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Major stock indexes we mixed on Wall Street in afternoon trading Monday, marking a choppy start to a holiday-shortened week. The S&P 500 rose 0.6%. The Dow Jones Industrial Average slipped 21 points, or 0.1% as of 2:22 p.m. Eastern time. The tech-heavy Nasdaq composite rose 1%. Gains in technology and communications stocks helped outweigh losses in consumer goods companies and elsewhere in the market. Semiconductor giant Nvidia, whose enormous valuation gives it an outsize influence on indexes, rose 3.6%. Broadcom jumped 5.7% to also help support the broader market. Walmart fell 2.2% and PepsiCo slid 1.3%. Japanese automakers Honda Motor and Nissan said they are talking about combining in a deal that might also include Mitsubishi Motors. U.S.-listed shares in Honda jumped 12.1% , while Nissan fell 0.9%. Eli Lilly rose 3.3% after announcing that regulators approved Zepbound as the first and only prescription medicine for adults with sleep apnea. Department store Nordstrom fell 1.7% after it agreed to be taken private by Nordstrom family members and a Mexican retail group in a $6.25 billion deal. The Conference Board said that consumer confidence slipped in December. Its consumer confidence index fell back to 104.7 from 112.8 in November. Wall Street was expecting a reading of 113.8. The unexpectedly weak consumer confidence update follows several generally strong economic reports last week. One report showed the overall economy grew at a 3.1% annualized rate during the summer, faster than earlier thought. The latest report on unemployment benefit applications showed that the job market remains solid. A report on Friday said a measure of inflation the Federal Reserve likes to use was slightly lower last month than economists expected. Worries about inflation edging higher again had been weighing on Wall Street and the Fed. The central bank just delivered its third cut to interest rates this year, but inflation has been hovering stubbornly above its target of 2%. It has signaled that it could deliver fewer cuts to interest rates next year than it earlier anticipated because of concerns over inflation. Expectations for more interest rate cuts have helped drive a 25% gain for the S&P 500 in 2024. That drive included 57 all-time highs this year. Inflation concerns have added to uncertainties heading into 2025, which include the labor market's path ahead and shifting economic policies under an incoming President Donald Trump. "Put simply, much of the strong market performance prior to last week was driven by expectations that a best-case scenario was the base case for 2025," said Brent Schutte, chief investment officer at Northwestern Mutual Wealth Management Company Treasury yields rose in the bond market. The yield on the 10-year Treasury rose to 4.59% from 4.53% late Friday. European markets were mostly lower, while markets in Asia gained ground. Wall Street has several other economic reports to look forward to this week. On Tuesday, the U.S. will release its November report for sales of newly constructed homes. A weekly update on unemployment benefits is expected on Thursday. Markets in the U.S. will close at 1 p.m. Eastern on Tuesday for Christmas Eve and will remain closed on Wednesday for Christmas.lucky calico store

LORETTO, Pa. – A second, third and sometimes a fourth opportunity at an offensive possession was the key factor for Maryland-Baltimore County gaining the upper hand against St. Francis in Sunday afternoon’s matchup. The Retrievers pulled down 18 offensive rebounds and converted the extra looks into 18 second-chance points as Maryland-Baltimore County defeated the Red Flash 61-45 inside DeGol Arena. “When preparing for this game, we told our group that the team that rebounded would get the win,” St. Francis coach Keila Whittington said. “We saw they weren’t as good of a 3-point shooting team, and we decided to pack in the defense since they liked to drive, but when they missed, it was who wanted those rebounds and loose balls more. We struggled with that from the start, and it hurt us.” A putback layup at the buzzer by Laura Lacambra gave the Retrievers a 49-38 lead after three quarters. Maryland-Baltimore County then opened the fourth on a 12-0 run to balloon the lead to 23. The Retrievers capitalized on four offensive boards during the stretch. The Red Flash missed their first nine shot attempts and two free throws while committing four turnovers before Yanessa Boyd knocked down a free throw with 4:16 to go. St. Francis closed the game with seven straight points to set the final. “It was a buzzer-beater from an offensive rebound,” Whittington said. “When you look at their 18 offensive rebounds and 18 second-chance points, then you lose by 16, you see how much of an impact that is. You take away some of those rebounds, that’s more chances for us to score in transition. “You have to be able to develop a half-court defense and a transition offense if you want to win.” After starting the season with five straight losses, the Red Flash picked up a pair of wins over Duquesne and Delaware State on their recent road trip. A bright spot for the Red Flash during the stretch was the return of forward Jade Campbell, who missed the entire 2023-24 season and the first six games of this year with an ACL injury. Campbell produced a career game against Delaware State, compiling 17 points and 19 rebounds in the victory. “I’m very grateful to be back,” Campbell said. “It’s been a long 15 months. It was hard to see the light at the end of the tunnel, but I just stuck with it. Our trainers and everyone really helped with the physical therapy and getting me back, but the support is what helped the most by far.” With Campbell back, the Red Flash are looking ahead to fully utilizing their rotation of forwards with conference play beginning in just over three weeks. “Jade has been a positive spark for us,” Whittington said. “She’s giving the other post players more confidence, which helps allow the guards to settle in. We’re going to continue to work to get better as a group, which will be a better process with a lot of the girls playing well.” Having Campbell inside, along with Julianna Gibson, Giselle Eke, Marina Artero and Alary Bell, will help St. Francis force opponents to shoot from the outside. This game plan gave the Red Flash a strong start against Maryland-Baltimore County, holding the Retrievers to 4 of 17 shooting in the first quarter, including missing all 10 attempts from 3-point range. St. Francis shot an efficient 6-for-11 in the opening frame, but were hampered by six turnovers. The Retrievers hit 9 of 10 shots at the free-throw line to hold a 17-15 lead after one. “We always talk about the first five minutes of the game and taking that first punch,” Whittington said. “We knew they were going to press, and we wanted to go back at them. “First quarters had usually been great for us, it’s the second quarter where we can’t usually stand that second punch, and that’s where we struggled.” The Retrievers outscored the Red Flash 14-7 in the second quarter to lead by nine at the half. St. Francis never closed the deficit within eight over the final two quarters. Boyd led the Red Flash with 13 points. Jaden Walker scored a game-high 15 for the Retrievers. St. Francis (2-9) travels to Butler for its next matchup Dec. 15. “It’s a good feeling knowing all of the girls can go to each other for help in any aspect,” Campbell said. “We’re all going to work hard in practice and keep trying to improve over these next couple weeks.” (c)2024 The Tribune-Democrat (Johnstown, Pa.) Visit The Tribune-Democrat (Johnstown, Pa.) at www.tribune-democrat.com Distributed by Tribune Content Agency, LLC.Morgan Rogers looked to have given Emery’s side another famous win when he slammed a loose ball home in stoppage time, but referee Jesus Gil Manzano ruled Diego Carlos to have fouled Juve goalkeeper Michele Di Gregorio and the goal was chalked off. Contact seemed minimal but VAR did not intervene and Villa had to settle for a point in a 0-0 draw. “With the last action, it is the interpretation of the referee,” the Spaniard said. “In England, 80 per cent of those is given a goal and it’s not a foul. It’s very soft. “But in Europe, it could be a foul. We have to accept. “Everybody will know, in England the interpretation is different. The England referees, when actions like that the interpretation is a clear no foul but in Europe that interpretation is different. “They have to be working to get the same decision when some action like that is coming. I don’t know exactly why but we knew before in the Premier League that it is different. A very controversial finish at Villa Park 😲 Morgan Rogers' late goal is ruled out for a foul on Juventus goalkeeper Michele Di Gregorio and the match ends 0-0 ❌ 📺 @tntsports & @discoveryplusUK pic.twitter.com/MyYL5Vdy3r — Football on TNT Sports (@footballontnt) November 27, 2024 “In Europe for example we are not doing a block like in England and we are not doing in front of the goalkeeper in offensive corners the same situations like in England. “When the action happened, I was thinking here in Europe it’s a foul. In England not, but in Europe I have to accept it. “At first, I thought the referee gave us a goal. In cases like that, it’s confusing because he has to wait for VAR. I don’t know what happened but I think so (the referee changed his mind with VAR).” It was a disappointment for Villa, who remain unbeaten at home in their debut Champions League campaign and are still in contention to qualify automatically for the last 16. “We were playing a favourite to be in the top eight and usually a contender to win this competition,” Emery added. “We are a team who for a long time didn’t play in Europe and the Champions League and this year is very important. “We wanted to play competitive and we are in the right way. Today to get one point is very good, we wanted to win but wanted to avoid some mistakes we made in previous games. “We have 10 points and we’re happy.” Before the game Emery called Juventus one of the “best teams in the world, historically and now”, but this was an Italian side down to the bare bones. Only 14 outfield players made the trip from Turin, with striker Dusan Vlahovic among those who stayed behind. Juve boss Thiago Motta, whose side are 19th but still in contention to reach the top eight, said: “There’s just three games left to qualify. The next home against Man City, then Brugge, then Benfica. “One at a time, as we always did with the goal to qualify for the next round. “In the end we will try and reach our goal which is to go to the next round.”

Following the launch of its Wireless Micro in November, Rode is back with the all-new Rode Wireless Go 3 dual wireless mic system. The new version extends recording range, uses the latest GainAssist technology, and comes in a wide range of limited-edition colors. The third generation dual-channel compact wireless mic system includes two receivers and receiver that captures up from up to 260 meters (853 feet) away. That’s a 60 meter increase from the gen-two model, making capturing professional audio without worrying about distance. Here’s a rundown from Rode of what features come with Wireless Go 3 . RØDE’s state-of-the-art Series IV 2.4 GHz digital transmission with 128-bit encryption for crystal-clear, incredibly stable audio at ranges up to 260m (line of sight) Over 40 hours of 32-bit float on-board recording for the recovery of clipped or quiet audio files Intelligent GainAssist technology, flexible output gain control and safety channel for ensuring pristine audio when recording direct to camera Locking lavalier connectors for complete security and peace of mind Headphone monitoring with on-board level control Automatic plug-in power detect for extended battery life Easy configuration on a computer or smartphone via RØDE Central Bright LCD display and intuitive controls for quickly and easily adjusting settings on-the-fly Wireless Go 3 works with all cameras, smartphones, and computers. It’s also compatible with all RØDE Series IV devices, including RØDEcaster Pro II and Duo, RØDECaster Video, Wireless PRO, Interview PRO and more. The Wireless Go 3 offers a wide range of colors, including black, white, red, orange, green, purple, pink, blue, cobalt, clay, lilac, stone, rose, and moss. The system includes one receiver and two transmitters, a TRS to TRS cable, a USB-C to Lightning cable, a USB-C to USB-C cable, a clever charging hub with three USB-C connectors, three furry windshields, and soft carry pouch. Available from today, the Rode Wireless Go 3 retails for $299. Gift idea options for iPhone users and Apple fans: Rode Wireless Micro Anker Qi2 MagGo Wireless Charging Station Belkin Stage Auto-Tracking Stand Pro with DockKit After Steve by Tripp Mickle

Key details to know about the arrest of a suspect in the killing of UnitedHealthcare's CEOAutomotive Audios Market Overview and Leading Players: Rockford Fosgate, Ground Zero Audio, Cerwin-Vega Mobile, Morel Hi-Fi, Bose Corporation, Dynaudio, Pioneer, Clarion 12-15-2024 07:27 PM CET | Tourism, Cars, Traffic Press release from: STATS N DATA Automotive Audios Market The automotive industry is undergoing a transformative phase, with the Automotive Audios Market emerging as a significant sector reflecting this evolution. This market encompasses a wide range of audio systems and components designed to enhance the in-car experience for drivers and passengers alike. From car stereos to advanced in-car infotainment systems, the automotive audio landscape is vast and diverse, catering to various consumer preferences and technological advancements. You can access a sample PDF report here: https://www.statsndata.org/download-sample.php?id=91593 In recent years, the Automotive Audios Market has witnessed substantial growth, driven by factors such as technological innovations, increased consumer demand for high-quality sound systems, and strategic collaborations among key players in the industry. The introduction of smart audio systems that integrate seamlessly with smartphones and other devices has redefined the in-car audio experience, making it more interactive and enjoyable. As the automotive audio landscape continues to evolve, staying abreast of current trends and market dynamics is vital for stakeholders. The integration of artificial intelligence, the rise of customization options, and the growing emphasis on sustainability are some of the key trends shaping the market. Moreover, with the increasing awareness of consumers regarding audio quality and features, manufacturers are under pressure to innovate and deliver exceptional products. Key Growth Drivers and Trends Shaping the Market Several critical factors are influencing the growth of the Automotive Audios Market. One of the most significant drivers is the increasing focus on sustainability. Consumers today are more conscious of their environmental footprint, and as a result, there is a rising demand for audio systems that are energy-efficient and utilize sustainable materials. Automakers are responding to this trend by developing eco-friendly audio products that align with consumers' preferences. Another vital driver is the ongoing digitization of the automotive industry. Modern vehicles are becoming more technology-driven, with features that enhance connectivity and user experience. This digitization trend has led to increased demand for advanced audio systems that support various connectivity options, including Bluetooth, Apple CarPlay, and Android Auto. Consumers are looking for audio solutions that integrate seamlessly with their devices, allowing for easy access to music, navigation, and hands-free communication. AI integration is also a notable trend influencing the market. Smart audio systems that leverage artificial intelligence can provide personalized audio experiences, adapt to user preferences, and even offer voice-activated controls. This technology not only enhances user experience but also sets the stage for future innovations in the automotive audio sector. Customization is another growing trend. Consumers are increasingly seeking tailored audio solutions that fit their specific needs and preferences. Manufacturers are responding by offering a range of customizable options, including speaker placements, sound tuning, and aesthetic designs that allow consumers to create a personalized in-car audio environment. Market Segmentation: Understanding Different Dimensions To better understand the Automotive Audios Market, it is essential to explore its segmentation by type and application. Segment by Type - Car Stereos: Traditional audio systems that provide essential functionalities for music playback and radio. - Satellite Radio: Subscription-based services offering a wide array of channels and content. - Bluetooth Audios: Wireless audio systems that allow streaming from various devices without the need for physical connections. - In-car Infotainment Systems: Comprehensive systems combining navigation, entertainment, and connectivity features. - Amplifiers: Devices that enhance audio signals for improved sound quality and volume. - Car Speakers: Components responsible for sound reproduction within the vehicle. - Others: Includes various niche audio products tailored for specific applications. Segment by Application - Passenger Vehicles: The primary market segment, focusing on audio systems for personal cars. - Commercial Vehicles: Audio solutions tailored for trucks, vans, and buses, often with specific functionalities for drivers. - Two-Wheeled Vehicles: Increasingly popular audio systems designed for motorcycles and scooters. - Rail Vehicles: Audio systems for trains and other rail transport. - Construction and Agricultural Machinery: Rugged audio solutions designed to withstand harsh environments. - Military Vehicles and Equipment: Specialized audio systems for military applications, focusing on durability and performance. Get 30% Discount On Full Report: https://www.statsndata.org/ask-for-discount.php?id=91593 Competitive Landscape: Key Players Driving Innovation The Automotive Audios Market is characterized by intense competition and a diverse range of players, each contributing to the evolution of in-car audio experiences. Leading companies in this space include: - Rockford Fosgate: Renowned for its innovative car audio systems, Rockford Fosgate consistently pushes the envelope with high-performance products and custom solutions. - Ground Zero Audio: A key player focused on high-quality audio systems, Ground Zero Audio is known for its premium sound quality and durability. - Cerwin-Vega Mobile: A legacy brand, Cerwin-Vega Mobile specializes in powerful bass and clear sound reproduction, appealing to car audio enthusiasts. - Morel Hi-Fi: Recognized for its high-end audio products, Morel Hi-Fi emphasizes craftsmanship and superior sound quality. - Bose Corporation: A leader in audio innovation, Bose offers premium sound systems that provide an unparalleled audio experience. - Dynaudio: Known for its commitment to high-fidelity sound, Dynaudio integrates advanced technologies in its automotive audio solutions. - Pioneer: A well-established brand in the audio market, Pioneer is synonymous with cutting-edge technology and a wide range of products. - Clarion: Focusing on connectivity and user experience, Clarion continues to innovate with systems that enhance in-car entertainment. - Eton Car Audio: A brand known for its commitment to high performance and quality sound, Eton Car Audio caters to a niche market of audiophiles. - Rainbow Car Audio: Specializing in high-end audio solutions, Rainbow Car Audio is recognized for its exceptional sound clarity. - McIntosh Labs: A luxury audio brand, McIntosh Labs provides an elite audio experience for high-end vehicles. - JVC Kenwood Corporation: With a diverse product range, JVC Kenwood is a key player in the automotive audio landscape. - Diamond Audio: Known for its innovative designs and superior sound technology, Diamond Audio caters to the premium market. - Audiotec Fischer: Focused on high-performance audio solutions, Audiotec Fischer emphasizes customization and quality. - Focal: A premium audio brand, Focal is recognized for its high-fidelity speakers and amplifiers. - Naim Audio: A luxury brand offering exclusive audio solutions for high-end vehicles. - JL Audio: Specializes in high-performance subwoofers and amplifiers, catering to car audio enthusiasts. - Sony Corporation: A global leader in electronics, Sony offers a wide range of automotive audio solutions known for their reliability and innovation. - Blaupunkt: A historic brand in the automotive audio space, Blaupunkt provides a variety of audio systems that emphasize sound quality. - Zapco: Known for its high-performance amplifiers, Zapco is a respected name in the car audio community. - RE Audio: Specializes in high-performance car audio products, focusing on bass and sound clarity. - Hertz Audio: A brand committed to delivering premium audio experiences through innovative technologies. - MTX Audio: Known for its powerful bass products, MTX Audio caters to a passionate audience of car audio enthusiasts. - NVX: Offers a range of audio products that emphasize performance and value. - Polk Audio: Recognized for its rich sound quality, Polk Audio provides a variety of automotive audio solutions. - Arc Audio: Focuses on high-performance audio products that cater to audiophiles. - Visteon: A technology company that specializes in vehicle electronics, including advanced audio systems. - DLS Car Audio: Known for its high-end audio products, DLS Car Audio is popular among car audio enthusiasts. - Kicker: A well-known brand in the audio market, Kicker focuses on delivering powerful sound solutions. - Bang & Olufsen: A luxury audio brand, Bang & Olufsen provides high-fidelity audio systems for premium vehicles. - CDT Audio: Specializes in high-performance speakers and audio components. - Bowers & Wilkins: Renowned for its premium sound systems, Bowers & Wilkins delivers exceptional audio quality. - MB Quart: A brand that focuses on high-performance audio solutions for automotive applications. - Gladen Audio: Known for its high-quality sound products, Gladen Audio caters to the audiophile market. - Skar Audio: Specializes in subwoofers and amplifiers, focusing on performance and value. - Harman International: A leader in connected car technologies, Harman provides innovative audio solutions for modern vehicles. - Burmester Audiosysteme: A luxury brand known for its high-end audio systems. - Alpine Electronics: Offers a wide range of automotive audio products, known for their innovation and performance. - Audison: Focuses on high-fidelity audio solutions that cater to serious audiophiles. Each of these companies plays a pivotal role in shaping the future of the Automotive Audios Market through product innovations, market expansions, and strategic partnerships. Opportunities and Challenges in the Automotive Audios Market The Automotive Audios Market presents numerous opportunities for growth, particularly in untapped regions where consumer interest in advanced audio systems is rapidly increasing. Emerging markets are witnessing a surge in vehicle sales, and with it, a growing demand for quality audio solutions. Manufacturers have the chance to explore these markets by offering tailored products that meet local preferences and price points. Additionally, evolving consumer preferences towards in-vehicle entertainment systems that integrate with personal devices present further opportunities. As consumers seek seamless connectivity and enhanced audio experiences, companies can capitalize on this trend by investing in research and development to create innovative solutions. However, the market is not without its challenges. Regulatory constraints in various regions can impact the introduction of new technologies and products. Companies must navigate complex compliance requirements while ensuring that their products meet safety and environmental standards. Operational inefficiencies may also pose challenges, particularly for smaller players in the market. Streamlining supply chains and enhancing production processes can help mitigate these issues. Furthermore, the ongoing talent shortage in the technology sector can impact companies' ability to innovate and compete effectively. Investing in workforce development and training programs can address this challenge and ensure a skilled workforce for the future. Technological Advancements Impacting the Market Technological advancements are at the forefront of the Automotive Audios Market, driving innovation and shaping the future of in-car audio systems. The integration of artificial intelligence is revolutionizing the user experience, enabling smart audio systems that learn user preferences and provide personalized recommendations. Voice-activated controls and advanced sound processing algorithms are enhancing the overall audio experience, making it more interactive and user-friendly. Moreover, the rise of IoT-driven systems is facilitating greater connectivity between vehicles and users. Smart audio systems can interact with other connected devices, providing a seamless experience that enhances safety and convenience. For instance, drivers can receive real-time updates on traffic conditions and navigation instructions through their audio systems, allowing for a more efficient driving experience. Virtual reality tools are also emerging as valuable resources in the automotive audio sector. These technologies enable manufacturers to design and test audio systems in virtual environments, streamlining the development process and enhancing product quality. By leveraging these cutting-edge technologies, companies can remain competitive and meet the evolving demands of consumers. Research Methodology and Insights STATS N DATA employs a comprehensive research methodology to gather accurate and reliable insights into the Automotive Audios Market. Utilizing both top-down and bottom-up approaches, the research team analyzes market trends, consumer preferences, and competitive dynamics. Primary and secondary research methods are employed to collect data from various sources, including industry reports, market surveys, and expert interviews. This data is triangulated to ensure accuracy and reliability, providing clients with actionable insights that inform strategic decision-making. By focusing on market segmentation, key growth drivers, and competitive landscapes, STATS N DATA delivers a detailed analysis that positions stakeholders to capitalize on emerging opportunities within the Automotive Audios Market. As the automotive audio landscape continues to evolve, stakeholders must stay informed and adapt to changing consumer preferences, technological advancements, and competitive dynamics. With a growing emphasis on sustainability and innovation, the Automotive Audios Market is poised for significant growth in the coming years. For customization requests, please visit: https://www.statsndata.org/request-customization.php?id=91593 Full Automotive Audios Market Report Link: https://www.statsndata.org/report/Global-Automotive-Audios-Market-91593 Related Reports: Tokenization Market https://www.statsndata.org/report/tokenization-market-56518 Zero Trust Software-Defined Perimeter Market https://www.statsndata.org/report/zero-trust-software-defined-perimeter-market-94912 Optic Fibre Cable Market https://www.statsndata.org/report/optic-fibre-cable-market-1959 Etch Hard Mask Market https://www.statsndata.org/report/etch-hard-mask-market-276357 Medium Voltage Switchgear Market https://www.statsndata.org/report/medium-voltage-switchgear-market-128545 John Jones Sales & Marketing Head | Stats N Data Phone: +1 (315) 642-4324 Email: sales@statsndata.org Website: www.statsndata.org STATS N DATA is a trusted provider of industry intelligence and market research, delivering actionable insights to businesses across diverse sectors. We specialize in helping organizations navigate complex markets with advanced analytics, detailed market segmentation, and strategic guidance. Our expertise spans industries including technology, healthcare, telecommunications, energy, food & beverages, and more. Committed to accuracy and innovation, we provide tailored reports that empower clients to make informed decisions, identify emerging opportunities, and achieve sustainable growth. Our team of skilled analysts leverages cutting-edge methodologies to ensure every report addresses the unique challenges of our clients. At STATS N DATA, we transform data into knowledge and insights into success. Partner with us to gain a competitive edge in today's fast-paced business environment. For more information, visit https://www.statsndata.org or contact us today at sales@statsndata.org This release was published on openPR.

Not so long ago, sports and entertainment were separate: each had their own distinct place in our minds. In the streaming era, that has become somewhat blurred. If anything, we now have to filter through all the types of content available to entertain us, rather than having to search from a limited range of offerings. Sport is now a form of entertainment, competing against a broad range of direct and indirect competitors who are essentially fighting over their slice of the cake in this attention economy . Sports and sports teams have had to adapt quickly to this changing era through different methods, such as how they use social media. The four Es of great content Broadly speaking, for any content to be effective with its intended market , it needs to have four basic elements : entertainment, engagement, experiential and emotions. Sport, as a whole, ticks those four boxes quite well (but only when it is being played). Just look at the Matildas’ World Cup phenomenon in 2023. Our need to be entertained is now constant, even hourly. Previously, this presented a challenge for sports: how to keep and maintain connection with audiences when sport wasn’t being played? Content competitors, such as YouTube, have something for us to watch 24/7. Sports and sporting teams then realised they had to start to provide content when games weren’t being played to keep relevance and resonance with their markets. And do so with the four E’s in mind. Say hello to your brand new social media feed. Early on this content was hit and miss . But in the past few years it has picked up to the point where the four Es are being ticked off by most teams. This engagement can all draw in extra money via ticket sales, memberships, merchandise and experience packages, such as Hawthorn’s social media-fuelled financial boost last season. There has also been assistance from successful fly-on-the-wall documentary series on everything from the Australian cricket team , to Formula 1, to cycling , which have deepened resonance between brand and consumer. So how to judge success in this area? The ultimate compliment of social media content is the share. And some teams, such as Greater Western Sydney in the AFL , are getting more and more. Success, right? Maybe, but there are other criteria to consider. Brand personality and connection Success in marketing is rarely binary. Another important dimension to why sports have started to have more fun with their social media feed relates to brand personality and brand connection. These theories are the bedrock behind how we value brands, and how brands have been slowly moving away from formal to fun. We connect with brands that fit our personalities . Have an outdoorsy identification? Say hello to SUVs like Ford Ranger, or clothing like Kathmandu. Sophistication? Apple. Beachy? Billabong. Value means loyalty, and loyalty means less switching behaviour . Walking the thin white line tightrope However, sport has a treacherous path to walk on this. Ultimately, the core content is the sporting contest. If it veers away from the on-field battles and results too much, it runs the risk of losing connection with the loyal supporters who become confused over what the brand stands for. There are also risks through simple human error and poor decision-making by those who run the social media accounts – the Monty Panesar tweet by Cricket Australia in 2013 being one case in point. More recently, after the 2024 AFL draft, St Kilda was left red-faced after sending a message to a wrong number instead of a player they had just drafted. The club at least had fun with their blunder, posting their mistake on social media. And of course there are numerous examples on social media where individual athletes, via secondary association, such as Stephanie Rice’s tweet , can result in brand damage. At the same time, silence in the digital era means losing connection, relevance, and eventually value. And if sports truly want to say they represent all, and not just the core fans, they need to find ways to grow that connection. The new AFL team Tasmania Devils – set to enter the league in 2028 – are a good example of a club that is doing that, maintaining a balance between functional offering and entertainment. A whole new ball game Content is here to stay and sporting clubs are still learning how to use this strategy effectively. If they stop now, they will become a secondary content provider in our minds rather than a primary one. The next markets, like Gen Alpha – a generation born into technology from 2010-25 – already have stronger resonance with online content providers like Mr Beast than they do a sports team. A decade or so ago, most sports and teams used social media primarily to relay match day updates and results, news and merchandise opportunities. Now, social media is as integral as any other marketing strategy, and the digital environment is fought over just like teams do on the field, court or pitch.CLEVELAND (AP) — Tariq Francis had 23 points in NJIT's 78-69 win against Morehead State on Wednesday night. Read this article for free: Already have an account? To continue reading, please subscribe: * CLEVELAND (AP) — Tariq Francis had 23 points in NJIT's 78-69 win against Morehead State on Wednesday night. Read unlimited articles for free today: Already have an account? CLEVELAND (AP) — Tariq Francis had 23 points in NJIT’s 78-69 win against Morehead State on Wednesday night. Francis also had five rebounds for the Highlanders (1-7). Sebastian Robinson went 8 of 18 from the field (4 for 7 from 3-point range) to add 21 points. Tim Moore Jr. had 16 points and shot 4 for 8 (3 for 5 from 3-point range) and 5 of 5 from the free-throw line. Kenny White Jr. led the Eagles (2-4) in scoring, finishing with 34 points, seven rebounds, five assists and two steals. Kade Ruegsegger added 11 points. ___ The Associated Press created this story using technology provided by Data Skrive and data from Sportradar. Advertisement

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