At the McLaren Technology Center (MTC) in Woking, England, the Formula One racing giant explained how it's using AI to improve its chances on the track. Dan Keyworth, McLaren's director of business technology, said generative AI tools are offering new capabilities for F1 teams, including the ability to run in-depth simulations of certain possibilities that might take place during races. Various F1 teams have been exploiting modern advances in technology for years — from cloud computing to AI and machine learning. WOKING, England — Inside McLaren's massive technology center, artificial intelligence isn't something that's shouted from the rooftops. > 24/7 San Diego news stream: Watch NBC 7 free wherever you are However, the 60-year-old motorsports giant is an avid user of the tech behind the scenes. At the McLaren Technology Center (MTC), located in Woking, England, the company explained how it's using AI to improve its chances on the Formula One track. "We're an organization that's used traditional machine learning tech products for a long time," Dan Keyworth, McLaren's director of business technology, said in a press briefing at the MTC in October. Using machine learning, McLaren is able to base its decision-making on probability, which in turn helps it train its AI models, according to Keyworth. The racing firm showed off numerous examples of technological innovation at the MTC. They range from real-time data monitoring inside its secretive mission control room, to the use of "digital twins" (3D digital versions of physical objects) of real cars that allow teams to model the conditions that actual vehicles will need to perform in. Keyworth said there are three main areas where McLaren is applying AI in a big way: improving car performance, day-to-day operations, and commercialization. He added that generative AI tools are offering new capabilities for F1 teams, including the ability to run in-depth simulations of certain possibilities that might take place during races. Money Report CNBC Daily Open: Holiday-thinned markets cheered by strong Wall Street finish Honda shares set for best day in more than 16 years on share buyback plan, Nissan deal That could span from working out an ideal time a car should spend at pit stops, to deciding on which tires to add onto the vehicle when replacing an old set. "What AI allows us to do from a generative perspective is to actually game out more of those actual scenarios and go, 'What will happen?'" Keyworth said. Some of those scenarios are starting to lead to "pretty accurate" results — to an "almost scary" degree, heh added. Tech has long been key to success when it comes to motorsports — and not just for McLaren. Various F1 teams have been exploiting modern advances in technology for years — from cloud computing to AI and machine learning. Aston Martin Aramco, for example, touts the use of so-called "data lakes" — massive data storage centers — and machine learning tech to learn from vast volumes of data to predict patterns and improve decision-making. Clare Lansley, Aston Martin Aramco's chief information officer, says machine learning algorithms can blend data on tires, the weather and track conditions, and use predictive analytics to optimize decisions. In an April blog post , she said the speed at which these developments are happening is "really impressive." "By adopting this tech, we are going to be able to free up multiple engineers so they can focus more acutely on car performance," she noted. Another F1 team deploying AI to improve its racetrack performance and strategy is Red Bull-owned Visa Cash App RB. Peter Bayer, CEO of RB, said earlier this year that the Italian F1 team is making use of AI to compete down to "hundreds and thousandths of a second." Speaking at an event with the firm's software partner Epicor at its factory in Faenza, Italy, Guillaume Dezoteux, RB's head of vehicle performance, said that AI can help inform teams when it comes to planning as "it means you don't need to run 100 simulations." Keyworth noted that none of the innovation that goes on inside McLaren would happen without the help of IT tools and equipment from partners like Cisco and Google . "Connectivity is probably the lifeblood of the sport," he said ahead of the Oct. 27 Mexico City Grand Prix race. "Without it, nothing starts. No car can be on the track safely." A key component behind McLaren's ability to keep data flowing through to its teams in real-time is its so-called mobile data centers. These are miniature server rooms that get flown around to different races around the world to keep the digital components of the operation online consistently. "These mobile data centers are flown alongside the famous F1 cars to each race location and brought online remotely to enable real-time storage and data processing" from the MTC, Chintan Patel, Cisco's chief technology officer for the U.K. and Ireland, told CNBC. Another area where AI is adding benefits is commercialization, according to McLaren's Keyworth. For fans and partners, he said, McLaren is increasingly trying to "enrich the journey and experience, and make our fans feel more connected." With AI, McLaren can better target fans located in more nascent markets for F1 like the U.S., where the sport has grown in popularity — for example, by personalizing information to fans at certain times of day. Meanwhile, when it comes to using AI on the business side of things, Keyworth said, the main area of improvement the company is seeing is in "making everybody's lives richer, slicker, faster, more efficient." "It's not a labor replacement — it's a 'laborious' replacement," he said. "You want to unlock your team to do the things that you hired them for — not to work through the overhead that lives in their role." Also on CNBC Forced migration is 'the next big challenge' for business, says leadership guru CONVERGE LIVE 2025: Request your invitation Business leaders need to tackle forced migration, says leadership professor
NoneEast Carolina wins 71-64 over StetsonTrump names Andrew Ferguson as head of Federal Trade Commission to replace Lina KhanSir Keir Starmer has used his Christmas address to wish a "better, brighter future for every person" after a year marked by significant challenges for the UK. The Prime Minister highlighted the festive season as a moment to acknowledge the value of "being there for one another", especially during "the more difficult times". He also shared his aspirations for "peace, particularly in the Middle East as the birthplace of the Christmas story", amid ongoing conflicts in the area. The message arrives following a tough initial five months at the helm for the Labour Government, which is navigating through a stagnant economy and escalating inflation rates. The prime minister said: "This Christmas, people will be travelling up and down the country. Heading home, visiting relatives and loved ones to celebrate together the hope and joy of this special season. "It’s a time to remind ourselves what’s really important. Family. Friendship. And fellowship between all people. "Being there for one another – in these celebrations, as well as the more difficult times." In the wake of another politically turbulent year for Britain, which saw the Labour Party secure a decisive victory in an unexpected election called by Rishi Sunak during the summer, the Prime Minister's tone was one of cautious optimism. Since assuming office in July, the new administration has faced criticism over several contentious decisions while grappling with the pressures of overstretched public services and tight government finances. Sir Keir spoke on tackling both the nation's economic legacy and a "broken society", highlighted by this summer's riots following the Southport knife attack. He said: "This Christmas, I will be hoping for peace, particularly in the Middle East as the birthplace of the Christmas story. "I’ll be looking towards a better, brighter future for every person and celebrating the joy and wonder that Christmas brings. "So, from my family to yours, I hope you have a very merry Christmas." Following newly adjusted figures released on Monday, indicating a stagnation in the UK’s GDP in recent months, Downing Street has had to defend its economic track record, with a spokesperson claiming: "We had to take those tough decisions to lay the foundations of growth such that we can then deliver the higher living standards over this Parliament that people want to see." In his message, the Prime Minister also made sure to show gratitude to those who sacrifice their holiday season for the greater good, thanking workers in the NHS and emergency services, armed forces, as well as volunteers in churches and charities. He shared his thoughts for those enduring hardship during the holidays, saying, "I know that this is not an easy time for everyone, and my thoughts are with all those who are lonely this Christmas. "Having a tough time, missing a loved one. You are not alone." Tory leader Kemi Badenoch also chimed in on the seasonal reflections, emphasizing that Christmas provides an opportunity to look back on the past year and "support all of those people who need our assistance." "I want to take this opportunity to say thank you to everyone, not just in the Conservative Party or in my constituency, but across the country," she said. "For all that you have been doing in your communities, supporting each other and helping to keep all our towns, villages and places going. "I think that Christmas is a time for us to reflect on all that’s happened in the year. "Sometimes we have amazing years. "Sometimes, like when I lost my dad, we have difficult years and we’re commiserating, but we do it together. "But it’s a time for us to support all of those people who need our assistance, who need our help, who need our support. She added: "And I’m looking forward to 2025. "I wish you all the very best for the New Year and all of the exciting things to come." Liberal Democrat leader Sir Ed Davey said: "This year, I’ve had the chance to spend time with some amazing young carers. "Incredible young people who will spend this Christmas doing what they do all year round; looking after loved ones who are ill or disabled. "Carers embody the Christmas spirit of love, selflessness and generosity. "So I hope we can all take some time to think of them, and keep them in our hearts. "And wish them – and everyone – a Christmas full of peace, joy and love." ChronicleLive is now on WhatsApp and we want you to join our communities. We have a number of communities to join, so you can choose which one you want to be part of and we'll send you the latest news direct to your phone. You could even join them all! 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Staci Zampa Team - Stamford Real Estate Agent at Compass: The Real Estate Agent Helping Stamford Buyers and Sellers Succeed 12-18-2024 11:14 PM CET | Industry, Real Estate & Construction Press release from: ABNewswire Staci Zampa Team - Stamford Real Estate Agent at Compass At Staci Zampa Team - Stamford Real Estate Agent at Compass, we pride ourselves on being a trusted award-winning real estate agent and part of the Compass network, working diligently to provide exceptional results for each client in the Stamford, CT, area. Our commitment to personalized service and thorough market knowledge has made us a reliable choice for both buyers and sellers looking to navigate Stamford's property market with ease. Finding the right Real Estate Agent [ https://stacizampa.com/#:~:text=and%20award%2Dwinning-,real%20estate%20agent,-in%20Stamford%20CT ] in today's competitive market can be the key to a successful home buying or selling experience. 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Photo credit: REBELDOGS HOLLYWOOD, Dec. 18, 2024 (GLOBE NEWSWIRE) -- REBELDOGS , a new project based in Los Angeles, is developing the first Hollywood film where meme coins and cinema work hand in hand. The movie, featuring animated dogs voiced by popular influencers who each represent a cryptocurrency, is designed to make digital finance fun and approachable while helping real-world causes like dog shelters. Recognized with the prestigious 2024 Global Recognition Award, REBELDOGS is breaking new ground by combining Hollywood storytelling with cryptocurrency technology. The project is funded by the project owner through a separate company licensed to launch the REBELDOGS coins, marking them as the first digital movie merchandise. The project builds upon the remarkable success of earlier meme coins in the crypto space. Most notably, Dogecoin, launched in 2013 and supported by Elon Musk, reached a staggering $12 billion market cap based solely on a Shiba dog meme. REBELDOGS aims to take this proven concept further by being the first to blend the viral power of meme coins with mainstream entertainment, effectively writing a new chapter in both crypto and cinema history. "We're blending two global phenomena—cinema and cryptocurrency—into something entirely new, " explains Dirk Oerlemans, the founder of REBELDOGS. "Our goal is to make these technologies accessible while building a meaningful community that contributes to real-world causes." The film, which is planned for release in 2025, is already getting noticed. This creative approach lets audiences enjoy the movie while engaging with the meme coins tied to each dog character. Proceeds from these coins will support dog shelters worldwide. Building a Vibrant Online Community REBELDOGS has grown a strong online community through platforms like Telegram and Twitter. Its Telegram group now has over 15,000 followers, showing how quickly interest in the project spreads. Fans use these spaces to talk about the project, get updates, and participate in activities like script-writing contests where their ideas might make it into the film. "Our Telegram community is the backbone of this initiative, " says Oerlemans. "It's inspiring to see people rallying around both the crypto aspect and the real-world mission of supporting shelters. It's a perfect example of digital communities making tangible impacts." The team is also adding interactive tools, such as a chatbot that lets users "talk" to their favorite movie characters. These ideas are designed to keep fans engaged and excited as the movie comes together, and the meme coins are launched. Supporting Dog Shelters Worldwide One of REBELDOGS's most special parts is its commitment to helping dog shelters. A percentage of the money made from the meme coins will go to shelters worldwide. This funding will help cover the cost of food, medical care, and adoption services for rescued dogs. The inspiration for this mission comes from Oerlemans' personal story. He adopted his dog Rebel from a shelter, and the experience sparked the idea for this project. " Rebel's story inspired this entire project," he says. " Every coin and every character in the movie represents a chance to improve the lives of shelter dogs around the globe." The first coin, $REBELDOGE, will launch by the end of 2024, and more coins will be introduced monthly as the movie premiere approaches. This setup keeps the community engaged while ensuring steady support for shelters. Combining Crypto and Culture for a Bigger Impact After the movie is released, the company plans to build a space where fans of film, sports, music, and crypto can connect. This platform will allow users to turn their favorite icons into meme coins, creating more opportunities for ongoing engagement. "We're rewriting how films are marketed," e xplains Oerlemans. "By tying our project to meme coins, we're not only telling a story but also building a community that continues to thrive long after the movie premieres." Meme coins are all about being silly and cute—the driving force everybody understands. The movie is fully funded upfront by the founder, and a separate company is licensed for the launch of the REBELDOGS coins, making them the first digital movie merchandise. Oerlemans believes the project has a bigger purpose than just creating a movie. " The crypto super cycle is coming, so by integrating education into entertainment, we want to prepare people for that future in a way that's both fun and impactful by supporting dog shelters." Exploring the Future of Cinema and Crypto By blending blockchain, cinema, and charity, REBELDOGS is creating something fresh and meaningful. The project aims to bridge technology and culture while making a real difference for animals in need. As the release date approaches, REBELDOGS is already bringing together a global audience of movie lovers, crypto fans, and animal advocates. Whether it leads to a new way of doing business in the entertainment industry or stands as a one-of-a-kind idea, REBELDOGS is a project to watch. Contact Information: Name:Dirk Oerlemans Company: Haege Groep bv Website: www.rebeldogsmovie.com Email: info@westfieldmanagement.com A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/68ffa58b-d64e-49bc-b438-c9b07aa10a5f © 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.