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NoneKey Takeaways Most of us in business know enough about building SEO to get by or at least not embarrass ourselves when the marketing team starts throwing acronyms around the conference room. For most, it's simply keeping up with keywords , tagging social media and website pages with query terms, paying for some rankings, earning more organically and monitoring search engine results pages to see how close you are to the top and your competitors. But do you know about the dark and rapidly growing side of SEO? Despite over 20 years as a marketing executive embracing new technologies as a practitioner and thought leader , I was unprepared for how quickly the marketing tech (MarTech) we use for good became the catalyst for so much bad. Recently, I was involved in pitching marketing services to an investment fund that wanted to accelerate revenue quickly for acquisitions. As I always do, I looked under the hood to understand the businesses so I could craft highly relevant recommendations for lead generation and sales. Something odd popped up as quickly as popping the hood on my SUV. Every company in this portfolio had the same name and a very similar URL as an established competitor offering the same products to the same verticals, sending me a trigger alert for potential trademark and SEO infringement, both of which can build brands quickly and cheaply stealing hard-earned and costly marketing returns from other companies. While aware of black hat SEO and identity theft aligned with phishing scams , I was not aware of how common dark marketing tactics have become. Unfortunately, in a world where good technology quickly enables bad deeds, monitoring your brand identity and SEO safety needs to be as common as monitoring traffic, leads and conversions from your marketing programs. Here are just a few actions to take to protect your brand. Related: 'We Pulled Off An SEO Heist': This Entrepreneur Stole 3.6 Million Pageviews From Competitors — And Your Business Could Be Next. Brandjacking Brandjacking is more than setting up a fake site for a big brand like Norton or Netflix and then telling customers to update their payment information, which is then stolen by thieves behind the fake sites. It is also about branding a business with a similar identity and URL to another business to confuse customers about who is who with the intent to direct consumers looking for competitors' websites to your site. Many consumers and algorithms don't know the difference between URLs that are nearly identical. When this happens, money and effort spent managing keywords, tagging sites, crafting content, paying for Google Ads and more can actually benefit a dark competitor who does nothing but divert others' heard-earned web traffic to their sites. You can often detect potential brandjacking when a competitor pops up with a name and URL that are very similar to yours. Compare ABCtechnologies.com vs. ABCtechnologies1.com. Algorithms may miss tiny differences and serve up imposter URLs to your target customers regardless of how much you spend on SEO. What you need to do to protect yourself Is your SEO at risk of being stolen? You may have read the story here on Entrepreneur.com last June about the great "SEO Heist" of 2023 and how the agency behind it bragged about stealing more than 3.6 million traffic hits from a competitor over a matter of months. There's been quite a flurry of reaction to this announcement, some unscrupulously wanting to do it themselves and others disgusted that AI, automation and other tools are being used for outright theft. I will always stand with the latter. SEO heists often involve scraping your website's site menu and links, duplicating URLs for blogs and landing pages, engaging AI to write keyword-laden articles that support your stolen content, and more. Consumers do not always know the difference and may think they purchased from you when they instead purchased from a hijacker they should not trust. Thankfully, these threats are being exposed, but that does not mean business managers are prepared to protect their branding and SEO efforts against internet pirates. Here are three ways to determine if your SEO is at risk of being stolen. Related: 9 SEO Tips to Help You Rank No. 1 on Google in 2024 Marketing technology makes whitehat, ethical and earned paid and organic SEO easier to achieve, execute and monitor than ever. There are many ways to keep tabs on the impact of your keywords and those used by your competitors in a fair, ethical and legal way. You can read about these affordable tactics in Entrepreneur's new book, Market Your Business – Your Guide to DIY Marketing , available on amazon.com, bn.com and more. There is never a reason to resort to black hat SEO. In fact, the campaign mentioned in the "SEO Heist" article referenced above crashed — and crashed hard . According to this article on LinkedIn and others, the long-term damage was greater than the gain. AI provides many powerful tools to make marketing and growth initiatives work better and faster. But it's also a great example of a failure of success. The failure is that this technology can be used for nefarious activities, and there are many out there who will do so. By following the steps in this article, you can set yourself up to recognize issues and correct them.winph4 。

Published 04:22 IST, December 13th 2024 India’s security industry is experiencing significant changes, driven by technological advancements and evolving threats. New Delhi: India’s security industry is experiencing significant changes, driven by technological advancements and evolving threats. Artificial intelligence (AI) and other cutting-edge technologies are transforming security systems, while partnerships in areas like quantum technology and cybersecurity are helping to drive innovation. In the last 20 years, security technology in India has rapidly advanced, with the installation of about 20 lakh CCTV cameras across the country. Most of these cameras, which accounts to over 80%, are from Chinese companies, which have a strong presence in domestic markets. However, there is now a shift towards promoting cameras made in India. Delhi alone has installed around 1.5 lakh CCTV cameras, with the city having 20 cameras per 1,000 people. This high number of cameras provides better surveillance, with around 1,826 cameras installed per mile across the city. In line with efforts to reduce reliance on foreign technology, the Indian government is taking steps to ban Chinese CCTV cameras. The government has already started rejecting tenders for Chinese CCTV equipment. As the demand for advanced security solutions grows, Indian companies, with their technological expertise and manufacturing capabilities are emerging as leaders in the global market. The 17th edition of IFSEC India is highlighting the importance of innovation and collaboration in the security and fire safety sectors. The event is showcasing over 5,000 products from 300 leading security brands. With India’s electronic security market expected to grow significantly, from USD 2.56 billion in 2024 to USD 7.36 billion by 2029, IFSEC India is a key platform for exploring the latest advancements in the field. India’s security systems are evolving rapidly, with cities adopting smart solutions like video analytics, facial recognition, and integrated CCTV systems. Delhi, for example, has over 1.5 million security cameras across 15 cities and is on track to install 2.8 lakh more. This growing number of security cameras is pushing demand for more advanced integrated systems. IFSEC India is playing a key role in supporting this demand by bringing together stakeholders from the government, industry associations, and top players in the field. Highlighting the importance of digital security, Deputy Commissioner of Police (DCP, Delhi Police Traffic), SK Singh emphasised the shift from physical security to digital security, pointing out that technologies like AI-driven facial recognition and anomaly detection are transforming the security landscape. However, these innovations also come with challenges, such as cyber threats like password breaches. Singh stressed that combining digital and physical security measures is crucial to protecting critical assets. The Deputy High Commissioner at the UK High Commission in India, Christina Scott, spoke about the strong security collaboration between India and the UK. She noted that India’s success in managing large-scale democratic processes demonstrates the strength of its security infrastructure. Both countries are working together to advance in areas like quantum technology and cybersecurity, with the UK bringing its technological expertise and India contributing its manufacturing capabilities. Yogesh Mudras, Managing Director, Informa Markets in India, said, “IFSEC India 2024 stands as a testament to the dynamic evolution of the Indian security systems market, which is witnessing extraordinary growth driven by rising public safety awareness and advanced cybersecurity needs. While metro cities continue to lead in adopting sophisticated security measures, tier-II and tier-III cities are emerging as significant contributors to this demand surge.” “The integration of AIoT technologies is revolutionizing the industry, enabling cutting-edge security cameras and solutions to cater to diverse needs across urban and rural areas. As India strides towards becoming a global economic powerhouse, the demand for advanced surveillance solutions is accelerating. Valued at USD 3.98 billion in 2024, the Indian CCTV market is set to grow at an impressive CAGR of 20.6%, reaching USD 10.17 billion by 2029,” Mudras asserted. Get Current Updates on India News , Entertainment News along with Latest News and Top Headlines from India and around the world. Updated 04:22 IST, December 13th 2024BOSTON (AP) — Two men, including a dual Iranian American citizen, have been arrested on charges that they exported sensitive technology to Iran that was used in a drone attack in Jordan that killed three American troops early this year and injured dozens of other service members, the Justice Department said Monday. The pair were arrested after FBI specialists who analyzed the drone traced the navigation system to an Iranian company operated by one of the defendants, who relied on technology funneled from the U.S. by his alleged co-conspirator, officials said. “We often cite hypothetical risk when we talk about the dangers of American technology getting into dangerous hands,” said U.S. Attorney Joshua Levy, the top federal prosecutor in Massachusetts. “Unfortunately, in this situation, we are not speculating.” The defendants were identified as Mahdi Mohammad Sadeghi, who prosecutors say works at a Massachusetts-based semiconductor company, and Mohammad Abedininajafabadi, who was arrested Monday in Italy as the Justice Department seeks his extradition to Massachusetts. Prosecutors allege that Abedininajafabadi, who also uses the surname Adedini and operates an Iranian company that manufactures navigation systems for drones, has connections to Iran's paramilitary Revolutionary Guard. They allege that he conspired with Sadeghi to circumvent American export control laws, including through a front company in Switzerland, and procure sensitive technology into Iran. Both men are charged with export control violations, and Abedini separately faces charges of conspiring to provide material support to Iran. A lawyer for Sadeghi, a naturalized U.S. citizen who was arrested Monday in Massachusetts, did not immediately return an email seeking comment. U.S. officials blamed the January attack on the Islamic Resistance in Iraq, an umbrella group of Iran-backed militias that includes Kataib Hezbollah. Three Georgia soldiers — Sgt. William Jerome Rivers of Carrollton, Sgt. Breonna Moffett of Savannah and Sgt. Kennedy Sanders of Waycross — were killed in the Jan. 28 drone attack on a U.S. outpost in northeastern Jordan called Tower 22. In the attack, the one-way attack drone may have been mistaken for a U.S. drone that was expected to return back to the logistics base about the same time and was not shot down. Instead, it crashed into living quarters, killing the three soldiers and injuring more than 40. Tower 22 held about 350 U.S. military personnel at the time. It is strategically located between Jordan and Syria, only 10 kilometers (6 miles) from the Iraqi border, and in the months just after Hamas’ Oct. 7 attack on Israel, and Israel’s blistering response in Gaza, Iranian-backed militias intensified their attacks on U.S. military locations in the region. Following the attack, the U.S. launched a huge counterstrike against 85 sites in Iraq and Syria used by Iran's Revolutionary Guard and Iranian-backed militia and bolstered Tower 22’s defenses. Tucker and Copp reported from Washington.

Two charged in connection with Iran drone strike that killed 3 US troops in the Middle EastJavier Milei, the wild-haired Argentine president known by his supporters as “the madman,” has lately edged out Hungary’s Viktor Orban as the MAGA movement’s chief international inspiration. Donald Trump has called Milei his “favorite president,” and Milei was the first foreign leader to visit him at Mar-a-Lago after his victory. Last week, the Conservative Political Action Conference, which has increasingly sought to build a global network of right-wing activists and politicians, held its first-ever conference in Buenos Aires. Lara Trump, the president-elect’s daughter-in-law, gave a speech lauding Milei’s relentless budget-slashing and vowed that, with help from Elon Musk and Vivek Ramaswamy’s Department of Government Efficiency, “we’re going to do the same thing in the United States.”

Two recent Colorado Springs motorcycle fatalities ID'dEAST LANSING, Mich. — The sight was a common one for Andrew Kolpacki. For many a Sunday, he would watch NFL games on TV and see quarterbacks putting their hands on their helmets, desperately trying to hear the play call from the sideline or booth as tens of thousands of fans screamed at the tops of their lungs. When the NCAA's playing rules oversight committee this past spring approved the use of coach-to-player helmet communications in games for the 2024 season, Kolpacki, Michigan State's head football equipment manager, knew the Spartans' QBs and linebackers were going to have a problem. "There had to be some sort of solution," he said. As it turns out, there was. And it was right across the street. Kolpacki reached out to Tamara Reid Bush, a mechanical engineering professor who not only heads the school's Biomechanical Design Research Laboratory but also is a football season ticket-holder. Kolpacki "showed me some photos and said that other teams had just put duct tape inside the (earhole), and he asked me, 'Do you think we can do anything better than duct tape,?" Bush said. "And I said, 'Oh, absolutely.'" Bush and Rylie DuBois, a sophomore biosystems engineering major and undergraduate research assistant at the lab, set out to produce earhole inserts made from polylactic acid, a bio-based plastic, using a 3D printer. Part of the challenge was accounting for the earhole sizes and shapes that vary depending on helmet style. Once the season got underway with a Friday night home game against Florida Atlantic on Aug. 30, the helmets of starting quarterback Aidan Chiles and linebacker Jordan Turner were outfitted with the inserts, which helped mitigate crowd noise. DuBois attended the game, sitting in the student section. "I felt such a strong sense of accomplishment and pride," DuBois said. "And I told all my friends around me about how I designed what they were wearing on the field." All told, Bush and DuBois have produced around 180 sets of the inserts, a number that grew in part due to the variety of helmet designs and colors that are available to be worn by Spartan players any given Saturday. Plus, the engineering folks have been fine-tuning their design throughout the season. Dozens of Bowl Subdivision programs are doing something similar. In many cases, they're getting 3D-printed earhole covers from XO Armor Technologies, which provides on-site, on-demand 3D printing of athletic wearables. The Auburn, Alabama-based company has donated its version of the earhole covers to the equipment managers of programs ranging from Georgia and Clemson to Boise State and Arizona State in the hope the schools would consider doing business with XO Armor in the future, said Jeff Klosterman, vice president of business development. XO Armor first was approached by the Houston Texans at the end of last season about creating something to assist quarterback C.J. Stroud in better hearing play calls delivered to his helmet during road games. XO Armor worked on a solution and had completed one when it received another inquiry: Ohio State, which had heard Michigan State was moving forward with helmet inserts, wondered if XO Armor had anything in the works. "We kind of just did this as a one-off favor to the Texans and honestly didn't forecast it becoming our viral moment in college football," Klosterman said. "We've now got about 60 teams across college football and the NFL wearing our sound-deadening earhole covers every weekend." The rules state that only one player for each team is permitted to be in communication with coaches while on the field. For the Spartans, it's typically Chiles on offense and Turner on defense. Turner prefers to have an insert in both earholes, but Chiles has asked that the insert be used in only one on his helmet. Chiles "likes to be able to feel like he has some sort of outward exposure," Kolpacki said. Exposure is something the sophomore signal-caller from Long Beach, California, had in away games against Michigan and Oregon this season. Michigan Stadium welcomed 110,000-plus fans for the Oct. 26 matchup between the in-state rivals. And while just under 60,000 packed Autzen Stadium in Eugene, Oregon, for the Ducks' 31-10 win over Michigan State three weeks earlier, it was plenty loud. "The Big Ten has some pretty impressive venues," Kolpacki said. "It can be just deafening," he said. "That's what those fans are there for is to create havoc and make it difficult for coaches to get a play call off." Something that is a bit easier to handle thanks to Bush and her team. She called the inserts a "win-win-win" for everyone. "It's exciting for me to work with athletics and the football team," she said. "I think it's really exciting for our students as well to take what they've learned and develop and design something and see it being used and executed."

El fundador de Xsolla, Shurick Agapitov presenta Once Upon Tomorrow Fortnite Island: Una experiencia innovadora e inmersiva que le da vida al universo de la novelaPhiladelphia (8-2) at Los Angeles Rams (5-5) Sunday, 8:20 p.m. EST, NBC/Peacock BetMGM NFL odds: Eagles by 3. Against the spread: Eagles 6-4; Rams 4-6. Series record: Eagles lead 23-20-1. Last meeting: Eagles beat Rams 23-14 in Inglewood, Calif. on Oct. 8, 2023. Last week: Eagles beat Washington 26-18; Rams beat New England 28-22. Eagles offense: overall (5), rush (1), pass (22), scoring (7). Eagles defense: overall (1), rush (7), pass (2), scoring (6). Rams offense: overall (17), rush (26), pass (T-7), scoring (21). Rams defense: overall (23), rush (18), pass (22), scoring (22). Turnover differential: Eagles plus-2; Rams plus-4. RB Saquon Barkley. Barkley combined for 198 scrimmage yards and two scores, rushing 26 times for 146 yards (5.6 average) while adding two receptions for 52 yards against Washington. With 1,137 rushing yards through 10 games, Barkley only trails Baltimore’s Derrick Henry for the NFL lead. He had his sixth 100-plus yard rushing game this season, which is the most in the NFL. S Kam Kinchens. The rookie third-round pick from Miami had eight tackles, one tackle for loss, an interception and a forced fumble against the Patriots as he continues to come on strong. Kinchens has three picks in the past three games. Eagles QB Jalen Hurts vs. Rams’ defensive line. Hurts shredded Los Angeles for 303 yards passing and 72 yards rushing last season despite the presence of superstar DT Aaron Donald. After Donald retired, the Rams turned to a committee approach to get after the passer, and it has worked with rookie OLB Jared Verse and DT Braden Fiske fitting in well next to second-year OLB Byron Young and DT Kobie Turner. But they can only unleash their excellent pass rush skills by limiting Philadelphia on early downs. Hurts has been at his dual-threat best over the past five games, accounting for 15 total touchdowns (six passing, nine rushing) against two turnovers. Eagles defensive end Bryce Huff had surgery on his left wrist on Thursday, a move that could allow him to return toward the end of the season. ... WR DeVonta Smith (hamstring) and DT Milton Williams (foot) each missed practice this week. ... Rams RT Rob Havenstein (ankle) looks to be trending toward a return this week. Havenstein sat out the previous two games because of the ailment. The Eagles have won all three games in Los Angeles since the Rams moved back in 2016. ... Overall, Philadelphia has won seven of the past eight. The only setback came in Week 2 of the 2020 pandemic season. Barkley has passed 100-plus scrimmage yards in eight of 10 games. That is tied with LeSean McCoy (2011) and Brian Westbrook (2007) for the most by an Eagle through 10 games. His 198 yards were his second most as an Eagle (199 in Week 9). ... The Eagles have allowed two passing touchdowns during their winning streak. Only one opponent has topped 200 passing yards against them in this stretch, with Cincinnati throwing for 222 in Week 8. ... Hurts leads all NFL quarterbacks with 11 touchdown runs and is second only to Henry's 13 scores for the Ravens. ... WR A.J. Brown leads the league in receptions of 30 yards or longer. He is averaging 18.7 yards per catch, the best mark of any player with at least 30 grabs. ... Even before he hurt his wrist, Huff struggled in his first season in Philadelphia with just 2 1/2 sacks and four quarterback hits. His snap count has dipped since he was injured ahead of a game earlier this month against Jacksonville. Huff had 17 1/2 sacks in four seasons with the Jets before he signed a three-year, $51 million free-agent deal with the Eagles. ... Philadelphia has run for at least 150 yards and two touchdowns in five straight games, something it hadn't accomplished since 1949. ... Rams WR Puka Nacua caught his first touchdown of the season in New England. He has at least seven receptions and 98 yards in three of his past four games, with only a second-quarter ejection in Seattle having limited Nacua since he returned from a knee injury. ... WR Cooper Kupp has 614 receptions through his first 98 games, which is fourth most in NFL history through 100 games. Julio Jones (619) is third. ... RB Kyren Williams averaged a season-high 5.7 yards per carry, finishing with 86 yards on 15 attempts versus the Patriots. ... Verse has 11 tackles for loss and 4 1/2 sacks through his first 10 games. Verse is pressuring the quarterback on 20.2% of pass rush snaps, which ranks second in the league overall. ... The Rams were 2 of 8 (25%) on third down against New England, their third straight game converting 25% or worse. ... QB Matthew Stafford has not been sacked in each of Los Angeles’ past three wins. Don’t be discouraged using Stafford, Kupp and Nacua against Philadelphia's pass defense. All three put up solid fantasy numbers in last season’s meeting, even as the Eagles sat on the ball for nearly 38 minutes. Stafford had 222 yards and two scores, finding Kupp eight times for 118 yards and Nacua seven times for 71 yards and a touchdown, so they'll find ways to produce. AP NFL: https://apnews.com/hub/NFL

The legal fray builds in a very close North Carolina Supreme Court electionMore Latins Than Ever Know the Term ‘Latinx’ — And They Still Don’t Like It

Former President Obama promoted ‘pluralism’ during a speech at the Obama Foundation's Democracy Forum. Conservatives on social media blasted former President Obama after his first speech since the presidential election in which he lamented polarization in politics. During a speech Thursday at the Obama Foundation's Democracy Forum, Obama made the case that if "one side" attempts to cement "a permanent grip on power" through "suppressing votes," "politicizing" the military or weaponizing the judiciary and criminal justice system to target opponents, "a line has been crossed." "Pluralism is not about holding hands and singing ‘Kumbaya,’" Obama said. "It is not about abandoning your convictions and folding when things get tough. It is about recognizing that, in a democracy, power comes from forging alliances and building coalitions and making room in those coalitions not only for the woke, but the waking. "Purity tests are not a recipe for long-term success." ‘DEPORTER-IN-CHIEF’ OBAMA SURPASSED DEPORTATIONS UNDER TRUMP’S FIRST TERM Former President Obama and President-elect Trump (AP Images) Obama’s speech quickly drew strong criticism from conservatives. "It’s over for Obama," journalist Miranda Devine posted on X . "The spell is broken. Donald Trump vanquished him, Biden, Harris, the Bushes, the Cheneys. All of them, with a spring in his step." "Ever since his last minute desperate smear of Trump with the ‘very fine people on both sides’ lie, Barack Obama has been slowing realizing his status as false prophet of the Democrat party is no more," conservative radio host Buck Sexton posted on X. EAGLES' JALEN HURTS WOULDN'T GOLF WITH OBAMA AND MADE A DISPUTED EXCUSE WHY: 'HE DIDN'T WANT THESE PROBLEMS' Former President Obama during the Obama Foundation's 2024 Democracy Forum Dec. 5, 2024, in Chicago. (Scott Olson/Getty Images) "Obama turned our politics into ‘if you disagree with me, you are a bad person,’" Republican communicator Matt Whitlock posted on X . "Few people did more to pave the way for Trump. So he can take a seat." "By voting in a democratic election, millions of people proved they hate democracy," author Jon Gabriel posted on X . "Yes, this Obama fellow is quite the intellect." CLICK HERE TO GET THE FOX NEWS APP President-elect Trump waves at UFC 309 at Madison Square Garden Nov. 16, 2024, in New York, with Kid Rock, Dana White and Elon Musk. (AP Photo/Evan Vucci) "Setting aside the unbelievable hypocrisy here, this is also the guy who’s launching a project to lessen our political divisions. Being the problem — way up on his high horse, looking down disappointedly at the unwashed masses — while publicly lamenting the problem is peak Obama," Fox News contributor Guy Benson posted on X. Obama, in his remarks, insisted he is "convinced that if we want democracy as we understand it to survive," people must work for a renewed dedication to pluralist principles. "Because the alternative is what we've seen here in the United States and in many democracies around the globe. Not just more gridlock. Not just public cynicism. But an increasing willingness" among "politicians and their followers to violate democratic norms. To do anything they can to get their way. To use the power of the state to target critics and journalists and political rivals and to even resort to violence" to obtain and retain power. Fox News Digital's Alex Nitberg contributed to this report Andrew Mark Miller is a reporter at Fox News. Find him on Twitter @andymarkmiller and email tips to AndrewMark.Miller@Fox.com.