Racing was abandoned in the Track Champions League at Lee Valley VeloPark in London after British Olympic champion Katy Marchant and another rider crashed over the barriers into the crowd. Marchant and German rider Alessa-Catriona Propster left the track at speed along with their bikes and collided with spectators. British Cycling said the two riders and four supporters were treated by event medics and Marchant was taken to hospital. In a statement, British Cycling added: "WBD Sports, British Cycling, Lee Valley VeloPark, and the Union Cycliste Internationale unanimously decided to suspend all further racing for the evening and want to extend their best wishes for a speedy recovery to both riders and all affected spectators. "We are working closely with all parties to review the incident before taking appropriate action." At the same venue at the 2022 Commonwealth Games a high-speed collision involving several riders resulted in England's Matt Walls being catapulted over the barriers into the crowd with his bike. The London venue costing £250,000, around the track this year. Thirty-one-year-old Marchant, who won Team Sprint gold at the 2024 Paris Olympics, was competing in the second heat of the women's keirin.
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HONG KONG , Nov. 24, 2024 /PRNewswire/ -- Black Friday is here, and it's your chance to grab the best deals of the year! Whether you're looking to upgrade your home, simplify daily chores, or spoil your furry friends, we've got you covered with massive discounts on top-rated products. Check out these must-have items at unbeatable prices, available for a limited time only. AiRROBO T20+ Robot Vacuum : Revolutionize Your Cleaning Original Price: $499.99 Black Friday Price: $199 The AiRROBO T20+ isn't just a cleaning device—it's your new best friend. Featuring cutting-edge USLAM Air 5.0 & LiDAR Navigation , this robot vacuum efficiently maps your home for flawless cleaning. With its 3-in-1 sweeping, vacuuming, and mopping function, the T20+ handles everything from crumbs to tough stains. Add the hassle-free self-emptying station , a powerful HEPA filter , and an impressive 180-minute runtime , and you have a device that takes care of your floors without breaking a sweat. Control it effortlessly via app, voice, or remote, and enjoy spotless floors every day. AiRROBO P20 Robot Vacuum : Clean Smart, Live Better Original Price: $129.99 Black Friday Price: $64.99 Discount Code: 9TNGZLDR The AiRROBO P20 is perfect for budget-conscious shoppers who want smart cleaning. It delivers powerful suction to remove dirt, pet hair, and debris from hard floors and carpets. Compact yet efficient, the P20 is ideal for apartments or smaller homes. Don't miss the chance to grab this deal and simplify your life for a fraction of the price! AiRROBO PG50 Pet Grooming Vacuum : Pamper Your Pets Original Price: $99.99 Black Friday Price: $49.69 Discount Code: 4YUDMHIJ Say goodbye to the mess of grooming your pets at home. The AiRROBO PG50 combines grooming and vacuuming in one handy device, capturing pet hair and dander as you groom. This is the perfect gift for pet lovers who want to keep their homes fur-free while pampering their furry friends. Why Shop This Black Friday? Black Friday is the ultimate shopping event of the year, offering discounts you won't find anywhere else. These exclusive deals are available only from November 21 to December 2 , so act fast before they're gone. How to Grab These Deals? This Black Friday, elevate your home and lifestyle without breaking the bank. Don't let these deals slip away—shop now and enjoy cutting-edge products at unbeatable prices. Your future self will thank you! For more information For any giveaway campaigns or new feeds, please join AiRROBO on Facebook , Instagram , Twitter , YouTube and Gleam.io . About AiRROBO AiRROBO is a smart home appliance brand with a focus on AI-enabled technologies. Supported by world-leading AI and humanoid robotic company, UBTECH Robotics, AIRROBO is aiming to bring the most cutting-edge technology to more and more households around the globe, making smart home a new norm of life. Find out more at us.air-robo.com . CONTACT: Kristy Luo , sihui.luo@ubtrobot.com View original content to download multimedia: https://www.prnewswire.com/news-releases/dont-miss-these-incredible-airrobo-black-friday-deals--unbeatable-prices-await-302314818.html SOURCE AiRROBOLive: Australia aiming to seal ODI series against India in Game II - ABC News
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BOCA RATON, Fla. , Dec. 17, 2024 /PRNewswire/ -- Boca Woods Country Club is thrilled to announce the grand opening of its newly redesigned Woods golf course. This momentous occasion took place on Sunday, December 8th at 12:00 PM , with a celebration and ribbon cutting ceremony marking the culmination of a remarkable $9M transformation that has captivated the attention of golf enthusiasts far and wide. More than 450 Members and distinguished guests from industry and government joined the Club for the ribbon cutting ceremony, cocktails and hors d' oeuvres. Attendees included PGA Junior Club Members standing aside past Club Presidents, sharing a commitment to excellence demonstrated by the investment to fully renovate the Woods Course. The ceremony concluded with the presentation of a lifetime Boca Woods Country Club Membership accepted by Rees Jones . The outcome of this extensive renovation: a formidable championship golf course, meticulously designed by the renowned Rees Jones and delivered through the craftsmanship of LaBar Golf. Stretching to a maximum yardage of 7,043 yards, the course boasts key risk/reward decisions for the experienced golfer while offering better playable options for those less experienced. Some key highlights of the renovation include: " The Woods course is now a true championship layout, playing to a maximum yardage of 7,043 yards." Said Jeff Gullett , Director of Golf. He continued, " Rees Jones has incorporated a combination of green complexes and bunkering that will test every golfer's ability. We are confident that our Members will be delighted with the results." The Woods golf course offers an inspired blend of challenging greens and strategically placed bunkers, promising to test the mettle of even the most seasoned golfers. The harmonious fusion of design elements guarantees a truly exceptional and unforgettable round of golf. What truly distinguishes the Woods course is its serene and secluded setting. Nestled away from the luxury homes that dot the community, the course immerses players in the tranquility of South Florida's nature, offering a respite from the hustle and bustle of everyday life. " Bryce Swanson and I are pleased that the Woods Course at Boca Woods is reopening on time and on budget. The redesign of the golf course enhances the course's playability, strategy, and variety. The remodeled golf course will provide an enjoyable and thought-provoking experience for the Members and their guests on a continuing basis. It has been a pleasure to work with all involved in this project," said Rees Jones . This renovation is particularly significant due to Boca Woods' unique position in the golfing world. With 36 holes of championship golf and a limited Membership of only 590 golfers, Boca Woods provides an unparalleled level of exclusivity and access. The newly renovated Woods course further solidifies the club's reputation as a golfer's paradise, offering a rare combination of world-class amenities and a close-knit community of passionate enthusiasts. " It is amazing to witness the evolution taking place at this Club." Says David Sweet, General Manager/ COO. He continues, "In the last four years, Members have supported the development of modern amenities: a new Clubhouse with state-of-the-art virtual meeting spaces, a sports and wellness complex that offers 10,000 sq ft of fitness, modern racquet sports facilities including lights for night play, and now this championship course developed in partnership with the best names in the business. Rees has left his mark on Boca Woods, and the Club's future is bright!" Central to the course's allure is the masterful touch of Rees Jones , whose design philosophy seamlessly integrates the natural beauty of the surroundings with the strategic demands of the game. The result is a golfing experience that is both visually captivating and intellectually stimulating. "The Rees Jones' update to our Woods Course is inspirational. Coupled with renovations designed by Kipp Schulties on the Lakes Course, we offer a small community of players a wide range of golfing opportunities. As President of Boca Woods, I am proud of what we accomplished and the time frame we worked within. We listened to our players: men and women, scratch players and weekenders... the result is 36 holes of magnificent golf course architecture that challenges the best and offers playable options for every level. Our demographics say it all (reference the generations photo), and there are tee boxes for every player at every age to enjoy. Boca Woods is setting the standard" said Howard Mittleman , Board President for Boca Woods Country Club. The renovation of the Woods golf course represents a substantial investment in elevating the club's amenities, ensuring Members have exceptional golf experiences. The comprehensive project followed a $14.5M building and facilities renovation. For more information on the new Woods golf course or to inquire about membership opportunities, please visit bocawoodscc.com . The Club foresees many future investments, including the installation of TopTracer (technology owned and used by Top Golf Entertainment Group) on the driving range, sharing information about every shot for Members through fully integrated technology inclusive of ballistics scopes delivering multiple data points for every shot. About Boca Woods Country Club Boca Woods Country Club is an established residential country club community located in Boca Raton, Florida . Membership at Boca Woods offers extraordinary value in a golf community that features two championship golf courses and all the amenities that private country club living has to offer. Boca Woods Country Club is dedicated to providing a residential country club lifestyle featuring a community and club culture characterized by friendliness, civility and respect for its members and staff in an overall setting of refinement and casual elegance. Media Contact: membership@bocawoodscc.com View original content to download multimedia: https://www.prnewswire.com/news-releases/grand-opening-of-the-rees-jones-woods-golf-course-announced-at-boca-woods-country-club-302334242.html SOURCE Boca Woods Country ClubElias Cato scores 23 as Central Arkansas tops UNC Asheville 92-83 in double OTHow the Trump administration and congressional Republicans may crack down on pro-Palestinian protestersThe Quell® platform will strengthen our position as a significant player in the bioelectronic health and wellness sector Company to discuss acquisition and host investor Q&A in a webcast today at 4:30 p.m. EST ROCKAWAY, N.J., Dec. 17, 2024 (GLOBE NEWSWIRE) -- electroCore, Inc. (“ECOR,” “electroCore,” or the “Company”) (Nasdaq: ECOR), a commercial-stage bioelectronic medicine and wellness company, announced today it has entered into a definitive agreement to acquire NeuroMetrix, Inc. (“NeuroMetrix” or “NURO”) (Nasdaq: NURO), including its Quell platform, positioning itself as a diversified, commercial-scale player in non-invasive health and wellness treatments. NURO is a commercial stage healthcare company that develops and commercializes neurotechnology devices to address unmet needs in the chronic pain and diabetes markets. It has two product categories: Quell®: a wearable, app and cloud-enabled neuromodulation platform that is indicated for the treatment of fibromyalgia symptoms (Quell Fibromyalgia) and lower-extremity chronic pain (Quell 2.0); and DPNCheck®: a point-of-care screening test for peripheral neuropathy, which product line is expected to be divested by NURO prior to consummation of the acquisition The acquisition of NeuroMetrix will accelerate electroCore’s efforts to become a significant player in the bioelectronic health and wellness sector by expanding its product portfolio of non-invasive therapies for medical conditions and general wellness product offerings, while expanding its technological capabilities through the Quell mobile application and health cloud platform. The transaction does not include the DPNCheck technology and business, which is expected to be divested by NeuroMetrix prior to closing of the transaction. “We are confident we can leverage our established distribution channels, especially the VA Hospital System, to accelerate adoption of the Quell Fibromyalgia solution,” stated Dan Goldberger, CEO of electroCore, inc. “NeuroMetrix has spent many years developing the Quell commercial asset, and electroCore has developed a strong commercial organization for our own prescription and direct-to-consumer nerve stimulation solutions. This acquisition will immediately increase our addressable market, and diversify our portfolio of non-pharmaceutical, non-invasive nerve stimulation offerings. We are incredibly excited to add the Quell product lines to our portfolio and we expect this acquisition to be accretive to our top and bottom lines. Following the transaction, we expect ECOR to be the leading publicly traded neuromodulation platform focused on wellness and chronic pain.” U.S. consumers spend nearly $20 billion annually out-of-pocket for chronic pain treatments. Approximately 6% of US adults suffer from Fibromyalgia, with few treatment options. Quell Fibromyalgia is a prescription, non-invasive, nerve stimulation device that is FDA-authorized, covered by 27 issued U.S. patents, and is enabled by a proprietary, custom designed microchip that provides flexible, precise, high-power nerve stimulation in a form factor the size of a credit card. NeuroMetrix Historical Financial Results For the three months ended September 30, 2024, NURO reported: Total revenue of $600,000 Quell revenue of $184,000, a 50% increase over the year ago period in 2023 Operating expenses of $2.1 million Net loss of $1.5 million The transaction has been unanimously approved by the boards of directors of both companies and is expected to close around the end of the first quarter of 2025. Consummation of the transaction is subject to approval by the shareholders of NURO, and the filing with the Securities and Exchange Commission (the “SEC”) of NURO’s Form 10-K with respect to the fiscal year ended December 31, 2024, in addition to certain customary closing conditions. Additional information on the transaction can be found in a Current Report on Form 8-K filed by electroCore, Inc. with the SEC. Transaction and Integration ECOR will purchase all of the outstanding shares of NURO for the equivalent of NURO’s balance of net cash at the closing of the transaction, after deduction of certain management compensation payments and other severance costs, transaction expenses and other accrued liabilities. NURO stockholders will also receive one non-tradeable contingent value right (the “CVR”) per share of NURO common stock owned. Each CVR will represent the right to receive (i) certain future net proceeds from any divestiture of NURO’s DPNCheck platform that is consummated prior to the closing of the transaction with electroCore and (ii) certain royalties, up to an aggregate maximum of $500,000, on net sales of prescription Quell® products over the first two years following the closing of the transaction. NURO stockholders will be paid cash at closing. The merger consideration is expected to be paid with cash on hand of the combined company after the consummation of the acquisition. The transaction is not expected to be materially dilutive to ECOR cash or equity at close. “We plan to focus immediately on growing the prescription Quell Fibromyalgia business through our existing channels, driving both scale and efficiency,” added Mr. Goldberger. “We believe revenue growth from the Quell product line can be accelerated quickly in our established channels and longer term, we are excited about possible label extensions, as well as leveraging the Quell mobile app platform. Sales and Marketing Expense of the combined Company will continue to scale with revenue (primarily commissions) but we expect there to be relatively little long-term impact on other elements of electroCore operating expenses in 2025 and beyond.” Webcast and Conference Call Information electroCore’s management team will host a webcast today, December 17, 2024, beginning at 4:30 PM EST. Investors interested in joining the webcast may register by clicking through the following link: Investor Webcast - NURO Transaction An archived webcast of the event will be available on the “Investors” section of the company’s website at: www.electrocore.com . About NeuroMetrix, Inc. NeuroMetrix, Inc. is a commercial stage healthcare company that develops and commercializes neurotechnology devices to address unmet needs in the chronic pain and diabetes markets. The company's products are wearable or hand-held medical devices enabled by proprietary consumables and software solutions that include mobile apps, enterprise software and cloud-based systems. The company has two commercial brands. Quell ® is a wearable neuromodulation platform. DPNCheck ® is a point-of-care screening test for peripheral neuropathy. For more information, visit www.neurometrix.com . About electroCore, Inc. electroCore, Inc. is a commercial stage bioelectronic medicine and wellness company dedicated to improving health through its non-invasive vagus nerve stimulation (“nVNS”) technology platform. Our focus is the commercialization of medical devices for the management and treatment of certain medical conditions and consumer product offerings utilizing nVNS to promote general wellbeing and human performance in the United States and select overseas markets. For more information, visit www.electrocore.com . Forward-Looking Statements This press release may contain forward-looking statements within the meaning of the federal securities laws, including under the Private Securities Litigation Reform Act of 1995. Such forward-looking statements include, but are not limited to, statements regarding the merger with NeuroMetrix, Inc., electroCore's business prospects, its sales and marketing and product development plans, future cash flow projections, anticipated costs, its product portfolio or potential markets for its technologies, the availability and impact of payor coverage, the potential of nVNS generally in particular to accelerate training, and other statements that are not historical in nature, particularly those using terminology such as "anticipates," "expects," "believes," "intends," other words of similar meaning, derivations of such words and the use of future dates. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the ability to obtain additional financing necessary to continue electroCore's business, sales and marketing and product development plans, the uncertainties inherent in the development of new products or technologies, the ability to successfully commercialize nVNS products, competition in the industry in which electroCore operates and general market conditions. Important risk factors that may cause such a difference include, but are not limited to: (i) the proposed transaction may not be completed on anticipated terms and timing, (ii) a condition to closing of the transaction may not be satisfied, including obtaining shareholder and any regulatory approval, (iii) the anticipated tax treatment of the transaction may not be obtained, (iv) the potential impact of unforeseen liabilities, future capital expenditures, revenues, costs, expenses, earnings, synergies, economic performance, indebtedness, financial condition and losses on the future prospects, business and management strategies for the management, expansion and growth of the businesses of NeuroMetrix and electroCore after the consummation of the transactions, (v) potential litigation relating to the proposed transaction that could be instituted against the parties or their respective directors, (vi) potential adverse reactions or changes to business relationships resulting from the announcement or completion of the transactions, (vii) any negative effects of the announcement, pendency or consummation of the transactions on the market price of electroCore’s or NeuroMetrix’s common stock and on their businesses or operating results, (viii) risks associated with third party contracts containing consent and/or other provisions that may be triggered by the proposed transaction, (ix) the risks and costs associated with the integration of, and the ability of electroCore to integrate the Quell business successfully, (x) the risk that disruptions from the proposed transaction will harm the parties’ respective business, including current plans and operations, (xi) the ability of electroCore or NeuroMetrix to retain and hire key personnel and uncertainties arising from any business or leadership changes, (xii) legislative, regulatory and economic developments, and (xiii) the other risks described in electroCore’s or NeuroMetrix’s most recent annual reports on Form 10-K and quarterly reports on Form 10-Q filed with the SEC. No listing of risk factors should be considered to be a complete statement of all potential risks and uncertainties. Unlisted factors may present significant additional obstacles to the realization of forward-looking statements. Consequences of material differences in results as compared with those anticipated in the forward-looking statements could include, among other things, business disruption, operational problems, financial loss, legal liability to third parties and similar risks, any of which could have a material adverse effect on electroCore’s or NeuroMetrix’s consolidated financial condition, results of operations, or liquidity. All forward-looking statements are made as of the date of this press release, and electroCore undertakes no obligation to update forward-looking statements or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by law Additional Information and Where to Find It In connection with the proposed transaction, NeuroMetrix intends to file a preliminary and definitive proxy statement. The definitive proxy statement and proxy card will be delivered to NeuroMetrix’s stockholders in advance of the special meeting relating to the proposed acquisition. Each of electroCore and NeuroMetrix also plan to file other relevant materials with the SEC in connection with the proposed transaction. INVESTORS IN AND SECURITY HOLDERS OF NEUROMETRIX ARE URGED TO READ THE DEFINITIVE PROXY IN ITS ENTIRETY WHEN IT BECOMES AVAILABLE, AS WELL AS ANY OTHER RELEVANT DOCUMENTS THAT ARE FILED OR FURNISHED OR WILL BE FILED OR WILL BE FURNISHED BY EACH OF ELECTROCORE AND NEUROMETRIX WITH THE SEC, AS WELL AS ANY AMENDMENTS OR SUPPLEMENTS TO THESE DOCUMENTS, CAREFULLY AND IN THEIR ENTIRETY BECAUSE THEY CONTAIN OR WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED TRANSACTION, RELATED MATTERS AND THE PARTIES TO THE PROPOSED TRANSACTION. Materials filed by electroCore and NeuroMetrix can be obtained free of charge at the SEC’s website, www.sec.gov. In addition, materials filed by electroCore can be obtained free of charge at electroCore’s website, www.electrocore.com, and materials filed by NeuroMetrix can be obtained free of charge at NeuroMetrix’s website, www.neurometrix.com. Contact ECOR Investor Relations (973) 302-9253 investors@electrocore.com
By DARLENE SUPERVILLE WASHINGTON (AP) — President Joe Biden said Wednesday that he is “so proud” that a women’s health research initiative he launched last year at his wife’s urging has already invested nearly $1 billion because a healthy female population improves U.S. prosperity. “That’s a fact,” he said in closing remarks at the first White House Conference on Women’s Health Research. “We haven’t gotten that through to the other team yet,” Biden said, referencing President-elect Donald Trump and his incoming administration. Trump’s three conservative nominees to the Supreme Court from his first term as president voted to overturn a woman’s constitutional right to an abortion . Democrats campaigned on reproductive rights and women’s health issues in this year’s elections. Karoline Leavitt, a spokesperson for Trump’s transition team, said the president-elect will keep his promise to improve health in the U.S. “President Trump campaigned on making America healthy again for ALL Americans including men, women, and children, and he will deliver on that promise,” Leavitt said in an email. Women make up half of the U.S. population, about 168 million people, but medical research into their unique health circumstances has largely been underfunded and understudied, officials have said. Jill Biden has said she brought the idea for the White House Initiative on Women’s Health Research to the president after Maria Shriver, herself a women’s health advocate and member of the influential Kennedy political family, brought it to her. The first lady told the researchers, advocates, and business and philanthropic leaders attending the conference that she will keep pressing the issue after she leaves her role. “My work doesn’t stop in January when Joe and I leave this house,” she said. “I will keep building alliances, like the ones that brought us here today, and I will keep pushing for funding for innovative research.” The first lady said the U.S. economy loses about $1.8 billion in working time every year because of how menopause affects women. And she is interested in learning more about extreme morning sickness during pregnancy. “I heard this a couple weeks ago and I was particularly interested because my own granddaughter was going through the same thing, ’cause we’re going to be great-grandparents,” Jill Biden said. Related Articles Health | Homebound seniors living alone often slip through health system’s cracks Health | Weight loss drugs like Ozempic, Wegovy are all the rage. Are they safe for kids? Health | US life expectancy gap widens to 20 years among groups, researchers found Health | Rural governments often fail to communicate with residents who aren’t proficient in English Health | Who gets obesity drugs covered by insurance? In North Carolina, it helps if you’re on Medicaid Granddaughter Naomi Biden Neal and her husband, Peter Neal, are expecting their first child. Since its launch, the women’s health research initiative has attracted nearly $1 billion in federal funding, including from the Defense Department and National Institutes of Health. “In one year, everybody in this room kicked butt,” Shriver said at the conference. “Not until the Bidens did anyone ever think to make women’s health and research a priority for the federal government, so let that sink in.” President Biden closed the conference with a nod to the influence of his wife, who, after her remarks, sat in the front row beside their daughter Ashley Biden, who runs a women’s shelter in Philadelphia. ‘You stepped up kid,” Biden told the first lady. Then he told the audience, “In case you wonder, when she speaks, I listen.”
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AP Business SummaryBrief at 12:10 p.m. ESTWASHINGTON (AP) — For years, Pat Verhaeghe didn’t think highly of Donald Trump as a leader. Then Verhaeghe began seeing more of Trump’s campaign speeches online and his appearances at sporting events. There was even the former president’s pairing with Bryson DeChambeau as part of the pro golfer’s YouTube channel series to shoot an under-50 round of golf while engaging in chitchat with his partner. “I regret saying this, but a while ago I thought he was an idiot and that he wouldn’t be a good president,” said the 18-year-old first-time voter. “I think he’s a great guy now.” Verhaeghe isn't alone among his friends in suburban Detroit or young men across America. Although much of the electorate shifted right to varying degrees in 2024, young men were one of the groups that swung sharply toward Trump. More than half of men under 30 supported Trump, according to AP VoteCast , a survey of more than 120,000 voters, while Democrat Joe Biden had won a similar share of this group four years earlier. White men under 30 were solidly in Trump’s camp this year — about 6 in 10 voted for Trump — while young Latino men were split between the two candidates. Most Black men under 30 supported Democrat Kamala Harris, but about one-third were behind Trump. Young Latino men’s views of the Democratic Party were much more negative than in 2020, while young Black men’s views of the party didn’t really move. About 6 in 10 Latino men under 30 had a somewhat or very favorable view of the Democrats in 2020, which fell to about 4 in 10 this year. On the other hand, about two-thirds of young Black men had a favorable view of the Democrats this year, which was almost identical to how they saw the party four years ago. “Young Hispanic men, and really young men in general, they want to feel valued," said Rafael Struve, deputy communications director for Bienvenido, a conservative group that focused on reaching young Hispanic voters for Republicans this year. “They're looking for someone who fights for them, who sees their potential and not just their struggles.” Struve cited the attempted assassination of Trump during a July rally in Pennsylvania as one of the catalyzing moments for Trump’s image among many young men. Trump, Struve said, was also able to reach young men more effectively by focusing on nontraditional platforms like podcasts and digital media outlets. “Getting to hear from Trump directly, I think, really made all the difference," Struve said of the former president's appearances on digital media platforms and media catering to Latino communities, like town halls and business roundtables Trump attended in Las Vegas and Miami. READ: Not only did Trump spend three hours on Joe Rogan's chart-topping podcast, but he took up DeChambeau's “Break 50” challenge for the golfer's more than 1.6 million YouTube subscribers. Trump already had an edge among young white men four years ago, although he widened the gap this year. About half of white men under 30 supported Trump in 2020, and slightly less than half supported Biden. Trump's gains among young Latino and Black men were bigger. His support among both groups increased by about 20 percentage points, according to AP VoteCast — and their feelings toward Trump got warmer, too. It wasn’t just Trump. The share of young men who identified as Republicans in 2024 rose as well, mostly aligning with support for Trump across all three groups. “What is most alarming to me is that the election is clear that America has shifted right by a lot,” said William He, founder of Dream For America, a liberal group that works to turn out young voters and supported Harris’ presidential bid. With his bombastic demeanor and a policy agenda centered on a more macho understanding of culture , Trump framed much of his campaign as a pitch to men who felt scorned by the country’s economy, culture and political system. Young women also slightly swung toward the former president, though not to the degree of their male counterparts. It's unclear how many men simply did not vote this year. But there's no doubt the last four years brought changes in youth culture and how political campaigns set out to reach younger voters. Democrat Kamala Harris' campaign rolled out policy agendas tailored to Black and Latino men, and the campaign enlisted a range of leaders in Black and Hispanic communities to make the case for the vice president. Her campaign began with a flurry of enthusiasm from many young voters, epitomized in memes and the campaign's embrace of pop culture trends like the pop star Charli XCX's “brat” aesthetic . Democrats hoped to channel that energy into their youth voter mobilization efforts. “I think most young voters just didn’t hear the message,” said Santiago Mayer, executive director of Voters of Tomorrow, a liberal group that engages younger voters. Mayer said the Harris campaign’s pitch to the country was “largely convoluted” and centered on economic messaging that he said wasn’t easily conveyed to younger voters who were not already coming to political media. “And I think that the policies themselves were also very narrow and targeted when what we really needed was a simple, bold economic vision,” said Mayer. Trump also embraced pop culture by appearing at UFC fights, football games and appearing alongside comedians, music stars and social media influencers. His strategists believed that the former president’s ability to grab attention and make his remarks go viral did more for the campaign than paid advertisements or traditional media appearances. Trump's campaign also heavily cultivated networks of online conservative platforms and personalities supportive of him while also engaging a broader universe of podcasts, streaming sites, digital media channels and meme pages open to hearing him. “The right has been wildly successful in infiltrating youth political culture online and on campus in the last couple of years, thus radicalizing young people towards extremism,” said He, who cited conservative activist groups like Turning Point USA as having an outsize impact in online discourse. “And Democrats have been running campaigns in a very old fashioned way. The battleground these days is cultural and increasingly on the internet.” Republicans may lose their broad support if they don't deliver on improving Americans' lives, Struve cautioned. Young men, especially, may drift from the party in a post-Trump era if the party loses the president-elect's authenticity and bravado. Bienvenido, for one group, will double down in the coming years to solidify and accelerate the voting pattern shifts seen this year, Struve said. “We don’t want this to be a one and done thing,” he said. ___ Associated Press writer Joey Cappelletti in Lansing, Michigan, and AP polling editor Amelia Thomson-DeVeaux contributed to this report. Copyright 2024 The Associated Press . All rights reserved. This material may not be published, broadcast, rewritten or redistributed.