When Katja Vogt considers a Jaguar, she pictures a British-made car purring confidently along the Italian coastline — a vision of familiarity that conveys "that dreaming, longing feeling we all love." She's not sure what to think about Jaguar now after the 89-year-old company announced a radical rebranding that featured loud colors and androgynous people — but no cars. Jaguar, the company says, will now be JaGUar. It will produce only electric vehicles beginning in 2026. Say goodbye to British racing green, Cotswold Blue and black. Its colors are henceforth electric pink, red and yellow, according to a video that sparked backlash online. Its mission statement: "Create exuberance. Live vivid. Delete ordinary. Break moulds." "Intrigued?" @Jaguar posted on social media. "Weird and unsettled" is more like it, Vogt wrote on Instagram. "Especially now, with the world feeling so dystopian," the Cyprus-based brand designer wrote, "a heritage brand like Jaguar should be conveying feelings of safety, stability, and maybe a hint of rebellion — the kind that shakes things up in a good way, not in a way that unsettles." Our brands, ourselves Jaguar was one of several iconic companies that announced significant rebrandings in recent weeks, upending a series of commercial — and cultural — landmarks by which many modern human beings sort one another, carve out identities and recognize the world around them. Campbell's, the 155-year-old American icon that artist Andy Warhol immortalized in pop culture decades ago, is ready for a new, soupless name. Comcast's corporate reorganization means there will soon be two television networks with "NBC" in their name — CNBC and MSNBC — that will no longer have any corporate connection to NBC News, a U.S. legacy news outlet. One could even argue the United States itself is rebranding with the election of former President Donald Trump and Republican majorities in the House and Senate. Unlike Trump's first election in 2016, he won the popular vote in what many called a national referendum on American identity. Are we, then, the sum total of our consumer decisions — what we buy, where we travel and whom we elect? Certainly, it's a question for those privileged enough to be able to afford such choices. Volumes of research in the art and science of branding — from "brandr," an old Norse word for burning symbols into the hides of livestock — say those factors do contribute to the modern sense of identity. So rebranding, especially of heritage names, can be a deeply felt affront to consumers. "It can feel like the brand is turning its back on everything that it stood for — and therefore it feels like it's turning its back on us, the people who subscribe to that idea or ideology," said Ali Marmaduke, strategy director with the Amsterdam-based Brand Potential. He said cultural tension — polarization — is surging over politics, wars in Russia and the Mideast, the environment, public health and more, creating what Marmaduke said is known as a "polycrisis": the idea that there are several massive crises converging that feel scary and complex. "People are understandably freaked out by that," he said. "So we are looking for something that will help us navigate this changing, threatening world that we face." Trump's "Make America Great Again" qualifies. So did President Joe Biden's "Build Back Better" slogan. Campbell's soup itself — "Mmm Mmm Good" — isn't going anywhere, CEO Mark Clouse said. The company's new name, Campbell's Co., will reflect "the full breadth of our portfolio," which includes brands like Prego pasta sauce and Goldfish crackers. What is Jaguar? None of the recent activity around heritage brands sparked a backlash as ferocious as Jaguar's. The company stood as a pillar of tradition-loving British identity since World War II. Jaguar said its approach to the rebrand was rooted in the philosophy of its founder, Sir William Lyons, to "copy nothing." What it's calling "the new Jaguar" will overhaul everything from the font of its name to the positioning of it's famous "leaper" cat. "Exuberant modernism" will "define all aspects of the new Jaguar world," according to the news release. The approach is thought to be aimed at selling fewer cars at a six-figure price point to a more diverse customer base. The reaction ranged from bewilderment to hostility. Memes sprouted up likening the video to the Teletubbies, a Benetton ad and — perhaps predictably — a bow to "woke" culture as the blowback intersected with politics.To understand the importance of commercial banks strengthening their personal pension business marketing, it is essential to recognize the challenges and opportunities in the current landscape. Firstly, the traditional pension system in many countries is facing sustainability issues, leading individuals to seek alternative retirement options. Commercial banks, with their established financial infrastructure and expertise, are well-positioned to provide tailored personal pension products and services to address this growing demand.
As the game climbs the ranks of popularity on platforms like Bilibili, more players are joining the community, sharing fan theories, gameplay strategies, and memorable experiences. The vibrant online community surrounding "Black Myth: Wukong" serves as a testament to the game's widespread appeal and the enduring legacy of Wukong as a cultural icon.Rutgers' Greg Schiano defends timeout that led to shocking Hail Mary loss on Senior DayWhen Katja Vogt considers a Jaguar, she pictures a British-made car purring confidently along the Italian coastline — a vision of familiarity that conveys "that dreaming, longing feeling we all love." She's not sure what to think about Jaguar now after the 89-year-old company announced a radical rebranding that featured loud colors and androgynous people — but no cars. Jaguar, the company says, will now be JaGUar. It will produce only electric vehicles beginning in 2026. Bad attention is good attention, Jaguar execs would appear to believe. The car brand has prompted mockery online for posting a glitzy ad without a single car in it. Say goodbye to British racing green, Cotswold Blue and black. Its colors are henceforth electric pink, red and yellow, according to a video that sparked backlash online. Its mission statement: "Create exuberance. Live vivid. Delete ordinary. Break moulds." "Intrigued?" @Jaguar posted on social media. People are also reading... Iredell County deputies charge 7 people in drug trafficking investigation Statesville native Tomlin leads Delaware State to MEAC volleyball title, NCAA berth Top vote-getter Houpe: Why am I not chairman of Iredell board of commissioners? 3 men face arson charges in Statesville house fire that severely burned woman Trump, Musk can learn from North Carolina, Raleigh writer says 4 pounds of marijuana, gun seized by Mooresville police officers Iredell-Statesville Schools closed Tuesday due to snow, ice Letter to the editor: Charging kids to play baseball at Jennings Park is poor idea Tiny, 4 more dogs seeking homes at Iredell County Animal Services New school chairman rules 2 fellow board members out of order in Iredell North Dakota man brings shed-building expertise to Troutman Get to know Mooresville basketball player Cadence Lane 3 Eagle Scouts and 1 grateful Iredell County resident Colombia native brings tastes of his homeland to downtown Statesville Statesville native's book offers clues to 5 hidden treasures "Weird and unsettled" is more like it, Vogt wrote on Instagram. "Especially now, with the world feeling so dystopian," the Cyprus-based brand designer wrote, "a heritage brand like Jaguar should be conveying feelings of safety, stability, and maybe a hint of rebellion — the kind that shakes things up in a good way, not in a way that unsettles." After 155 years, the Campbell Soup company is changing its name By Nathaniel MeyersohnCNN Jaguar was one of several iconic companies that announced significant rebrandings in recent weeks, upending a series of commercial — and cultural — landmarks by which many modern human beings sort one another, carve out identities and recognize the world around them. Campbell's, the 155-year-old American icon that artist Andy Warhol immortalized in pop culture decades ago, is ready for a new, soupless name. Comcast's corporate reorganization means there will soon be two television networks with "NBC" in their name — CNBC and MSNBC — that will no longer have any corporate connection to NBC News, a U.S. legacy news outlet. CNBC One could even argue the United States itself is rebranding with the election of former President Donald Trump and Republican majorities in the House and Senate. Unlike Trump's first election in 2016, he won the popular vote in what many called a national referendum on American identity. Are we, then, the sum total of our consumer decisions — what we buy, where we travel and whom we elect? Certainly, it's a question for those privileged enough to be able to afford such choices. Volumes of research in the art and science of branding — from "brandr," an old Norse word for burning symbols into the hides of livestock — say those factors do contribute to the modern sense of identity. So rebranding, especially of heritage names, can be a deeply felt affront to consumers. "It can feel like the brand is turning its back on everything that it stood for — and therefore it feels like it's turning its back on us, the people who subscribe to that idea or ideology," said Ali Marmaduke, strategy director with the Amsterdam-based Brand Potential. He said cultural tension — polarization — is surging over politics, wars in Russia and the Mideast, the environment, public health and more, creating what Marmaduke said is known as a "polycrisis": the idea that there are several massive crises converging that feel scary and complex. Campbell's soups "People are understandably freaked out by that," he said. "So we are looking for something that will help us navigate this changing, threatening world that we face." Trump's "Make America Great Again" qualifies. So did President Joe Biden's "Build Back Better" slogan. Campbell's soup itself — "Mmm Mmm Good" — isn't going anywhere, CEO Mark Clouse said. The company's new name, Campbell's Co., will reflect "the full breadth of our portfolio," which includes brands like Prego pasta sauce and Goldfish crackers. None of the recent activity around heritage brands sparked a backlash as ferocious as Jaguar's. The company stood as a pillar of tradition-loving British identity since World War II. The famous "leaper" cat Jaguar logo is pictured in 2019 at the Auto show in Paris, France. Jaguar said its approach to the rebrand was rooted in the philosophy of its founder, Sir William Lyons, to "copy nothing." What it's calling "the new Jaguar" will overhaul everything from the font of its name to the positioning of it's famous "leaper" cat. "Exuberant modernism" will "define all aspects of the new Jaguar world," according to the news release. The approach is thought to be aimed at selling fewer cars at a six-figure price point to a more diverse customer base. The reaction ranged from bewilderment to hostility. Memes sprouted up likening the video to the Teletubbies, a Benetton ad and — perhaps predictably — a bow to "woke" culture as the blowback intersected with politics. Here’s what the Pizza Hut of the future looks like By Jordan Valinsky, CNN Tropicana fans are ditching the brand after a orange juice bottle redesign By Nathaniel Meyersohn, CNN Get the latest local business news delivered FREE to your inbox weekly.
The self-discipline challenge, which required participants to adhere to a strict set of rules and goals for a specified period of time in order to be eligible for the grand prize, attracted a large number of competitors eager to test their self-control and determination. The rules of the challenge were clearly outlined at the beginning, including provisions for penalties in case of rule violations or failure to meet the set goals.The news of Chow Yun-Fat and Jasmine Tan's decision to sell their cherished home has sparked widespread interest and speculation within the media and among fans. Many are eager to catch a glimpse of the luxurious estate and immerse themselves in the glamorous lifestyle of the beloved celebrity couple.
The parents first became suspicious when several students complained of inadequate warmth and discomfort while wearing the winter uniforms. Upon further inspection, some parents discovered that the padding inside the uniforms appeared to be made of irregularly shaped and loosely stitched pieces of fabric, leading them to believe that it was indeed scrap cloth rather than a proper insulating material.The Cottagers will be in high spirits after coming from behind to claim all three points in their Boxing Day clash against West London neighbours Chelsea. Harry Wilson scored an 82nd-minute equaliser to cancel out Cole Palmer 's first-half opener, before Rodrigo Muniz netted a 95th-minute winner to clinch a 2-1 victory and Fulham's first away win at Stamford Bridge since October 1979. That extended Fulham's unbeaten run to six Premier League matches, leaving them in eighth place and just one point adrift of Bournemouth , who will enter Sunday's fixture in sixth position. Like Fulham, Bournemouth are also enjoying a fine run of form, having won four and drawn two of their previous six league matches. © Imago While Fulham will face a tricky test, they will enter their final game of 2024 with the chance to end a 92-year wait for back-to-back league wins against Bournemouth. After beating the Cherries 3-1 in February, Fulham will be looking to record consecutive head-to-head league victories for the first time since 1932. Fulham recorded 3-0 victories in December 1931 and April 1932 in the Third Division South against the Cherries, who were known as Bournemouth and Boscombe at the time. Prior to their home win earlier this year, the Cottagers had gone five matches without recording a victory against the South Coast side. In fact, the West London club have only won two of their previous 14 competitive meetings with the Cherries (D5, L7). © Imago Not only will they be looking to claim consecutive league wins over Bournemouth, Fulham will also be hoping to go seven Premier League games without defeat for the first time since the 2010-11 season. On that occasion, the Cottagers won just one and drew six matches in an unbeaten run which stretched from August to October 2010. Fourteen years later, Fulham will be hoping to end 2024 with maximum points after winning their final match of the previous two calendar years. Marco Silva 's side recorded a 2-1 victory against Southampton in their final game of 2022, before they repeated that scoreline against Arsenal at the end of December last year. If Fulham are to get the better of Bournemouth, they will have to do it without the services of Kenny Tete , Harrison Reed and Reiss Nelson . Midfielder Sander Berge is also set to miss out, while attacker Emile Smith Rowe remains a doubt after being absent from the last two matchday squads.