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Pictured is the Good Giant team who received Best of Show and Student’s Choice Award on their work regarding the 2023 Reno Rodeo. Event photography was provided by Michael Higdon from Flanz Media. The Sierra Nevada Chapter of the Public Relations Society of America (PRSA) honored six individuals, 12 Silver Spike Awards, and several other accolades during its 2024 Silver Spike event on Wednesday, Nov. 13, at the Wilbur D. May Museum in Reno, Nev. The Silver Spike Awards ceremony celebrates excellence in the local public relations and communications industry. Public relations and marketing professionals, teams, and firms submit their work for evaluation by an out-of-market PRSA chapter. Submissions are judged on a 100-point scale, with top scores earning a Silver Spike, Bronze Spike, or Award of Excellence. In 2024, the Sierra Nevada Chapter of PRSA received 43 submissions. Of these, 28 were recognized for their outstanding research, well-defined goals and objectives, effective execution, and measurable results. In addition to recognizing professional projects, the Sierra Nevada Chapter also honors individuals based on community nominations. A selection committee, comprised of public relations professionals and community leaders, reviews nominations and finalizes award recipients. “The Silver Spike Awards provide a unique opportunity to honor the exceptional talent and achievements within our local public relations community,” said Jamii Uboldi, APR, 2024 PRSA Sierra Nevada Chapter president. “I am thrilled to see such outstanding work recognized this year. On behalf of our 2024 Board, I extend my heartfelt thanks to everyone who has supported and contributed to our local PR community, and congratulations to all of this year’s award winners!” Below is the complete list of awards presented at the 2024 Silver Spike Awards ceremony: Individual Award Winners Lifetime Posthumous Award: Guy Clifton Public Relations Hall of Fame: Don Butterfield from Reno Behavioral Healthcare Hospital Gold Spike Community Excellence: Yeraldin Deavila from Northern Nevada Public Health Mark Twain Community Service: Marie Baxter, CFRE from Catholic Charities of Northern Nevada Mark Curtis Sr., Chapter Member of the Year: Jen Eastwood from Good Giant Outstanding New Practitioner: Olive Giner from KPS3 Best of Show This is the highest-scoring entry. Good Giant Strategies & Tactics: Media Relations – Earned: Online, Print, Expert Positioning 2023 Reno Rodeo Student’s Choice Award This is the highest-scoring entry judged by students of the local PRSSA chapter at the University of Nevada, Reno. Good Giant Strategies & Tactics: Media Relations – Earned: Online, Print, Expert Positioning 2023 Reno Rodeo Silver Spike Award Recipients These recipients received a score of 90+. Good Giant Strategies & Tactics: Media Relations – Earned: Online, Print, Expert Positioning GSR Arena Press Conference Good Giant Strategies & Tactics: Media Relations – Earned: Online, Print, Expert Positioning 2023 Reno Rodeo Washoe County Strategies & Tactics: Audio, Video, Webcasts, etc. Weather Podcasts The Abbi Agency Strategies & Tactics: Media Relations – Owned: Social Media Explore Murrieta – Superbloom KPS3 Strategies & Tactics: Media Relations – Owned: Social Media Santa Maria Valley Influencer Strategy East Public Relations & IC Media Strategies Programs: Community Relations Nevada Child Care Fund Washoe County Programs: Community Relations Nurturing Next-Gen Leaders: How the WCLA is Fueling Board Succession In Plain Sight Marketing Programs: Special Events & Observances, 1 or 2 days Wedding Venue Open House – Park Home Ranch Washoe County Programs: Special Events & Observances, 1 or 2 days Washoe County Courthouse Sesquicentennial KPS3 Programs: Overall Campaign Greater Nevada Credit Union 2023 Public Relations Campaign The Decker/Royal Agency Programs: Overall Campaign Visit Reno Tahoe National Plan for Vacation Day Renown Health Programs: Overall Campaign Share the Love with a Career at Renown Health Bronze Spike Award Recipients These recipients received a score between 84-89. The Abbi Agency Strategies & Tactics: Media Relations – Earned: Online, Print, Expert Positioning American Forests Tree Equity The Decker/Royal Agency Strategies & Tactics: Media Relations – Earned: Online, Print, Expert Positioning Visit Reno Tahoe Mercury News Feature Renown Health Strategies & Tactics: Audio, Video, Webcasts, etc. Now Hiring: Wolf Pack Fans Like You KPS3 Strategies & Tactics: Media Relations – Owned: Social Media Visit Morgan Hill Social Media Strategy KPS3 Strategies & Tactics: Media Relations – Owned: Social Media MPOX Influencer Campaign Renown Health Strategies & Tactics: Media Relations – Owned: Social Media Empowering Health in Northern Nevada Through Engaging Content Tahoe Regional Planning Agency Programs: Emergency or Crisis Programs Rapid and Comprehensive Response to Aquatic Invasive Species Discovery in Lake Tahoe KPS3 Programs: Special Events & Observances, 3 or more days Donor Network West Home Run for Life, 2023 Renown Health Programs: Special Events & Observances, 1 or 2 days Renown Children’s Hospital NICU & PICU Ribbon Cutting & Open House Events Renown Health Programs: Special Events & Observances, 1 or 2 days Surgical Trauma Intensive Care Unit Ribbon Cutting & Open House Argentum Partners Programs: Overall Campaign The Final Flag of the National Championship Air Races Award of Excellence Recipients These recipients received a score between 78-83. Argentum Partners Strategies & Tactics: Media Relations – Earned: Online, Print, Expert Positioning The Final Flag of the National Championship Air Races KPS3 Strategies & Tactics: Media Relations – Earned: Online, Print, Expert Positioning Linea Energy Launch Argentum Partners Strategies & Tactics: Content Marketing Baseball Cards for A+ Jobs Renown Health Strategies & Tactics: Audio, Video, Webcasts, etc. Now Hiring: People Like You Argentum Partners Programs: Emergency or Crisis Programs The Final Flag of the National Championship Air Races Event photos can be viewed on Facebook here . Connect with the Sierra Nevada PRSA chapter on Facebook, Instagram, LinkedIn, or X. For more information, visit prsasierra.org . # # # The Sierra Nevada Chapter of the Public Relations Society of America (PRSA) consists of public relations practitioners from Northern Nevada, Lake Tahoe and the surrounding area. The Chapter is active in professional development for its members and community-service service programs for organizations without formal public relations departments. It maintains a close working relationship with the Theodore E. Conover Chapter of the Public Relations Student Society of America (PRSSA) at the University of Nevada, Reno, helping the student organization toward a number of regional and national awards, including the prestigious Bateman Case Study championship. The 2024 Silver Spike Awards ceremony was made possible with generous support from: Argentum Partners, About Town Deb, Catholic Charities of Northern Nevada, East Public Relations, Flanz Media, Good Giant, In Plain Sight Marketing, KPS3, Northern Nevada Health System, Reno Type, Renown Health, The Abbi Agency, The Ferraro Group, Travel Nevada, and Washoe County. RelatedArizona lawmaker again targets transgender rights, citing election resultsBroad Gains Follow Nvidia's Positive Report
President Trump will enter office at a very interesting time for U.S. stock markets. America is absolutely torching the rest of the world. Today American companies make up a whopping 75% of the MSCI World Index. The MSCI World Index contains shares of the largest stocks from Europe, Canada, Singapore, Australia, Japan, New Zealand, Israel, and the United States. Source: Albert Edwards on X This index is a very important one, as it forms the basis of large ETFs and other investment vehicles. Today it’s utterly dominated by American companies. Over recent history, American stocks have dramatically outperformed the rest of the world, especially Europe. Here’s a chart to demonstrate. U.S. stocks have returned almost 4x more than European ones over the last 14 years! It’s been a historic winning spree. Now the question is... Can It Last? Take a look at that first chart again. Notice that in the late 1980s, Japan made up over 50% of the MSCI World Index. It was bigger than the U.S.! A tiny country with around 126 million people had a majority of the World Index. And now it’s less than 7%. We can see that during the period of Japanese exceptionalism (it peaked in 1989), the U.S. dropped from about 70% to 30% of the MSCI World Index. Times do change, eventually. I believe we’re nearing another peak of U.S. market exceptionalism. I’m not saying it’s going to be immediate, but make no mistake, stocks can’t go up like this forever. U.S. stocks have reached ridiculous valuation levels. Take a look at a simple stock like Walmart (WMT) . The retail giant is currently trading at 38x earnings (a 38 P/E), while growing revenue at 5%. That’s rich. A great company, no doubt. But a very expensive valuation, especially considering the upcoming changes to American tariffs. We’re in serious bubble territory across the board. The S&P 500 has an average price/book of over 5.2x . The top 10 stocks in the US trade at about 49x earnings on average. Big Changes Coming In about 45 days, President Trump will take office. Markets are (validly) excited about this prospect. But we should tamper our expectations given the pre-existing bubbly conditions. Voters have charged him with bringing about the most ambitious reforms the country has seen in decades if not a century. Trade policy will be overhauled. Immigration policy will change dramatically. Immigration and trade alone have the potential to reshape the American workforce and economy. Add in better energy policy (drill baby, drill), lower taxes, and RFK Jr.’s Make America Healthy Again (MAHA) movement, and we have a recipe for fireworks. Trump will also enter office at a time in which U.S. tech companies are beginning to face serious foreign (mostly Chinese) competition. Take a look at Apple iPhone sales in China, which are finally facing major challengers such as Huawei And Xiaomi. In social media, companies such as TikTok parent Bytedance are cutting in on a previously US-dominated market. And in electric vehicles, Tesla is losing out to rising giants like BYD. Oh yeah, and as I’ve already mentioned, we are also in the middle of a massive stock bubble. It’s going to be an incredibly disruptive next few years. Good, great, bad, and ugly. We’re going to see it all. Investors face a daunting task preparing for such conditions. This period promises to be wild and unlike anything we’ve seen for decades. Market crashes, real reform, political clashes, buying opportunities, the deep state strikes back. All of that. Stay tuned.
Teaching Students To Navigate Code The arrival of AI-generated code has caused many in education to wonder what the future of coding education should be, and even whether we should be teaching coding. I have been recently observing my daughter’s english class. Following up on my previous article about how AI should change computer science and coding education, inspiration may come from an unlikely source - the way we teach english in high school. How are these two things related? AI’s Impact On Computer Science and Coding Education A previous article explored why Computer Science education should change to accomodate AI generated code and coding tools . The key observation is that productive software development (sometimes called prompt driven programming ) now includes AI generating code, with the human reviewing, modifying or otherwise directing further development and refinement. This is not a good match to Computer Science education, particularly in K-12, where the focus is on deep understanding of programming language syntax, structure, and the writing from scratch of precisely correct, small, standalone programs. Where Does English Fit In? The english teaching equivalent of today’s basic coding education would be teaching students how to construct a proper sentence, a proper paragraph, or a well structured essay. But english education is far more than that: We do this because learning a language is a skill not limited to a class or a profession. It is an everyday skill that needs to be applied to read and write emails, interact with co-workers and their written outputs, read newspapers, etc. Even if a job does not require you to write a lot, reading what others have written is a requirement for life. There is a similarity to coding. While coding education can focus heavily on writing, in a professional setting, coders are likely to read many lines of code for every line that they write. But How Does This Work For Code? While there are famous coders that those steeped in the industry know and revere, in general, code authors are not well-known in quite the same way that literary authors are. There are however famous codebases that are open! A great example is the Linux Operating System. It runs around 96% of the world’s top million web servers , not to mention many desktop computers. While the code is open, much like famous works of literature, it is a challenging read without guidance. Reading it however, does give a great insight into how complex software systems are built. There are many other examples, even domain specific ones, and in many programming languages. In 2024, Statistica reported adoption of 3.9 million opern source projects . Foundational software driving core technologies like AI (for example TensorFlow and SciKit Learn) are also open source, as are domain specific powerful tools like DeepChem for scientific applications. There are also numerous discussions, reviews, summaries, commentary, and other artifacts about these software packages also online, much like one would find book reviews. Are There Any Differences? Yes, it is not a perfect analogy. One big difference is that, unlike literary works, software programs are constantly evolving and have many contributors. One can think of it as a book that never ends, with many authors, where characters are removed and storylines end, while new characters enter the story and new storylines begin. In a way it is a like episodes of a famous series, where canon defines the past and logical contradictions are frowned upon, while new stories are added leveraging existing characters and introducing new ones. How Does This Apply To Teaching Coding? The core idea would be that students would “read” a software package, with guidance from a teacher. They may annotate (note to themselves key elements) and discuss the structure of the software and elements they did not understand. They may be required to answer questions to test their understanding not of the syntax but of the purpose, function and overall approach of the software and any tradeoffs made therein. They may possibly update the software to add new features (new storylines), requiring them to learn how to modify without breaking the base. In a domain specific class - such as biology, students may review code designed for work in that field, and do largely the same things as described above, Here they will be required to leverage not just their understanding of code, but their understanding of the domain and how its concepts are implemented in the code. Takeaways This behavioral style, of reading a lot and writing more selectively, is at the core of what happens in software development in a professional setting. The sooner students learn this, the more productive they will be in the workforce, and the less likely they will be to threats from code-generating AIs.INEC Plans To Phase Out Of Voter’s Card