What started as a simple consumer complaint has blossomed into a shining moment for the community. Abby Kreger has gone viral for "calling out" for not including cheese packets in four boxes of . In three TikTok videos, which had drawn more than 3.1 million views by Friday evening, the 29-year-old Kreger shared that she continued to bring home macaroni and cheese boxes that didn't have any sauce packets even after she connected with Kraft's costumer support team and got free coupons for future purchases. Kreger, who is the director of Pet Angel Adoption & Rescue in Frankenmuth, Michigan, was diagnosed with celiac disease about five years ago. Celiac is a chronic autoimmune disorder that damages the body's small intestines and prevents the body from absorbing nutrients from food. Individuals with celiac cannot eat gluten because their immune system attacks gluten as if it were a threat to the body, according to the . A few months after receiving her diagnosis, Kraft released its Gluten Free Original Mac & Cheese, which quickly became a "staple" in Kreger's diet. Well, until recently. Unknowingly, Kreger's world began to change on Oct. 1, when she opened two boxes of Kraft Gluten Free Original Mac & Cheese and neither had cheese sauce packets. Kreger contacted The Kraft Heinz Company's customer support, submitting photos of the boxes and providing necessary product information. Not long after, she received two coupons in the mail for two free boxes of the gluten-free macaroni and cheese. Kreger redeemed one of the coupons on Nov. 12, but when she opened the box back home, there was no cheese sauce packet. She contacted customer support again and was sent another coupon. On Monday, Kreger redeemed her latest coupon and like clockwork − no sauce. "I was like, 'This is ridiculous. Am I cursed?'" Kreger told USA TODAY in an interview. Kreger decided to turn to TikTok to share her story, hoping a "higher up" at Kraft would take notice. "I was thinking maybe like, 1,500 views because if you look at my videos, that's typically where my cat rescue videos sit around," Kreger said. As of Friday evening, the had 2 million views and Kreger's TikTok had 320,000 followers. Kreger said she was surprised at how positive the majority of the comments on the video are, with many TikTok users claiming they too had similar experiences with the gluten-free macaroni and cheese. In response to Kreger's , commented, "Hello. We apologize for this issue. We're not having any quality issues with our gluten-free Kraft Mac and Cheese." Kreger was surprised by the comment, but her followers didn't hesitate to let Kraft know how they felt. As of Friday evening, the three most recently posted videos on the feature comments referencing Kreger's video. In response to Kraft's comment, Kreger posted another video on Thursday, sharing more details about her correspondence with Kraft. Shortly after posting the second video in the mac and cheese saga, Kreger received a call from an "executive" with The Kraft Heinz Company who told her the company was investigating the issue and she should expect free goodies soon. In a statement provided to USA TODAY, a Kraft Mac & Cheese spokesperson said the company has been in touch with Kreger to apologize and "make things right." "We are working closely with our response teams to ensure all future inquiries are treated with the care and respect they deserve," the spokesperson said. "Our Quality Assurance team is also diligently investigating the production issue to determine the root cause and to fix it." With hopes to show Kreger they can do better, several companies have reached out to her, offering to send free gluten-free products. As of Friday evening, she had received gluten-free products from Stouffer's, California Pizza Kitchen and Instacart. Kreger told USA TODAY that she has also been in contact with companies like Banza, Annie's Homegrown, Craftmix and Texas-based Roni's Mac Bar, which has pledged to donate to Pet Angel Adoption & Rescue. Kreger said the free products have been "so unnecessary" and not what she had hoped for when reaching out to company initially. She just wanted the cheese packets. "Something in my heart kind of broke on the day I was diagnosed (with celiac) and how much support and overwhelming love and kindness that has happened through all of this has truly healed that part of my heart," Kreger said.TUCSON, Ariz. — Snoop Dogg has nearly as many ties to football as he does to rap music. The entertainer coached youth football for years and created the Snoop League, an after-school program for inner city Los Angeles youths. Snoop has been a guest analyst on football broadcasts and his son, Cordell Broadus, played Division I football. When Snoop took his latest step, becoming the sponsor of a bowl game, he had a demand: Find a way for all players in the game to receive name, image and likeness (NIL) money. “This was Snoop’s idea,” said Kym Adair, executive director of the Snoop Dogg Arizona Bowl presented by Gin & Juice. “He was having conversations with people he knows in the college football world and I got a call that said he wants us to be the first bowl to make this commitment and that’s what we did.” The beneficiaries are Colorado State and Miami (Ohio), who will conclude their seasons Saturday at Arizona Stadium in the Arizona Bowl. The bowl is classified as a 501©(3), so all revenue goes to charity. And, being one of the few bowls not tied to ESPN, it opens the door for unique sponsorship opportunities. The bowl was previously sponsored by Barstool Sports and the digital media company used its own cast of characters on the broadcast, which was streamed on its digital platforms. Snoop Dogg takes over this year. The rapper/entertainer is the latest celebrity to sponsor a bowl, following the footsteps of Jimmy Kimmel and Rob Gronkowski at the LA Bowl. And, Snoop being Snoop, he wanted to put his own spin on his own bowl. “College football fans are exhausted by the constant talk around NIL, conference realignment, coach movement, transfer portal and super conferences,” Snoop said in a video posted on social media. “So it’s time that we get back to the roots of college football — when it was focused on the colleges, the players and the competition, the community, the fan experience and the pageantry.” With that will be an NIL component. The bowl can’t pay players just for playing in the bowl, but both teams participated in football clinics on Friday and will get paid for their services. Other bowls have given single players NIL opportunities, but this is believed to be the first to offer it to every player on both teams. “I love the fact that the Arizona Bowl is unique and tries new things, and obviously having Snoop here is unique,” Colorado State coach Jay Norvell said. “The NIL component, it’s the future. It’s what football has become now. We think it’s fantastic for our kids and then the interaction with the kids is the hidden gem of the whole thing.” The NIL component of the Snoop Dogg Arizona Bowl comes a month after a similar effort in The Players Era Festival basketball tournament in Las Vegas. The eight-team tournament said it paid out $9 million in NIL money to participating players for activities outside the competition. It also offered $50 million in NIL opportunities over the next three years for services and activities compliant with NCAA regulations. Are the Players Era Festival and Arizona Bowl the start of a new future? It is not out of the question in big-time college athletics, where schools are already preparing for the era of revenue sharing with players next year. “Revenue sharing between the players and the athletic departments is already on the horizon, so whether that takes the place of these types of arrangements or they’re completely separate has yet to be determined,” Adair said. “We’re just trying to be flexible, ahead of the curve and make an impact any way we can.” Just the way Snoop wants it.India's Neighbour Unveils World's Fastest High-Speed Train Prototype Which Will Travel At 450 KmphTUCSON, Ariz. — Snoop Dogg has nearly as many ties to football as he does to rap music. The entertainer coached youth football for years and created the Snoop League, an after-school program for inner city Los Angeles youths. Snoop has been a guest analyst on football broadcasts and his son, Cordell Broadus, played Division I football. When Snoop took his latest step, becoming the sponsor of a bowl game, he had a demand: Find a way for all players in the game to receive name, image and likeness (NIL) money. “This was Snoop's idea,” said Kym Adair, executive director of the Snoop Dogg Arizona Bowl presented by Gin & Juice. “He was having conversations with people he knows in the college football world and I got a call that said he wants us to be the first bowl to make this commitment and that's what we did.” The beneficiaries are Colorado State and Miami (Ohio), who will conclude their seasons Saturday at Arizona Stadium in the Arizona Bowl. The bowl is classified as a 501(c)(3), so all revenue goes to charity. And, being one of the few bowls not tied to ESPN, it opens the door for unique sponsorship opportunities. The bowl was previously sponsored by Barstool Sports and the digital media company used its own cast of characters on the broadcast, which was streamed on its digital platforms. Snoop Dogg takes over this year. The rapper/entertainer is the latest celebrity to sponsor a bowl, following the footsteps of Jimmy Kimmel and Rob Gronkowski at the LA Bowl. And, Snoop being Snoop, he wanted to put his own spin on his own bowl. “College football fans are exhausted by the constant talk around NIL, conference realignment, coach movement, transfer portal and super conferences,” Snoop said in a video posted on social media. “So it’s time that we get back to the roots of college football — when it was focused on the colleges, the players and the competition, the community, the fan experience and the pageantry.” With that will be an NIL component. The bowl can't pay players just for playing in the bowl, but both teams participated in football clinics on Friday and will get paid for their services. Other bowls have given single players NIL opportunities, but this is believed to be the first to offer it to every player on both teams. “I love the fact that the Arizona Bowl is unique and tries new things, and obviously having Snoop here is unique,” Colorado State coach Jay Norvell said. “The NIL component, it’s the future. It’s what football has become now. We think it’s fantastic for our kids and then the interaction with the kids is the hidden gem of the whole thing.” The NIL component of the Snoop Dogg Arizona Bowl comes a month after a similar effort in The Players Era Festival basketball tournament in Las Vegas. The eight-team tournament said it paid out $9 million in NIL money to participating players for activities outside the competition. It also offered $50 million in NIL opportunities over the next three years for services and activities compliant with NCAA regulations. Are the Players Era Festival and Arizona Bowl the start of a new future? It is not out of the question in big-time college athletics, where schools are already preparing for the era of revenue sharing with players next year. “Revenue sharing between the players and the athletic departments is already on the horizon, so whether that takes the place of these types of arrangements or they're completely separate has yet to be determined," Adair said. "We're just trying to be flexible, ahead of the curve and make an impact any way we can.” Just the way Snoop wants it.