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TAICHUNG , Dec. 30, 2024 /PRNewswire/ -- In today's competitive workplace, an organization's ability to retain talent has become a critical measure of its success and sustainable development. YANNIGO, a nutrition and wellness company headquartered in Taichung, was recently awarded the "2024 Best Employee Retention Award" by 104 Job Bank, recognizing it as a role model for employee happiness among small and medium-sized enterprises. This award not only highlights YANNIGO's exceptional performance in retaining talent but also underscores its strengths in employee care, benefits, and career development, reflecting its people-centered corporate culture. Comprehensive Benefits Program: Holistic Care for Employee Well-being Since its founding in 2003, founder and General Manager Hsiao Ching-Ju has held a steadfast belief in treating employees with sincerity. She believes that a successful enterprise relies not only on its business achievements but also on genuine care for each employee. This commitment is evident in YANNIGO's daily operations. The company offers salaries above the local average, ensuring employees feel financially secure. Additionally, YANNIGO has developed a diverse and thoughtful benefits program that addresses all aspects of employees' lives. From education subsidies, health check-ups, childcare allowances, egg-freezing subsidies, and fitness subsidies, to special birthday leave and annual company trips, these benefits enhance employees' quality of life on a practical level while addressing each individual's personal needs. YANNIGO pays particular attention to supporting working mothers by offering flexible work arrangements. Depending on their need at different stages, working mothers are given options such as flexible working hours and remote work, helping them achieve a better balance between family and work. This arrangement not only relieves the stress on working mothers but also strengthens their desire to remain with the company long-term. Progressive Professional Development: Nurturing Intrapreneurs YANNIGO demonstrates great flexibility and innovation in career development. The company offers a comprehensive training program, beginning with the nurturing "Mentorship" system for new hires and advanced training courses for managers, covering employees' needs at various stages. With the company's support, many employees have completed advanced education. For example, Alice, a customer service manager who joined as a part-time student, went on to earn an EMBA degree, further enhancing her professional expertise and management skills. YANNIGO also encourages intrapreneurship by providing resources and platforms that allow employees to develop personal ventures within the company and explore growth opportunities and challenges in new ways. Grace, the current manager of the Linkou branch, achieved a major career transformation through this intrapreneurial system. She transitioned from internal product marketing to retail management and successfully established a branch in northern Taiwan with the company's support. This path not only extended her career at YANNIGO but also gave her renewed motivation and challenges. YANNIGO's corporate culture emphasizes "sincerity," extending beyond its approach to employees to include social responsibility initiatives. The company promotes multiple ESG initiatives, with employees actively participating in environmental protection and waste reduction activities, showcasing the company's commitment to social responsibility alongside business success. YANNIGO's high retention rate is no accident. Statistics show that over 30% of employees have been with the company for more than five years, and more than 20% have stayed for over ten years. These numbers reflect the company's long-term dedication to employee care and investment. As General Manager Hsiao stated, "An organization's success is inseparable from the hard work and dedication of its employees, so every bit of effort we put into our employees is well worth it." YANNIGO's success proves that building a happy company is not the exclusive domain of large corporations. Through thoughtful benefits, diverse growth opportunities, and a culture of sincerity, YANNIGO has created a workplace where employees are eager to commit for the long term. This has made it a role model among small and medium-sized businesses, offering valuable insights for other organizations.
Yankees Social Media Spotlight: Yuletide EditionThe Bank of Scotland’s business barometer poll showed 73% of Scottish businesses expect to see turnover increase in 2025, up from 60% polled in 2023. Almost a quarter (23%) of businesses expect to see their revenue rise by between six and 10% over the next 12 months, with just over a fifth (21%) expecting it to grow by even more. The poll found that 70% of businesses were confident they would become more profitable in 2025, a two per cent increase when compared with the previous year. Revenue and profitability growth was firms’ top priority at 52%, though 40% said they will be targeting improved productivity, and the same proportion said they will be aiming to enhance their technology – such as automation or AI – or upskill their staff (both 29%). More than one in five (22%) want to improve their environmental sustainability. Other areas businesses are hoping to build upon AI-assisted technology (19%), and 24% will be investing in expanding into new UK markets and 23% plan to invest in staff training. The business barometer has surveyed 1,200 businesses every month since 2002, providing early signals about UK economic trends. Martyn Kendrick, Scotland director at Bank of Scotland commercial banking, said: “Scottish businesses are looking ahead to 2025 with stronger growth expectations, and setting out clear plans to drive this expansion through investments in new technology, new markets and their own teams. “As we enter the new year, we’ll continue to by their side to help them pursue their ambitions and seize all opportunities that lie ahead.”
In a historic development, Syrian Prime Minister has agreed to transfer power to the opposition, marking a significant milestone in the ongoing conflict in the country. The decision comes after months of negotiations and intense diplomatic efforts aimed at finding a political solution to the crisis. The agreement to hand over power to the opposition is seen as a crucial step towards ending the long-standing conflict and rebuilding a stable and prosperous Syria.Josh Norris scored the go-ahead goal with 7:18 remaining in the third period, and the Ottawa Senators held on for a 3-1 win over the Minnesota Wild on Sunday night in Saint Paul, Minn. Ridly Greig and Claude Giroux also scored for Ottawa, which snapped a two-game skid. The Senators improved to 7-2-0 in their past nine contests. Frederick Gaudreau scored the lone goal for Minnesota. The Wild's two-game winning streak came to an end. Senators goaltender Leevi Merilainen stopped 30 of 31 shots to pick up his second career win in his fifth game. The save total marked the second-most in the brief career of the 22-year-old from Finland. Wild goaltender Filip Gustavsson turned aside 34 of 36 shots but took the hard-luck loss. He fell to 16-6-3 on the season. The Wild opened the scoring with 2:41 remaining in the first period. Declan Chisholm waited near the top of the left circle after Minnesota won a faceoff in the offensive zone. Marcus Foligno flipped a backhanded pass to Chisholm, and he blasted a wrist shot that Gaudreau deflected for his first goal since Dec. 12. Ottawa pulled even at 1-1 with 18:13 to go in the second period. Travis Hamonic fired a long slap shot from near the blue line that Brady Tkachuk tried to redirect. The attempt went wide of the net and bounced off the end boards, but Greig tracked the ricochet and punched the puck in the goal. Norris provided the tiebreaking goal on a one-timer from the right circle. He took a pass from Jake Sanderson and blasted it past Gustavsson for his second goal in the past four games. Giroux added an empty-net score in the final minute. The Senators finished 1-for-2 on the power play, while Minnesota went 0-for-2. This article first appeared on Field Level Media and was syndicated with permission.Fantasy Football Stock Watch Week 13: What coaches are saying about Malik Nabers, Brock Purdy, and more | Sporting News
Believe it or not, Cowboys might have hope yet after chaotic win at Washington FRISCO, Texas (AP) — A rare win as a double-digit underdog came just in time to let the Dallas Cowboys believe their playoff hopes aren't completely gone in 2024. Schuyler Dixon, The Associated Press Nov 25, 2024 2:19 PM Nov 25, 2024 2:35 PM Share by Email Share on Facebook Share on X Share on LinkedIn Print Share via Text Message Dallas Cowboys head coach Mike McCarthy answers questions during a press conference after an NFL football game against the Washington Commanders, Sunday, Nov. 24, 2024, in Landover, Md. The Cowboys won 34-26. (AP Photo/Stephanie Scarbrough) FRISCO, Texas (AP) — A rare win as a double-digit underdog came just in time to let the Dallas Cowboys believe their playoff hopes aren't completely gone in 2024. Cooper Rush probably will need three more victories in a row filling in for the injured Dak Prescott for any postseason talk to be realistic. The thing is, the Cowboys (4-7) could be favored in two of those games, and already are by four points as an annual Thanksgiving Day host against the New York Giants (2-9) on Thursday, according to BetMGM. Not to mention the losing record at the moment for each of the next four opponents for the defending NFC East champions, playoff qualifiers each of the past three seasons. The Cowboys have a chance to make something of the improbable and chaotic 34-26 win at Washington that ended a five-game losing streak. “Behind the eight ball,” Micah Parsons said, the star pass rusher acknowledging the reality that Dallas hadn't done much yet. “Let’s see how we can handle adversity and see if we can make a playoff run. But we got a long way to go.” It was a start, though, powered in part by the best 55 minutes from the Dallas defense since the opener, when the Cowboys dismantled Cleveland and looked the part of a Super Bowl contender. The last five minutes for the Dallas defense against the Commanders looked a lot like most of the nine games after that 33-17 victory over the Browns. Which is to say not very good. Jayden Daniels easily drove Washington 69 yards to a touchdown before throwing an 86-yard scoring pass in the final seconds to Terry McLaurin, who weaved through five defenders when a tackle might have ended the game. The Cowboys kept a 27-26 lead thanks to Austin Seibert's second missed extra point, and withstood another blunder when Juanyeh Thomas returned an onside kick recovery for a TD rather than slide and leave one kneel-down from Rush to end the game. Dallas will have to remember it did hold a dynamic rookie quarterback's offense to 251 yards before the madness of the ending in the Cowboys' biggest upset victory since 2010 at the New York Giants. That one was too late to save the season. This one might not be. “We needed it,” embattled coach Mike McCarthy said. “It’s been frustrating, no doubt. We’ve acknowledged that. We’ve got another one right around the corner here, so we have to get some wins and get some momentum.” What's working Rush ended a personal three-game losing streak with his best showing since the previous time he won as the replacement for Prescott, who is out for the season after surgery for a torn hamstring. The 117.6 passer rating was Rush's best as a starter, and the NFL's second-worst rushing attack played a solid complementary role with Rico Dowdle gaining 86 yards on 19 carries. What needs help KaVontae Turpin's electrifying 99-yard kickoff return did more than lift the Cowboys when it appeared an 11-point lead might get away in the final five minutes. It eased the worst day of special teams for Dallas since John Fassel took over that phase four years ago. Suddenly struggling kicker Brandon Aubrey had one field-goal attempt blocked and missed another. Bryan Anger had a punt blocked. For the second time in five games, Aubrey's attempt to bounce a kickoff in front of the return man backfired. The ball bounced outside the landing zone, putting the Commanders at the 40-yard line to start the second half and setting up the drive to the game's first touchdown. Stock up CB Josh Butler, whose NFL debut earlier this season came five years after the end of his college career, had 12 tackles, a sack and three pass breakups. The pass breakups were the most by an undrafted Dallas player since 1994. Stock down Rookie LT Tyler Guyton, who has had an up-and-down season with injuries and performance issues, was benched immediately after getting called for a false start in the fourth quarter. His replacement, Asim Richards, could be sidelined with a high ankle sprain that executive vice president of personnel Stephen Jones revealed on his radio show Monday. Veteran Chuma Edoga, who was the projected starter at Guyton's position before a preseason toe injury, was active but didn't play against the Commanders. He's awaiting his season debut. Injuries The status of perennial All-Pro RG Zack Martin (ankle/shoulder) and LG Tyler Smith (ankle/knee) will be a question on the short week after both sat against Washington. Stephen Jones indicated Smith could be available and said the same of WR Brandin Cooks, who hasn't played since Week 4 because of a knee issue. TE Jake Ferguson may miss at least a second week with a concussion. The short week might make it tough for CB Trevon Diggs (groin/knee) to return. Key number 75% — Rush's completion rate, his best with at least 10 passes. He was 24 of 32 for 247 yards with two touchdowns and no interceptions. His other game with multiple TDs and no picks was a 25-10 victory over Washington two years ago, when he went 4-1 with Prescott sidelined by a broken thumb. Next steps There's some extra rest after the short week, with Cincinnati making a “Monday Night Football” visit on Dec. 9. The next road game is at Carolina on Dec. 15. ___ AP NFL: https://apnews.com/hub/nfl Schuyler Dixon, The Associated Press See a typo/mistake? Have a story/tip? This has been shared 0 times 0 Shares Share by Email Share on Facebook Share on X Share on LinkedIn Print Share via Text Message Get your daily Victoria news briefing Email Sign Up More Football (NFL) Lions receiver Jameson Williams won't be charged for having a gun in a car Nov 25, 2024 2:29 PM The Giants were a no-show against the Bucs after releasing quarterback Daniel Jones Nov 25, 2024 2:26 PM Jayden Daniels and the offense stalling have the Commanders on a three-game losing streak Nov 25, 2024 2:16 PM
This tragic story serves as a cautionary tale about the dangers of falling victim to harmful habits and addiction. It underscores the importance of making informed choices about our health and well-being, as well as seeking help and support when struggling with addictive behaviors.
NEW YORK — I’ll get you, my pretty! And your little pygmy hippo, too! Forgive us the shameless attempt to link the fantasy hit “Wicked” to the delightful Moo Deng . But, hear us out — there’s something the two have in common as the year draws to a close. Escapism. Whether we found it on the yellow brick road, or in videos from a Thailand zoo, or perhaps in unlikely Olympic heroes , we gravitated toward fantasy and feel-good pop culture moments this year. There were new trends, as always. “Brat summer” became a thing, as did “demure, mindful.” And for some inexplicable reason, we became obsessed with celebrity lookalike contests. There were breakups — Bennifer is, again, a thing of the past — and reunions: Oasis, please try to stay together for the tour. Yet some things stayed, remarkably, the same: Taylor Swift and Beyoncé kept on breaking records and making history. So, after a year where much changed but some things held steady, here’s our annual, very selective trip down pop culture memory lane: Lily Gladstone poses in the press room Jan. 7 with the award for best performance by an actress in a motion picture, drama for "Killers of the Flower Moon" at the 81st Golden Globe Awards at the Beverly Hilton in Beverly Hills, Calif. January It starts as a cheery tweet from a beloved “Sesame Street” figure: “ ELMO is just checking in! How is everybody doing?” The answers hint at something deeper and more worrisome. “Not great, Elmo. Not great,” says one milder reply. Doing much better is the viral phenomenon called “BARBENHEIMER,” which makes its awards season debut at the GOLDEN GLOBES . But perhaps the most poignant moment comes from neither film: LILY GLADSTONE , first Indigenous winner of best actress in a drama for “Killers of the Flower Moon,” begins her remarks in the language of her tribe, Blackfeet Nation. Kansas City Chiefs tight end Travis Kelce (87) kisses Taylor Swift on Feb. 11 after the Kansas City Chiefs defeated the San Francisco 49ers in overtime during the NFL Super Bowl 58 football game in Las Vegas. February Valentine’s Day — a perfect time to settle into a sweet love saga via TikTok. Only that’s not quite what we get with “Who TF Did I Marry?,” REESA TEESA ’s depressing, fascinating, 50-part account of her disastrous marriage with a man who lied about absolutely everything. Meanwhile, if you're looking for a single week that encapsulates peak SWIFT cultural dominance , try this: she begins with the Grammys in Los Angeles (becoming the first artist to win album of the year four times AND announcing a new album), then heads to Tokyo for four tour dates, then jets back just in time for the Super Bowl in Las Vegas — where she shares a passionate smooch with boyfriend TRAVIS KELCE on the field of victory. Ryan Gosling performs the song "I'm Just Ken" from the movie "Barbie" on March 10 during the Oscars at the Dolby Theatre in Los Angeles. March “What was I made for?” BILLIE EILISH sings at the OSCARS, channeling BARBIE . And what was KEN made for? Not entirely clear — but it's clear RYAN GOSLING was made to play him. His singalong version of “I’m Just Ken” is one of the most entertaining Oscar musical moments in years. Still, Christopher Nolan's “OPPENHEIMER” prevails, a rare case of the top prize going to a blockbuster studio film. Will it happen again in 2025? CYNTHIA ERIVO and ARIANA GRANDE sure hope so; as presenters, they make a sly reference to their upcoming juggernaut, “WICKED.” Speaking of marketing, people are obsessed with that bizarre “DUNE” popcorn bucket. Beyonce And BEYONCÉ carves her space in country music with “Act II: Cowboy Carter,” which will make her the first Black woman to top the Billboard country chart. Taylor Swift performs June 21 at Wembley Stadium in London as part of her Eras Tour. April Tennis, anyone? The game’s been around for centuries, but it’s having a cultural moment right now, helped mightily by “CHALLENGERS,” the sweaty romance triangle starring ZENDAYA, MIKE FAIST and JOSH O'CONNOR (40-love? More like 40-sex.) Elsewhere, a new era dawns: At midnight, SWIFT drops “THE TORTURED POETS DEPARTMENT," then drops another 15 songs two hours later. The fascinating and disturbing “BABY REINDEER,” the story of a struggling comedian’s extended encounter with a stalker, debuts on Netflix. Ben Affleck, left, and Jennifer Lopez arrive Feb. 13 at the premiere of "This Is Me ... Now: A Love Story" at the Dolby Theatre in Los Angeles. May It’s MET GALA time — or as it's known in 2024, another early marketing moment for “WICKED.” ERIVO and GRANDE make fashion waves on the carpet and then musical ones at dinner, with a soulful performance of “When You Believe.” If the “Wicked” tour is in full force, another one stops in its tracks: JENNIFER LOPEZ cancels her summer tour amid reports of both poor ticket sales and trouble in her marriage to BEN AFFLECK . It’s been an eventful year for J.Lo, who's released an album and movie called “THIS IS ME ... NOW" — both reflections on her renewed love with Affleck. June Welcome to BRAT SUMMER ! CHARLI XCX releases her hit “Brat” album , with its lime green cover, and launches a thousand memes. Collins Dictionary defines “brat,” its word of the year, as “characterized by a confident, independent, and hedonistic attitude.” At the celeb-heavy SWIFT shows in London, we see PRINCE WILLIAM shaking it off, which is either charming or cringe, you decide. Even better: KELCE dons a top hat and tux and performs for one night. At another stadium across the pond, METS infielder JOSE IGLESIAS delights the crowd with his cheery number “OMG.” July Bonjour, it’s OLYMPICS time! In Paris! An audacious opening ceremony along the Seine is punctuated by a fabulous CELINE DION , perched on the EIFFEL TOWER , singing her heart out — in the rain, too. Controversy swirls over a scene critics feel mocks Leonardo da Vinci’s “The Last Supper” (organizers say it does not). Olympic stars are born — including French swimming superstar LEON MARCHAND , rugby player ILONA MAHER , and bespectacled “Pommel Horse Guy” gymnast STEPHEN NEDOROSCIK , who nets two bronze medals and comparisons to Clark Kent. Baby pigmy hippo Moo Deng plays with a zookeeper Sept. 19 in the Khao Kheow Open Zoo in Chonburi province, Thailand. Also capturing hearts: yep, MOO DENG , born this month. Her name means “bouncy pork.” Australia's Rachael Gunn, known as B-Girl Raygun, competes Aug. 9 during the Round Robin Battle at the breaking competition at La Concorde Urban Park at the 2024 Summer Olympics in Paris, France. August This is them ... now: BENNIFER is no more. After two decades, two engagements and two weddings, J.Lo files for divorce. One union dissolves, another returns: OASIS announces a reunion tour. Everyone seems to want to get in on TikToker JOOLS LEBRON 's “ DEMURE, MINDFUL ” act — even the WHITE HOUSE press team. Back at the Olympics, in the new sport of breaking, we meet Australia’s RAYGUN , arguably neither demure nor mindful with her “kangaroo” move. Los Angeles Dodgers' Shohei Ohtani brings his dog Decoy to the mound Aug. 28 before Decoy delivered the ceremonial first pitch prior to a baseball game between the Dodgers and the Baltimore Orioles in Los Angeles. Cute animal alert: SHOHEI OHTANI ’s perky pooch DECOY does a great “first pitch” in his Major League Baseball debut. Chappell Roan performs "Good Luck, Babe" on Sept. 11 during the MTV Video Music Awards at UBS Arena in Elmont, N.Y. September One of the year’s biggest breakout artists, CHAPPELL ROAN , withdraws from a music festival after speaking out about frightening fan interactions. And more on the price of fame: In an excruciating moment, “Bachelorette” JENN TRAN , the franchise’s first Asian American lead, is forced to sit through a painful viewing of her proposal to her chosen suitor, after tearfully explaining how he’d later dumped her over the phone. Tran is keeping busy though — she’s announced as part of the new “Dancing with the Stars” lineup. Also on the list: rugby player Maher, and Pommel Horse Guy! Also, ANNA SOROKIN , dancing with an ankle monitor. Online fandom, meanwhile, is shaken when X is temporarily suspended in Brazil and celebrity stan accounts post tearful farewells, revealing to many across the globe that their favorite accounts are run by Brazilians. Miles Mitchell, 21, wins of the Timothee Chalamet lookalike contest Oct. 27 near Washington Square Park in New York. October “Dune” Chalamets! “Wonka” Chalamets! Thousands gather in Manhattan for a TIMOTHÉE CHALAMET lookalike contest, and things really get interesting when Chalamet himself shows up. He doesn’t enter the contest, though, and with his mustache, he may not even have won. The trend continues with contests for JEREMY ALLEN WHITE, ZAYN MALIK and — in a very Washington version — Kennedy scion JACK SCHLOSSBERG , who's been gathering a following with some interesting social media posts. New York Liberty Kennedy Burke dances with the mascot, Ellie the Elephant, during an Oct. 24 ceremony after a parade in honor of the Liberty's WNBA basketball championship at City Hall in New York. Turning to basketball, who’s that dancing with USHER ? Why it’s ELLIE THE ELEPHANT , the now-viral NEW YORK LIBERTY mascot. Democratic presidential nominee Vice President Kamala Harris, right, appears Nov. 2 with Maya Rudolph on NBC's "Saturday Night Live" in New York. November MAYA RUDOLPH does a pretty good KAMALA HARRIS laugh on “Saturday Night Live,” but you know who does it better? HARRIS herself. The Democratic candidate makes a surprise cameo three days before the U.S. presidential election, following in the footsteps of HILLARY CLINTON , SARAH PALIN and others. Elsewhere in television, Bravo announces that “VANDERPUMP RULES,” the Emmy-nominated reality show that has lived through countless scandals, is entirely recasting its 12th season — apart from namesake LISA VANDERPUMP . As for MOO DENG , she doesn't have her own TV series yet, but our favorite pygmy hippo is generating plenty of merch . And THAT brings us back to ... Ariana Grande, left, and Cynthia Erivo pose for photographers Nov. 11 prior to the premiere of "Wicked" at Auditorio Nacional in Mexico City. December “WICKED” ! Director JON M. CHU ’s emerald-hued fantasy remains very very popular, to quote one of its buzzy show tunes, dancing through life and defying gravity at the multiplex. Moviegoers also come for “GLADIATOR II” and, in a veritable tidal wave, Disney's “MOANA 2,” which beckons us back to the seas of Oceania. Once again, 2024 seems to be telling us: Give people some whimsy, a place to escape, maybe some catchy tunes — and no one knows how far they’ll go. The stories and images that defined 2024. Searching for something? From queries about U.S. politics to cricket in India, Wikipedia has become a source of information for millions of people across the globe. From the Paris Olympics to the Super Bowl. From Simone Biles to Shohei Ohtani. And, of course, Travis Kelce and Taylor Swift. These are the sp... AP photographers assembled a visual catalog of our civilization as life in 2024 hurtled directly at us at every speed and in every imaginable ... In 2024, photographers captured glimpses of humanity, ranging from a deeply divisive presidential election, to hurricanes and fires that ravag... Associated Press photographers captured voters with raw emotions of joy, excitement, contemplation or sorrow. See entertainment's biggest moments in 2024, through the lens of Associated Press photographers. It beat five other finalists: demure, slop, dynamic pricing, romantasy and lore. News anchors, politicians and other public figures in the U.S. struggled with these words the most this year. Is it any surprise Merriam-Webster's word of the year is "polarization"? Here are the other words that rounded out the top 10 for 2024. Stay up-to-date on what's happening Receive the latest in local entertainment news in your inbox weekly!As Bitcoin hovers around $100,000, the entire crypto market is rejoicing with greens, which has sent the total crypto market cap past $3.5 trillion. While BTC, much like always, continues to lead bull cycles, memecoins have emerged as the leading narrative, surpassing utility coins. This time, there are no whitepapers or litepapers to take a deep dive into the project's value and understand the fundamentals. Crypto's run-up these past two years has been dominated by memecoin. A primary reason for this traction has been regular crypto users being fed up with backroom dealings where projects raise money from venture capitalists (VCs) by selling their coins at a really low price. These VCs then dump their coins on the retail after the project goes live, and the token gets an exchange listing. But with memecoins, there's no such shenanigans involved. With platforms like Pump.fun making it extremely easy for anyone to launch memecoins, everyone has to buy tokens in the open market and race to dump on each other. There are no rules either; memecoins are simply an attempt to be lighthearted and attract a user base by promising a fun community while offering a really low entry point. They have no utility beyond this and tend to be highly volatile, even more so than the typical crypto. Memecoins are simply cryptocurrencies representing animals, artwork, characters, or individuals. As a matter of fact, absolutely anything can be used for a memecoin. Actually, the coins that have been utility coins throughout your crypto journey have been switching into memecoins, too. This is exactly what digital silver and Bitcoin's digital gold, Litecoin (LTC), have done. On Nov. 14, this over-a-decade-old coin got renewed interest when the person behind Litecoin's X (previously Twitter) account put this on social media: The post came amidst the memecoin market cap reaching a new high, signaling a slow return of retail interest into the market. This was on the back of the listings of two popular memecoins, Pepe and Dogwifhat (WIF), and on major U.S. exchange Coinbase. Pepe, the frog coin that started the memecoin mania last year, was also listed on Robinhood, a leading brokerage platform popular among retail in the US. So, with its humorous attempt to get the same attention that memecoins have been getting, Litecoin also jumped in on the trend. As can be seen from the response the post generated, Litecoin suddenly got a lot of attention, which helped its price gain traction. The price of LTC surged more than 42% since that post as it moved past $106, a level last seen in early April this year. Crypto exchange Gate.io even listed it under the memecoin section. At the time of writing, the 26th largest cryptocurrency, with a market cap of $7.34 billion, has been trading at $97.57 while managing $1.174 billion in 24-hour volume. Still, LTC price is only up a mere 35.21% this year compared to other older coins like Bitcoin, which is up 133.35%, XRP's 144.5% gains, ADA's 79%, Tron's 96.69%, and XLM's 317% upside during the same period. But then, there's Ethereum, whose 52.66% year-to-date (YTD) performance has also been a disappointing one despite the second-largest cryptocurrency getting a Spot exchange-traded fund (ETF) approved. While ETH is only 29% off of its peak, LTC is a whopping 76.3% away from its all-time high (ATH) of $410.26 hit in May 2021. The same trend can be seen in Litecoin's open interest (OI), which surged to $472 million on Nov. 24, though nowhere near its last bull cycle peak of a billion dollars, as per Coinglass . A Memecoin or a Utility Coin: Understanding Litecoin Litecoin (LTC) was launched in 2011, only a few years after Bitcoin, by Charlie Lee, an MIT graduate and former Google engineer. It utilized Bitcoin's source code but made changes to make it faster and cheaper. Referred to as “the silver to Bitcoin's gold,” the idea with Litecoin wasn't to create a replacement for Bitcoin but to provide yet another blockchain to the developing crypto ecosystem, which is decentralized but has faster block generation. So, as a digital gold, Bitcoin acts as a store of value, while Litecoin, as a digital silver, is to be used to facilitate transactions. Much like Bitcoin, Litecoin also experiences halving every four years. So far, it has had three, with the last one occurring in August 2023, which reduced the block reward from 12.5 LTC to 6.25 BTC. The next halving is expected to occur in mid-2027, which will bring its rewards further down to 3.125 LTC, which is Bitcoins' current block reward following its most recent halving in April of this year. But while Litecoin also has a proof-of-work (PoW) blockchain , it uses the Scrypt algorithm to Bitcoin's SHA-256, making it less energy-intensive than the world's largest cryptocurrency. Despite having many benefits compared to Bitcoin, which has been garnering the attention from institutions and even nations as it gears up to be a reserve asset, Litecoin has been pretty much lost to irrelevance as the crypto sector continues to grow with more innovative projects and new narratives. This was until Litecoin changed its tactics and jumped on the new trend. As the project stated in an X post , it was a lighthearted jab at the market's state and a self-deprecating acknowledgment that despite being the “oldest and most reliable cryptocurrencies in the world,” their accomplishments have been largely unnoticed all these years. So, while the LTC price has been rather limited, the Litecoin blockchain has been working just fine. In fact, the Litecoin network has achieved the milestone of processing 84 million transactions so far this year. “$LTC is more active than ever!” – posted Litecoin Foundation on X while sharing this achievement Yet another development has been its hashrate, which has been experiencing a constant increase throughout this year. Currently, sitting around 1.4112 PH/s, the hash rate is near its ATH of 1.49 PH/s hit on Nov. 18, as per Bitinfocharts . The growing hashrate shows that more and more computational power is being contributed to the network in order to get a chance to successfully mine a block and earn rewards . Then there are the short-term LTC holders, which are on the increase too. The number of such holders spiked over 30% in the past month as the token gained market attention, and traders and investors jumped to take advantage of the opportunity. In an interview with CCN, David Schwartz, Director of Strategic Partnerships at the Litecoin Foundation, talked about Litecoin's speed, affordability, and utility as its unique selling point that makes it a practical tool for everyday transactions. Developers have also been working on offering Litecoin users optional privacy through MimbleWimble Extension Blocks (MWEB). This privacy feature enables confidential transactions without compromising the blockchain's integrity, which, according to Schwartz, makes it appealing to those individuals and businesses that value financial privacy. The average daily transaction activity for MWEB has tripled since July. But if this feature is incorporated by larger wallets, Schwartz sees it making “a significant difference in adoption. “ Besides adopting the memecoin trend, Litecoin has been keeping up with the market by integrating with DeFi. For this, the project introduced Wrapped Litecoin (wLTC), which enables the usage of LTC in the booming DeFi ecosystem. And now, Litecoin is seeing the potential to get its very own ETF, much like Bitcoin and Ether, which can supercharge its network metrics and market demand. The Most Bullish Upcoming Event: Will it Materialize? Spot ETFs have been the primary driver of Bitcoin's run-up this cycle. The US Securities and Exchange Commission (SEC) giving Bitcoin Spot ETFs a green light sent BTC's price up by 525% since Nov. 2021 low under $16K. Since getting the approval, all the Bitcoin ETFs have recorded a total of $30.84 billion in inflows, achieving $107.5 billion in net assets, according to SoSo Value . BlackRock's IBIT leads this Bitcoin ETF race with $31.33 bln in net inflows, followed by Fidelity's FBTC, which captured $11.54 bln. Then, in late July, Ethereum ETF got approved, which has so far only managed to gain $106.80 million in cumulative inflows. This is because Grayscale's ETHE still leads in net assets at $4.95 bln. With these approvals, the market is now trying to have institutions gain exposure to other crypto assets. In October, Canary Capital Group filed for a Litecoin ETF in addition to submitting documents for an XRP fund. However, the firm has yet to disclose the ticker or management fee for the funds. The filing was just an S-1 document, which is the first step to getting a new security issued and listed on a public stock exchange. It needs to be followed by the 19b-4 filing for the S-1 filing to have any meaning. And once that happens, the SEC has to make a decision, under a strict timeline, to approve or deny the application. Despite the move being primarily, LTC price spiked 5% on the news of the filing. Given that Litecoin had no token sale or pre-mining, its fair launch makes it a viable candidate for an ETF. The Spot Litecoin ETF, according to Alex Thorn, head of research at Galaxy Digital, “should theoretically have the same pathway” as Bitcoin ETF. Already, there are several investment vehicles that give institutions a way to buy LTC. This includes CoinShares' LITE and ETC Group's ELTC, but both are in Europe. In the US, Grayscale remains the dominant force, which has several closed-end funds offering investment in various crypto assets such as Aave, Avalanche, Bitcoin Cash, Bittensor, Ethereum Classic, Filecoin, Horizon, Near, Solana, Stellar, XRP, Zcash, Stacks, and more. Grayscale Litecoin Trust ( LTCN ) meanwhile has $180.74 in assets under management (AUM). The asset manager charges a hefty management fee of 2.50% on this fund, but it still accounts for the majority of the funds invested in Litecoin-related ETPs globally. LTCN was launched in 2018 and began trading on the OTC market over two years later. While Grayscale has converted its both Bitcoin (GBTC) and Ethereum (ETHE) funds into an ETF, it hasn't filed for an ETF for LTCN. However, last month, Grayscale filed to have its multi-token fund converted into an ETF. The Grayscale Digital Large Cap Fund (GDLC:OTCQX) covers BTC, ETH, XRP, SOL, and AVAX. Despite all this, Litecoin creator Charlie Lee believes that Spot Litecoin ETF will get a green light from the regulator. “I'm excited to see the Litecoin ETF filing by Canary Capital. We are definitely seeing a lot of institutional demand for Litecoin. This is clear from the daily growth of the Grayscale Litecoin Trust, which has a price that is over twice the NAV. Given that Litecoin is a commodity that is very similar to Bitcoin, I hope to see the Litecoin ETF approved very soon.” – The Litecoin founder told Fox Business A Litecoin ETF is expected to see LTC as a seriously investable option for traditional market players, who can use LTC as a way to diversify their crypto portfolio without needing to buy the asset itself. The digital assets-linked ETF applications, as per Lee, can help more people adopt crypto. Much like Lee, Litecoin Foundation's Schwartz also believes it to be a matter of when and not if Litecoin will get an ETF due to LTC's value as a transactional currency. The approval, according to him, “could catalyze a broader recognition of Litecoin's utility.” Click here to learn if Litecoin can stand alongside Bitcoin (BTC) and Ethereum (ETH). Here's How to Buy Litecoin (LTC) in Four Easy Steps Now, if all these factors that paint a bullish picture for Litecoin make you want to have an LTC bag, then here's how you can get that. The entire process of buying LTC is a simple one that'll take as little as ten minutes. To get started, first get your phone or computer. It's up to you which device you are most comfortable with. Next, choose a cryptocurrency exchange. There are a lot of options out there, each offering a different feature and tool. While you'll find that a vast majority of exchanges have listed LTC, we'd recommend using Kraken, Coinbase, Binance, KuCoin, Uphold, or Gate.io. Once you have chosen the trading platform that you want to use, create an account by verifying your email address. You'll also be required to verify your identity (KYC) by providing documents to prove your identity, address, and other details. In the next step, make a deposit. To fund your account with fiat currency, you can make use of a debit card, credit card, and bank transfer. You can also deposit BTC and USDT, which are popularly available as trading pairs against LTC. Then, simply use your funds to buy BTC by finding the coin on the platform, choosing your investment size based on how much you want to buy, and then clicking ‘buy. ‘ You'll find the purchased LTC in your exchange wallet. Once you are ready to sell, depending on your financial goal, you can sell your LTC on the same platform using the ‘sell ‘ button. Click here to learn all about buying Litecoin (LTC). The Road Ahead for Litecoin As we saw, Litecoin has a lot of things working out for it. For starters, Litecoin has been in the market for over thirteen years now, which makes it one of the oldest coins. This longevity factor is further supported by the growing miner activity, transaction volume, and user addresses. Built to be complementary to Bitcoin, Litecoin's accessibility and reliability can help it get the market's attention and gain adoption. So, as BTC hits six figures and retail feels priced out, they may even turn to LTC as a cheaper option. Notably, Litecoin has a fixed supply of 84 million. So, a continued increase in its demand can help its prices elevate substantially. The potential of an ETF presents yet another big tailwind for Litecoin. Depending on the institutional interest and capital flow it sees, LTC price can see an upside. Then there's the mainstream attention that old coins like XRP, ADA, and XLM are getting, which forecasts good things for Litecoin, too. Add the memecoin trend LTC has onboarded and the mind share it has been getting, thanks to the voice behind its X account, and LTC can enjoy good momentum. Retail interest in meme coins also has a long way to go. “A strong indicator of retail interest, “ memecoin activity is still low compared to that seen during the previous peaks of most memecoins, noted IntoTheBlock, adding that this divergence from the total memecoin market cap hitting new highs “suggests retail enthusiasm hasn't fully re-entered the crypto space yet.” The broad crypto market has certainly started the party, though, with BTC ready to blast through $100K, driven by both strong spot demand and institutional inflows. With President-elect Donald Trump's win, the most crypto-friendly administration ever, prices are expected to climb much higher. So, against this backdrop, Litecoin can potentially rise to new heights, which, unlike the last cycle , can actually be much higher than the 2017 peak if the coin is able to capture the memecoin and ETF trend well in this bull market! Click here to learn all about investing in Litecoin.
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