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ABILENE, Texas (AP) — Sam Hicks scored on a 53-yard run in the fourth quarter and finished with 171 yards on the ground to lead Abilene Christian to a 24-0 victory over Northern Arizona on Saturday in the first round of the FCS playoffs. The Wildcats (9-4), ranked No. 15 in the FCS coaches poll and seeded 15th, qualified for the playoffs for the first time and will travel to play No. 2 seed and nine-time champion North Dakota State (10-2) on Saturday at the Fargo Dome. The Bison had a first-round bye. Abilene Christian grabbed a 7-0 lead on its second possession when Carson Haggard connected with Trey Cleveland for a 37-yard touchdown that capped a 10-play 97-yard drive. Northern Arizona (8-5), ranked 17th but unseeded for the playoffs after winning five straight to get in, picked off Haggard on the Wildcats' next two possessions but could not turn them into points. NAU went for it on fourth-and-goal at the 1-yard line with 9:30 left before halftime, but Jordan Mukes tackled Ty Pennington for a 4-yard loss. That led to a 46-yard field goal by Ritse Vaes and a 10-0 lead at halftime. The score remained the same until Hicks' big run with 10:16 left to play. Haggard passed 6 yards to Blayne Taylor for the final score with 2:16 to go. Haggard completed 23 of 29 passes for 244 yards with three interceptions. Abilene Christian's defense allowed at least 20 points in every game during the regular season and yielded at least 30 six times. The Wildcats lost their season opener to FBS member Texas Tech 52-51 in overtime. Abilene Christian's last shutout came in a 56-0 victory over Lamar on Sept. 25, 2021. Get poll alerts and updates on the AP Top 25 throughout the season. Sign up here . AP college football: https://apnews.com/hub/ap-top-25-college-football-poll and https://apnews.com/hub/college-football Copyright 2024 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

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NO. 20 TEXAS A&M 81, RUTGERS 77The highs and lows of Marin’s music scene in 2024

When Katja Vogt considers a Jaguar, she pictures a British-made car purring confidently along the Italian coastline — a vision of familiarity that conveys "that dreaming, longing feeling we all love." She's not sure what to think about Jaguar now after the 89-year-old company announced a radical rebranding that featured loud colors and androgynous people — but no cars. Jaguar, the company says, will now be JaGUar. It will produce only electric vehicles beginning in 2026. Bad attention is good attention, Jaguar execs would appear to believe. The car brand has prompted mockery online for posting a glitzy ad without a single car in it. Say goodbye to British racing green, Cotswold Blue and black. Its colors are henceforth electric pink, red and yellow, according to a video that sparked backlash online. Its mission statement: "Create exuberance. Live vivid. Delete ordinary. Break moulds." "Intrigued?" @Jaguar posted on social media. "Weird and unsettled" is more like it, Vogt wrote on Instagram. "Especially now, with the world feeling so dystopian," the Cyprus-based brand designer wrote, "a heritage brand like Jaguar should be conveying feelings of safety, stability, and maybe a hint of rebellion — the kind that shakes things up in a good way, not in a way that unsettles." Jaguar was one of several iconic companies that announced significant rebrandings in recent weeks, upending a series of commercial — and cultural — landmarks by which many modern human beings sort one another, carve out identities and recognize the world around them. Campbell's, the 155-year-old American icon that artist Andy Warhol immortalized in pop culture decades ago, is ready for a new, soupless name. Comcast's corporate reorganization means there will soon be two television networks with "NBC" in their name — CNBC and MSNBC — that will no longer have any corporate connection to NBC News, a U.S. legacy news outlet. CNBC One could even argue the United States itself is rebranding with the election of former President Donald Trump and Republican majorities in the House and Senate. Unlike Trump's first election in 2016, he won the popular vote in what many called a national referendum on American identity. Are we, then, the sum total of our consumer decisions — what we buy, where we travel and whom we elect? Certainly, it's a question for those privileged enough to be able to afford such choices. Volumes of research in the art and science of branding — from "brandr," an old Norse word for burning symbols into the hides of livestock — say those factors do contribute to the modern sense of identity. So rebranding, especially of heritage names, can be a deeply felt affront to consumers. "It can feel like the brand is turning its back on everything that it stood for — and therefore it feels like it's turning its back on us, the people who subscribe to that idea or ideology," said Ali Marmaduke, strategy director with the Amsterdam-based Brand Potential. He said cultural tension — polarization — is surging over politics, wars in Russia and the Mideast, the environment, public health and more, creating what Marmaduke said is known as a "polycrisis": the idea that there are several massive crises converging that feel scary and complex. Campbell's soups "People are understandably freaked out by that," he said. "So we are looking for something that will help us navigate this changing, threatening world that we face." Trump's "Make America Great Again" qualifies. So did President Joe Biden's "Build Back Better" slogan. Campbell's soup itself — "Mmm Mmm Good" — isn't going anywhere, CEO Mark Clouse said. The company's new name, Campbell's Co., will reflect "the full breadth of our portfolio," which includes brands like Prego pasta sauce and Goldfish crackers. None of the recent activity around heritage brands sparked a backlash as ferocious as Jaguar's. The company stood as a pillar of tradition-loving British identity since World War II. The famous "leaper" cat Jaguar logo is pictured in 2019 at the Auto show in Paris, France. Jaguar said its approach to the rebrand was rooted in the philosophy of its founder, Sir William Lyons, to "copy nothing." What it's calling "the new Jaguar" will overhaul everything from the font of its name to the positioning of it's famous "leaper" cat. "Exuberant modernism" will "define all aspects of the new Jaguar world," according to the news release. The approach is thought to be aimed at selling fewer cars at a six-figure price point to a more diverse customer base. The reaction ranged from bewilderment to hostility. Memes sprouted up likening the video to the Teletubbies, a Benetton ad and — perhaps predictably — a bow to "woke" culture as the blowback intersected with politics. Get local news delivered to your inbox!AP Trending SummaryBrief at 6:06 p.m. EST

Sister of Quebec man killed in Florida boat explosion also injured, friend saysTrump trolea en redes sociales a Justin Trudeau y a Jill BidenST. PAUL — Kris Bolle is living the “van life” these days with Annie, his mini Australian shepherd. Bolle, 46, bought a 2020 Dodge Ram ProMaster cargo van this past fall. The Hayfield resident planned, essentially, a studio apartment inside. The van with a high roof has room for a full bed, a small kitchen area and a writing desk. He saves money by forgoing rent, but there is a cost — isolation. It’s a lifestyle he’s grown accustomed to since he had to hide his sexuality over the years, including in the Navy under the now-defunct “Don’t Ask, Don’t Tell” policy, which allowed gay and lesbian service members to stay in the military as long as they weren’t out, he said. “I had to be very, very tight-lipped about me ... so I’m used to it,” Bolle said. “But yes, it wears on you. It wears you down, and you feel isolated and you feel left out.” About 48% of Minnesotans feel left out some of the time or often, according to the “Minds of Minnesotans” survey conducted by APM Research Lab. The poll also finds that about half of Minnesotans feel lonely, at least some of the time. More specifically, 13% say they “often” lack companionship and another 35% lack companionship “some of the time.” Results were similar when Minnesotans were asked how often they feel left out and isolated from others. Bolle was one of 3,399 participants surveyed by the firm Lumaris. He said he often feels a lack of companionship as well. He hasn’t been in a relationship since 2009. He often feels left out and sometimes feels isolated. “I’m isolated in the sense where I really can’t find a suitable partner,” he said. His social connections are at his nursing assistant job, which he looks forward to, Bolle said. He’s never thoroughly enjoyed a job as much as his role at a skilled nursing facility, he said. “Work is great. I get to see people, I get to interact with people. I get to chat and talk and all the things that you know, that people do,” Bolle said. “That’s really hard to find.” The APM Research Lab included these questions in the survey, conducted this year between July 20 and Nov. 22, to better understand what the U.S. Surgeon General has called “Our Epidemic of Loneliness and Isolation.” The three questions used in the APM Research Lab survey were replicated from the widely used UCLA Loneliness Scale to help assess Minnesotans’ state of mind in the post-pandemic era, and possibly to help identify groups of Minnesotans that are faring better or worse with feelings of loneliness and isolation. In 2023, U.S. Surgeon General Dr. Vivek Murthy issued a report calling loneliness an epidemic, posing significant health risks akin to tobacco usage, obesity and addiction. Loneliness intersects with various aspects of people’s lives, said Carrie Henning-Smith, an associate professor in the Division of Health Policy and Management at the University of Minnesota School of Public Health. “Social isolation and loneliness have profound impacts on health, on mortality risks, on all of the ways that our lives play out within health, within that sphere, but in so many other ways, too,” said Henning-Smith, who conducts research on rural populations as the co-director of the University of Minnesota Rural Health Research Center and the Rural Health Program. According to the U.S. Surgeon General report, “the physical health consequences of poor or insufficient connection include a 29 percent increased risk of heart disease, a 32 percent increased risk of stroke, and a 50 percent increased risk of developing dementia for older adults.” A lack of social connections increases the risk of premature death by more than 60%, the report added. Mary Jo Kreitzer, the founder and director of the Earl Bakken Center for Spirituality and Healing at the University of Minnesota, said the report is significant. “Just by him [Murthy] touching that subject, everybody remembers that he did,” she said. “People remembered that. Because I’m sure that everybody has somebody like that in their life, or they themselves are feeling lonely.” There’s also a stigma surrounding the idea of loneliness. “People are reluctant to admit that they feel lonely. It somehow means like that you’re unlikable or unlovable or there’s something wrong with you,” Henning-Smith said. “It’s important to have these conversations, because the truth is, just about everyone will feel lonely at some point in their life.” she added. “It's a universal part of being human.” Kreitzer said the data reported by APM Lab is comparable to other global and U.S. data on the subject. “Other studies, like this one found that loneliness peaks in younger age groups,” she said, calling it “a very interesting finding.” The survey found that the Gen Z cohort of 18 to 27, were the most lonely. “That surprises a lot of people, but I think it’s consistent with other data,” Kreitzer said. She said people assume that older people suffer from loneliness because they lack the social connections they once had earlier in their lives. The survey data, instead, showed that baby boomers, currently aged 60-78, are the least lonely of adult-age generations in Minnesota: 63% score as “rarely lonely” and only 7% indicated frequent loneliness. “Sometimes, like in the boomer generation, when people have retired, they actually have more time to build and strengthen connections,” Kreitzer said. “Boomers can be great at joining groups, pursuing interests, be that hobbies or fitness activities or book clubs or volunteering, and all of those are ways that can really help us build social connections.” She said her local YMCA in Grand Rapids is a hub of activity with engaged older folks. She sees them playing cards, working out, swimming and more. Gen Zers, however, are experiencing numerous life transitions. “During that age, they’re expected to separate from their family, to find a partner, to launch a career,” Kreitzer said. “So there’s been a lot of disruption in social connections that they probably have had in their life for a long, long time.” Henning-Smith called the loneliness rates among young adults “concerning.” Social media and technology may explain part of the higher rates. “People who live their lives online, people who are digital natives and were born into a world where they’re living their lives online, have fundamentally different ways of connecting with other people,” Henning-Smith said. “I worry that some of those skills and some of the infrastructure for connecting with people in meaningful ways and in-person connections might be lacking for some folks in younger generations.” Kreitzer suggests to those who may have frequent bouts of loneliness to acknowledge the feelings. Don’t ignore them. She advises them to reach out to family and friends to try to build or rebuild social connections. She also encourages people to join groups based on their interests. Kreitzer highly recommends volunteering because of the health benefits associated with it. “There’s actually research on that that, like, volunteering helps improve our own well-being,” she said. “It can actually improve our overall positive outlook, our mental health and well-being.” Back in Hayfield, Bolle said he tries to find community to fend off his loneliness. His location is a challenge because he finds groups in the Twin Cities some 90 miles away. He belongs to a spiritual group that meets once a week in Rochester, but that’s a 52-mile round trip, so he only goes from time to time. Bolle also prepares himself to encounter situations that bring on feelings of loneliness when he goes to Rochester on his weekends to run errands. “When I see families out having fun together, or groups of people, groups of young people, you know, out together and having fun, that can trigger pangs of loneliness,” he said. “I just feel like I’m missing out on human connection.” He said when he was younger, he bought into society’s emphasis on rugged individualism. “But it just doesn’t work, because you will almost ultimately, always end up feeling lonely,” he said. When he traveled the world with the Navy, Bolle said he saw community and family as top priorities in other countries as well as in the Mexican and Latino communities of Southern California where he grew up. “You really do need that connection with other people,” he said. “It’s almost as important as food and shelter, you know?” The data and the heart appear to agree. This story was originally published on MPRNews.orgCOA: BSP spent P5.95B for new peso banknotes

Sister of Quebec man killed in Florida boat explosion also injured, friend says

Dallas (7-8) at Philadelphia (12-3) Sunday, 1 p.m. EST, Fox BetMGM NFL Odds: Eagles by 7 1/2 Against the spread: Dallas 6-9; Philadelphia 9-6 Series record: Cowboys lead 74-58. Last meeting: Jalen Hurts threw two touchdowns and ran for two more in the Eagles’ 34-6 rout of the Cowboys at Dallas on Nov. 10. Last week: Cowboys defeated the Buccaneers 26-24; Eagles lost 36-33 at Washington. Cowboys offense: overall (16), rush (28), pass (10), scoring (20) Cowboys defense: overall (27), rush (27), pass (21), scoring (30) Eagles offense: overall (6), rush (1), pass (31), scoring (8) Eagles defense: overall (1), rush (9), pass (2), scoring (5) Turnover differential: Cowboys minus-3; Eagles plus-6 RB Saquon Barkley is 162 yards shy of becoming the ninth player in NFL history to rush for 2,000 yards in a season and needs 268 yards to break Eric Dickerson’s single-season rushing record of 2,105 yards, set in 1984. In his past five games, QB Cooper Rush has passed for nine touchdowns and one interception, looking more comfortable of late after taking over for Dak Prescott in November. Rush is 9-2 as a starter against teams that are not the Eagles. Dallas’s rushing defense vs. Barkley. Can anyone stop him? The Cowboys will be the latest to try to corral Barkley, who has 1,838 rushing yards and 2,114 scrimmage yards, both of which lead the NFL. Dallas ranks 28th in the NFL in rushing defense, allowing an average of 135.9 yards a game. Philadelphia, behind Barkley’s stellar play, tops the league at 187.9 yards a game on the ground. Cowboys: WR CeeDee Lamb will miss the final two games after getting shut down over the sprained right shoulder he's been dealing with the second half of the season. ... LB Eric Kendricks (calf) warmed up but wasn’t able to play against Tampa Bay last week. Eagles: Hurts is in concussion protocol after leaving the game following a 13-yard scramble with 9:52 left in the first quarter last week. ... DE Josh Sweat (ankle) and Jordan Davis also left the game at Washington early. ... QB Ian Book was signed to the practice squad Thursday. The Cowboys made the playoffs in each of the previous three seasons, but were eliminated prior to their game against Tampa Bay last week when the Commanders came back from a 13-point, fourth-quarter deficit to beat Philadelphia. ... Dallas is 5-2 on the road. ... The Eagles can clinch the NFC East and one of the conference's top two seeds with a victory. ... On Jan. 11, 1981, the Eagles defeated the Cowboys 20-7 at their former home, Veterans Stadium. Wilbert Montgomery rushed for a 42-yard touchdown to give Philadelphia an early lead that propelled the Eagles to their first Super Bowl appearance. LB Micah Parsons needs half a sack to reach double digits in sacks for the fourth straight season to begin his career and would become just the fifth player to accomplish the feat in NFL history. ... K Brandon Aubrey made a 53-yard and two 58-yard field goals against the Buccaneers, upping his league-leading total to 14 made of 50-plus yards. ... Kenny Pickett went 14 of 24 for 143 yards and a TD in relief of Hurts last week. If he can’t go because of the rib injury and Hurts remains unavailable, Philadelphia could turn to third-stringer Tanner McKee, a 2023 sixth-round pick. Pickett, a 2022 first-round pick, is no stranger to starting, going 14-10 as Pittsburgh’s QB earlier in his career. ... Defensive back C.J. Gardner-Johnson was ejected against Washington for committing two unsportsmanlike penalties. ... The Eagles already set a team record for rushing yards in a season with 2,818, and they are within four rushing touchdowns of tying the club’s best single-season mark of 32, set in 2022. ... Barkley needs just 33 yards from scrimmage to break McCoy’s mark of 2,146 scrimmage yards, set in 2013. ... WR A.J. Brown leads the NFL with 16.3 yards a catch and ranks ninth in the league with 1,043 receiving yards, joining Mike Quick (1983–85) as the only Philadelphia players to have three consecutive 1,000-yard receiving seasons. Philadelphia’s defense is tied for ninth in the NFL with a plus-6 turnover margin. With Hurts possibly sidelined, Philadelphia giving up an uncharacteristic 36 points last week and the chance to clinch the division, the Eagles defense likely will be extra motivated to have a good performance against a Dallas offense that ranks 21st in the league in points. AP NFL: https://apnews.com/hub/NFL'Monopoly money' found in backpack of New York health CEO gunman

A would-be Arizona influencer accused of spraying pesticides on produce at a Phoenix-area Walmart is facing felony charges following the stunt that was posted to social media. Charles Smith, 27, was arrested after videos were uploaded to Instagram and TikTok showed a man spreading bug spray on yams, lemons, chicken and other produce at the Walmart in Mesa, according to the Arizona Republic , part of the USA TODAY Network. According to a press release from the Mesa Police Department , Smith faces one felony charge of introducing poison, as well as misdemeanor charges of theft, criminal damage and endangerment. A judge ordered him held on a $10,000 bond during a court appearance on Monday involving a separate third-degree burglary charge, according to reporting by AZ Family and KSAZ-TV . It's unclear what led to the burglary charge against Smith, though at least one of his videos appears to show him taking something from a customer outside a business and running away. Smith posts public prank videos under the username Wolfie Kahletti on Instagram and TikTok. On Instagram, he has a following of more than 300,000, but he's been banned on Tiktok. Smith faces his next court appearance on Friday. Court records do not list an attorney representing him. What happened? Smith is accused of spraying the bug spray on the grocery items on the evening of Dec. 19. "Through investigative means, and with assistance from the Tempe Police Department, detectives were able to identify Smith as the suspect," Detective Richard Encinas, told the Arizona Republic. "Mesa Police contacted Smith and he turned himself in voluntarily. During the interview, Smith admitted to the theft and spraying of the pesticide." Smith was booked into jail on charges of introducing poison, criminal damage, endangerment and theft. The videos showing the incident were posted on social media under the username Wolfie Kahletti. The videos show Smith dispensing the bug spray, and later two videos were subsequently uploaded with the captions, "Fooled u," "Threw them away" and "Promise I threw them away". The videos show him taking large quantities of produce from the shelves, loading it into a shopping cart, and pushing the cart inside of the Walmart. Followers warned of imminent arrest In the video Smith posted showing something being taken from a customer at what appears to be a restaurant patio, followers commented that he was going to get in trouble someday soon. "Can't wait til you're ARRESTED," one says, while another says: "How are these pranks when you're hurting someone?" Fernando Cervantes Jr. is a trending news reporter for USA TODAY. Reach him at fernando.cervantes@gannett.com and follow him on X @fern_cerv_.

AP News Summary at 5:37 p.m. ESTWEBER STATE 68, PEPPERDINE 53Washington, Dec 1 (PTI): President-elect Donald Trump on Saturday warned BRICS countries against any move to replace the US dollar and has sought a commitment from the nine-member group that includes India, Russia, China, and Brazil. Continues below advertisement window.addEventListener("load", function() { let ad_unit_fire_time = 1000; if(ad_delay_time_abp > 0){ ad_unit_fire_time = parseInt(ad_delay_time_abp) + 500; } setTimeout(function () { googletag.cmd.push(function() { googletag.display("div-gpt-ad-9167143-2"); }); },ad_unit_fire_time) }); BRICS, formed in 2009, is the only major international group of which the United States is not a part. Its other members are South Africa, Iran, Egypt, Ethiopia, and the United Arab Emirates. Over the past few years a few of its member countries, in particular Russia and China, are seeking an alternative to the US Dollar or create own BRICS currency. India has so far not been part of the move. On Saturday, Trump warned BRICS nations against such a move. Continues below advertisement window.addEventListener("load", function() { let ad_unit_fire_time = 1000; if(ad_delay_time_abp > 0){ ad_unit_fire_time = parseInt(ad_delay_time_abp) + 500; } setTimeout(function () { googletag.cmd.push(function() { googletag.display("div-gpt-ad-1253031-3"); }); },ad_unit_fire_time) }); “The idea that the BRICS Countries are trying to move away from the Dollar while we stand by and watch is OVER,” the president-elect said in a post on Truth Social, a platform owned by him. “We require a commitment from these Countries that they will neither create a new BRICS Currency, nor back any other Currency to replace the mighty U.S. Dollar or, they will face 100% Tariffs and should expect to say goodbye to selling into the wonderful U.S. Economy,” Trump warned. “They can go find another 'sucker!' There is no chance that the BRICS will replace the US Dollar in International Trade, and any Country that tries should wave goodbye to America,” he said. At the 2023 summit in South Africa, BRICS countries committed to study the feasibility of a new common currency. A proposal in this regard was made by the Brazilian President Luiz Inacio Lula de Silva. India, an important pillar of BRICS, has said it is against de-dollarisation. "...ask you about de-Dollarization as a possibility for the world. At times India has expressed interest in alternative currency. It can serve as a reserve mechanism. I wonder how do you see that right now what you see as the role of the dollar and these discussions about your national policy? India’s External Affairs Minister S Jaishankar said during his appearance at the Carnegie Endowment for International Peace this fall. “I think you have us confused for someone else because we have never actively targeted the dollar. That's not part of either our economic policy or our political or our strategic policy. Some others may have,” Jaishankar said. “What I will tell you is a natural concern there. We often have trade partners who do not have dollars to take. So, we now have to look at whether we forgo dealings with them or do we find some settlement which works otherwise. So, there's no, I can say malicious intent vis-a-vis the dollar in business. WE are trying to do our business,” he said. “Sometimes you make it difficult in the use of dollars. We have some trade partners with whom trade in dollars becomes difficult because of your policies. We have to obviously look for workarounds. But for us, as we spoke about rebalancing, we spoke about multiple obviously all of this is also going to reflect on currencies and economic needs,” said the External Affairs Minister on October 1 this year. PTI LKJ VN VN (This story is published as part of the auto-generated syndicate wire feed. No editing has been done in the headline or the body by ABP Live.)

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IPC Rejects Election Outcome Amid Allegations of Electoral IrregularitiesFacebook Twitter WhatsApp SMS Email Print Copy article link Save When Katja Vogt considers a Jaguar, she pictures a British-made car purring confidently along the Italian coastline — a vision of familiarity that conveys "that dreaming, longing feeling we all love." She's not sure what to think about Jaguar now after the 89-year-old company announced a radical rebranding that featured loud colors and androgynous people — but no cars. Jaguar, the company says, will now be JaGUar. It will produce only electric vehicles beginning in 2026. Bad attention is good attention, Jaguar execs would appear to believe. The car brand has prompted mockery online for posting a glitzy ad without a single car in it. Say goodbye to British racing green, Cotswold Blue and black. Its colors are henceforth electric pink, red and yellow, according to a video that sparked backlash online. Its mission statement: "Create exuberance. Live vivid. Delete ordinary. Break moulds." "Intrigued?" @Jaguar posted on social media. Questions about Gillian’s Wonderland finances draw angry response from Mita Pleasantville man accused of murdering girlfriend Mainland Regional falls to Old Tappan in state final Northfield intersection to become four-way stop 4 Bridgeton men indicted in alleged sex trafficking ring Mays Landing man charged in hit-and-run that injured man, killed dog in Absecon Wonderland developer to pitch vision again Wednesday at Ocean City Tabernacle Atlantic City mayor waives first appearance on witness tampering charge Northfield Councilman Leeds resigns, citing concerns over Mayor Chau's criminal charges Former Galloway gymnastics co-owner accused of sex with minor to remain in jail Some Atlantic City casino workers call on union boss to resign for opposing a smoking ban Atlantic County suing NJ Juvenile Justice Commission over placement of youth offenders Biden pardons his son Hunter despite previous pledges not to Longport administrator and former police chief Scott Porter dies 9-year-old Margate boy wins tautog tourney in Ventnor: Shep On Fishing "Weird and unsettled" is more like it, Vogt wrote on Instagram. "Especially now, with the world feeling so dystopian," the Cyprus-based brand designer wrote, "a heritage brand like Jaguar should be conveying feelings of safety, stability, and maybe a hint of rebellion — the kind that shakes things up in a good way, not in a way that unsettles." By Nathaniel MeyersohnCNN Our brands, ourselves Jaguar was one of several iconic companies that announced significant rebrandings in recent weeks, upending a series of commercial — and cultural — landmarks by which many modern human beings sort one another, carve out identities and recognize the world around them. Campbell's, the 155-year-old American icon that artist Andy Warhol immortalized in pop culture decades ago, is ready for a new, soupless name. Comcast's corporate reorganization means there will soon be two television networks with "NBC" in their name — CNBC and MSNBC — that will no longer have any corporate connection to NBC News, a U.S. legacy news outlet. CNBC One could even argue the United States itself is rebranding with the election of former President Donald Trump and Republican majorities in the House and Senate. Unlike Trump's first election in 2016, he won the popular vote in what many called a national referendum on American identity. Are we, then, the sum total of our consumer decisions — what we buy, where we travel and whom we elect? Certainly, it's a question for those privileged enough to be able to afford such choices. Volumes of research in the art and science of branding — from "brandr," an old Norse word for burning symbols into the hides of livestock — say those factors do contribute to the modern sense of identity. So rebranding, especially of heritage names, can be a deeply felt affront to consumers. "It can feel like the brand is turning its back on everything that it stood for — and therefore it feels like it's turning its back on us, the people who subscribe to that idea or ideology," said Ali Marmaduke, strategy director with the Amsterdam-based Brand Potential. He said cultural tension — polarization — is surging over politics, wars in Russia and the Mideast, the environment, public health and more, creating what Marmaduke said is known as a "polycrisis": the idea that there are several massive crises converging that feel scary and complex. Campbell's soups "People are understandably freaked out by that," he said. "So we are looking for something that will help us navigate this changing, threatening world that we face." Trump's "Make America Great Again" qualifies. So did President Joe Biden's "Build Back Better" slogan. Campbell's soup itself — "Mmm Mmm Good" — isn't going anywhere, CEO Mark Clouse said. The company's new name, Campbell's Co., will reflect "the full breadth of our portfolio," which includes brands like Prego pasta sauce and Goldfish crackers. What is Jaguar? None of the recent activity around heritage brands sparked a backlash as ferocious as Jaguar's. The company stood as a pillar of tradition-loving British identity since World War II. The famous "leaper" cat Jaguar logo is pictured in 2019 at the Auto show in Paris, France. Jaguar said its approach to the rebrand was rooted in the philosophy of its founder, Sir William Lyons, to "copy nothing." What it's calling "the new Jaguar" will overhaul everything from the font of its name to the positioning of it's famous "leaper" cat. "Exuberant modernism" will "define all aspects of the new Jaguar world," according to the news release. The approach is thought to be aimed at selling fewer cars at a six-figure price point to a more diverse customer base. The reaction ranged from bewilderment to hostility. Memes sprouted up likening the video to the Teletubbies, a Benetton ad and — perhaps predictably — a bow to "woke" culture as the blowback intersected with politics. By Jordan Valinsky, CNN By Nathaniel Meyersohn, CNN The business news you need Get the latest local business news delivered FREE to your inbox weekly.

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