TUCSON, Ariz. (AP) — Snoop Dogg has nearly as many ties to football as he does to rap music. The entertainer coached youth football for years and created the Snoop League, an after-school program for inner city Los Angeles youths. Snoop has been a guest analyst on football broadcasts and his son, Cordell Broadus, played Division I football. When Snoop took his latest step, becoming the sponsor of a bowl game, he had a demand: Find a way for all players in the game to receive name, image and likeness (NIL) money. “This was Snoop's idea,” said Kym Adair, executive director of the Snoop Dogg Arizona Bowl presented by Gin & Juice. “He was having conversations with people he knows in the college football world and I got a call that said he wants us to be the first bowl to make this commitment and that's what we did.” The beneficiaries are Colorado State and Miami (Ohio), who will conclude their seasons Saturday at Arizona Stadium in the Arizona Bowl. The bowl is classified as a 501(c)(3), so all revenue goes to charity. And, being one of the few bowls not tied to ESPN, it opens the door for unique sponsorship opportunities. The bowl was previously sponsored by Barstool Sports and the digital media company used its own cast of characters on the broadcast, which was streamed on its digital platforms. Snoop Dogg takes over this year. The rapper/entertainer is the latest celebrity to sponsor a bowl, following the footsteps of Jimmy Kimmel and Rob Gronkowski at the LA Bowl. And, Snoop being Snoop, he wanted to put his own spin on his own bowl. “College football fans are exhausted by the constant talk around NIL, conference realignment, coach movement, transfer portal and super conferences,” Snoop said in a video posted on social media. “So it’s time that we get back to the roots of college football — when it was focused on the colleges, the players and the competition, the community, the fan experience and the pageantry.” With that will be an NIL component. The bowl can't pay players just for playing in the bowl, but both teams participated in football clinics on Friday and will get paid for their services. Other bowls have given single players NIL opportunities, but this is believed to be the first to offer it to every player on both teams. “I love the fact that the Arizona Bowl is unique and tries new things, and obviously having Snoop here is unique,” Colorado State coach Jay Norvell said. “The NIL component, it’s the future. It’s what football has become now. We think it’s fantastic for our kids and then the interaction with the kids is the hidden gem of the whole thing.” The NIL component of the Snoop Dogg Arizona Bowl comes a month after a similar effort in The Players Era Festival basketball tournament in Las Vegas. The eight-team tournament said it paid out $9 million in NIL money to participating players for activities outside the competition. It also offered $50 million in NIL opportunities over the next three years for services and activities compliant with NCAA regulations. Are the Players Era Festival and Arizona Bowl the start of a new future? It is not out of the question in big-time college athletics, where schools are already preparing for the era of revenue sharing with players next year. “Revenue sharing between the players and the athletic departments is already on the horizon, so whether that takes the place of these types of arrangements or they're completely separate has yet to be determined," Adair said. "We're just trying to be flexible, ahead of the curve and make an impact any way we can.” Just the way Snoop wants it. Get poll alerts and updates on the AP Top 25 throughout the season. Sign up here . AP college football: https://apnews.com/hub/ap-top-25-college-football-poll and https://apnews.com/hub/college-footballWilliam Howard & Co Financial Advisors Inc increased its holdings in shares of Amazon.com, Inc. ( NASDAQ:AMZN ) by 5.4% during the third quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 2,035 shares of the e-commerce giant’s stock after buying an additional 105 shares during the period. William Howard & Co Financial Advisors Inc’s holdings in Amazon.com were worth $380,000 as of its most recent filing with the Securities and Exchange Commission (SEC). A number of other hedge funds and other institutional investors have also recently made changes to their positions in the business. China Universal Asset Management Co. Ltd. raised its stake in Amazon.com by 31.6% in the 1st quarter. China Universal Asset Management Co. Ltd. now owns 182,359 shares of the e-commerce giant’s stock valued at $32,894,000 after purchasing an additional 43,759 shares during the last quarter. Quent Capital LLC increased its stake in shares of Amazon.com by 3.3% in the 1st quarter. Quent Capital LLC now owns 33,729 shares of the e-commerce giant’s stock worth $6,084,000 after acquiring an additional 1,081 shares during the last quarter. Stonebridge Capital Advisors LLC increased its stake in shares of Amazon.com by 2.4% in the 1st quarter. Stonebridge Capital Advisors LLC now owns 201,591 shares of the e-commerce giant’s stock worth $36,363,000 after acquiring an additional 4,659 shares during the last quarter. Gamco Investors INC. ET AL increased its stake in shares of Amazon.com by 3.7% in the 1st quarter. Gamco Investors INC. ET AL now owns 153,659 shares of the e-commerce giant’s stock worth $27,717,000 after acquiring an additional 5,494 shares during the last quarter. Finally, GABELLI & Co INVESTMENT ADVISERS INC. increased its stake in shares of Amazon.com by 0.4% in the 1st quarter. GABELLI & Co INVESTMENT ADVISERS INC. now owns 22,950 shares of the e-commerce giant’s stock worth $4,140,000 after acquiring an additional 100 shares during the last quarter. Hedge funds and other institutional investors own 72.20% of the company’s stock. Analyst Upgrades and Downgrades A number of equities analysts have recently weighed in on the company. Cantor Fitzgerald reiterated an “overweight” rating and set a $230.00 price target on shares of Amazon.com in a report on Monday, October 7th. Piper Sandler raised their target price on Amazon.com from $215.00 to $225.00 and gave the company an “overweight” rating in a report on Friday, November 1st. Benchmark raised their target price on Amazon.com from $200.00 to $215.00 and gave the stock a “buy” rating in a research report on Friday, November 1st. UBS Group lifted their price target on Amazon.com from $220.00 to $223.00 and gave the stock a “buy” rating in a research report on Monday, October 28th. Finally, Morgan Stanley boosted their target price on Amazon.com from $210.00 to $230.00 and gave the company an “overweight” rating in a report on Monday, November 4th. Two equities research analysts have rated the stock with a hold rating, forty-one have assigned a buy rating and one has given a strong buy rating to the company. According to data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and an average price target of $236.20. Insider Transactions at Amazon.com In other news, CEO Douglas J. Herrington sold 3,500 shares of Amazon.com stock in a transaction that occurred on Monday, December 2nd. The stock was sold at an average price of $210.00, for a total value of $735,000.00. Following the completion of the transaction, the chief executive officer now owns 524,567 shares in the company, valued at approximately $110,159,070. This trade represents a 0.66 % decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website . Also, SVP David Zapolsky sold 2,190 shares of Amazon.com stock in a transaction that occurred on Tuesday, September 24th. The stock was sold at an average price of $195.00, for a total value of $427,050.00. Following the completion of the transaction, the senior vice president now owns 62,420 shares of the company’s stock, valued at approximately $12,171,900. The trade was a 3.39 % decrease in their position. The disclosure for this sale can be found here . Insiders have sold a total of 6,030,183 shares of company stock worth $1,252,883,795 in the last three months. 10.80% of the stock is currently owned by company insiders. Amazon.com Stock Performance NASDAQ AMZN opened at $227.03 on Friday. The business’s 50-day moving average price is $197.39 and its 200 day moving average price is $188.12. Amazon.com, Inc. has a twelve month low of $143.64 and a twelve month high of $227.15. The company has a market capitalization of $2.39 trillion, a PE ratio of 48.61, a price-to-earnings-growth ratio of 1.46 and a beta of 1.16. The company has a current ratio of 1.09, a quick ratio of 0.87 and a debt-to-equity ratio of 0.21. Amazon.com ( NASDAQ:AMZN – Get Free Report ) last released its earnings results on Thursday, October 31st. The e-commerce giant reported $1.43 earnings per share for the quarter, topping the consensus estimate of $1.14 by $0.29. The firm had revenue of $158.88 billion for the quarter, compared to the consensus estimate of $157.28 billion. Amazon.com had a return on equity of 22.41% and a net margin of 8.04%. The firm’s revenue for the quarter was up 11.0% compared to the same quarter last year. During the same period in the prior year, the business posted $0.85 earnings per share. On average, research analysts predict that Amazon.com, Inc. will post 5.29 earnings per share for the current year. About Amazon.com ( Free Report ) Amazon.com, Inc engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Echo, Ring, Blink, and eero; and develops and produces media content. Featured Stories Five stocks we like better than Amazon.com Consumer Staples Stocks, Explained Fast-Growing Companies That Are Still Undervalued Short Selling: How to Short a Stock Top Cybersecurity Stock Picks for 2025 Using the MarketBeat Dividend Yield Calculator Archer or Joby: Which Aviation Company Might Rise Fastest? Want to see what other hedge funds are holding AMZN? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Amazon.com, Inc. ( NASDAQ:AMZN – Free Report ). 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