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Southwest Airlines Leadership in Spotlight as Rosen Law Uncovers IT Oversight IssuesAs the festive season unfolds, with its customary indulgence in Christmas cheer and New Year's celebrations, many will partake in a merry glass or two. However, we've all felt the grim aftermath of one too many drinks , characterised by headaches , nausea, dehydration, and fatigue . Yet, there's comfort in knowing that proactive steps can be taken to ameliorate the unwanted health effects associated with holiday boozing. Enter Dr Francesca Jackson-Spence who, in her piece for the Sunday Telegraph, offers up some sage advice. 1. Ensure you keep water with you Firstly, keeping water close at hand is crucial. Dr Jackson-Spence states: "During the summer months, we get into the habit of carrying water with us." She highlights the importance of hydration on non-drinking days or even days following alcohol consumption to counterbalance alcohol's diuretic effects and prevent dehydration and subsequent headaches. She notes that fluid requirements can vary depending on individual factors such as weight, height, and activity levels, but generally advises a daily intake of about two litres. She points out that your urine should ideally be "light straw colour", reports Gloucestershire Live . 2. Have some alcohol-free days Furthermore, embracing alcohol-free days during the holidays is another tip offered by Dr Jackson-Spence to maintain good health amidst the festive revelry. She emphasised the importance of moderation when it comes to alcohol consumption. Despite the weekly limit being 21 units, she warns that we risk exceeding this during the festive season. She recommends having at least two alcohol-free days each week to allow the liver's cells to regenerate and address any inflammation caused by drinking. 3. Keep an eye on your diet Keeping an eye on your diet is also crucial. As many are aware, alcohol can affect our decision-making, including our food choices. Often, we might opt for a takeaway or easy meal. Dr Jackson-Spence advises against this, as these meals are typically high in sugar and salt. Instead, she suggests stocking up on whole and plant-based foods. 4. Be more selective with drinks Being selective with your drinks is another tip from Dr Jackson-Spence. While alcohol naturally increases our need to use the toilet, the mixers we choose can also affect our hydration levels. She advises pacing yourself and opting for non-alcoholic mixers, which could help limit your overall alcohol intake. 5. Stop in the new year Lastly, Dr Jackson-Spence encourages setting a date to stop the festive drinking, allowing you to return to your regular routine in the new year. The NHS advises that both men and women should not regularly drink more than 14 units of alcohol per week. A single unit of alcohol is equivalent to 8g or 10ml of pure alcohol. This is roughly the same as half a pint of lager, beer or cider with an ABV of 3.6%, or one 25ml shot of spirits with an ABV of 40%. Alternatively, a small 125ml glass of wine with an ABV of 12% contains approximately 1.5 units. If you'd like to learn more about alcohol misuse, visit the NHS website here .
NEW YORK , Dec. 9, 2024 /PRNewswire/ -- Report on how AI is driving market transformation - The global athleisure market size is estimated to grow by USD 176.3 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 6.79% during the forecast period. Growing prominence of online shopping is driving market growth, with a trend towards rising popularity of denim athleisure. However, increasing competition from unorganized sector poses a challenge. Key market players include Adidas AG, ALALA, ALO LLC, American Eagle Outfitters Inc, Carbon38 Inc., Columbia Sportswear Co., EYSOM LLC, The Gap Inc., H and M Hennes and Mauritz GBC AB, lululemon athletica Inc., Michi Design Inc., New Balance Athletics Inc., Nike Inc., Outdoor Voices Inc., P.E Nation International, PUMA SE, Rhone Apparel Inc, Sweaty Betty Ltd., Under Armour Inc., VF Corp.; Hanesbrands Inc.; Patagonia, Inc.; EILEEN FISHER ; Vuori; Outerknown.; PANGAIA; Wear Pact, LLC.. Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF Market Driver The denim athleisure trend is gaining significant traction in the global market, with major denim manufacturers incorporating athletic designs into their traditional jeans. For instance, Levi Strauss introduced stretch jeans in 2020 and established a research lab to explore new methods for producing flexible denim. This innovation has inspired other premium denim brands to follow suit, leading to collaborations and partnerships among manufacturers. For example, Santoni, LENZING, Tonello, and Unitin collaborated on the den/IM TECH capsule project, resulting in the creation of the I am Denim athleisure collection. This development has sparked in demand for stretchable jeans that offer an athleisure appearance. Several manufacturers, including AEO Management, now produce jeans based on the desired level of stretch for customers. The increasing popularity of denim athleisure is a significant trend anticipated to fuel the expansion of the global athleisure market during the forecast period. The athleisure market is experiencing significant growth due to the increasing trend of comfort and style in everyday life. Brands are focusing on building strong identities through unique designs and copyrights to differentiate themselves in the mass market. Synthetic fibers and innovative materials are popular choices for athletic-casual clothing, catering to the health-conscious young population. Wellness and luxury fashion are merging, giving rise to streetwear athleisure. Brands like Lululemon, Sweaty Betty, Perfect Moment, and Olympia Activewear lead the way. The supply chain is being optimized with customized apparel and professional guidance for customers. Celebrity collaborations and influencer marketing are driving sales through offline channels. Digital innovation and rapid globalization are shaping the future of athleisure. The yoga landscape, with its growing number of studios, gyms, health clubs, and online platforms, is a major contributor to the market. With the rise of lifestyle diseases and lockdown measures, the demand for comfortable, fashionable clothes continues to soar. The market for activewear products is expected to reach new heights, prioritizing customer satisfaction and tailored gear for various activities like triathlon. Request Sample of our comprehensive report now to stay ahead in the AI-driven market evolution! Market Challenges The global athleisure market faces challenges due to the rise of local and unorganized vendors. These vendors offer cost-effective products, attracting price-sensitive consumers and occupying shelf space from established brands. The market's fragmentation, with a multitude of local, regional, and international players, impedes growth. Low entry barriers increase buyer bargaining power, and intense price competition hampers revenue generation for major vendors. This situation may hinder the growth of the global athleisure market during the forecast period. The athleisure market is thriving due to the young population's health consciousness and preference for comfortable, fashionable clothes. The yoga landscape, with its numerous studios, gyms, and health clubs, drives the demand for athleisure gear. The lockdown measures have shifted consumer behavior towards online platforms for purchasing activewear products. Major companies like Athleta, Old Navy, and FLX offer tailored gear and professional advice to ensure customer satisfaction. Sustainability is a key trend, with smart fabrics, moisture-wicking properties, temperature regulation, and antibacterial features gaining popularity. New technologies like sensors and wearable technology are enhancing the market positions of these brands. Platinum Equity's acquisition of major companies underscores the market's potential. Regulations on product safety, quality, compliance, trademarks, and intellectual property are crucial for maintaining market positions and product portfolios. Team uniforms, offfield performance apparel, and fan merchandise are additional growth areas. Discover how AI is revolutionizing market trends- Get your access now! Segment Overview This athleisure market report extensively covers market segmentation by 1.1 Mass athleisure 1.2 Premium athleisure 2.1 Online 2.2 Offline 3.1 North America 3.2 Europe 3.3 APAC 3.4 South America 3.5 Middle East and Africa 1.1 Mass athleisure- The athleisure market is experiencing significant growth due to the increasing demand from millennials worldwide. Major purchase categories are footwear and bottom wear, primarily driven by female buyers. Consumers are switching to comfortable and presentable clothing for work from home, shopping, and social media. Leading brands like adidas and Under Armour target young populations with affordable prices, such as Under Armour's USD37 - USD114 range and Nike's USD55 - USD85 range. New players entering the market in various regions contribute to the segment's growth. Offline distribution through department stores and hypermarkets, like Tesco, Walmart, and Target, is popular. Promotional strategies include product trials, signages, and discounts. Specialty stores offer a wide assortment, increasing sales and vendor visibility. These factors are expected to drive the growth of the mass athleisure segment. Download a Sample of our comprehensive report today to discover how AI-driven innovations are reshaping competitive dynamics Research Analysis The athleisure market is experiencing a significant in popularity among the young population, driven by their health consciousness and desire for comfortable, fashionable clothes. The yoga landscape, with its growing number of studios, gyms, and health clubs, is a major contributor to this trend. With the increasing availability of yoga lessons, both in-person and online, the demand for athleisure gear has reached new heights. The mass athleisure market is characterized by a wide range of activewear products, from basic to high-end, catering to various customer preferences. Brands are focusing on tailored gear, innovative designs, and differentiation to establish a strong brand identity. Copyrights and substitutes are becoming important considerations in the market, with brands investing in research and development to stay ahead. The supply chain is a critical aspect of the athleisure market, with synthetic fibers and wellness being key factors. Luxury fashion and streetwear athleisure are also gaining traction, offering consumers a blend of style and functionality. Despite lockdown measures, the market continues to thrive on online platforms, demonstrating its resilience and adaptability. Market Research Overview The athleisure market is experiencing significant growth due to the young population's increasing health consciousness and desire for comfortable, fashionable clothes. This trend is particularly prominent in the yoga landscape, with yoga studios, gyms, and health clubs offering yoga lessons and activewear products. The market has been boosted by lockdown measures, driving a shift to online platforms for purchasing athleisure gear. New technologies such as smart fabrics, moisture-wicking properties, temperature regulation, and antibacterial features are becoming increasingly popular. Brands are differentiating themselves through innovation, sustainability, and tailored gear, with major companies like Athleta, Old Navy, and Lululemon leading the way. The market positions of these companies are shaped by their product portfolios, new technologies, distribution channels, and brand identity. Substitutes like loungewear, pajama sets, and team uniforms are also impacting the market. Regulations, product safety, quality, compliance, trademarks, intellectual property, and brand identity are crucial considerations for companies. The mass athleisure market includes athletic casual clothing, synthetic fibers, and wellness trends. Luxury fashion and streetwear athleisure are also gaining popularity. Comfort and style remain key drivers, with brands offering customized apparel, professional guidance, and celebrity collaborations. Digital innovation and rapid globalization are shaping the future of the athleisure market. The athleisure market is not limited to on-field performance and team uniforms but also includes fan apparel and off-field performance. The market is expected to continue growing as lifestyle diseases become more prevalent, and yoga enthusiasts and women's athleisure continue to drive demand. Brands like Sweaty Betty, FLX, Perfect Moment, and Olympia Activewear are also making their mark in the market. In summary, the athleisure market is a dynamic and growing industry driven by health consciousness, comfort, style, and innovation. Companies are differentiating themselves through sustainability, technology, and customization, while regulations, quality, and brand identity remain crucial considerations. The market is expected to continue growing as consumers seek comfortable, fashionable, and functional clothing for their active lifestyles. Table of Contents: 1 Executive Summary 2 Market Landscape 3 Market Sizing 4 Historic Market Size 5 Five Forces Analysis 6 Market Segmentation Product Mass Athleisure Premium Athleisure Distribution Channel Online Offline Geography North America Europe APAC South America Middle East And Africa Category End user 7 Customer Landscape 8 Geographic Landscape 9 Drivers, Challenges, and Trends 10 Company Landscape 11 Company Analysis 12 Appendix About Technavio Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios. Contacts Technavio Research Jesse Maida Media & Marketing Executive US: +1 844 364 1100 UK: +44 203 893 3200 Email: [email protected] Website: www.technavio.com/ SOURCE TechnavioAsia markets set to begin Christmas week higher; Nissan-Honda merger deal in focus‘Oh, Canada’ review: Richard Gere shows the price of a lifetime of deception
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Punjab seeks ₹1k crore package to boost police infra in border districtsBrand journalism has emerged as a powerful tool for tourism businesses to engage with modern travellers, especially within Sri Lanka’s rapidly evolving tourism industry. Blending corporate messaging with journalistic storytelling, brand journalism enables tourism brands to forge stronger connections with travellers, offering authentic and inspiring narratives that go beyond traditional promotional content. This article examines the growing influence of brand journalism in Sri Lanka’s tourism sector, highlighting its role in shaping brand perception, fostering trust, and driving consumer engagement. Through case studies, theoretical insights, and an exploration of the digital transformation in Sri Lanka, the paper underscores the transformative potential of brand journalism in enhancing the visibility and appeal of the country as a premier tourist destination in the global market. Sri Lanka’s tourism industry has long been a cornerstone of the nation’s economy, contributing significantly to its GDP and employment. The country’s diverse attractions, ranging from ancient ruins and tea plantations to pristine beaches and wildlife sanctuaries, have made it a sought-after destination for international travellers. However, the dynamics of tourism marketing have shifted considerably in recent years, driven by the rise of digital technology and changing consumer behaviours. Traditional marketing strategies, such as print advertising, television commercials, and promotional brochures, are no longer sufficient to engage modern travellers who seek authenticity, transparency, and a deeper connection with the destinations they visit. This evolution has paved the way for brand journalism, an approach that integrates storytelling techniques from journalism with the objectives of corporate branding. In the context of tourism, brand journalism enables companies to craft compelling narratives that resonate with travellers’ aspirations, emotions, and values, ultimately driving stronger engagement and loyalty. In Sri Lanka, where the tourism industry is deeply intertwined with the country’s cultural and natural heritage, brand journalism presents a unique opportunity to elevate the nation’s appeal by telling stories that inspire and captivate potential visitors. This article explores the role of brand journalism in Sri Lanka’s tourism industry, highlighting its effectiveness in fostering trust, enhancing brand perception, and creating meaningful connections with travellers. The Concept of Brand Journalism in Sri Lanka’s Tourism Industry Brand journalism represents a shift in how tourism brands communicate with their audience, moving away from traditional promotional content toward a more narrative-driven approach. In the Sri Lankan tourism industry, brand journalism has become an essential tool for highlighting the country’s rich cultural heritage, diverse landscapes, and unique travel experiences. By focusing on storytelling, tourism brands can create content that not only promotes their offerings but also engages travellers on an emotional level. For example, instead of merely advertising a hotel or resort, a tourism brand might share the story of a local artisan whose craft has been passed down through generations, providing travellers with a deeper understanding of the cultural significance of their destination. This narrative-driven approach allows tourism brands to connect with travellers in a more meaningful way, fostering a sense of trust and loyalty that goes beyond the traditional transactional relationship. In Sri Lanka, where the tourism industry is characterized by its unique blend of history, culture, and natural beauty, brand journalism provides an opportunity for brands to differentiate themselves in a competitive market by telling stories that resonate with travellers’ values and aspirations. In Sri Lanka’s context, brand journalism in tourism also serves to convey the island’s stories to a global audience. Whether it is through videos, blogs, social media, or podcasts, tourism brands are tapping into the power of digital storytelling to showcase Sri Lanka’s hidden gems, cultural festivities, wildlife, and wellness experiences. These stories often go beyond promoting a destination—they evoke emotions, ignite curiosity, and give travellers a glimpse of what makes Sri Lanka unique. By weaving narratives around the experiences that travellers will encounter, from the ancient rock fortress of Sigiriya to the surf-friendly beaches of Arugam Bay, brand journalism creates an inviting portrayal of Sri Lanka as a destination filled with adventure, discovery, and serenity. Brand Journalism vs. Traditional Tourism Marketing The transition from traditional tourism marketing to brand journalism reflects a broader shift in the way travellers engage with brands and make decisions about their travel experiences. Traditional tourism marketing often focuses on direct promotional tactics, such as glossy advertisements, discounts, and deals that encourage travellers to book their trips. While effective in certain contexts, these methods tend to prioritize short-term sales over long-term engagement and loyalty. Brand journalism, on the other hand, places the traveller at the centre of the narrative, creating stories that highlight the human experience of travel. This approach is especially relevant in the tourism industry, where travellers are increasingly looking for more than just a destination—they want meaningful experiences that connect them to local cultures, communities, and environments. In Sri Lanka, the distinction between traditional marketing and brand journalism can be seen in the way tourism brands approach their messaging. Traditional tourism marketing might emphasize the physical attributes of a destination, such as the luxury of a hotel or the beauty of a beach. Brand journalism, however, takes a more nuanced approach by telling the stories of the people and places that make these destinations special. For example, instead of simply promoting a luxury resort in Sri Lanka’s hill country, brand journalism might focus on the story of the local tea farmers who supply the resort’s tea, highlighting their sustainable practices and the impact of tourism on the community. This type of storytelling not only promotes the resort but also creates a connection between the traveller and the local culture, enhancing the overall travel experience. This shift from a product-focused to a narrative-focused approach is particularly important in Sri Lanka, where travellers are increasingly seeking authentic and immersive experiences. Brand journalism allows tourism brands to meet this demand by creating content that reflects the values and aspirations of their audience, fostering deeper engagement and long-term loyalty. The Role of Digital Platforms in Brand Journalism for Sri Lankan Tourism The proliferation of digital platforms has had a transformative impact on the way tourism brands in Sri Lanka engage with travellers. With the rise of social media, blogs, and online video platforms, tourism brands now can reach a global audience with their stories, offering travellers a glimpse of what awaits them in Sri Lanka. Digital platforms also provide an interactive and dynamic environment where tourism brands can engage directly with travellers, respond to questions, and share updates in real time. This level of engagement is particularly valuable in the tourism industry, where travellers often seek information and inspiration before making their travel decisions. In Sri Lanka, digital platforms have become a key component of brand journalism strategies for tourism brands. Social media platforms such as Instagram and Facebook are widely used to share visually stunning content that showcases Sri Lanka’s natural beauty, cultural heritage, and unique travel experiences. For example, a travel brand might share a series of Instagram posts featuring breathtaking images of Sri Lanka’s coastal landscapes, accompanied by short stories about the local fishermen who have been practicing their craft for generations. These types of posts not only promote the destination but also provide a deeper connection to the local culture, making the travel experience more meaningful for the audience. YouTube and video-based platforms have also become important tools for tourism brands in Sri Lanka to implement brand journalism. Through documentary-style videos, virtual tours, and personal travel stories, tourism brands can offer travellers an immersive experience that allows them to explore Sri Lanka from the comfort of their own homes. These videos often go beyond simple promotional content, focusing instead on the stories of the people, places, and experiences that define Sri Lanka as a travel destination. By providing travellers with a more personal and authentic view of what Sri Lanka has to offer, brand journalism on digital platforms helps build trust and credibility, encouraging travellers to choose Sri Lanka for their next adventure. Additionally, blogs and travel websites have become powerful tools for tourism brands in Sri Lanka to share long-form content that dives deeper into the stories behind the destinations. For example, a travel blog might feature an in-depth article about the cultural significance of Sri Lanka’s ancient temples, complete with interviews with local historians and insights into the history and traditions that make these sites so special. This type of content not only provides valuable information for travellers but also positions the brand as a trusted source of knowledge and expertise. Building Trust and Credibility Through Brand Journalism in Tourism Building trust and credibility is essential for any brand, but it is particularly important in the tourism industry, where travellers are often making significant investments in their experiences. In Sri Lanka, where the tourism industry is highly competitive, brand journalism provides tourism brands with a powerful tool for establishing themselves as trusted sources of information and inspiration. By focusing on storytelling rather than traditional promotional messages, tourism brands can create content that feels authentic, informative, and engaging, helping to build trust with their audience. Brand journalism allows tourism brands to showcase the values and principles that guide their operations, whether it be a commitment to sustainability, support for local communities, or efforts to promote responsible tourism. For example, a Sri Lankan eco-tourism company might use brand journalism to share the stories of the local conservation efforts they support, highlighting the positive impact that tourism can have on the environment. This type of storytelling not only promotes the brand but also helps build credibility with travellers who are looking for responsible and ethical travel options. In addition to building trust with travellers, brand journalism can also help tourism brands foster a sense of loyalty and community among their audience. By sharing stories that resonate with travellers’ values and aspirations, tourism brands can create a deeper emotional connection with their audience, encouraging repeat visits and positive word-of-mouth referrals. In a market like Sri Lanka, where competition is fierce and travellers have many options to choose from, brand journalism provides a way for tourism brands to stand out by building lasting relationships with their audience based on trust and credibility. Case Studies of Successful Brand Journalism in Sri Lanka’s Tourism Sector Several Sri Lankan tourism brands have successfully adopted brand journalism to enhance their reputation and connect with travellers in a more meaningful way. One example is Sri Lankan Airlines, which has used brand journalism to strengthen its brand image and build customer loyalty. The airline has created content that goes beyond traditional advertising by telling the stories of travellers, highlighting cultural experiences, and showcasing its commitment to sustainability. Through blog posts, videos, and social media updates, Sri Lankan Airlines has positioned itself not only as a means of transport but as a storyteller that connects travellers with the unique experiences of Sri Lanka. Similarly, the tourism boards of Sri Lanka have also utilized brand journalism to enhance the appeal of Sri Lanka as a tourist destination. Campaigns like ‘So Sri Lanka’ have effectively tapped into the power of storytelling to promote the island’s unique experiences, from its diverse wildlife to its ancient heritage. By focusing on the stories of the people, places, and experiences that define Sri Lanka, these campaigns have successfully positioned the country as a destination for travellers seeking authentic and transformative experiences. ALMA.Shameem Senior Lecturer in Marketing Management Department of Marketing Management South Eastern University of Sri Lanka almashameem@gmail,com Prof. Sivesan Sivanandamoorthy Programme Head / Tourism and Hospitality Unit University of Jaffna S.Thowfeek Ahamed Senior Lecturer in Management Department of Management SLIATE – Hardy Ampara