When Katja Vogt considers a Jaguar, she pictures a British-made car purring confidently along the Italian coastline — a vision of familiarity that conveys "that dreaming, longing feeling we all love." She's not sure what to think about Jaguar now after the 89-year-old company announced a radical rebranding that featured loud colors and androgynous people — but no cars. Jaguar, the company says, will now be JaGUar. It will produce only electric vehicles beginning in 2026. Bad attention is good attention, Jaguar execs would appear to believe. The car brand has prompted mockery online for posting a glitzy ad without a single car in it. Jaguar Say goodbye to British racing green, Cotswold Blue and black. Its colors are henceforth electric pink, red and yellow, according to a video that sparked backlash online. Its mission statement: "Create exuberance. Live vivid. Delete ordinary. Break moulds." "Intrigued?" @Jaguar posted on social media. People are also reading... "Weird and unsettled" is more like it, Vogt wrote on Instagram. "Especially now, with the world feeling so dystopian," the Cyprus-based brand designer wrote, "a heritage brand like Jaguar should be conveying feelings of safety, stability, and maybe a hint of rebellion — the kind that shakes things up in a good way, not in a way that unsettles." After 155 years, the Campbell Soup company is changing its name Our brands, ourselves Jaguar was one of several iconic companies that announced significant rebrandings in recent weeks, upending a series of commercial — and cultural — landmarks by which many modern human beings sort one another, carve out identities and recognize the world around them. Campbell's, the 155-year-old American icon that artist Andy Warhol immortalized in pop culture decades ago, is ready for a new, soupless name. Comcast's corporate reorganization means there will soon be two television networks with "NBC" in their name — CNBC and MSNBC — that will no longer have any corporate connection to NBC News, a U.S. legacy news outlet. CNBC Richard Drew, Associated Press One could even argue the United States itself is rebranding with the election of former President Donald Trump and Republican majorities in the House and Senate. Unlike Trump's first election in 2016, he won the popular vote in what many called a national referendum on American identity. Are we, then, the sum total of our consumer decisions — what we buy, where we travel and whom we elect? Listen now and subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSS Feed | SoundStack | All Of Our Podcasts Certainly, it's a question for those privileged enough to be able to afford such choices. Volumes of research in the art and science of branding — from "brandr," an old Norse word for burning symbols into the hides of livestock — say those factors do contribute to the modern sense of identity. So rebranding, especially of heritage names, can be a deeply felt affront to consumers. "It can feel like the brand is turning its back on everything that it stood for — and therefore it feels like it's turning its back on us, the people who subscribe to that idea or ideology," said Ali Marmaduke, strategy director with the Amsterdam-based Brand Potential. He said cultural tension — polarization — is surging over politics, wars in Russia and the Mideast, the environment, public health and more, creating what Marmaduke said is known as a "polycrisis": the idea that there are several massive crises converging that feel scary and complex. Campbell's soups Ross D. Franklin, Associated Press "People are understandably freaked out by that," he said. "So we are looking for something that will help us navigate this changing, threatening world that we face." Trump's "Make America Great Again" qualifies. So did President Joe Biden's "Build Back Better" slogan. Campbell's soup itself — "Mmm Mmm Good" — isn't going anywhere, CEO Mark Clouse said. The company's new name, Campbell's Co., will reflect "the full breadth of our portfolio," which includes brands like Prego pasta sauce and Goldfish crackers. What is Jaguar? None of the recent activity around heritage brands sparked a backlash as ferocious as Jaguar's. The company stood as a pillar of tradition-loving British identity since World War II. The famous "leaper" cat Jaguar logo is pictured in 2019 at the Auto show in Paris, France. Christophe Ena, Associated Press Jaguar said its approach to the rebrand was rooted in the philosophy of its founder, Sir William Lyons, to "copy nothing." What it's calling "the new Jaguar" will overhaul everything from the font of its name to the positioning of it's famous "leaper" cat. "Exuberant modernism" will "define all aspects of the new Jaguar world," according to the news release. The approach is thought to be aimed at selling fewer cars at a six-figure price point to a more diverse customer base. The reaction ranged from bewilderment to hostility. Memes sprouted up likening the video to the Teletubbies, a Benetton ad and — perhaps predictably — a bow to "woke" culture as the blowback intersected with politics. Here’s what the Pizza Hut of the future looks like Tropicana fans are ditching the brand after a orange juice bottle redesign The business news you needDylan Hernández: MLS deal with Apple TV could be hurting league's efforts to grow its fan base
Trump isn't back in office but he's already pushing his agenda and negotiating with world leadersBOZEMAN, Mont. (AP) — Tommy Mellott threw for 300 yards and four touchdowns and top-seeded Montana State tied a school record with its 13th straight win, dominating Tennessee-Martin 49-17 on Saturday in the second round of the FCS playoffs. Scottre Humphrey ran for 102 yards and a touchdown, one of three rushing touchdowns for the Bobcats (13-0), who are home next weekend against the winner of Saturday's late game between Lehigh and eighth-seeded Idaho. Javascript is required for you to be able to read premium content. Please enable it in your browser settings.When Katja Vogt considers a Jaguar, she pictures a British-made car purring confidently along the Italian coastline — a vision of familiarity that conveys "that dreaming, longing feeling we all love." She's not sure what to think about Jaguar now after the 89-year-old company announced a radical rebranding that featured loud colors and androgynous people — but no cars. Jaguar, the company says, will now be JaGUar. It will produce only electric vehicles beginning in 2026. Bad attention is good attention, Jaguar execs would appear to believe. The car brand has prompted mockery online for posting a glitzy ad without a single car in it. Say goodbye to British racing green, Cotswold Blue and black. Its colors are henceforth electric pink, red and yellow, according to a video that sparked backlash online. Its mission statement: "Create exuberance. Live vivid. Delete ordinary. Break moulds." "Intrigued?" @Jaguar posted on social media. "Weird and unsettled" is more like it, Vogt wrote on Instagram. "Especially now, with the world feeling so dystopian," the Cyprus-based brand designer wrote, "a heritage brand like Jaguar should be conveying feelings of safety, stability, and maybe a hint of rebellion — the kind that shakes things up in a good way, not in a way that unsettles." Our brands, ourselves Jaguar was one of several iconic companies that announced significant rebrandings in recent weeks, upending a series of commercial — and cultural — landmarks by which many modern human beings sort one another, carve out identities and recognize the world around them. Campbell's, the 155-year-old American icon that artist Andy Warhol immortalized in pop culture decades ago, is ready for a new, soupless name. Comcast's corporate reorganization means there will soon be two television networks with "NBC" in their name — CNBC and MSNBC — that will no longer have any corporate connection to NBC News, a U.S. legacy news outlet. CNBC One could even argue the United States itself is rebranding with the election of former President Donald Trump and Republican majorities in the House and Senate. Unlike Trump's first election in 2016, he won the popular vote in what many called a national referendum on American identity. Are we, then, the sum total of our consumer decisions — what we buy, where we travel and whom we elect? Certainly, it's a question for those privileged enough to be able to afford such choices. Volumes of research in the art and science of branding — from "brandr," an old Norse word for burning symbols into the hides of livestock — say those factors do contribute to the modern sense of identity. So rebranding, especially of heritage names, can be a deeply felt affront to consumers. "It can feel like the brand is turning its back on everything that it stood for — and therefore it feels like it's turning its back on us, the people who subscribe to that idea or ideology," said Ali Marmaduke, strategy director with the Amsterdam-based Brand Potential. He said cultural tension — polarization — is surging over politics, wars in Russia and the Mideast, the environment, public health and more, creating what Marmaduke said is known as a "polycrisis": the idea that there are several massive crises converging that feel scary and complex. Campbell's soups "People are understandably freaked out by that," he said. "So we are looking for something that will help us navigate this changing, threatening world that we face." Trump's "Make America Great Again" qualifies. So did President Joe Biden's "Build Back Better" slogan. Campbell's soup itself — "Mmm Mmm Good" — isn't going anywhere, CEO Mark Clouse said. The company's new name, Campbell's Co., will reflect "the full breadth of our portfolio," which includes brands like Prego pasta sauce and Goldfish crackers. What is Jaguar? None of the recent activity around heritage brands sparked a backlash as ferocious as Jaguar's. The company stood as a pillar of tradition-loving British identity since World War II. The famous "leaper" cat Jaguar logo is pictured in 2019 at the Auto show in Paris, France. Jaguar said its approach to the rebrand was rooted in the philosophy of its founder, Sir William Lyons, to "copy nothing." What it's calling "the new Jaguar" will overhaul everything from the font of its name to the positioning of it's famous "leaper" cat. "Exuberant modernism" will "define all aspects of the new Jaguar world," according to the news release. The approach is thought to be aimed at selling fewer cars at a six-figure price point to a more diverse customer base. The reaction ranged from bewilderment to hostility. Memes sprouted up likening the video to the Teletubbies, a Benetton ad and — perhaps predictably — a bow to "woke" culture as the blowback intersected with politics. Be the first to know
Syria's President Assad flees to Russia after ouster‘Control freak’ Victoria Beckham’s terrifying well-organised day revealed from ice baths to £2k face masks & same meal
New Zealand start-ups may be missing out on about $100 million in funding annually, according to the partner of an early stage fund who leads investments alongside entrepreneurs Sir Peter Beck and Sean Simpson. “I think we could absorb about another $100m a year in that sort of high-risk capital,” Outset Ventures partner Angus Blair told Markets with Madison at its deep technology hub in Auckland that’s home to 20 start-ups. “If we don’t have that, or worse yet, go backwards, and half the funds under management in the next few years, we’re not going to be maximising our chance to get really lucky and find the next Rocket Lab.” The venture capital fund he leads alongside Beck and Simpson was about to close its second raise, collecting at least $30m from investors, including high net worth individuals and family offices. Its last raise invested in four start-ups, including Wellington’s nuclear fusion start-up OpenStar Technologies.
President Volodymyr Zelensky on Saturday insisted at a meeting with US President-elect Donald Trump that any settlement with Russia after its invasion of Ukraine had to be "just", as fears grow in Kyiv on the position of the incoming administration. President Emmanuel Macron hosted three-way talks with Zelensky and Trump at the Elysee Palace, discussing what the incoming American president had termed a world that was a "little crazy". Hours after their meeting, the outgoing administration of President Joe Biden announced a new $988 million military assistance package for Ukraine. The package features drones, ammunition for precision HIMARS rocket launchers, and equipment and spare parts for artillery systems, tanks and armoured vehicles, the Pentagon said in a statement. Zelensky's meeting with Trump just before the three men headed to Notre Dame for the re-opening ceremony of the great Paris cathedral was his first face-to-face encounter with tycoon-turned-politician since his election victory. The meeting was of huge importance to Zelensky, given fears in Kyiv that Trump, who once boasted he could end Russia's war on Ukraine in 24 hours, may urge Ukraine to make concessions to Moscow. It also offered a unique chance for Macron to gain insights into how a second Trump presidency will look when he takes office in January. The trip to Paris is Trump's first international visit since his November 5 election win. "We all want peace. But it is very important for us... that the peace is just for all of us and that Russia, (Russian President Vladimir) Putin or any other aggressor has no possibility of ever returning," Zelensky said according to the presidential website. "And this is the most important thing -- a just peace and security guarantees, strong security guarantees for Ukraine," he added. Trump has scoffed at the billions of dollars in US military assistance to Ukraine and has spoken of forcing a quick settlement. But Zelensky also thanked Trump for his "unwavering resolve" describing the talks as "good and productive". Trump and Macron embraced and shook hands several times on the steps of the French presidential palace, with Trump given a full guard of honour despite not yet being in office. "It seems like the world is going a little crazy right now and we will be talking about that," Trump told reporters as he prepared to sit down for the talks with Macron. Despite tensions between the two men during his first term, Trump hailed his ties with the centrist French leader, saying: "We had a great relationship as everyone knows. We accomplished a lot." Macron told Trump it was "a great honour for French people to welcome you" for the re-opening ceremony at Notre Dame, which was devastated by a blaze in 2019 during Trump's first term. "You were president at that time and I remember the solidarity and the immediate reaction," Macron added, speaking in English. When he first took office in 2017, Trump's ties with Macron -- then also a fresh face on the world stage -- began warmly despite their obvious political differences. Their long and muscular handshakes -- which saw each man seek to assert his superiority -- became a light-hearted focus of attention before ties cooled, then soured, following disputes about climate change, trade and defence. Trump earlier wrote on his Truth Social platform that the United States should "not get involved" in the situation in Syria, where fast-moving rebel forces say they have begun to encircle the capital Damascus. The Republican's return to power has rung alarms in Paris and many European capitals after his promises on the campaign trail to force an end to fighting in Ukraine and levy tariffs on trading partners. In his own reaction to the discussions, Macron wrote on social media: "Let us continue our joint efforts for peace and security." European allies have largely enjoyed a close working relationship with Biden on the crisis in the Middle East, but Trump is likely to distance himself and ally the United States even more closely with Israel. In a sign of the importance of Trump's one-day trip to Paris, he was accompanied by his pick for White House chief of staff, Susie Wiles, as well as his Near East and Middle East advisors, Steve Witkoff and Massad Boulos, according to a guest list issued by the Elysee Palace. Tesla tycoon and Trump advisor Elon Musk, who was also on the line during a phone call between the incoming president and Zelensky last month, also flew into the French capital was present at the Notre Dame ceremony. sjw/adp/jjJones scores 20 in Cent. Conn. St.'s 69-56 win against Holy Cross
Mellott throws 4 TD passes to lead top-seeded Montana State past UT Martin 49-17 in FCS playoffsThe Geological Survey of Bangladesh has so far discovered nine types of mineral resources. Among these, coal deposits total 7,803 million tons. Only the Barapukuria coal mine is currently operational, producing coal used for generating 525 megawatts of electricity. Feasibility studies for the Dighipara and Khalashpir coal fields have been completed. Although the Jamalganj coal field lies at a depth that makes extraction challenging, alternative methods, such as using underground coal gasification (UCG) or extracting coal bed methane, might be viable in the future. The writer is General Secretary Bangladesh Climate Change Journalist Forum
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