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The team that President-elect Donald Trump has selected to lead federal health agencies in his second administration includes a retired congressman, a surgeon and a former talk-show host. All could play pivotal roles in fulfilling a political agenda that could change how the government goes about safeguarding Americans' health — from health care and medicines to food safety and science research. In line to lead the Department of Health and Human Services secretary is environmental lawyer and anti-vaccine organizer Robert F. Kennedy Jr. Trump's choices don't have experience running large bureaucratic agencies, but they know how to talk about health on TV . Centers for Medicare and Medicaid pick Dr. Mehmet Oz hosted a talk show for 13 years and is a well-known wellness and lifestyle influencer. The pick for the Food and Drug Administration, Dr. Marty Makary, and for surgeon general, Dr. Janette Nesheiwat, are frequent Fox News contributors. Many on the list were critical of COVID-19 measures like masking and booster vaccinations for young people. Some of them have ties to Florida like many of Trump's other Cabinet nominees: Dave Weldon , the pick for the Centers for Disease Control and Prevention, represented the state in Congress for 14 years and is affiliated with a medical group on the state's Atlantic coast. Nesheiwat's brother-in-law is Rep. Mike Waltz , R-Fla., tapped by Trump as national security adviser. Here's a look at the nominees' potential role in carrying out what Kennedy says is the task to “reorganize” agencies, which have an overall $1.7 trillion budget, employ 80,000 scientists, researchers, doctors and other officials, and effect Americans' daily lives: The Atlanta-based CDC, with a $9.2 billion core budget, is charged with protecting Americans from disease outbreaks and other public health threats. Kennedy has long attacked vaccines and criticized the CDC, repeatedly alleging corruption at the agency. He said on a 2023 podcast that there is "no vaccine that is safe and effective,” and urged people to resist the CDC's guidelines about if and when kids should get vaccinated . The World Health Organization estimates that vaccines have saved more than 150 million lives over the past 50 years, and that 100 million of them were infants. Decades ago, Kennedy found common ground with Weldon , 71, who served in the Army and worked as an internal medicine doctor before he represented a central Florida congressional district from 1995 to 2009. Starting in the early 2000s, Weldon had a prominent part in a debate about whether there was a relationship between a vaccine preservative called thimerosal and autism. He was a founding member of the Congressional Autism Caucus and tried to ban thimerosal from all vaccines. Kennedy, then a senior attorney for the Natural Resources Defense Council, believed there was a tie between thimerosal and autism and also charged that the government hid documents showing the danger. Since 2001, all vaccines manufactured for the U.S. market and routinely recommended for children 6 years or younger have contained no thimerosal or only trace amounts, with the exception of inactivated influenza vaccine. Meanwhile, study after study after study found no evidence that thimerosal caused autism. Weldon's congressional voting record suggests he may go along with Republican efforts to downsize the CDC, including to eliminate the National Center for Injury Prevention and Control, which works on topics like drownings, drug overdoses and shooting deaths. Weldon also voted to ban federal funding for needle-exchange programs as an approach to reduce overdoses, and the National Rifle Association gave him an “A” rating for his pro-gun rights voting record. Kennedy is extremely critical of the FDA, which has 18,000 employees and is responsible for the safety and effectiveness of prescription drugs, vaccines and other medical products, as well as overseeing cosmetics, electronic cigarettes and most foods. Makary, Trump’s pick to run the FDA, is closely aligned with Kennedy on several topics . The professor at Johns Hopkins University who is a trained surgeon and cancer specialist has decried the overprescribing of drugs, the use of pesticides on foods and the undue influence of pharmaceutical and insurance companies over doctors and government regulators. Kennedy has suggested he'll clear out “entire” FDA departments and also recently threatened to fire FDA employees for “aggressive suppression” of a host of unsubstantiated products and therapies, including stem cells, raw milk , psychedelics and discredited COVID-era treatments like ivermectin and hydroxychloroquine. Makary's contrarian views during the COVID-19 pandemic included questioning the need for masking and giving young kids COVID-19 vaccine boosters. But anything Makary and Kennedy might want to do when it comes to unwinding FDA regulations or revoking long-standing vaccine and drug approvals would be challenging. The agency has lengthy requirements for removing medicines from the market, which are based on federal laws passed by Congress. The agency provides health care coverage for more than 160 million people through Medicaid, Medicare and the Affordable Care Act, and also sets Medicare payment rates for hospitals, doctors and other providers. With a $1.1 trillion budget and more than 6,000 employees, Oz has a massive agency to run if confirmed — and an agency that Kennedy hasn't talked about much when it comes to his plans. While Trump tried to scrap the Affordable Care Act in his first term, Kennedy has not taken aim at it yet. But he has been critical of Medicaid and Medicare for covering expensive weight-loss drugs — though they're not widely covered by either . Trump said during his campaign that he would protect Medicare, which provides insurance for older Americans. Oz has endorsed expanding Medicare Advantage — a privately run version of Medicare that is popular but also a source of widespread fraud — in an AARP questionnaire during his failed 2022 bid for a U.S. Senate seat in Pennsylvania and in a 2020 Forbes op-ed with a former Kaiser Permanente CEO. Oz also said in a Washington Examiner op-ed with three co-writers that aging healthier and living longer could help fix the U.S. budget deficit because people would work longer and add more to the gross domestic product. Neither Trump nor Kennedy have said much about Medicaid, the insurance program for low-income Americans. Trump's first administration reshaped the program by allowing states to introduce work requirements for recipients. Kennedy doesn't appear to have said much publicly about what he'd like to see from surgeon general position, which is the nation's top doctor and oversees 6,000 U.S. Public Health Service Corps members. The surgeon general has little administrative power, but can be an influential government spokesperson on what counts as a public health danger and what to do about it — suggesting things like warning labels for products and issuing advisories. The current surgeon general, Vivek Murthy, declared gun violence as a public health crisis in June. Trump's pick, Nesheiwat, is employed as a New York City medical director with CityMD, a group of urgent care facilities in the New York and New Jersey area, and has been at City MD for 12 years. She also has appeared on Fox News and other TV shows, authored a book on the “transformative power of prayer” in her medical career and endorses a brand of vitamin supplements. She encouraged COVID-19 vaccines during the pandemic, calling them “a gift from God” in a February 2021 Fox News op-ed, as well as anti-viral pills like Paxlovid. In a 2019 Q&A with the Women in Medicine Legacy Foundation , Nesheiwat said she is a “firm believer in preventive medicine” and “can give a dissertation on hand-washing alone.” As of Saturday, Trump had not yet named his choice to lead the National Institutes of Health, which funds medical research through grants to researchers across the nation and conducts its own research. It has a $48 billion budget. Kennedy has said he'd pause drug development and infectious disease research to shift the focus to chronic diseases. He'd like to keep NIH funding from researchers with conflicts of interest, and criticized the agency in 2017 for what he said was not doing enough research into the role of vaccines in autism — an idea that has long been debunked . Associated Press writers Amanda Seitz and Matt Perrone and AP editor Erica Hunzinger contributed to this report. The Associated Press Health and Science Department receives support from the Howard Hughes Medical Institute’s Science and Educational Media Group and the Robert Wood Johnson Foundation. The AP is solely responsible for all content. This story has been corrected to reflect that the health agencies have an overall budget of about $1.7 trillion, not $1.7 billion.https www nice88 ph 。

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Will the Vanguard Australian Shares Index ETF (VAS) ever be a growth fund?Support grows for Blake Lively over smear campaign claimShare Tweet Share Share Email In today’s rapidly evolving digital landscape, video marketing has emerged as a powerful tool for businesses seeking to engage and convert their target audiences. With the proliferation of smartphones, high-speed internet, and social media platforms, consumers are increasingly turning to video content for entertainment, information, and inspiration. As a result, video has become the preferred medium for brands to communicate their messages effectively and leave a lasting impression on viewers. The importance of video marketing lies in its unparalleled ability to captivate audiences through compelling visuals, storytelling, and emotional resonance. Unlike text-based or static imagery, videos have the unique ability to convey complex messages in a concise and engaging manner, making them particularly effective for brands looking to stand out in a crowded market. Furthermore, video content tends to elicit higher levels of engagement and interaction from audiences compared to other forms of content, making it an indispensable tool for driving brand awareness, building trust, and ultimately converting viewers into customers. The Wix affiliate plugin boosts video marketing by streamlining collaborations and tracking, seamlessly integrating with a brand’s digital strategy. In this introductory paragraph, we will explore the significance of video marketing in today’s digital age and why businesses cannot afford to overlook its potential in engaging and converting audiences. Why video marketing matters Video marketing matters significantly in today’s digital landscape due to its unparalleled ability to captivate audiences and drive meaningful engagement. With the exponential growth of online video consumption across various platforms, businesses must leverage this medium to effectively reach and connect with their target audiences. Unlike static text or images, videos have the unique power to convey complex messages in a visually compelling and emotionally resonant manner. Through the use of storytelling, captivating visuals, and audio elements, video content can evoke powerful emotions, making it more memorable and impactful. Moreover, video marketing allows for enhanced personalization and targeting, enabling brands to tailor their messages to specific audience segments and address individual needs and preferences effectively. This personalized approach not only fosters deeper connections with viewers but also increases the likelihood of conversion. Additionally, video content tends to generate higher engagement rates compared to other forms of content, making it an invaluable tool for building brand awareness , driving website traffic, and ultimately, boosting sales and revenue. In essence, video marketing matters because it enables businesses to cut through the digital noise, capture the attention of their target audience, and deliver compelling messages that resonate on a deeper level, ultimately driving meaningful engagement and conversions. To effectively scale these impactful video marketing initiatives, companies are turning to hiring a fractional COO who can provide the strategic oversight needed while maintaining cost-effectiveness. Engaging audiences with video marketing Engaging audiences with video marketing involves crafting compelling visual narratives that captivate viewers’ attention and foster meaningful connections. One key aspect is leveraging the power of storytelling to evoke emotions and resonate with the audience on a deeper level. By crafting narratives that are relatable, entertaining, or informative, brands can establish a strong emotional connection with viewers, leading to increased engagement and brand loyalty. Another important factor in engaging audiences is personalization and targeting. Tailoring video content to specific audience segments based on demographics, interests, or browsing behavior ensures that the message resonates with viewers on a personal level, making them more likely to engage with the content and take desired actions. To streamline audience engagement, consider using management software for personalized video marketing strategies. Interactivity also plays a crucial role in engaging audiences with video marketing. By incorporating elements such as polls, quizzes, or clickable annotations, brands can encourage active participation from viewers, keeping them engaged and immersed in the content. Moreover, leveraging various platforms and formats, such as YouTube , social media, or live streaming , allows brands to reach audiences where they are most active and consuming content. By adapting video content to suit the preferences and behaviors of different platforms, brands can maximize engagement and effectively connect with their target audience . Converting audiences with video marketing Converting audiences with video marketing is a strategic process aimed at persuading viewers to take desired actions, such as making a purchase, signing up for a service, or subscribing to a channel. This phase of the marketing funnel involves moving viewers from mere engagement to becoming customers or loyal followers. To achieve successful conversions, video marketers employ various tactics and techniques. One effective strategy is the use of compelling calls-to-action (CTAs) strategically placed within or at the end of the video content (e.g. online video advertisement ). These CTAs prompt viewers to take specific actions, such as clicking on a link, filling out a form, or making a purchase. Additionally, demonstrating the benefits and features of a product or service through video can persuade viewers to make a buying decision. Moreover, providing valuable information or solutions to viewers’ problems can establish trust and credibility, making them more likely to convert. Incorporating testimonials, reviews, and social proof in video content can also influence audience perception and increase conversion rates.For businesses in dropshipping , showcasing real-life product demonstrations or customer success stories through videos can enhance trust and drive conversions. Overall, converting audiences with video marketing requires a combination of persuasive storytelling, effective communication of value propositions, and strategic placement of CTAs to guide viewers towards desired actions. By leveraging these techniques, businesses can maximize the impact of their video marketing efforts and achieve tangible results in terms of audience conversions and business growth. Case studies and examples Case studies and examples serve as invaluable sources of insight and inspiration in understanding the efficacy of video marketing strategies. By examining real-world scenarios, and video campaigns that went viral , businesses can glean practical lessons and best practices to enhance their own campaigns. One notable case study is the Dove “Real Beauty” campaign, which utilized emotionally resonant video content to challenge beauty standards and foster a positive brand image. The campaign’s videos, such as “Dove Real Beauty Sketches,” garnered widespread acclaim and millions of views, showcasing the power of storytelling in engaging audiences. Similarly, GoPro’s user-generated content strategy exemplifies how video marketing can harness user enthusiasm to drive brand visibility and loyalty. By empowering customers to share their adventures through GoPro cameras, the company generated a vast library of captivating content that not only showcased its products’ capabilities but also cultivated a vibrant community around the brand. These examples highlight the diverse approaches and strategies that businesses can employ to leverage video marketing effectively, whether through emotional storytelling , user-generated content, or other innovative tactics. By studying such case studies, marketers can gain valuable insights into crafting compelling video campaigns that resonate with audiences and drive meaningful results. Tools and resources for effective video marketing Tools and resources for effective video marketing play a crucial role in creating compelling content, optimizing its reach, and measuring its impact. Firstly, video creation and editing software such as Adobe Premiere Pro, Final Cut Pro, or simpler tools like Canva and Animoto, Animaker empower marketers to produce high-quality videos with professional polish. Additionally, access to stock footage libraries like Shutterstock or Adobe Stock enables the integration of diverse visuals to enhance storytelling. Analytics and tracking tools such as Google Analytics and YouTube Analytics provide valuable insights into audience engagement, allowing marketers to refine their strategies for better results. Furthermore, optimizing video content for search engines and social media platforms is essential for maximizing visibility and engagement. 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Conclusion In conclusion, the significance of video marketing in engaging and converting audiences cannot be overstated. As consumers increasingly favor visual content, businesses must adapt their marketing strategies to meet these preferences. Video marketing offers a powerful tool for captivating audiences through compelling storytelling, captivating visuals, and emotional resonance. By leveraging personalized content, interactivity, and targeted distribution channels, companies can effectively engage with their target demographics and build stronger connections with their audience. Furthermore, video content has proven to be highly effective in driving conversions, whether through persuasive calls-to-action, showcasing product benefits, or providing valuable information. Through the use of analytics and optimization techniques, businesses can refine their video marketing strategies to maximize engagement and conversion rates. Ultimately, video marketing enables brands to stand out in a crowded digital landscape, driving brand awareness, loyalty, and ultimately, business growth. As technology continues to evolve, the future of video marketing holds even greater potential for innovation and creativity, making it an indispensable tool for businesses looking to thrive in today’s competitive market. Related Items: marketing , video Share Tweet Share Share Email Recommended for you Top 8 Benefits of Using Video Testimonials for Your Wall of Love What Is B2B Marketing And It’s Benefits Microsoft Network: The Door for Video Creators is Now Open! Comments