its prolific Los Angeles-based Universal film and television studios, Universal Studios theme parks, local TV stations, including KNBC-TV in Los Angeles, and streaming service Peacock, which now has 36 million subscribers. The lone cable outlet set to remain within NBCUniversal is Bravo, which has a bold brand, cultural cachet and the "Real Housewives" franchises.Company executives reviewed data that showed NBC and Bravo shows had strong viewership on Peacock, insiders said. The spinoff company will be composed of the remainder of the cable channels, including MSNBC, CNBC, USA, Oxygen, Syfy, E! and the Golf Channel as well as digital properties, including Rotten Tomatoes, Fandango and SportsEngine. Comcast's move is the strongest sign yet of alarm reverberating throughout Hollywood's traditional companies. Cable channels have long been a key economic pillar by generating billions of dollars in cable distribution fees that more than covered up the misses when big-budget movies flopped or during advertising recessions. No more. Rampant cord-cutting has roiled the television business and linear cable channels — once a mighty draw for couch-potato viewing — have become endangered species. Industry executives privately acknowledge that they unintentionally contributed to the erosion by making cable channels less appealing — stuffed with endless sitcom reruns, dated movies and extended commercial breaks, contributing to the rise of on-demand streaming services. Millions of consumers have switched to streaming platforms that offer fewer commercials, or none at all, and lower subscription prices. In the first six months of the year, an additional 4 million customer homes dropped pay-TV, according to a recent MoffettNathanson report. That's a 30% decline since 2012, when there were more than 100 million pay-TV homes in the U.S. Consumers also can cancel streaming services with a click of a button — without haggling with a customer service representative at a pay-TV company call center. The toll has been enormous. Thousands of entertainment company workers have been laid off in the last four years in seemingly endless waves of restructuring. Traditional media companies have struggled to shore up their slumping stock prices. In August, Warner Bros. Discovery took a $9-billion writedown on the value of its basic cable portfolio, which includes CNN, TBS, TNT and Cartoon Network. That same month, Paramount Global wrote down $6 billion in value for its cable channels, including MTV, Nickelodeon, VH-1 and Comedy Central. Pay-TV channel blackouts have become more common. And pioneering satellite TV company DirecTV two months ago announced its plan to buy competing Dish Networks for $1. That merger is expected to face regulators' scrutiny. More separations and roll-ups may be coming. Be the first to know Get local news delivered to your inbox!
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France's iconic Notre-Dame Cathedral officially reopened its doors in Paris on Saturday evening in a global event that brought President-elect Donald Trump together with world leaders, royals, and business tycoons, marking the revival of the 861-year-old landmark five years after a devastating fire . "Here we are. The world is watching us. Let's reopen Notre-Dame!" French President Emmanuel Macron declared on X as the ceremony approached its 7 p.m. (1800 GMT) start time. The reopening celebration evolved into an unexpected diplomatic summit when Macron arranged an impromptu three-way meeting with Trump and Ukrainian President Volodymyr Zelensky at the Élysée Palace before the cathedral ceremony. "It certainly seems like the world is going a little crazy right now," Trump remarked upon his arrival at the French presidential residence, where Macron welcomed him with full presidential honors including a grand red-carpet reception typically reserved for sitting heads of state. Newsweek contacted the Trump-Vance transition team via email on Saturday for comment. The 90-minute palace meeting, including approximately 35 minutes with Zelensky, highlighted European leaders' efforts to maintain American support for Ukraine. Trump, who takes office on January 20, has pledged to end the war in Ukraine swiftly, though without specifying how, raising concerns in Kyiv about future negotiations. The timing is particularly significant for Macron, who faces a deep political crisis at home after his government was ousted by parliament this week. The French president pursued a non-confrontational approach with Trump during his first term, though their relationship grew more fractious over time due to disagreements on climate, taxation, and Iran. Their complex diplomatic history includes Trump's attendance at France's Bastille Day military parade in 2017—an event that inspired Trump to organize his own military parade in Washington for Independence Day 2019. Macron hosted Trump for a White House state dinner in 2018, but tensions emerged the following year over Macron's comments about NATO 's status. The cathedral reopening drew an impressive array of attendees, including Britain's Prince William, Italian Prime Minister Giorgia Meloni, and European Central Bank chief Christine Lagarde . French luxury goods magnate Bernard Arnault, whose LVMH group contributed millions to the restoration effort, attended alongside actress Salma Hayek and her husband, French businessman Francois-Henri Pinault. Macron's office emphasized that Trump was invited as president-elect of a "friendly nation," stating, "This is in no way exceptional, we've done it before." However, the red-carpet treatment highlighted European leaders' eagerness to cultivate relationships with the incoming U.S. administration, particularly given the complex global challenges ahead. President Joe Biden did not attend due to scheduling conflicts, with First Lady Jill Biden representing the United States on his behalf. Prince William is also scheduled to meet separately with both Trump and the First Lady, according to the British royal palace. French authorities mounted an extensive security operation, deploying more than 20 government security agents to work alongside the U.S. Secret Service. A special French police van provided anti-drone protection for Trump's convoy, while security was heightened around the U.S. Embassy and other Paris locations for the event. The visit marked Trump's fifth trip to France, following four visits during his 2017-2021 presidency, including D-Day anniversary ceremonies in 2019 – the same year Notre-Dame caught fire. During that crisis, Trump suggested using "flying water tankers" to combat the blaze, though French officials explained such an approach could have led to the cathedral's complete collapse. The ceremony also drew former French Presidents François Hollande and Nicolas Sarkozy, former U.S. Secretary of State John Kerry , outgoing French Prime Minister Michel Barnier, and tech entrepreneur Elon Musk . Paris Mayor Anne Hidalgo attended as a representative of the city's commitment to the restoration project. Looking ahead, potential challenges loom for U.S.-French relations. Trump's plans for sweeping tariffs on Europe and disagreements over the Ukraine-Russia conflict could create significant friction in his second administration. During the 2024 presidential campaign, Trump frequently mocked Macron, imitating his accent and threatening steep tariffs on French wine and champagne if France attempted to tax American companies. Prior to the Paris visit, Zelensky's top aide Andriy Yermak met with key members of Trump's team during a two-day trip, as the president-elect's staff works to get up to speed on global crises, including Ukraine and the Middle East. Trump, who was accompanied by incoming chief of staff Susie Wiles and a small contingent of staff, arrived amid heightened diplomatic activity as his team prepares for the transition to power. This article includes reporting from The Associated Press.Jimmy Carter, the earnest Georgia peanut farmer, who as US president struggled with a bad economy and the Iran hostage crisis but brokered peace between Israel and Egypt and later received the Nobel Peace Prize for his humanitarian work, died at his home in Plains, Georgia, on Sunday, the Carter Center said. He was 100. “My father was a hero, not only to me but to everyone who believes in peace, human rights, and unselfish love,” said Chip Carter, the former president’s son. “My brothers, sister, and I shared him with the rest of the world through these common beliefs. The world is our family because of the way he brought people together, and we thank you for honouring his memory by continuing to live these shared beliefs.” The Carter Center said there will be public observances in Atlanta and Washington. These events will be followed by a private interment in Plains, it said. Final arrangements for the former president's state funeral are still pending, according to the center. Jimmy Carter, a Democrat, served as president from January 1977 to January 1981 after defeating incumbent Republican President Gerald Ford in the 1976 US election. Carter was swept from office four years later in an electoral landslide as voters embraced Republican challenger Ronald Reagan, the former actor and California governor. Carter lived longer after his term in office than any other US president. Along the way, he earned a reputation as a better former president than he was a president – a status he readily acknowledged. His one-term presidency was marked by the highs of the 1978 Camp David accords between Israel and Egypt, bringing some stability to the Middle East. But it was dogged by an economy in recession, persistent unpopularity and the embarrassment of the Iran hostage crisis that consumed his final 444 days in office. In recent years, Carter had experienced several health issues including melanoma that spread to his liver and brain. Carter decided to receive hospice care in February 2023 instead of undergoing additional medical intervention. His wife, Rosalynn Carter, died on November 19, 2023, at the age of 96. He looked frail when he attended her memorial service and funeral in a wheelchair. Carter left office profoundly unpopular but worked energetically for decades on humanitarian causes. He was awarded the Nobel Peace Prize in 2002 in recognition of his "untiring effort to find peaceful solutions to international conflicts, to advance democracy and human rights, and to promote economic and social development." Carter had been a centrist as governor of Georgia with populist tendencies when he moved into the White House as the 39th US president. He was a Washington outsider at a time when America was still reeling from the Watergate scandal that led Republican Richard Nixon to resign as president in 1974 and elevated Ford from vice president. "I'm Jimmy Carter and I'm running for president. I will never lie to you," Carter promised with an ear-to-ear smile. Asked to assess his presidency, Carter said in a 1991 documentary: "The biggest failure we had was a political failure. I never was able to convince the American people that I was a forceful and strong leader." Despite his difficulties in office, Carter had few rivals for accomplishments as a former president. He gained global acclaim as a tireless human rights advocate, a voice for the disenfranchised and a leader in the fight against hunger and poverty, winning the respect that eluded him in the White House. Carter won the Nobel Peace Prize in 2002 for his efforts to promote human rights and resolve conflicts around the world, from Ethiopia and Eritrea to Bosnia and Haiti. His Carter Center in Atlanta sent international election-monitoring delegations to polls around the world. A Southern Baptist Sunday school teacher since his teens, Carter brought a strong sense of morality to the presidency, speaking openly about his religious faith. He also sought to take some pomp out of an increasingly imperial presidency – walking, rather than riding in a limousine, in his 1977 inauguration parade. The Middle East was the focus of Carter's foreign policy. The 1979 Egypt-Israel peace treaty, based on the 1978 Camp David accords, ended a state of war between the two neighbors. Carter brought Egyptian President Anwar Sadat and Israeli Prime Minister Menachem Begin to the Camp David presidential retreat in Maryland for talks. Later, as the accords seemed to be unraveling, Carter saved the day by flying to Cairo and Jerusalem for personal shuttle diplomacy. The treaty provided for Israeli withdrawal from Egypt's Sinai Peninsula and establishment of diplomatic relations. Begin and Sadat each won a Nobel Peace Prize in 1978. HOSTAGE CRISIS On November 4, 1979, revolutionaries devoted to Iran's Ayatollah Ruhollah Khomeini had stormed the US Embassy in Tehran, seized the Americans present and demanded the return of the ousted shah Mohammad Reza Pahlavi, who was backed by the United States and was being treated in a US hospital. The American public initially rallied behind Carter. But his support faded in April 1980 when a commando raid failed to rescue the hostages, with eight US soldiers killed in an aircraft accident in the Iranian desert. Carter's final ignominy was that Iran held the 52 hostages until minutes after Reagan took his oath of office on January 20, 1981, to replace Carter, then released the planes carrying them to freedom. In another crisis, Carter protested the former Soviet Union's 1979 invasion of Afghanistan by boycotting the 1980 Olympics in Moscow. He also asked the US Senate to defer consideration of a major nuclear arms accord with Moscow. Unswayed, the Soviets remained in Afghanistan for a decade. Carter won narrow Senate approval in 1978 of a treaty to transfer the Panama Canal to the control of Panama despite critics who argued the waterway was vital to American security. He also completed negotiations on full U.S. ties with China. Carter created two new US Cabinet departments – education and energy. Amid high gas prices, he said America's "energy crisis" was "the moral equivalent of war" and urged the country to embrace conservation. "Ours is the most wasteful nation on earth," he told Americans in 1977. In 1979, Carter delivered what became known as his "malaise" speech to the nation, although he never used that word. "After listening to the American people I have been reminded again that all the legislation in the world can't fix what's wrong with America," he said in his televised address. "The threat is nearly invisible in ordinary ways. It is a crisis of confidence. It is a crisis that strikes at the very heart and soul and spirit of our national will. The erosion of our confidence in the future is threatening to destroy the social and the political fabric of America." As president, the strait-laced Carter was embarrassed by the behavior of his hard-drinking younger brother, Billy Carter, who had boasted: "I got a red neck, white socks, and Blue Ribbon beer." 'THERE YOU GO AGAIN' Jimmy Carter withstood a challenge from Massachusetts Senator Edward Kennedy for the 1980 Democratic presidential nomination but was politically diminished heading into his general election battle against a vigorous Republican adversary. Reagan, the conservative who projected an image of strength, kept Carter off balance during their debates before the November 1980 election. Reagan dismissively told Carter, "There you go again," when the Republican challenger felt the president had misrepresented Reagan's views during one debate. Carter lost the 1980 election to Reagan, who won 44 of the 50 states and amassed an Electoral College landslide. James Earl Carter Jr. was born on October 1, 1924, in Plains, Georgia, one of four children of a farmer and shopkeeper. He graduated from the US Naval Academy in 1946, served in the nuclear submarine program and left to manage the family peanut farming business. He married his wife, Rosalynn, in 1946, a union he called "the most important thing in my life." They had three sons and a daughter. Carter became a millionaire, a Georgia state legislator and Georgia's governor from 1971 to 1975. He mounted an underdog bid for the 1976 Democratic presidential nomination, and out-hustled his rivals for the right to face Ford in the general election. With Walter Mondale as his vice presidential running mate, Carter was given a boost by a major Ford gaffe during one of their debates. Ford said that "there is no Soviet domination of Eastern Europe and there never will be under a Ford administration," despite decades of just such domination. Carter edged Ford in the election, even though Ford actually won more states – 27 to Carter's 23. Not all of Carter's post-presidential work was appreciated. Former President George W. Bush and his father, former President George H.W. Bush, both Republicans, were said to have been displeased by Carter's freelance diplomacy in Iraq and elsewhere. In 2004, Carter called the Iraq war launched in 2003 by the younger Bush one of the most "gross and damaging mistakes our nation ever made." He called George W. Bush's administration "the worst in history" and said Vice President Dick Cheney was "a disaster for our country." In 2019, Carter questioned Republican Donald Trump's legitimacy as president, saying "he was put into office because the Russians interfered on his behalf." Trump responded by calling Carter "a terrible president." Carter also made trips to communist North Korea. A 1994 visit defused a nuclear crisis, as President Kim Il Sung agreed to freeze his nuclear program in exchange for resumed dialogue with the United States. That led to a deal in which North Korea, in return for aid, promised not to restart its nuclear reactor or reprocess the plant's spent fuel. But Carter irked Democratic President Bill Clinton's administration by announcing the deal with North Korea's leader without first checking with Washington. In 2010, Carter won the release of an American sentenced to eight years hard labor for illegally entering North Korea. Carter wrote more than two dozen books, ranging from a presidential memoir to a children's book and poetry, as well as works about religious faith and diplomacy. His book "Faith: A Journey for All," was published in 2018.
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NASSAU, Bahamas -- Justin Thomas was long off the tee and made a few long putts on the back nine to overtake Scottie Scheffler with a 6-under 66 and build a one-shot lead Saturday over golf's best player going into the final round of the Hero World Challenge. Thomas is trying out a 46-inch driver — a little more than an inch longer than normal — that he previously used for practice at home to gain speed and length. He blasted a 361-yard drive to 8 feet on the par-4 seventh hole and led the field in driving distance. But it was a few long putts that put him ahead of Scheffler, who had a 69. Thomas was on the verge of falling two shots behind when he made an 18-foot par putt on the par-3 12th hole. On the reachable par-4 14th, he was in a nasty spot in a sandy area and could only splash it out to nearly 50 feet. He made that one for a most unlikely birdie, while behind him Scheffler muffed a chip on the 13th hole and made his lone bogey of a windy day. Scheffler never caught up to him, missing birdie chances on the reachable 14th and the par-5 15th. Thomas hit his approach to 3 feet for birdie on the 16th after a 343-yard drive. Scheffler made an 18-foot birdie putt on the 16th to close within one. Scheffler missed birdie chances on the last two holes from the 10-foot and 15-foot range, while Thomas missed an 8-foot birdie attempt at the last. “I had a stretch at 13, 14, 15 where I felt like I lost a shot or two there, but outside of that I did a lot of really good things today,” Scheffler said. Thomas hasn't won since the 2022 PGA Championship at Southern Hills, and a victory at Albany Golf Club wouldn't count as an official win. But the two-time major champion has made steady progress toward getting his game back in order. “I'm driving it great. I've had a lot of confidence with it,” Thomas said of his longer driver. “I feel like I've been able to put myself in some pretty good spots going into the green. I’m still not taking advantage of some of them as much as I would like, but that’s golf and we're always going to say that.” Thomas was at 17-under 199 and will be in the final group Sunday with Scheffler, who is trying to end his spectacular season with a ninth title. Tom Kim put himself in the mix, which he might not have imagined Thursday when he was 3 over through six holes of the holiday tournament. Kim got back in the game with a 65 on Friday, and then followed with 12 birdies for a 62. He had a shot at the course record — Rickie Fowler shot 61 in the final round when he won at Albany in 2017 — until Kim found a bunker and took two shots to reach the green in making a double bogey on the par-3 17th. Even so, he was only two shots behind. Ryder Cup captain Keegan Bradley (68) was four back. “Feel like I’ve been seeing signs of improvement, which is what you want and that’s all I can do,” Thomas said. “I can’t control everybody else or what’s going on, I’ve just got to keep playing as good as I possibly can and hope that it’s enough come Sunday.” ___ AP golf: https://apnews.com/hub/golfLebawit Lily Girma | (TNS) Bloomberg News When winter rolls around, travelers predictably turn their attention to beaches. And this year, it’s the destination that comedian Tony Hinchcliffe called “a floating island of garbage in the middle of the ocean” that’s experiencing outsize demand from Americans planning a warm island vacation. Talk about trashing stereotypes. Related Articles Travel | Would you pay $700 a night to sleep under the stars at this Colorado resort? Travel | Thailand’s starring role in ‘The White Lotus’ is about to pay off Travel | 5 under-the-radar travel destinations the UN says you should visit Travel | Gift ideas for people planning their next trip Travel | Lights and decor, réveillon meals make Christmastime special in New Orleans Puerto Rico has recovered overseas visitors (excluding those from Canada and Mexico) faster than any U.S. state or territory — a staggering 85% increase over its 2019 overseas inbound visitor levels as of 2023, according to an October study from the U.S. National Travel and Tourism Office. There are now more daily flights from the U.S. West Coast, and hotel bookings are 6% higher so far in this last quarter of 2024 year-over-year. It’s a trifecta of tourism growth: more visitors, but also longer stays and a higher spend that reached a record $9.8 billion in 2023, boosting small businesses as well as major brands. “We don’t have a slow season in Puerto Rico anymore,” says Brad Dean, chief executive officer at Discover Puerto Rico. Even if they’re not booking, people are dreaming about “La Isla.” By tracking flight searches for trips between November 2024 and February 2025, a measure of “inspirational” demand, tourism intelligence company Mabrian Technologies reports Puerto Rico is up 9% compared with the same period last year and leads Barbados, the Dominican Republic, Jamaica and the Bahamas in the Caribbean proper. Only Costa Rica ranked higher in the wider region. Dean attributes Puerto Rico’s ongoing tourism growth to a strategic effort to reposition the island’s brand as more than a sun-and-sea destination, starting back in 2018. That led to the Live Boricua campaign, which began in 2022 and leaned heavily on culture, history and cuisine and was, Dean says, “a pretty bold departure” in the way Puerto Rico was showcased to travelers. He adds that at least $2 billion in tourism spend is linked to this campaign. “We (also) haven’t shied away from actively embracing the LGBTQ+ community, and that has opened up Puerto Rico to audiences that may not have considered the Caribbean before,” Dean says. Hotels are preparing to meet this growing demand: A number of established boutique properties are undergoing upgrades valued between $4 million and more than $50 million, including Hotel El Convento; La Concha, which will join the Marriott Autograph Collection; Condado Vanderbilt Hotel; and the Wyndham Grand Rio Mar. That’s in addition to ultra-chic options that are coming online in 2025, including the adults-only Alma San Juan, with rooms overlooking Plaza Colón in the heart of Old San Juan, and the five-star Veranó boutique hotel in San Juan’s trendy Santurce neighborhood. The beachfront Ritz-Carlton San Juan in Isla Verde will also be reopening seven years after Hurricane Maria decimated the island. The travel industry’s success is helping boost employment on the island, to the tune of 101,000 leisure and hospitality jobs as of September 2024, a 26% increase over pre-pandemic levels, according to the U.S. Bureau of Labor Statistics. Efforts to promote Puerto Rico’s provinces beyond the San Juan metro area — such as surfing hub Rincón on the west coast, historical Ponce on the south coast and Orocovis for nature and coffee haciendas in the central mountains —have spread the demand to small businesses previously ignored by the travel industry. Take Sheila Osorio, who leads workshops on Afro-Puerto Rican bomba music and dance at Taller Nzambi, in the town of Loíza, 15 miles east of San Juan; or Wanda Otero, founder of cheese-producing company Vaca Negra in Hatillo, an hour’s drive west of Old San Juan, where you can join a cheese-making workshop and indulge in artisanal cheese tastings. “The list of businesses involved in tourism has gone from 650 in 2018 to 6,100, many of which are artists and artisans,” Dean says. While New Yorkers and Miami residents have always been the largest visitor demographic, Dean says more mainland Americans now realize that going to Puerto Rico means passport-free travel to enjoy beaches, as well as opportunities to dine in Michelin-rated restaurants, hike the only rainforest in the U.S. and kayak in a bioluminescent bay. Visitors from Chicago and Dallas, for example, have increased by approximately 40% from July 1, 2023, to June 30, 2024, compared with the same period in 2022-2023, and more travelers are expected from Denver now that United Airlines Holdings Inc. has kicked off its first nonstop service to San Juan, beginning on Oct. 29. Previously, beach destinations that were easy to reach on direct flights from Denver included Mexico, Belize and California, but now Puerto Rico joins that list with a 5.5-hour nonstop route that cuts more than two hours from the next-best option. Given United Airlines’ hub in San Francisco, it could mean more travelers from the Golden State in the near future, too. In December, U.S. airlines will have 3,000 more seats per day to the territory compared with the same period last year, for a total of 84,731 — surpassing even Mexico and the Dominican Republic in air capacity, according to data from aviation analytics firm Cirium. Luis Muñoz Marín International Airport, the island’s primary gateway, is projecting a record volume of 13 million passengers by year’s end — far surpassing the 9.4 million it saw in 2019. As for Hinchcliffe’s “floating island of garbage” line, Dean says it was “a terribly insensitive attempt at humor” that transformed outrage into a marketing silver lining, with an outpouring of positive public sentiment and content on Puerto Rico all over social media. Success, as that old chestnut goes, may be the best revenge. “It was probably the most efficient influencer campaign we’ve ever had,” Dean says, “a groundswell of visitors who posted their photos and videos and said, ‘This is the Puerto Rico that I know.’” ©2024 Bloomberg L.P. Visit bloomberg.com. Distributed by Tribune Content Agency, LLC.