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Drones, planes or UFOs? Americans abuzz over mysterious New Jersey sightings
The federal government announced Friday the appointment of two new members to the Nutrition North Canada Advisory Board. Dan Vandal, the federal minister of northern affairs, made the announcement during the final day of the Arctic Change conference in Ottawa. McKinley Winters was appointed chair and Mavis Cli-Michaud was appointed to the board. Winters is from Hopedale, a Nunatsiavut community on the coast of Labrador. He was a team leader with the Nunatsiavut government’s Department of Health and Social Development from 2016 to 2020. He managed the department’s food security programs, including Nutrition North’s education initiatives and Harvesters Support Grant. Cli-Michaud has more than 30 years’ experience in senior management within government. She has worked with Deh Cho First Nations Investment Management Board, Mackenzie Valley Land and Water Board, and is a founding director with the NWT Native Women’s Association. She is a member of the Liidlii Kue First Nation, in N.W.T. The Nutrition North Advisory Board makes recommendations to the minister of Indigenous and northern affairs to help guide the direction of the food subsidy program. The board’s former chair, Nellie Cournoyea, stepped down in December 2023, said Kyle Allen, communications director for Vandal. The board notably lost a member in December 2023 when Beth Kotierk resigned in protest , over the Government of Canada’s support of Israel in its conflict with Hamas in Gaza.Trump’s lawyers rebuff DA’s idea for upholding his hush money conviction, calling it ‘absurd’
Laken Riley's murder became a MAGA rallying cry. Now it's a backdrop to Donald Trump's mass deportation plans
By MIKE CATALINI CHATHAM, N.J. (AP) — That buzzing coming out of New Jersey? It’s unclear if it’s drones or something else, but for sure the nighttime sightings are producing tons of talk, a raft of conspiracy theories and craned necks looking skyward. Related Articles National News | FACT FOCUS: Inspector general’s Jan. 6 report misrepresented as proof of FBI setup National News | OpenAI whistleblower found dead in San Francisco apartment National News | Judge rejects an attempt by Trump campaign lawyer to invalidate guilty plea in Georgia election case National News | Texas’ abortion pill lawsuit against New York doctor marks new challenge to interstate telemedicine National News | US military flies American released from Syrian prison to Jordan, officials say Cropping up on local news and social media sites around Thanksgiving, the saga of the drones reported over New Jersey has reached incredible heights. This week seems to have begun a new, higher-profile chapter: Lawmakers are demanding (but so far not getting) explanations from federal and state authorities about what’s behind them. Gov. Phil Murphy wrote to President Joe Biden asking for answers. New Jersey’s new senator, Andy Kim, spent Thursday night on a drone hunt in rural northern New Jersey, and posted about it on X. But perhaps the most fantastic development is the dizzying proliferation of conspiracies — none of which has been confirmed or suggested by federal and state officials who say they’re looking into what’s happening. It has become shorthand to refer to the flying machines as drones, but there are questions about whether what people are seeing are unmanned aircraft or something else. Some theorize the drones came from an Iranian mothership. Others think they are the Secret Service making sure President-elect Donald Trump’s Bedminster property is secure. Others worry about China. The deep state. And on. In the face of uncertainty, people have done what they do in 2024: Create a social media group. The Facebook page, New Jersey Mystery Drones — let’s solve it , has nearly 44,000 members, up from 39,000 late Thursday. People are posting their photo and video sightings, and the online commenters take it from there. One video shows a whitish light flying in a darkened sky, and one commenter concludes it’s otherworldly. “Straight up orbs,” the person says. Others weigh in to say it’s a plane or maybe a satellite. Another group called for hunting the drones literally, shooting them down like turkeys. (Do not shoot at anything in the sky, experts warn.) Trisha Bushey, 48, of Lebanon Township, New Jersey, lives near Round Valley Reservoir where there have been numerous sightings. She said she first posted photos online last month wondering what the objects were and became convinced they were drones when she saw how they moved and when her son showed her on a flight tracking site that no planes were around. Now she’s glued to the Mystery Drones page, she said. “I find myself — instead of Christmas shopping or cleaning my house — checking it,” she said. She doesn’t buy what the governor said, that the drones aren’t a risk to public safety. Murphy told Biden on Friday that residents need answers. The federal Homeland Security Department and FBI also said in a joint statement they have no evidence that the sightings pose “a national security or public safety threat or have a foreign nexus.” “How can you say it’s not posing a threat if you don’t know what it is?” she said. “I think that’s why so many people are uneasy.” Then there’s the notion that people could misunderstand what they’re seeing. William Austin is the president of Warren County Community College, which has a drone technology degree program, and is coincidentally located in one of the sighting hotspots. Austin says he has looked at videos of purported drones and that airplanes are being misidentified as drones. He cited an optical effect called parallax, which is the apparent shift of an object when viewed from different perspectives. Austin encouraged people to download flight and drone tracker apps so they can better understand what they’re looking at. Nonetheless, people continue to come up with their own theories. “It represents the United States of America in 2024,” Austin said. “We’ve lost trust in our institutions, and we need it.” Federal officials echo Austin’s view that many of the sightings are piloted aircraft such as planes and helicopters being mistaken for drones, according to lawmakers and Murphy. That’s not really convincing for many, though, who are homing in on the sightings beyond just New Jersey and the East Coast, where others have reported seeing the objects. For Seph Divine, 34, another member of the drone hunting group who lives in Eugene, Oregon, it feels as if it’s up to citizen sleuths to solve the mystery. He said he tries to be a voice of reason, encouraging people to fact check their information, while also asking probing questions. “My main goal is I don’t want people to be caught up in the hysteria and I also want people to not just ignore it at the same time,” he said. “Whether or not it’s foreign military or some secret access program or something otherworldly, whatever it is, all I’m saying is it’s alarming that this is happening so suddenly and so consistently for hours at a time,” he added. Associated Press reporter Hallie Golden in Seattle contributed to this report.Asahi Kasei receives governmental support to expand manufacturing capacity for green hydrogen production equipment in Japan
The GOP Already Has a Roadmap to Shut Down Environmental GroupsPep Guardiola admits he is questioning himself after Manchester City’s latest defeat left them in danger of missing out on the Champions League knockout stages. City slumped to their seventh defeat in 10 games in all competitions as they were beaten 2-0 at Juventus in their latest European outing on Wednesday. Second-half goals from Dusan Vlahovic and Weston McKennie at the Allianz Stadium left Guardiola’s side languishing in 22nd place in the standings. Juventus beat Man City 💪 #UCL pic.twitter.com/H4KL15iCke — UEFA Champions League (@ChampionsLeague) December 11, 2024 With just two games of the league phase remaining, a place in the top eight and automatic last-16 qualification looks beyond them and they face a battle just to stay in the top 24 and claim a play-off spot. City manager Guardiola said: “Of course I question myself but I’m stable in good moments and bad moments. “I try to find a way to do it. I’m incredibly honest. If we play good (I say) we played good and today I thought we played good. “Our game will save us. We can do it. We conceded few chances compared to the Nottingham Forest game that we won. We’re making the right tempo. “We missed the last pass, did not arrive in the six-yard box (at the right time) or have the composure at the right moment. “But I love my team. This is life, it happens. Sometimes you have a bad period but I’m going to insist until we’re there.” City now face a crunch trip to Paris St Germain, who are also at risk of failing to qualify, next month. Guardiola accepts the top 24 is now the only aim. He said: “It’s the target. We need one point or three points. We go to Paris to try to do it and the last game at home.” Veteran midfielder Ilkay Gundogan said after the game he felt City were suffering from a loss of confidence but Guardiola dismissed his player’s comments. “I am not agreeing with Ilkay,” he said. “Of course it is tough but, except one or two games in this period, we’ve played good.” City now face a further test of their resolve as they host rivals Manchester United in a derby on Sunday. "We played well" Pep Guardiola trusts in his squad despite 2-0 loss to Juventus... 📺 @tntsports & @discoveryplusUK pic.twitter.com/VrmTzcTrEF — Football on TNT Sports (@footballontnt) December 11, 2024 Gundogan told TNT Sports: “It (confidence) is a big part of it. That’s a mental issue as well. “You can see that sometimes we miss the ball or lose a duel and you see that we drop immediately and lose the rhythm. They (the opponents) don’t even need to do much but it has such a big effect on us right now. “Even more you have to do the simple things as good as possible and create and fluidity, then it’s work hard again. This is how you get confidence back – do the small and simple things, (but) in crucial moments at the moment we are always doing the wrong things.” Juventus coach Thiago Motta was pleased with the hosts’ performance, which boosted their hopes of making the top eight. “It was a deserved victory,” he said. “We had to defend as a team and be ready to attack with quality. “We have shown we can compete at this level and now we have to do it consistently.”EDITOR'S NOTE: On Football analyzes the biggest topics in the NFL from week to week. No one wants to see any player take a vicious hit like the one that knocked Trevor Lawrence out of the game. It’s easy to agree on that point. Eliminating violent shots is the hard part. The NFL has instituted several rules to protect quarterbacks but football is a physical sport and players have to react instantly and make split-second decisions going at high speeds so injuries keep occurring. Lawrence was carted off the field in the first half of Jacksonville’s 23-20 loss to Houston on Sunday after Azeez Al-Shaair leveled the defenseless quarterback with a forearm to the facemask. The late hit put Lawrence in the fencing position — both fists clenched — and he stayed on the ground for several minutes, while a brawl ensued. Lawrence didn’t require hospitalization for his concussion but it’s unknown when he’ll return. “Thank you to everyone who has reached out/been praying for me,” Lawrence wrote on X. “I’m home and feeling better. Means a lot, thank you all.” Al-Shaair was ejected from the game and faces a fine and potential suspension after his latest unsportsmanlike penalty. The Texans' linebacker was flagged and later fined $11,255 for a late hit out of bounds on Titans running back Tony Pollard last week. He was fined earlier this year after he punched Bears running back Roschon Johnson on the sideline in Week 2. That occurred during a scuffle that started after his hard shot on quarterback Caleb Williams near the sideline that wasn’t flagged. Jacksonville Jaguars quarterback Trevor Lawrence slides in front of Houston Texans linebacker Azeez Al-Shaair during the first half of a game on Sunday in Jacksonville, Fla. Lawrence was injured on the play. Al-Shaair once got away with grabbing Tom Brady by the throat on a pass rush in a game between the 49ers and Buccaneers. Outraged Jaguars players called Al-Shaair’s hit “dirty” and Texans coach DeMeco Ryans made it known he didn’t condone it. “It’s not what we’re coaching,” Ryans said. “Want to be smart in everything we do and not hurt the team, get a penalty there. Have to be smarter when the quarterback is going down. Unfortunate play. Not representative of who Azeez is. He’s a smart player, really great leader for us. We felt his presence not being there. His loss really affected us on the defensive side. Just not what we’re coaching. Didn’t want to see the melee and all the aftermath. That’s not what we’re about. Not representative of us. I’ll talk to Azeez, address him personally, and we’ll move forward from it.” Fox Sports color analyst Daryl Johnston, a former fullback for the Dallas Cowboys, didn’t hold back his criticism, calling it a “cheap shot.” “It’s everything you’re not supposed to do,” Johnston said. “Everything. You’ll see this in slow motion and Azeez Al-Shaair does everything you’re trying to prevent in this situation. It’s reckless. It’s disrespectful. There’s an honor that you give to your opponent on the football field and you respect him. And there’s opportunities to be physical and give big hits and play this game in that manner. And there’s other times when there’s a respect that you grant to your opponent.” Some former NFL quarterbacks blasted Al-Shaair on social media. “There is no place in the game of football for dirty hits like this one,” Robert Griffin III wrote on X. Chase Daniel called it “one of the dirtiest hits” he’s ever seen on a quarterback. Jacksonville Jaguars tight end Evan Engram, right, jumps on Houston Texans linebacker Azeez Al-Shaair after his late hit on quarterback Trevor Lawrence, bottom, during the first half of a game on Sunday in Jacksonville, Fla. Even defensive players struggled to defend Al-Shaair. “That was uncalled for,” Hall of Fame defensive lineman Michael Strahan said on Fox’s studio show while fellow Hall of Famer Howie Long agreed. But the play also sparked debate about the quarterback slide. Lawrence slid feet first, which signals that he’s giving himself up on the play. The NFL rulebook states: “A defender must pull up when a runner begins a feet-first slide.” But defensive players aren’t automatically penalized if they make contact with a sliding quarterback if they already committed and the contact is unavoidable. The rules state it’s a foul when “the defender makes forcible contact into the head or neck area of the runner with the helmet, shoulder, or forearm, or commits some other act that is unnecessary roughness.” Al-Shaair did that so he was penalized and will face other repercussions. Still, given the hard-hitting nature of the sport, it won’t be the last time this happens. When Caleb Williams took the field for the Chicago Bears' first regular season game against the Tennessee Titans, the anticipation for the rookie's debut game—possibly the most ever—was on full display. Despite a tough debut for the quarterback, the Bears secured a 24-17 win, a notable feat for the rookie. The victory made Williams the first #1 overall pick with a Week 1 win in over 20 years. Going forward this season, Williams is expected to eclipse C.J. Stroud's record-breaking 2023 rookie campaign with the Houston Texans. However, Stroud's success is an anomaly. Drafting a successful quarterback, especially one who is effective right away, is difficult. When teams have a high first-round draft pick, and they're coming off an unsuccessful few seasons, it's assumed that they will use their first pick on a quarterback . That player will assume the title of "the face of the franchise" and will get the central attention, win or lose. To see which quarterbacks have faced that challenge and triumphed, ATS.io compiled a ranking of the 10 best rookie quarterbacks since 1960 using data from StatHead . Rookies were defined as players who are in their first season of professional football and have not been on the roster of another professional team. Quarterbacks were ranked according to adjusted net yards per pass attempt, which quantifies efficient passing skill. Ties were broken using passer rating. Only rookie quarterbacks with at least 10 games played and 200 total passing attempts were considered. Since 1967, 130 quarterbacks have been drafted in the first round. Of those drafted, only 61 have won a playoff game as a starter, according to The Athletic, which used data from NFL Research . The biggest reason this success rate is not guaranteed is because there are differences between college and pro offensive systems. In the collegiate game, the ball is snapped at different points on the field, passing windows are wider, and defenders and linemen are not as quick, making the adjustment to the pro level more difficult. NFL scouts and general managers are gambling on what skills can be transferable and how long those adjustments might take, which is why some teams prefer redshirt quarterbacks to ease the transition. However, just because a team may not want to use their first-round pick on a quarterback, doesn't mean they can't find a diamond in the rough later in the draft. Think about Tom Brady, Russell Wilson, and Dak Prescott, all of which were not first-round picks, but have gone on to make a name for themselves in the NFL. - Adjusted net yards per pass attempt: 6.44 - Passer rating: 91.2 - Season stats: 3,271 yards, 21 touchdowns, 6 interceptions Coming out of college, Gardner Minshew was not a highly sought-after quarterback for NFL teams. He was drafted in the sixth round of the 2019 draft—a draft that was headlined by Kyler Murray, Dwayne Haskins, and Daniel Jones. Nonetheless, Minshew's rookie season with the Jacksonville Jaguars was filled with many accomplishments. He won Rookie of the Week seven times despite not winning NFL Offensive Rookie of the Year. Minshew also had the highest passer rating of any rookie quarterback that started in 2019. - Adjusted net yards per pass attempt: 6.77 - Passer rating: 93.7 - Season stats: 3,725 yards, 27 touchdowns, 14 interceptions Pressure was high for Baker Mayfield as the first overall pick in the 2018 draft. When he joined the Cleveland Browns, there was an expectation that once the team figured out the quarterback position, it could be playoff-ready. After trading for Jarvis Landry, a young wide receiver from the Miami Dolphins, in the offseason, the Browns were on their way. Mayfield's rookie season was filled with many firsts, and the Landry-Mayfield connection filled the stat sheet. Mayfield set the record for most passing touchdowns by a rookie quarterback in 2019 with 27 surpassing prior marks from Payton Manning and Russell Wilson. - Adjusted net yards per pass attempt: 6.84 - Passer rating: 98.3 - Season stats: 4,336 yards, 31 touchdowns, 10 interceptions Justin Herbert was the third quarterback selected in the 2020 NFL draft behind Joe Burrow and Tua Tagovailoa. As the No. 6 overall pick, expectations were high, but there was also an assumption that it would be a few years before Herbert's development would take shape. Then, Chargers starting quarterback Tyrod Taylor was accidentally punctured in the lung by a team doctor administering a painkiller before the second game of the season, and it wasn't clear what Taylor's status would be moving forward. When Herbert was given the nod to start minutes before the game, fans didn't know what to expect. Herbert shocked viewers when he threw for over 300 yards and only one interception in that game. He continued his strong rookie showing throughout the season and went on to win NFL Offensive Rookie of the Year. - Adjusted net yards per pass attempt: 6.93 - Passer rating: 98.1 - Season stats: 2,621 yards, 17 touchdowns, 11 interceptions Ben Roethlisberger was the third quarterback selected in his draft class behind the likes of Eli Manning and Philip Rivers—though fans wouldn't have been able to tell. From the moment Roethlisberger was called up by the Pittsburgh Steelers to play in his first game—Week 2 against the Baltimore Ravens—it was clear he had a special arm, gaining the nickname "Golden Arm." While the next several games were bumpy for Steelers fans, it was clear that Roethlisberger was the future of the franchise. The Steelers had a solid running game and its receiving core, led by Hines Ward, was one of the best in the league . Once Roethlisberger gained his footing a few games in, he was unstoppable. He led Pittsburgh to its best record ever: 15-1. He also started the season on an eight-game winning streak, becoming the first rookie to do so. Additionally, Roethlisberger became the first quarterback to win AP Offensive Rookie of the Year. - Adjusted net yards per pass attempt: 7.01 - Passer rating: 87.7 - Season stats: 3,440 yards, 16 touchdowns, 11 interceptions As the No. 3 overall pick in the 2008 NFL draft, there were high expectations on Matt Ryan's shoulders heading to the Atlanta Falcons. The Falcons were coming off back-to-back losing seasons and off-the-field legal troubles with its starting quarterback Michael Vick overshadowing the team's play. Ryan was expected to pick up the pieces. He did that immediately, leading the Falcons to an 11-5 record in his rookie season and becoming the clear favorite for NFL Offensive Rookie of the Year halfway through the season, which he went on to win. The tag team of Ryan and running back Michael Turner was one of the best offensive forces in the sport that season. - Adjusted net yards per pass attempt: 7.01 - Passer rating: 100 - Season stats: 3,118 yards, 26 touchdowns, 10 interceptions Russell Wilson was drafted in the third round of the 2012 NFL Draft by the Seattle Seahawks. Considering Robert Griffin III and Andrew Luck headlined the NFL Draft that year, it was not believed that Wilson would be a starter come Week 1, but that quickly changed. Going into the 2012 NFL Draft, Tarvaris Jackson was the Seattle Seahawks' starting quarterback, and the team signed NFL veteran quarterback Matt Flynn as an insurance policy on the injury-prone Jackson . It was assumed in the short term that either Jackson or Flynn would lead the franchise. Once training camp arrived, however, the Seahawks' quarterback position was uncertain. Jackson was traded to the Buffalo Bills, and Flynn was underwhelming at camp, forcing Head Coach Pete Carroll to take a gamble on his rookie quarterback, Wilson, in Week 1. Carroll, nor Wilson, ever looked back. Wilson was one of the best passing quarterbacks that season. He led the Seahawks to an 11-5 record and went on to win NFL Rookie of the Year. - Adjusted net yards per pass attempt: 7.39 - Passer rating: 96 - Season stats: 2,210 yards, 20 touchdowns, 6 interceptions When Dan Marino was drafted by the Miami Dolphins in 1983, the NFL looked very different. Running the ball was the name of the game. The quarterback would either run the football himself at the line of scrimmage or hand it off to the running back, and the offensive linemen would claw and push the pile forward as the runner powered his legs. It was not a pretty sight. However, Marino took a different approach, throwing the ball with a unique quick release for that era. He led the Dolphins to a 9-1 record after replacing David Woodley midway through his rookie season, ending with a 12-4 record. He went on to win Rookie of the Year and was the first rookie to start a Pro Bowl. - Adjusted net yards per pass attempt: 7.47 - Passer rating: 100.8 - Season stats: 4,108 yards, 23 touchdowns, 5 interceptions When C.J. Stroud was drafted No. 2 by the Houston Texans last year, there were a lot of questions, not about his ability, but about the organization that he would be playing for. The Texans were coming off of a 3-13-1 season in 2022, finishing with the worst record in the league, and a lot of volatility in its front office. The team fired its head coach and a top executive before the draft. Weeks later, the team hired former Texans linebacker DeMeco Ryans as its next head coach. While Ryans is a defensive-minded coach, Stroud was seen as a key ingredient to the team's success since Ryans hired his coaching staff around the quarterback. Stroud led the NFL in yards and TD-to-interception ratio during his rookie season, which is an efficiency statistic considering he didn't get his first interception until his sixth regular-season game against the New Orleans Saints. While Stroud was a part of the league MVP conversation for most of the season, he didn't ultimately win the title. However, he was named 2023 NFL Offensive Rookie of the Year, and his rookie season is seen as one of the best in NFL history. - Adjusted net yards per pass attempt: 7.47 - Passer rating: 102.4 - Season stats: 3,200 yards, 20 touchdowns, 5 interceptions Leading into the 2012 draft, it wasn't a matter of whether Washington would pick a quarterback, it was a matter of who. After several seasons of mediocre quarterback play and losing seasons from the likes of Jason Campbell, Donovan McNabb, and Rex Grossman, it was time for a new face to lead the offense. At No. 2, Washington selected Robert Griffin III making him the second quarterback selected in the 2012 NFL draft behind Andrew Luck. Griffin started his rookie year campaign with one of the best performances football fans have ever seen. He completed 19 of his 26 pass attempts for 320 yards and 2 touchdowns, beating the New Orleans Saints. That game earned him the highest passer rating by a rookie ever, 158.3. He now shares that record with Kirk Cousins and Marcus Mariota. Griffin III went on to win NFL Offensive Rookie of the Year in 2012. - Adjusted net yards per pass attempt: 7.86 - Passer rating: 104.9 - Season stats: 3,667 yards, 23 touchdowns, 4 interceptions Dak Prescott is statistically the best rookie quarterback ever, racking up the best passer rating as a rookie. After losing his first game, he led the Cowboys on an 11-game winning streak. That season, he led the team to its fourth-best season ever with a 13-3 record. Prescott was the 2016 NFL Offensive Rookie of the Year and became the first NFL quarterback to be drafted in the fourth round or later to start all 16 regular season games. Data reporting by Karim Noorani. Story editing by Shanna Kelly. Additional editing by Kelly Glass. Copy editing by Robert Wickwire. Photo selection by Clarese Moller. This story originally appeared on ATS.io and was produced and distributed in partnership with Stacker Studio. Get local news delivered to your inbox!
Consumers in the United States scoured the internet for online deals as they looked to take advantage of the post-Thanksgiving shopping marathon with Cyber Monday. Even though e-commerce is now part and parcel of many people's regular routines and the holiday shopping season, Cyber Monday — a term coined in 2005 by the National Retail Federation — has become the biggest online shopping day of the year, thanks to the deals and the hype the industry has created to fuel it. Adobe Analytics, which tracks online shopping, expected consumers to spend $13.2 billion Monday — a record, and 6.1% more than last year. That would make it the biggest shopping day for e-commerce for the season — and the year. Online spending was expected to peak between the hours of 8 p.m. and 10 p.m. on Monday night, per Adobe — reaching an estimated $15.7 million spent every minute. People are also reading... For several major retailers, a Cyber Monday sale is a dayslong event that began over the Thanksgiving weekend. An Amazon Prime delivery person lifts packages while making a stop Nov. 28, 2023, in Denver. Amazon kicked off its sales event right after midnight Pacific time on Saturday. Target's two days of discount offers on its website and app began overnight Sunday. Walmart rolled out its Cyber Monday offers for Walmart+ members Sunday afternoon and opened it up to all customers three hours later, at 8 p.m. Eastern time. Consumer spending for Cyber Week — the five major shopping days between Thanksgiving and Cyber Monday — provides a strong indication of how much shoppers are willing to spend for the holidays. Many U.S. consumers continue to experience sticker shock after the period of post-pandemic inflation, which left prices for many goods and services higher than they were three years ago. But retail sales nonetheless remain strong, and the economy kept growing at a healthy pace. At the same time, credit card debt and delinquencies are rising. More shoppers than ever are also on track to use "buy now, pay later" plans this holiday season, which allows them to delay payments on holiday decor, gifts and other items. Many economists also warned that President-elect Donald Trump's plan to impose tariffs next year on foreign goods coming into the United States would lead to higher prices on everything from food to clothing to automobiles. A FedEx delivery person carries a package from a truck Nov. 17, 2022, in Denver. The National Retail Federation expects holiday shoppers to spend more this year both in stores and online than last year. But the pace of spending growth will slow slightly, the trade group said, growing 2.5% to 3.5% — compared to 3.9% in 2023. A clear sense of consumer spending patterns during the holiday season won't emerge until the government releases sales data for the period, but some preliminary data from other sources shows some encouraging signs for retailers. Vivek Pandya, lead analyst at Adobe Digital Insights, noted that discounts from Thanksgiving onward "exceeded expectations" and online spending throughout Cyber Week is on track to cross a record $40 billion mark combined. U.S. shoppers spent $10.8 billion online on Black Friday, a 10.2% increase over last year, according to Adobe Analytics. That's also more than double what consumers spent in 2017, when Black Friday pulled in about $5 billion in online sales. Consumers also spent a record $6.1 billion online on Thanksgiving Day, Adobe said. Meanwhile, software company Salesforce, which also tracks online shopping, estimated that Black Friday online sales totaled $17.5 billion in the U.S. and $74.4 billion globally. Mastercard SpendingPulse, which tracks in-person and online spending, reported that overall Black Friday sales excluding automotive rose 3.4% from a year ago. A United Parcel Service driver sorts deliveries July 15, 2023, on New York's Upper West Side. E-commerce platform Shopify said its merchants raked in a record $5 billion in sales worldwide on Black Friday. At its peak, sales reached $4.6 million per minute — with top categories by volume including clothing, cosmetics and fitness products, according to the Canadian company. Toys, electronics, home goods, self-care and beauty categories were among the key drivers of holiday spending on Thanksgiving and Black Friday, according to Adobe. "Hot products" included Lego sets, espresso machines, fitness trackers, makeup and skin care. Other data showed physical stores saw fewer customers on Black Friday, underscoring how the huge crowds that were once synonymous with the day after Thanksgiving are now more than happy to shop from the comfort of their homes. RetailNext, which measures real-time foot traffic in stores, said its early data showed store traffic on Friday was down 3.2% in the U.S. compared to last year, with the biggest dip happening in the Midwest. Sensormatic Solutions, which also tracks store traffic, said its preliminary analysis showed retail store traffic on Black Friday was down 8.2% compared to 2023. Grant Gustafson, head of retail consulting and analytics at Sensormatic Solutions, noted that in-store traffic was getting spread across multiple days since many retailers offered generous discounts before and after Black Friday. "Some of the extended Black Friday promotions really ended up leading to a little bit of a softer day-of traffic than expected," Gustafson said. The 7 small business trends that paid off in 2024 The 7 small business trends that paid off in 2024 In 2024, staying small on purpose seems to be paying off big for small businesses. They're keeping operations small and targeting niche, highly specialized customers. And some business owners find this strategy results in more time, energy, and money to intentionally capitalize on unique, small cap opportunities. The data tells the story of growth in small businesses for the year. According to NEXT , the Small Business Administration (SBA) reports awarding 38,000 SBA 7(a) loans under $150,000: double the amount they awarded in 2020. Here are the related small-business trends paying off in 2024. 1. Small and cozy office spaces in industrial and flex condos Commercial real estate agent Ryan Beckenhauer of Market Real Estate in Boulder, Colorado, has noticed that small businesses are growing smaller, and that their office and warehouse spaces are starting to reflect that as they shop for business space. In commercial real estate, many small business owners gravitate toward industrial condos and other flexible spaces. These are small-scale industrial spaces with a 90:10 or 80:20 split of warehouse to office. "More individuals are leveraging skills acquired at larger organizations to venture out on their own," explains Beckenhauer. And he goes on to say that they don't need a large commercial space as they make that leap to start a business. His clients include engineers, consultants, builders and other tradespeople. Beckenhauer's clients like the flexibility of being out of an office and being close to their inventory and workshop space. "The clients want to see and touch the finishes," he says. Small business owners both rent or buy these spaces. But he's seeing his clients opt to own industrial condos to stabilize costs due to rent increases in Boulder. And because these spaces are smaller, it can be easier for new buyers to qualify for financing. 2. More outsourcing of financial services Mariana Alvarez, owner of Controller Works , an online bookkeeping and advisory firm, has noticed that small business owners outsource financial support services because they don't want to increase headcount. "Outsourcing gives them the possibility of having access to the knowledge and the skills of a CFO without having to pay for the salary," she says. "They don't have to manage or deal with the workload, employment taxes , and all that comes with it," says Alvarez. Additionally, many small business owners in fields like construction are family-owned, and this makes it easier for business owners to hand off delicate financial work to a trusted person with financial experience. 3. Automating bookkeeping tasks with AI Every small business has recurring tasks that can benefit from some level of artificial intelligence automation . And Alvarez sees a lot of value in using AI for small business bookkeeping. She explains that you can automate the data entry on Quickbooks. "When you create rules, as long as you create the rules correctly, it pretty much does itself," says Alvarez. From there, you can lean on financial experts to help you analyze the data and make more informed decisions. She uses AI as a background resource when guiding her accounting clients. "I believe that we still need the human-to-human interaction that comes with more perspective for financial analysis," she explains. 4. AI-driven customer service According to the SBA , 77% of consumers feel that human interaction is still required for a positive customer experience. People turn to small businesses every day for a human experience. According to Arvind Rongala, CEO of Edstellar , small business workers can show up for their customers but still use AI for routine tasks like customer queries. "This balance allows companies to scale their operations without losing the personal touch that makes them unique. It's important to remember that AI isn't there to replace the human element—it's there to enhance it," he says. 5. Personalized customer experiences "By really focusing on one very small weakness that Amazon has, I've been able to carve out a successful business by offering something different," says Lou Harvey owner of Tank Retailer , a retailer of commercial water and fuel tanks. "When you read our customer reviews, many of them actually mention me by name because of how much we focus on customer service and go the extra mile." One of Harvey's most successful business strategies this year has been to lean into his small, niche market and offer the kind of customer experience that large retailers like Amazon don't. "Any small weaknesses that Amazon has (however small those weaknesses may be) needs to become a strength of a smaller business focusing on a niche market," says Harvey. Harvey has his company's customer service phone number front and center on the website to help earn customer trust. "I prominently feature our phone number, and a real person always answers the phone (usually it's me)," says Harvey. 6. Businesses promoting social impact Lucie Voves, CEO and founder of Church Hill Classics , an online, woman-owned diploma framing company that uses sustainable materials, has noticed an uptick in customers seeking services from a business on a mission. "This year, we've seen a growing inclination for consumers to actively seek out and support small businesses owned by women and minorities," says Voves. When consumers shop small, they choose to make their dollars count. "Customers are fueled by a desire to promote social impact through purchasing power," says Voves. 7. Increased social commerce sales Long gone are the days of online retailers "building it and they will come." In 2024 we've seen more small businesses than ever turn to social commerce to sell directly on social media platforms like Instagram Shopping , Facebook Marketplace , and TikTok . Small business owners are turning toward influencers, social media ads, and organic content to target their customers. Mike Vannelli of Envy Creative creates online ads for businesses, and he has seen his clients succeed on TikTok of late. "I've seen businesses, especially in retail, use TikTok's short-form video format to make their products go viral. Think of it as word-of-mouth marketing on steroids," says Vannelli. He uses the platform's algorithm to push a company's content to the right audiences, and it works because TikTok loves storytelling. "I know small brands that use behind-the-scenes videos, customer testimonials, and even playful challenges that tap into trends to humanize their products and build trust," explains Vannelli. To stand out on TikTok, he says, smaller brands need to embrace authenticity and emotional connection. Show your team, share your journey, and involve your community in content creation. This story was produced by NEXT and reviewed and distributed by Stacker. The business news you need Get the latest local business news delivered FREE to your inbox weekly.